Weihai Lushan, a small city in Shandong Province with a seaview house is known throughout the country. In the middle of summer, tourists from all over the country and the "housing group" have flocked to Weihai, about this "net red" small town of all kinds of slurs also began to brush the screen: "ghost town". "The new housing discount can not be sold" "the most regrettable sea-view housing"......
By sea-view housing fire for so many years in the end what happened to Lushan? Recently, the "Daily Economic News" reporter field visit to Weihai Nippon found that the local second-hand prices only about half of the price of a new house, around the "housing group" to become the main force of the purchase of new houses. Local practitioners for many years, the agent told reporters that the floor of some of the houses, the price is not even as good as 10 years ago. A set of top floor attic trading unit price, can be as low as 1800 yuan / square meter. The market is almost entirely dependent on outsiders to support Yushan City, the sea-view houses are concentrated in the silver beach tourist resort area, which began to build from July 1992, July 1994 by the Shandong Provincial Government approved as a provincial tourist resort, with a planning area of 8.5 square kilometers. Recently, the reporter from Beijing by high-speed rail 6 hours to reach Weihai City, and then take the intercity bus about 2 hours to reach 100 kilometers away from the Lushan. the end of June in the small city of Lushan is completely free of the north of the dry heat, cool breeze, comfortable and quiet environment. The streets are full of private cars with license plates from Beijing, Hebei, Liao, Henan and Fujian, and the seaview housing market here is almost entirely supported by outsiders. "Our unit price here is 9,000 yuan/square meter, and that's basically what the new houses in Silver Beach are, but a little better quality will cost more than 10,000 yuan/square meter." In the door of the Jinding Huaihe Road No. 9 sales office, sales staff told reporters, "the price of new homes in the past few years is steadily rising, last year at 8,000 yuan / square meter, this year is this price." The reporter learned by asking the sales staff that the new houses in the silver beach seascape houses are currently in short supply, and the price has been climbing, simply buy the appreciation. The Golden Tripod Huaihe Road No. 9 district is located in the east of the Silver Beach area, the sale of new homes in the one-bedroom small family-oriented, to come here on vacation to the elderly group has a very clear target. The Daily Economic News reporter saw at the site of the project, the new house facade is mostly in golden yellow color, and there is a sharp difference between the surrounding second-hand houses. "Our new developments are all frame structures, the quality of which cannot be compared to the surrounding brick-concrete structure of the old houses, and the green environment of the neighborhood will also be much better, so the price will be slightly more expensive." The sales staff especially emphasized: "At present, Silver Beach is no longer approved new housing projects, you can buy less and less new homes." But shortly thereafter, the reporter saw another very different picture. "I regretted it after I bought it." Mr. Chen, who bought a new house in Jinding Yinlong Bay two years ago at a price of 7,000 yuan/square meter, said remorsefully, "The price of second-hand houses around here is only selling for less than 4,000 yuan/square meter. Your house quality is good, but also can not withstand half of the difference in price ah, this house is smashed in my hands, want to sell out again is difficult, unless another half of the compensation." "You did not understand the situation of second-hand houses at that time?" For the reporter's question, Mr. Chen said helplessly: "At that time, the 'house tour' to the time schedule is very tight, but also simply do not give us the opportunity to contact the locals, we simply do not know that the second-hand houses here so cheap." According to the reporter, the organization from all over the country "house group" to order, is the exclusive secret of the Silver Beach new home sales. Every weekend, a bus full of customers from all over the country will be parked all over the streets of Silver Beach, which is often referred to in the local population of the "housing group". Some second-hand real estate agents in Silver Beach have also tried to contact the "tour" to promote low-priced second-hand housing, which has also led to a conflict with the sales staff of the new housing projects. "There are rules of the road." In the Silver Beach engaged in nearly 10 years of second-hand real estate agency work, Mr. Zhang told the "Daily Economic News" reporter: "(Housing tour) is the people pulled to the source, we can not go to grab. But there are also do not know the rules to go to grab the source of customers, by people screwed up." In another sales office, when the reporter asked about the new housing situation, a young intermediary showed vigilance: "You are with the 'viewing group' together? If it is (viewing group), I would not dare to receive, can not afford to provoke." The sales staff of the new housing project also seems to have long been accustomed to this marketing model, like the reporter this kind of uninvited customers feel extraordinarily surprised. "We receive you such a casual customer is still quite small, most are 'viewing group'." Silver Beach, a new home sales staff frankly, because it is a working day without "house group", full of tables and chairs and benches in the sales department appeared to be empty. Customers from all over the world, in the case of information asymmetry, in the Silver Beach to buy a set of second-hand homes around more than double the price of new homes. From the rapid development to the "slump" Why is the price of second-hand housing in Silver Beach only half of the price of new housing? The answer is simple - oversupply! How many ocean-view homes are there in Silver Beach? "All the population of the city of Nanshan City to fill in are not enough to live." One of the people of the city of Nanshan told reporters this way. According to the reporter's solution, Lushan Silver Beach in 2000 after the accelerated pace of construction of sea-view housing, in more than 20 kilometers of coastline from west to east, one after another, the construction of more than 200 sea-view housing projects. In the city of Lushan in the city, the "Daily Economic News" reporter saw the most is the decoration, building materials, furniture and other stores, are said to rely on business from the Silver Beach. From 2000 to 2005, the city of Nanshan Yearbook describes the real estate industry as "developing rapidly", with total real estate investment surging from 88 million yuan to 753 million yuan. With the development of a large number of seascape houses, a large number of home buyers from all over the country flocked to Silver Beach. The Lanshan City Yearbook describes this: "2006 Yintan Tourist Resort real estate market development and sales are good, Beijing, Tianjin, Qingdao and other large and medium-sized cities have entered the area to buy real estate investment in home ownership, real estate market development and housing prices continue to rise." 2007 to 2010, is the peak of the development of real estate industry in Lushan. 2007, Lushan annual **** completed real estate investment of 3.5 billion yuan, an increase of 116.05% over the previous year, sales area of 1,192,500 square meters. Since then to 2010 between has remained high, 2010 completed investment of 3.31 billion yuan, sales area of 1.28 million square meters. According to the reporter's statistics, from 2007 to 2010, the total area of real estate completion in Lushan is as high as 5,623,400 square meters. Obviously, the market is difficult to digest so much housing at a time. After all the way up, Silver Beach appeared to be a housing stock to melt the problem. After 2010, the pitfalls of the rapid development of sea-view housing in Silver Beach began to appear. After 2011, the city of Nanshan Yearbook no longer reveals the annual real estate sales area and amount of money, the completion of the area is also shrinking, Nanshan Municipal Government in that year, also called a halt to the planning and approval of the development of the ordinary sea view of the house and the construction. In 2013, the completed area of real estate in Lvshan City was only 885,200 square meters, less than half of the peak in 2010. In 2014, the official description of the real estate market in Lushan was "the market situation is not good". "Rotten" seascape house re-entry Around 2013, Silver Beach withered seascape housing market appeared a rotten building. Such as by the Lushan Valley Xinli Real Estate Co., Ltd. (hereinafter referred to as the Valley Xinli) development of the Silver Dragon Bay should be handed over in 2013, when the owners from Anhui Province is ready to go to the collection of the house, get the response was "do not know when to hand over the house". At this time, from the owners of the purchase has been two years long. Ltd. (hereinafter referred to as Harbin Sunshine) development of the sea crystal city has become a "mess", and the two companies belong to a boss - Ding Wenhua. After that, the government took action. First, Ding Wenhua was jailed for contract fraud. Immediately thereafter, Guanggu Xinli and Harbin Sunshine entered bankruptcy and liquidation procedures. Under the government's policy of "rationally guiding local capable developers to take over some of the rotten projects with revitalization conditions, injecting secondary capital and planning adjustments", these projects were taken over by JD Real Estate, and the distribution company of these two projects was JD. After a series of integration, Silver Beach's new home sales took off again. After many years, "Longyue silver beach seascape flower garden" has become "residence - International City". The Daily Economic News reporter recently went into the neighborhood, see is still overgrown weeds and half-finished villas. The approval of new houses has been called off, and now Yintan is able to let the new houses purchased by the "housing groups" from all over the world are mostly these projects that have been revitalized by the previous rotten tail. It is in the Jinding repackaging, these rotten disk to re-enter the market sales. "We don't dare to sell new and second-hand houses on behalf of Jinding." Intermediary Wang told reporters, "People are not allowed to sell, we can not afford to mess with." The reporter also asked other agents and got the same answer. Since then, the reporter also searched through a variety of second-hand housing platforms, and found that there are indeed very few second-hand houses in Jinding. This may also be one of the reasons why the prices of new and second-hand homes in Silver Beach are so cut off. The price of second-hand homes has receded to 10 years ago The lifestyle of Silver Beach is different from that of other places, and its lack of development momentum is compounded by the fact that homeowners migrate back and forth as birds of a feather. Although the city government of Lushan City has repeatedly emphasized the improvement of infrastructure and convenient service facilities, but the upturn is still not obvious, the road rarely see buses, the main way for people to travel is full of street driving electric small four-wheeled, 5 yuan to start. "In Silver Beach, there are more houses for sale than vegetables." This is a joke of the agent Mr. Zhang, but it is not exaggerated. Walking in the streets and alleys of Silver Beach, see the most stores is the housing agency. There are not many supermarkets close early, less than 8:00 p.m., the reporter wanted to go to the supermarket to buy water, they were told to have been closed and no longer in business. In the night, a little bit of popularity on both sides of the road began to set up a mobile stalls, peddling some vegetables, fruits and other necessities. The ubiquitous old sea-view houses appear mottled under the erosion of the tide, as do the elderly people here. The safety factor of the district does not seem to be high, the reporter visited the Silver Beach in two days, you can go in and out of each neighborhood, never encountered the property management block. "Now the weather here is very cool, I just come here in the summer to avoid the heat, after the National Day I will go back. There is no heating here in the winter, and it is also very cold." Xu moncler outlet online, from Shijiazhuang, in 2003 after the purchase of property here has been living a migratory bird life. In response to a reporter's question about the neighborhood's occupancy rate, Mr. Xu said, "We are still willing to live here, but the occupancy rate here is very low. The summer is better, maybe 10%, and in winter I'm afraid it's less than 1%." A cab driver told the Daily Economic News reporter in casual conversation, he used to open a restaurant here in Silver Beach, but it did not take long to change the business: "There will be some popularity on the summer tourism, and other times there is no shadow of a person, where you can not do business." "Silver Beach here in addition to the house is still the house, many people bought at that time did not live. Second-hand houses are also no different from new houses, so there are a lot of vacant houses here, and there are a lot of properties that can be traded, and the price has not been able to go up." Housing agent Mr. Zhang said. Mr. Zhang to the reporter for example, 10 years ago is the silver beach sea view housing hot time, when the price of about 3500 yuan / square meter. 10 years later today, the price is roughly 4000 yuan / square meter, can be said that basically no change. "Only the prices of houses with lower floors, such as those below 3 floors, have risen a bit, and the prices of houses with higher floors are not even as good as they were 10 years ago." Mr. Zhang said. Immediately, the reporter heard him on the phone to facilitate a set of top-floor attic transactions, the price of 1800 yuan / square meter. The reporter checked from the official website of Anjuke, 100 kilometers away from Lushan Weihai, the average price of second-hand houses in June was 10,112 yuan / square meter. In contrast, the price of second-hand houses in Lushan is comparable to "cabbage". The low price of agents is also one of the reasons for the stagnation of housing prices in Yintan. "I sold to other buyers may be a loss of half, sold to the agent to collect the house and then make a discount." Mr. Chen told reporters. The intermediary Mr. Zhang also said: "I hand bet on six houses, which is in the Silver Beach counted less. We are fully paid to collect the house, the price must be lower, we also have to be a little profit." However, Mr. Zhang told reporters that unless the location and quality of the house is particularly good, he has been less willing to collect the house, because some of the houses have fallen below the collection price. As the reporter was about to leave Silver Beach, shovels and transport trucks were clearing the beach of seaweed as the annual tourist season, which is the liveliest on Silver Beach, was approaching. Walking on the beach, Mr. Xu told reporters: "I don't care about the price of the house, I live on my own, no business nearby is also good, people like the old clean." The agent Wang said: "I'm willing to take advantage of the cheap more than a few houses, the tourist season is coming, I think it will go up a little bit." At night, in a square in Silver Beach, moncler outlet online, from all around the rush, in the neon lights accompanied by the music of the square dance, although the surrounding residential buildings are still not a few lights.Article source: Daily Economic News