City anniversary party planning program 1
First, the idea of the event
1, Bo Yang believes that:
Celebration ceremony is a centralized display of the company's (brand) image and comprehensive dissemination, which is a comprehensive embodiment of an enterprise's inherent cultural concepts and spiritual style.
"With the enterprise's own characteristics and personality of the public relations activities" is the enterprise to establish the brand, publicize the corporate image and culture of the inevitable means of comprehensive strength of the enterprise is a comprehensive demonstration, with the establishment of the enhancement of the corporate brand in the process can often play a multiplier effect.
2, the purpose of the activity
Celebrate the 20th anniversary of the establishment of the Golden Reserve Materials Limited, review the past and look forward to the future, to enhance the cohesion of the enterprise, and to further create an excellent corporate culture.
Through the activities of planning, packaging and image enhancement, in the guests to participate in the entire celebration of the experience, so that whether it is on the business philosophy, corporate culture, integrity-based or corporate image and business model, can trigger the guests of the **** Ming, leaving a deep and beautiful impression, so that they are willing to further with the Golden Reserve for a more in-depth and extensive cooperation, to achieve a win-win situation. Through the media invitation and dissemination, expand the influence of the gold reserves in the industry, enhance the brand image of the gold reserves.
3, the activities of the theme slogan
Theme: years of gold, sincere on the brilliant
Meaning: Shanghai gold storage materials company was established twenty years, is through the trials and tribulations, the party into a great twenty years, "gold" not only highlights the gold storage company engaged in the non-ferrous metal industry attributes, but also the image will be Twenty years of hardships and achievements. In these twenty years, it is consistently adhering to the "sincerity" business philosophy, which eventually forged the gold reserves and customers a solid relationship of cooperation, the achievements of each other's brilliant career. At the same time, the future of greater achievements will still be built on the basis of the business philosophy of sincerity as the foundation.
4. 20th Anniversary Logo
The design is inspired by the LOGO of Golden Reserve Company, and at the same time, the concept of the 20th anniversary of the time is perfectly combined, the atmosphere is vigorous, full of upward vigor, with a strong sense of the times. Creative expression in the form of gold medals, not only reflects the industry attributes engaged in the Golden Reserve, but also symbolizes the excellent achievements of the Golden Reserve - the leading position in the industry.
As a historical witness of the 20th anniversary of the Golden Reserve, the commemorative logo will be used in the venue inside and outside the production of objects, as well as picture books, gifts, the company's website and other publicity.
5, the activities of the main visual creative
Purpose:
The business philosophy and culture of the enterprise to focus on the presentation of a strong visual impact to highlight the enterprise's brand image can be a series of extension, the formation of a unified and effective corporate image
Theme Creative Elements:
Gold - implies: its character as gold
Ding - its faith as the tripod. Meaning: its faith is like a tripod
Bamboo - Meaning: its knots are like bamboo
6. Additional effects brought by the activity
(1) Further enhance the company's good reputation and wide popularity in the field of non-ferrous metal circulation
(2) further establish the company's image as a company focusing on the flow of non-ferrous metal materials and integrating import and export trade, financial investment, logistics and distribution, and as an enterprise that has a good reputation in the field of non-ferrous metal circulation
(3) further build up a reputation for the company as an enterprise with a good reputation and a wide popularity in the field of non-ferrous metal circulation in the eyes of customers and partners. Import and export trade, financial investment, logistics and distribution and overseas business development as one of the scale, internationalization, grouping of comprehensive business entity of the comprehensive image
(3) through the media publicity, the formation of a good word-of-mouth dissemination, for the long-term development of the enterprise to lay a solid foundation
7, the activities of the general
June 30,
11:00 -11:30 am ：00--11：30 Guests sign in
Noon 12：00-13：00 Luncheon
Afternoon 13：30-17：30 Annual Meeting of the enterprise (arranged tea break 15：00-15：30)
Evening 18：00-21：00 Appreciation dinner and performance
8, the location of the event
( 1)International Conference Center - Luncheon
(2)International Conference Center, 3rd Floor, International Hall - Meeting
(3)International Conference Center, 7th Floor, Shanghai Hall - Appreciation Dinner and Performance
9.Participants (300)
(1)Senior leaders of Golden Reserve Material Company
(2)Leaders of government or industry authorities
(3) customer leadership
(4) partners
(5) mass media and professional media reporters
Second, the activity agenda
1, the activities of the schedule
(the following is omitted)
2, the activities of the climax of the link baked
The climax of the whole activity is especially critical, it can enhance the It can enhance the sense of corporate pride, staff cohesion; so that the mood of the guests were enthusiastically infected; stimulate the guests to participate in the sense; so that all the guests to leave a deep and unforgettable impression of the event; and can be used to fully demonstrate that the gold storage materials company's corporate management and operational standards, to achieve a very good effect of public relations activities.
To this end, we preset two climaxes and a highlight, layer by layer padding, the overall atmosphere of the event link step by step to the grand, warm and festive climax.
(1) a highlight - the time tunnel
Fog screen curtain: ultrasonic fog equipment to create a fog screen, fog screen on the projection of the Golden Reserve Company logo to form the curtain effect, the guests to enjoy the fantastic light and shadow effects, while crossing the fog screen curtain into the time tunnel.
Mysterious tunnel: black velvet cloth as a mantle, covering the entire tunnel space, combined with the tunnel space filled with quiet and beautiful music, creating a mysterious and deep space atmosphere.
Looking back at the moment: the tunnel along the road evenly placed eight plasma screens, playing a review of the development of the Golden Reserve enterprise photo flash (according to the stage of development of the enterprise production).
Colorful light: cobblestones and running water reflected in the colorful light bands flashing jumping, accompanied by the guests in the time tunnel forward.
Magnificent new chapter: the end of the tunnel by the smoke released by the smoke machine and changing computer lights, to create a dreamy effect, the guests through the end of the tunnel, into the banquet hall, the grandeur of the hall jumped into the eyes.
(2) the first climax - casting ceremony link
"Integrity, unity, efficiency, pragmatism" of the four "fuels": Banquet Hall four corners of the arrangement of hanging flags, respectively, "integrity, Unity, efficiency, pragmatic" meaning, the four symbols of the "fuel" from the four corners of the banquet hall hanging flags collected by the company's representatives.
Melting pot / tripod / tripod casting process: the melting pot in the flame constantly burning, the tripod first radiated red light and finally released
shot gold light, unique creativity and first-class production of special effects, so that the whole audience left a deep impression.
Waterfall fireworks: the casting of the tripod was completed at the same time, waterfall cold fireworks were set off, the scene was grand, bright colors, accompanied by warm and high-spirited music, highlighting the enterprise's bold and confident mood, and pushing the activity to the first climax.
(3) The second climax - congratulations on the success of the show / group photo **** celebration link
Finale program: the grand finale program momentum, inspiring, and guests once again feel the positive and enthusiastic atmosphere of the scene.
Congratulations on the success of the show and group photo: leaders and actors shook hands to congratulate the success of the show, celebratory and enthusiastic background music, *** with the group photo, the guests all applauded.
Rainbow machine ignition: business leaders and the main person in charge of all appearances, rainbow machine to the stage in the air spraying golden rainbow salute, implying that the gold reserves all employees in the leadership of the enterprise is moving towards a new brilliant, the activities are thus pushed to the second climax.
III. Design and Layout
Invitation:
Envelope:
Badge(略)
Indicator(略)
Pickup sticker(略)
Reception card(略)
Pickup board(略)
Information bag(略)
Good night card(略)
Meeting background <
Background of the dinner party
Main visual(略)
Reception effect diagram(略)
Meeting venue effect diagram
Dinner party venue effect diagram
Dinner party floor plan(略)
IV. Performances
French Magic
Women's Folk Music
Jiu-Jitsu Performance
Electric Violin
Sichuan Opera Face Changing
Thousand Hands of Goddess of Mercy
French Folk Dance
V. Preparation and On-site Management
The dinner party floor plan (omitted)
IV. Event Preparation and On-site Management
A good event planning requires a good execution team to turn it into reality. With years of experience in branding and PR promotion and corporate conference and exhibition services, Bojan can ensure the full implementation of the project. Some of our practices in project implementation are listed here for further discussion:
1. Preparation stage
(1) Establishment of the event operation team: division of labor among the team members
(2) Invitation of personnel
(3) Preparation of the guests, journalists, and other guests, and the organization of the event.
Preparation of the list of guests, journalists and specially invited VIPs. Invitations specially designed for this opening event.
Attached to the invitations: driving route map, VIP parking pass
Invitations should be sent 2 weeks in advance, the envelope ready for the return receipt, to remind the guests to return on time.
Confirm the delivery of invitations with leaders, important guests, important reporters and important guests in advance.
(3) event site information, promotional video preparation
(4) screen to determine, size implementation, production process, completion time implementation (parking passes, signs, badges, reception desk cards, the main background, sign-in desk screen, etc.)
(5) lighting audio and video equipment preparation, specialists responsible for
(6) flowers, greenery preparation, the scene of atmosphere Rendering equipment preparation
(7) the implementation of the necessary items
(8) the implementation of the leadership speech (designated personnel, speech to determine)
2, journalists, news information preparation
press releases (mass, industry media)
company profile (or album)
development history of the synopsis of the
company's vision<
Pens and letterhead with company logo
Transportation
3. Activity Site Layout
1. Guidance Area: (omitted)
2. Sign-in Area: (omitted)
3. Speech Area: (omitted)
4. > 6. Operation area: (slightly)
4. Execution stage
(1) Implementation of the matter of reminding, work node table:
Our company based on experience, will provide a set of detailed work time node table and program implementation draft, if necessary, both sides can remind each other of the work process.
(2) personnel invitations
All invitations to VIPs, journalists, guest communication, all invitations to ensure delivery, as appropriate, additional guests and implementation. (3) event management
Participating leaders to implement, hosts and speakers to implement, on-site proofreading, implementation, gifts in place, the venue and the banquet venue layout content to implement, and coordination with the collaborating units of on-site facilities and implementation of the requirements of the site, the site of all the preparations for the goods in place.
Bojan Event Quality Control Sheet
5. Contingency Measures:
(1) Bojan will get the weather information 3 days before the event in order to make a plan in advance.
(2) In the hotel execution site, generally independent sound control system, controlled by professional mixer, using multiple conference microphones at the same time multi-line independent connection, prepare enough wireless microphones and wireless bees, to ensure that there will not be a temporary failure to ensure that nothing goes wrong.
VI. Media invitation and release list
Newspaper media:
(略)
Professional media:
-To be determined (provided by the customer)
VII. Project Service Team
Note: Each project team will be equipped with five team members to work with the implementation of the work, all work will be done by the project team and the relevant departments of the Golden Reserve personnel collaboration.
VIII. Project schedule
Date project
June 5, activity program confirmation
June 7, quotes, signing, payment of advances
June 12-18 design
June 18, hosts to determine the
June 20, design, layout, production program confirmation
June 16 guests invited to complete
June 16th guests invited to complete
June 28th production items completed
June 29th into the field
June 30th activities/withdrawal of the field
City anniversary party planning program 2
First, the planning background:
1, the fifteenth anniversary of the development of a business milestone, it is time to look back at the history, look forward to the future. Looking forward to the future. And take this opportunity to Nanjing Horticultural Corporation affiliated with the Jiangxi Nanchang Branch sincerely thank all customers and all employees and all support Nanjing Horticultural people to organize celebrations.
2. Activity purpose: as a horticultural company, the use of the fifteenth anniversary of the opportunity to celebrate, improve corporate visibility, vigorously build corporate and brand image and reputation, to partners and the public to show a good corporate image. Enhance the cohesion of the company's team, it can be said that the division is famous, a rare opportunity.
Second, the theme of the event:
Nanjing Horticultural Co., Ltd. since its opening, under the correct leadership of the leadership team, the company's colleagues **** with the efforts of the fifteen years in the research and development of new varieties and sales of noteworthy achievements in Jiangxi opened a branch from the production, operation, sales and promotion of new varieties of performance to the commercial image of Nanchang citizens and peers. The company has been recognized by Nanchang citizens and peers, and has achieved a proud business position. The business philosophy has been fully utilized and is well received by the public.
On the occasion of the anniversary of the opening of the head office in Nanjing, Jiangxi Nanchang Branch with excitement, full of confidence in the posture of his grand anniversary celebration, the anniversary of the business opportunities brought about by the expansion of our unlimited commercial market, to create gratifying sales results.
Third, the organizers: Nanjing Horticultural Company Jiangxi Nanchang Branch
Fourth, the anniversary of the preparation of the program:
Planning a successful public relations activities to consider many factors. Our Shanghai Jingjue communication agency's fifteenth anniversary celebration activities are planned and implemented in this way:
1, innovation
There are new activities to have good results. In the conceptualization of the company's fifteenth anniversary celebration program, we designed the general framework is: the company's staff to visit all the company's customers as the beginning of the evening in the company's plaza, fireworks, thanks to all the citizens.
2, timing
Timing often affects the effect of the activity, timing is not good, the activity will not achieve the desired results, if you seize the appropriate time, the activity will appear to have momentum. We set the event on January 20th. Because January 20 is the anniversary of the establishment of the company, if this celebration is done well, not only can use this time to improve morale, set up a good impression of the company, but also deepen the public on the company and its products a good impression, they will gradually see January 20 as a special day.
3, location
The location of the indoor event is relatively easy to determine, "more difficult to determine the location of outdoor activities. In determining the location of outdoor activities to consider a number of aspects of the problem, such as transportation, safety, spectacle, field facilities, the number of people and the ratio of space in the field, weather, communications, electricity. Lighting and so on. The activities of the location of a few choices, and finally decided in the company's nearby park, the park is located in the busy street section, can attract the public to see the Xia.
4, content
The activity is a means to an end, the purpose is to allow the public to accept the intention contained in the activity. So we need to carefully design the content of the activities, so that the activities can fully contain the design intent, but also easy for the public to accept. Activity content we are so designed:
A, January 18, 19 two days, the company formed more than 80 pairs of visits to the team, respectively, to visit customers, to seek their views, thank them for their strong support of the company's business.
B, January 20 morning, sent four advertising delivery trucks, respectively, the city's various urban construction bureau and traffic police, government committees, thank them for their long-term support for the company and the city's contribution to the greening and transportation;
C, the afternoon of January 20, in the city's 20 points of the new varieties of the current show to get the gift of the activities, and to the majority of consumers to issue letters of thanks to thank the majority of consumers for their love of the company. Thank the majority of consumers for the company's love;
D, the evening of January 20, held a celebration: I grow with the enterprise "staff prize essay, excellent staff, customers award ceremony, buffet dinner, free dance, after the party, fireworks, and the city's people with the fun.
5, media
Organize a large-scale activities must take into account the role of the media, the media can expand the scope of influence of the activities. The key to using the media is to find a good start for the event news, that is to say, in writing their own press releases, to stand in the perspective of the reporter to see the problem, the fifteenth anniversary of the celebration of the media work we are like this ":
A, to find a good news from the beginning:
B, make full use of advertisements; October 8 in the local newspaper published a full-page congratulatory advertisement to say to the majority of consumers are written in their own words. To the majority of consumers are written on it, try to appear in the image of culture;
C, well-organized activities: October 8 day, all employees hung ribbons, which reads "Nanjing Horticulture Company Limited to the city's general public greetings," to visit customers and consumers;
D, the use of a variety of media means. In addition to October 8. In addition to newspaper advertisements and previous newspaper news, we also invited local radio and television stations to conduct on-site interviews to publicize the content of our activities and the company's achievements.
V. Anniversary activities
1. Thank you to customers
Time: January 18, 19 afternoon
Participating departments: R & D, Business, Sales, Administration, Finance, into a group of two people. Composition of the visit team
The object of the visit: the city of all the company's customers and the URA, government departments
Tasks: Thank you to customers, collect opinions, carry: ribbon, thank you letter, visit the registration form, a, b type of customers to send some of the flowers of the care and cultivation planting manuals and training books, visit the requirements: uniform clothing with a ribbon, proactive and enthusiastic, modest and polite, heartfelt thanks, to move people, listening to the feelings of the people, and the people of the city of the city. To love people, listen to the views of serious records.
2. Potted plant gift activities
A, set up a gift:
time: January 21, 13:00-15:00
gift drinking place: the city's busy area of the 20 ready-mixed machine points, each point 4 people, limited to 130 pots, gift until the end
B, delivery: mainly to some government departments and the Urban Renewal Authority, and parks to give flowers
B, delivery: mainly to some government departments and the Urban Renewal Authority, as well as the city's urban renewal program, the city's urban renewal program, and the city's rural areas, and the city's rural areas, and the city's rural areas, and the city's rural areas, and the city's rural areas, and the city's rural areas, and the city's rural areas. Parks for flower delivery
Today my birthday ---- birthday cake delivery
Activity time: 15:10-17:00
Activity location: the company's front door
Activity content:
A item: Where the January 20 birth of the 15-year-old, you can present your birth certificate in the XX Cake Room to get a 6-inch birthday cake ( Limited to 30 copies, while stocks last)
Item B: Customers who were born on January 20, can present their ID card or birth certificate to receive a 500 grams of cake in XX Cake Room (limited to 200 copies, while stocks last)
Item C: Customers who were born on January 20, can also get a beautiful birthday card.
Activity organization:
1, Associated Merchants is responsible for the implementation and supervision of the cake gift work.
2, Purchasing Department is responsible for the implementation of the birthday card.
3, the planning department is responsible for the implementation of the activities and publicity work.
3, Anniversary Ceremony:
Time: 18:00-22:20 on the evening of January 20
Location: the company's square
Content: toasts, award ceremonies, buffet, free dance, fireworks
Specific workflow and arrangements:
16:00-17:00 ready
A B. Set up the ceremony stage, the ceremony stage and sound equipment installed in place
C. The Ministry of Defense sent 20 guards to the scene of the full alert marching band in place, hydrogen balloons, firecrackers, etc. with the ceremony all in place
17:00-17:55 the band started Playing music, to participate in the ceremony all in place, and finished in formation.
18:00 evening party officially began
Host: the company's vice president
18:00-18:10 head office president's speech
18:10-18:20 chairman of the board of directors speech
18:20-18:45 announced the top ten customers and the top ten employees and awarded honorary certificates
18:45- ( Campus environmental protection activity planning letter)19: I grow with the company "staff prize speech contest"
Prizes:
Grand Prize: a gift of 200 yuan
First Prize: a gift of 180 yuan
Second Prize: a gift of 150 yuan
Third Prize: a gift of 100 yuan
19:10-19:40 buffet began
19:40-21:00 free dance
(All guests and leaders, staff can participate in the casual, in this dance everyone can be hard to party, we interact with each other to improve cohesion and centripetal force.)
21:00-21:40 fireworks (to the city's people to say thank you)
21:40-22:00 to announce the winners of the staff prize essay contest and awards
22:00-22:20 the end of the celebrations staff left the scene