The mall end of the year activity planning 7
The end of the year promotional activities is to pull domestic demand, expanding consumption is one of the important initiatives, is to establish an image, expand the impact, to achieve the important hand of consumer expectations, I bring you the mall end of the year activity planning, I hope that you can like.
The mall end of the year activity planning chapter 1
First, the Spring Festival promotion is nothing more than price reductions, bundling, gifting, trade-in and other forms
Can be through a variety of information communication methods cascade approaching consumers to reach the sales target:
1. This is the traditional way of information transfer and consumer communication, the use of radio, television, newspapers and other media that can influence the consumer behavior of the target consumer groups to introduce activities and group purchase content. The choice of media, the frequency of delivery and the theme of each delivery depends on the specific requirements of the activity, the purpose is to guide consumers to pay attention to the promotional activities, is to promote the first step in the consumption.
2. Sales Vividization. The store shelves, stacking display, pop layout, environmental atmosphere, such as vivid arrangement, prompting consumers about the promotional activities of the information. In the sales of vivid process must pay attention to highlight the theme, at a glance. Generally in the activities of the first three days to the first day of the display to be in place, this communication not only to deepen the atmosphere of the Spring Festival, but also closer to the people.
3 . Personnel promotion. This is the most direct way to communicate with consumers. Inside and outside the store to set up activities to redeem points or direct sales, and through direct communication between promotional staff and consumers, face-to-face promotional information conveyed to consumers, prompting consumers to produce purchase behavior.
Second, for different consumer psychology stage using different communication methods
Each of the above communication methods have their own different characteristics, based on different consumer psychology stage to trade-off between different communication methods, but this link is required to be flexible should be grasped should pay attention to the following characteristics:
1. belonging to the stage of attention, interest, associations, desire: the main media, market impact, and other ways to bring consumers to the market.
2. Belong to the desire, comparison, certainty, decision stage: the main use of vivid, personnel marketing methods, prompting consumers to quickly form a purchase decision.
During the Spring Festival, about nearly 50 percent of the consumer population, are not yet any promotional information just to buy other goods or because they have to buy the products and enter the store, therefore, vivid and personnel marketing is critical.
3. Spring Festival high-margin goods should be displayed in the form of a heap, the heap should be a powerful impact, to have momentum, to focus on the shape of the heap, you can use the traditional Chinese festive image to design.
Third, seriously do a good job of shopping malls and supermarkets in the display
The display includes all the display points in the store, such as shelves, counters, headers, special shapes, freezers, etc., the display of these display points of the conventional display standards, in addition to the upper and lower weight, first in, first out, a variety of brands than the product points should also pay attention to the color of the collocation of the In addition, in the Chinese New Year promotions, the display should also pay attention to the following main principles.
1. The principle of consistency, meaning that during the promotional activities of all the display points to express the promotional activities of the information, and should not contain other non-promotional information or outdated information.
2. Focus on the principle of highlighting, refers to the key performance of the promotional activities of the core brand, packaging. Can be used to focus on display, increase the proportion of display, set up a special display and so on to reflect the way.
The stores in the actual operation process, should be seriously adhere to is the key to a good display, because then the good display standards and principles are reflected through the actual display operation.
The problem often encountered in the Spring Festival is: due to sales are too large, stacked in the stacks or shelves of the product not much time will be customers take all, too late to replenish or replenish.
The mall end of the year activity planning article 2According to the "Autonomous Region Department of Commerce operation on the further implementation of the 20__ year-end promotion activities of the notice" requirements, in the city to create a good environment for promoting consumption and consumer atmosphere, and constantly enhance the role of consumption on the economy, promote the rapid and healthy development of the city's consumer market, and strive to achieve the city's total retail sales of consumer goods target tasks, combined with the actual. Special to develop 20__ year-end promotional activities and publicity programs.
First, the purpose of the activities
"Promote consumption, expanding domestic demand, adjusting the structure, stable growth" as the goal, to "shopping city, enjoy life" as the theme, according to the "government stage, the enterprise sings drama In accordance with the principle of "government organizes the stage and enterprises sing the show", relying on the brand and service advantages of Wuzhou, we will enhance the driving force of consumption on economic growth by carrying out exhibition activities and various kinds of promotional activities. Actively carry out publicity campaign, all kinds of activities to reach the majority of consumers, to create a good atmosphere, stimulate the enthusiasm of the majority of consumers to consume, to ensure that the exhibition and promotional activities to receive tangible results.
Second, the publicity time
20__ November 1 - December 31
Third, the content of the activities
(a) Gemstone Festival series of activities
10th Wuzhou International Gemstone Festival is the city's gemstone culture shine, corporate style show, economic and trade cooperation and exchange of the event, is the city to revitalize the exhibition economy, pulling the urban and rural consumer spending, and the city is the first time in the world to promote the development of the city's economy, the city's economy, the city's economy, the city's economy and the city's economy. Convention and exhibition economy, pulling urban and rural consumption, service enterprises to develop an important carrier, in accordance with the requirements of the organizing committee of the Gemstone Festival, and actively carry out the Gemstone Festival series of activities, including jewelry exhibitions, kite competitions, Bao towel flower show and bonsai exhibition, exhibition and sale of famous and special products, housing exhibitions, automobile exhibitions and other activities.
(B) shopping malls, supermarkets, promotional activities
In the city's large department stores, supermarkets to carry out necessities and other forms of promotional activities.
(C) the industry associations group-buying activities
Organization of the car 4S stores to carry out group-buying promotional activities; the organization of the city's major electric appliances, digital monopoly enterprises to carry out fashionable and high-quality electrical appliances promotional offers and special sales activities; fashionable life, affordable consumption as the theme of the organization of the Decoration City, the furniture market, ceramic market, the lights of the sea city and other major markets to carry out group-buying promotional activities; health and wellness supplies, wedding supplies; health and wellness supplies, wedding supplies, and other promotional activities; health and wellness supplies. Supplies, wedding supplies group purchase; organization of major hotels in urban areas, hotels, catering enterprises to launch the display and preferential pay activities, systematic display of downtown catering and food culture.
Fourth, publicity
(a) LED display scrolling publicity.
With the LED scrolling screen of the merchants, enterprises must make full use of the LED display scrolling promotional content; broadcasting equipment to use the site broadcasting form, in order to attract the attention of consumers.
(B) banners, posters, leaflets publicity.
The production of activity banners or posters hanging (stickers) in the promotional site in conspicuous places, such as supermarkets, shopping malls, import and export channels, next to the cash register, etc., food and beverage companies posted in the restaurant; printing and distribution of leaflets to expand the publicity surface.
(C) media, SMS publicity.
In Wuzhou Daily, Xijiang Metropolis Newspaper published promotional information on major businesses, with the help of radio, television, radio activities; conditions, through cooperation with mobile, telecommunications companies, the use of SMS in the form of the event time, place and content sent to the general public's cell phones, and constantly improve the coverage of publicity.
(D) publicity car publicity.
The organization of the publicity car to use the more concentrated flow of time in the streets flow of publicity, or the use of their own delivery trucks in the body of the car with a spray-painted stickers on the content of the promotional activities for publicity.
V. Activity requirements
(a) Unified thinking, awareness-raising.
Organize year-end promotional activities is to stimulate domestic demand, expanding consumption of one of the important initiatives, is to establish an image, expanding the impact of the realization of the important grasp of consumer expectations, is to shape the brand of trade, improve the quality of life, enhance the city's taste important content. Requirements to participate in promotional activities of the business enterprises to effectively unify thinking, awareness-raising, implementation of the initiative, the end of the year promotional activities into a promotional efforts, radiation, content-rich activities, go all out to ensure the success of the event.
(B) carefully organized, carefully implemented.
In principle, the business services enterprises to participate in the local method, the launch of discounts, price reductions, special sales, full delivery, lucky draw, brush bank cards, brand show performances and other forms of practical promotional activities.
(C) grasp the law, guide consumption.
In-depth consumer groups, to understand the current consumer hierarchy, to find the right combination, choose a good entry point. The masses of consumer demand and promotional publicity of the industry characteristics of the organic combination, to grasp the timing of public opinion to guide consumption, to enhance the promotion of publicity work targeted, effective and attractive, infectious.
(D) create an atmosphere of safety and order.
The counties (cities, districts) business sector to coordinate the promotion of enterprises up and down, coordinating the relevant departments and news media parties, comprehensive consideration of the promotional content and publicity methods, and strive to build a clear positioning, distinctive content, extensive coverage of the publicity pattern. Focus on the role of local mainstream media, and actively improve cooperation with the mainstream media, and effectively utilize the mainstream media's wide coverage, many, strong credibility advantages, and strongly guide public opinion. To integrate the internal media resources of each promotional enterprise, play the role of each promotional enterprise's bulletin, newsletter, newspapers, periodicals, TV, website, books, audio-visuals, exhibitions and other media, to form a strong report, enhance the overall effect, and improve publicity effects. Strengthen the activity site management, to do warm, efficient, safe and orderly "four unity".
The mall end of the year activity planning article 3
Marketing purposes
As Father's Day and Dragon Boat Festival only a few days apart, and in the same newsletter slot, and Father's Day relative to the Dragon Boat Festival, is only a small holiday, the two can only choose one of them to do as a promotional focus, so this year's Father's Day promotions do not do the theme of the promotions, the main focus of the merchandise promotions to achieve the purpose of the sale.
First, the activity time: June 16 - June 20
Second, the theme of the event: healthy dad
Third, the content of the event:
Activity 1, dress up the father, back to the young
■ Commodity selection
Select men's goods and seasonal goods for promotion, the following goods would like to
1, food: beer, beverages, tonic, health care products, etc.;
2, daily use: suits, shirts, ties, shoes, watches, cell phones, shaving knives, sporting goods, high-grade gifts, etc.;
3, tobacco and alcohol.
■ Commodities on sale
By the Purchasing Department for related commodities and suppliers to negotiate special sales:
1, so that the father more dashing: suits, shirts, ties, shoes, watches, cell phones, shaving knives, etc. on sale;
2, so that the father is more healthy: beer, beverages, tonic, health care products, sporting goods, etc. on sale;
3, so that the father is happier: some fine high-grade gifts;
3, so that the father is more happy: some fine high-grade gifts. Father is happier: some exquisite high-grade gifts and other special sales; Father's Day promotions
■ Commodity promotions
1, asked the Purchasing Department to negotiate with suppliers for suppliers of related men's products to carry out discounts, buy free activities, such as buying air conditioning to send towel quilts, buy a suit to send a tie, buy cigarettes and alcohol to send lighters, buy health care to send a small box of Xiyangshen, etc.
■ Commodity display
■ Commodity display
By each chain, the father of the father is more healthy. p>
By the chain stores according to the store and counter, for the relevant special goods to highlight and focus on display, in order to promote and achieve the purpose of holiday sales.
Activity two. "The father" filial son affection painting contest
Activity location: painting finished products to the 1f service desk; the winning works displayed in iy west window
Activities:
Father's Day is coming, in order to express respect and gratitude to the father, with your brush will be the father's most characteristic side of the painting down and in the portrait of the back of the painting, the father will be the most characteristic side of the painting, the father will be the most characteristic side of the painting. Use your paintbrush to draw a picture of your father's most distinctive features and send it to us with a short description on the back of the picture. For example, "Healthy Dad", "Happy Dad", "Handsome Dad", etc. We will select the best dad from the list. After the judging process, we will select 50 winning entries and display them outside the store. The age of the participants is limited to 18 years old (including 18 years old), painting style is not limited. 6/5 --- 6/12 for the collection of works, 6/13 for the selection of works, 6/14 --- 6/16 for the award-winning works on display, 6/16 for the on-site awards.
Prizes:
First Prize: 1 gift worth 300 yuan
Second Prize: 1 gift worth 100 yuan
Third Prize: 2 gifts worth 50 yuan
Memorial Prize: 46 gifts
Activity Three. "Hand-wrapped Rice Dumpling Contest
Activity time: 6/1615:00-17:00
Activity location: outside the main gate next to the lady's house
Registration: _____
Activity:
Father and son (or father and daughter) free to form a team. Sign up for the competition, no age limit, limited to 50 teams. Within the specified time, the one who packs the most number of rice dumplings and the most standardized rice dumplings will win, and the participants can take away the rice dumplings they pack.
Prizes:
Champion: 1 gift worth 300 yuan
Runner-up: 2 gifts worth 100 yuan
Second runner-up: 3 gifts worth 50 yuan
Mall end of the year activity planning 4Promotion background:
1. The whole market situation: Wedding photography as a fashionable way to get married by more and more young people of a good age and their parents. As a fashionable way to get married, wedding photography is recognized by more and more young people of the right age and their parents, due to other reasons such as work, most couples choose to get married during the "May Day Golden Week", May Day promotional program. According to the survey shows that the current market in Jiujiang **** there are 25 large and small studios, of which small and medium-sized studio occupies the largest ratio. However, large wedding photography companies to capture the market in Jiujiang, there are three. These studios have a large market size, and high visibility, popularity is extremely strong.
2. Competition analysis: mainly from large-scale studios and the intensity of publicity in the vicinity of the same studio, and the company's fatal degree and image has not been fully established.
3. Consumer Analysis: Newly married couples before and after May 1, as well as middle-aged and elderly couples who want to remember to take pictures. These people have a stable income, have a good cultural quality, most of them have a place.
swot analysis
☆ Advantageous analysis:
1. Paris Spring in Jiujiang City and the surrounding areas have a certain degree of visibility and reputation.
2. Special events launched in May wedding photography, couples packages, family photos, personal portraits and other preferential activities.
3. Price in the same category, the product price is lower, and the quality and service are better.
4. The major photography building companies have launched more promotional offers, but not as targeted and intensive as the Company's activities, and the face of the activities of the preferential service is also expanding the planning program "May Day promotional activities program".
☆ Weaknesses Analysis:
1. The same grade of the product competition is relatively fierce, (such as Mona Lisa, Li Ren Xing)
2. Consumers do not know much about the new activities, it is difficult to penetrate the hearts of the people.
3. People are prejudiced against new activities (some people always don't like to try new things too much and are prejudiced against new things), and they are also afraid of being cheated.
☆ Points of opportunity:
1. The new activity has to be a targeted service, and there is no targeted service in the same kind of activity.
2. The promotional program can not only attract new customers, but also pull the old customers to spend again. This promotion also builds a customer base.
☆ Threats:
1. In the May Day market activities, other competing companies must also have new activities launched, the company's activities to a certain degree of threat.
2. The activity has a targeted service, the enjoyment of the customer face will be limited to a certain extent, the loss of competitive advantage.
Promotional objectives:
Occupy the market in Jiujiang
Planning and development of new activities from the promotion period to the maturity of the overall promotional program
Let consumers understand the activities as soon as possible
Increase the company's popularity, can penetrate into the homes of Jiujiang, to achieve a certain amount of awareness
Let consumers gradually become interested in the activity, to become a loyal consumer of Paris Spring. Interest in the activity, to become a loyal consumer of Paris Spring
Increase sales
Analysis of the target consumer groups:
Key target groups:
Newlywed couples and the 20 ~ ~ 30 crowd
Auxiliary target groups:
Old and middle-aged couples who want to remember to make up the photo and the child.
Characteristics of the target consumer groups:
1. Have a certain economic base, strong purchasing power, consumer psychology is mature, high cultural quality, with an open mind.
2. Focus on the interest of life, enjoy the pleasure.
3. Pursue fashion and brand services.
Promotional time:
Time Goal Strategy Activity Remarks
05.01-05.03 Let the consumers in most areas of Jiujiang to understand the new promotional activities in the major supermarkets to distribute leaflets, promotional activities in the stalls newspaper publicity launched the "search for the most - who is the most affectionate bride? -Who is the most affectionate bride" campaign, the street to send leaflets, hanging large display boards. Publicity period
05.01-05.31 Let most consumers accept this product, and then this product has a strong interest in the lure of interest, affordable romance, publicity to promote the role. Send "true love interactive card", lovers romantic percent and the hotel jointly organized "love true +" photography wedding activities Activity period
.5.06-05.31 Let most consumers trust the company, become loyal consumers of the studio to strengthen the relationship between the company and its customers. Become a loyal studio consumers to strengthen the brand image do a good job of newspaper, television and radio advertising, establish the brand, good service.
The end of the shopping mall activity planning article 5
Activity time: December 21 - December 25
Activity theme: joyful Christmas (Christmas Carnival Night)
Activity Description: December 25 every year, is the Christians to commemorate the birth of Jesus, known as the Christmas season, is the biggest festival in the year in the Western countries, and can be compared with the New Year. It is the biggest festival of the year in western countries, comparable to the New Year and similar to the Chinese New Year in China. In order to increase the impact of the mall in the local area, to increase turnover, to enhance the interactivity of the promotional activities and entertainment, to attract consumers.
A Christmas atmosphere
1, the square in front of the door can set up such a scene modeling: in front of the shopping mall stands a 5-meter-high Christmas tree, Christmas tree hanging on a variety of decorations, and with decorative lights. Christmas tree around the supporting decorations (deer sleigh Santa Claus, etc.), lifelike, full of interest. Add posters and spray-painted banners to create a Christmas-themed atmosphere. Note: Music is indispensable to the whole scene to increase the sense of movement, can play some classic tunes.
2, salesmen and cashiers, shopping mall staff all wear a red Christmas hat, set off the festive atmosphere, stimulate customer spending.
3, the mall inside the Christmas merchandise area, display a variety of Christmas gifts, with colored lights, decorations, etc., plus posters, music, etc. to render the Christmas atmosphere, the mall turned into a Christmas party paradise.
4, the mall entrance to arrange a staff to play Santa Claus, to consumers to send some Christmas gifts.
Second, the mall's internal promotional activities (according to the mall's own situation, discretionary selection)
1, shopping to send gloves, and a chain of big surprises, shopping malls full of ___ yuan, with the shopping ticket, a pair of gloves (gloves valued at 5-10 yuan or so), the gloves are also hidden in the prize coupons.
Activity Description: Gloves are also indispensable to people's cold supplies, shopping to send gloves, customers are more realistic, will be hidden in the gloves is a novel way to promote the coupon, and the Western children in the stockings at Christmas to get a gift has the same flavor. As a gift of gloves can be the same price for different styles of gloves of different colors, customers in the selected pair of gloves, can not be selected again to replace. Prize coupon production size should not be too large, in order to facilitate hidden in the gloves will not fall out. Note: shopping gifts can also be some fashion calendars, Christmas gifts, peace signs (Christmas Eve gift peace signs) and so on.
2, Christmas cake
Customize a Christmas cake, the diameter can be up to a few meters, written above the words "Merry Christmas", and inserted full of candles, at eight o'clock in the evening, we make a wish, and then blew out the candles together, the whole scene around the Christmas tree, lights and other decorations, and music to create the atmosphere!
Activity Description: In foreign countries, for Christmas colorful often have a delicious Christmas cake. People often make the Christmas cake is new and beautiful. Top with cream or jam pouring "Merry Christmas" words, surrounded by special Christmas candles. The candles are small in shape, only three or four inches long, but they are made of delicate, colorful materials, and some of them are made into a spiral shape. After they are lit, the host blows them out, and then everyone shares the cake. People sometimes also put three beans in the cake, which represents the biblical story of the three East of the wise earth, who ate the beans who became the "three kings", people feel very funny.
Operating instructions: you can set aside a special area in the center of the hall to place the cake, pay attention to maintaining order on the scene, so as not to block the flow of customers; the cake can be made as large as possible, can also be divided into several large cakes, ready to cut the cake of the appliances. At 8:00 p.m. on Christmas Eve, customers receive a cake with the shopping ticket within the specified time. At the same time ready to hold the cake of supplies, such as plastic plates and plastic fork, while placing the trash can, so as to avoid customers throwing garbage damage to the environment.
3, shopping for Christmas eggs
Where shopping in the mall full of ___ yuan, that is, to get a free chance to smash the Christmas eggs.
Operating Instructions: In the pre-prepared golden eggs into the written different gifts of the coupon, the gift of prizes to be determined
4, shopping to send free meal coupons
Redemption location: the main service desk shopping mall consumption of ___ yuan, you can get the food world of free vouchers for a ___ yuan, full of ___ yuan to send two, limited to a single small ticket, non-accumulative.
Operating Instructions: For young customers and children, Christmas is always free to eat, and the food world in the Christmas more Christmas flavor.
5, Christmas turkey dinner
Christmas as a grand celebration of the holiday, can not be less delicious and delicious food. In foreign countries, Christmas turkey dinner is a regular main dish, and for the turkey, domestic customers know less, so in the field production and sales of turkey will be able to stimulate the curiosity of customers and desire to buy.
Operating instructions: you can use pictures and posters on the site of the origin of the turkey, nutritional characteristics, how to make and so on to explain, and emphasize that this is the main food indispensable to the Western Christmas, while the turkey source must be prepared enough.
6, other promotional activities
Christmas clothing sale: winter casual wear, suits, windbreakers, down jackets, thermal underwear and other Christmas limited-time sale: the opening of the Christmas mad rush area, can be divided into one yuan rush area, five yuan rush area, ten yuan rush area, etc., the rush of goods for a number of small commodities, such as Christmas gifts, socks, gloves, towels, chocolates, cookies and so on.
Christmas Toys Festival: toys and young consumer groups, especially children are always one of the most attractive commodities, the exhibition and sale of different categories, a variety of styles of toys, for the promotion of Christmas sales will be a great help.
Third, the mall's external activities
In order to match the atmosphere of Christmas joy, set up a small stage at the entrance of the mall, Christmas Day, held two thematic performances to attract consumers to go shopping.
Performance time: the first 2:00 pm, the second 8:00 pm.
Performance materials: Christmas songs and dances, prize quizzes, Christmas-themed modeling show.
Fourth, personalized planning - public welfare activities
Every year on Christmas Eve, will you think of the little girl who sells matches, will you think of the kind old grandmother, in fact, in our city, there are still need to care for the children, stretch out your hands, offer your love, let us *** with them to light up the "matches of hope". The "match of expectation". You just need to cast your own shopping ticket in the fund-raising box:
1, we will be customers to vote for the amount of 1% as the love of public welfare donated to these children.
2, the collection of ten public welfare enthusiasts, on Christmas Day, dressed as Santa Claus to visit the city's major orphanages, orphanages children, to give the children gifts, and play with the children. Gifts: winter coats, hats, socks and other warm items, toys, food and so on.
Operating Instructions: Invite the relevant media to report on this activity, and invite the notary public to notarize this activity, this public relations activities to help guide the public to care for and love these vulnerable groups, to promote the public welfare love, but also help to enhance the visibility of the business, reputation, etc.
The mall's end-of-year activity plan is to provide the children with gifts, and to play with the children.
The mall end of the year activity planning article 6Activity time: February 24, 20__ - 25
Activity theme: 20__ Lantern Festival promotional planning
Activity slogan: the love of the Lantern Festival (meet at the Lantern Festival, the Lantern Festival, **** degree of the Lantern Festival, the red lanterns hanging high, red hot Lantern Festival)
Activity festival Analysis:
1, the Lantern Festival is a traditional Chinese festival, traditional activities such as eating dumplings, lanterns, riddles, etc., which implies the connotation of reunion, sweet auspiciousness and happiness, so the business promotions can be focused on the promotion of food and commodities with the Lantern. At the same time, with the fireworks, dance masters dance dragon, red lanterns hanging high, riddles and other traditional activities to cheer, create a lively atmosphere of the Lantern Festival.
2, after the Spring Festival, the Spring Festival clothing will soon be listed, for students, the new semester will also begin, so the Lantern Festival promotion can also be around clothing, student supplies and other promotions.
Activity information:
First, the reunion over the Lantern Festival
Delicious dumplings big joint exhibition
1, the opening of dumplings food counter, including a variety of brands of dumplings: such as the Dragon and Phoenix dumplings series, Siren dumplings series, the three whole Ling series, Yukon series. Flavors include eight treasures nuts, black sesame, hemp paste peanuts, rose bean paste, hawthorn, five kernels, peanuts and sesame, sugar-free, halal, rice wine and so on.
2, supermarket purchases of 88 yuan, that is, a free bag of dumplings, or a small lantern, worth about 5 yuan.
Second, Lantern Festival snack street
Activity Description:
1, Lantern Festival, in addition to shopping and enjoying the lights to play, eat and drink is also indispensable, in the shopping, eat some fragrant snacks for customers must be a great temptation.
2, set up a service office at the scene, customers with shopping tickets to the service office to receive snack coupons, customers with snack coupons can go to the booth to buy snacks.
3, snack coupons can not be exchanged for cash, there is no cash.
4, snack production must pay attention to health, must take measures to avoid fume pollution and dust impact, while preventing natural wind and rain 's impact.
5, snack stalls set up: in addition to some businesses already have snacks moved to the scene, but also be able to invite some of the local famous snack bar to the scene production and sale.
6, in addition to consumption of snack coupons, customers can also be used to buy cash, be sure to mark the snack prices on the site, so that customers can see at a glance.
Third, the good times and beautiful scenery **** reward
Lantern Festival Tour Qi Le (Dream)
Open up a Lantern Festival amusement area, built in the form of grapevines, hanging lanterns, containing a variety of riddles, whether or not to shop, you can participate in guessing the riddles, all guessed that there are prizes, the prizes for small gifts or shopping coupons, the value of the puzzle according to the degree of difficulty to determine the prizes can be directly marked on the lanterns, general prize value of 10 yuan or less, the value of the prizes. The value of the prizes can be determined according to the difficulty of the riddles, and the prizes can be marked directly on the lanterns.
At the same time, the amusement area can be added to the set of circles, some folk acrobatic performances and other activities.
Loop: shopping full of 100 yuan can participate in the loop once, each time ten circles, the set can be taken away from the circle of things. Circle items according to the value of the size of the distance to visit. The overall value of the items can be set according to the full how much the quota to determine the full how much the higher the quota, the value of the gift can also be relatively high. Generally speaking, the value of the items should not be too high, one is to prevent damage to high-value items, and the second is full of how much the quota is reduced to relatively increase the number of customers to participate. Customers can also pay for their own set of circles.
Folk acrobatic performances: invite some folk groups to perform acrobatic performances such as dancing masters, dragon dance, monkey playing, etc., to increase the lively atmosphere of the Lantern Festival.
The end of the shopping mall activity planning 7
First, the purpose of the activity
1, to meet the peak season, brand publicity momentum.
2, to improve sales to customer confidence, to create conditions for the supermarket pressure goods.
3, good customer relations.
Second, the theme of the event
Welcome to the promotion, Rongsheng refrigerator discount
Third, the activity time
20__ ___ month ___ - ___ month ___ (the actual operation of the effect of a good, extend the time)
Fourth, the work of the preliminary
1, Communicate with the leadership of the mall specific operational details, mainly price, venue, personnel, material support.
2, ___ day in Qinzhou mall to do publicity: posters and packaging tricycle, ___ day in front of the mall posters.
3. Check the inventory and on-site materials on ___.
4, the activities of the unified rhetoric refining: supermarkets do promotional activities in advance, special sales and gifts.
V. On-site operation
1, an arch, two tents, two products, two air models, an easy to protect, two posters.
2, 8 models of prototype output: 1 special price machine 163G, 2 on the amount of machine 18A, 138A, 2 new products 171D, 186SM, 1 computer performance 162AY, the main selling model 29S (UN energy-saving gold medal), 1 image machine 226AY3.
Activity costs: packaging tricycle (5) 2 yuan, transportation costs 5 yuan, Temporary promotion 3 yuan / day × 2 = 6 yuan, *** 31 yuan (venue has a shopping mall application).