Wenzhou will have Wenzhou Cultural Expo held in the near future, the event is still very lively during the event, this year's event is mainly to introduce you to the cultural and creative information, to understand Wenzhou, you if you have plans to go to, the first thing is certainly to remember the event is held in what time.
2021 Wenzhou Cultural Expo kicked off on April 292021 Wenzhou International Fashion Cultural Expo highlights the industrialization of culture and industry cultural and creative content display, convergence of culture + creative and innovative products and services, and strive to become an important platform to promote the high-quality development of the province's cultural industry, the summit of the fashion and cultural and creative industries, culture and industry docking ceremony, to create a global perspective, Wenzhou characteristics of the an important platform for cultural display and trading.
Exhibition time
April 29 to May 3, 2021
Venue set
The Cultural Expo has set up a main venue at the Wenzhou International Convention and Exhibition Center, and set up branch venues in Ouhai, Rui'an, and Yongjia, and in accordance with the normalization requirements of the epidemic control and prevention, add an online exhibition section. In accordance with the requirements of the epidemic prevention and control normalization, increase the online exhibition part, take the form of offline online interaction, expanding exchanges and cooperation.
Meanwhile, more than 50 forums, promotional meetings and supporting activities will be held during the fair. The offline main venue will be attended by enterprise representatives from 27 overseas countries based in China and more than 500 enterprises from 55 domestic cities.
Location of the main venue
Wenzhou International Convention and Exhibition Center
Address:No.1, Jiangbin East Road, Lucheng District, Wenzhou City
Five venues have their own characteristics
The main venue is located in the Wenzhou International Convention and Exhibition Center, with an exhibition area of about 30,000 square meters. ***Set up cultural and creative theme hall, culture + industry fusion hall, craft art museum, elegant life culture museum, non-heritage food hall five exhibition halls.
1, cultural and creative theme pavilion
The museum to fashion creative main line, a party a theme, show domestic and foreign brands of cultural enterprises of fashion cultural and creative boutique and project, as well as at home and abroad around the characteristics of culture and its cultural and creative derivatives of boutique.
Overseas section: It mainly exhibits cultural and creative products from the "Belt and Road" countries. The Southeast Asia Pavilion will display cultural and creative products from Thailand, Indonesia, Laos, Myanmar, the Philippines,
Cambodia, Malaysia, Singapore, Brunei and other countries; the Africa Pavilion will feature cultural products from Ghana, Mali, Cameroon, Madagascar, Tunisia, Uganda, and Kenya; and in Europe and the United States, the Czech Republic (crystal), Lithuania (amber), and Brazil (amber) from South America will be on display. Brazil from South America (Paraiba PARAIBA tourmaline) are debut Wenzhou Fair.
Domestic part: the main exhibition of the Yangtze River Delta cities and Wenzhou's counterparts in support of the development of cultural industries in the city's characteristics. Chongqing Fuling, Qinghai Gelmu, Xinjiang Baycheng, Tibet Jiali, Sichuan Aba's Yantang, Nanchong's south and other counterparts will be exhibitors, display and sales of cultural and creative products rich in national characteristics; Shanghai, Hangzhou, Ningbo, Chengdu and Ningde and other cities theme pavilions will show the Yangtze River Delta, central and west of the Haixi Economic Circle, the results of the cultural industry.
Wenzhou local part: Lucheng, Ouhai, Longwan, Rui'an, Cangnan, Yueqing, Longgang will present the results of local characteristic cultural industry in the form of theme pavilion.
2, Culture + Industry Integration Pavilion
The museum to "culture +" as the main line, tourism, science and technology, sports, recreation and health care and other main forms, to show the culture and other industries in-depth integration of culture, new products, new services, new results.
Cultural tourism integration plate: Dongtou, Yongjia, Pingyang, Taishun and other counties (cities and districts) set up a theme pavilion in the museum; Huling, Shatou, Mayu and other towns and cities to display hot springs towns, Lingyun Fairyland and other cultural and tourism fusion projects, Nanxi Yunlan and other display of special lodging.
City handicraft plate: from Chongqing, Jiangsu Zhenjiang, Anhui Huangshan, Anhui Bozhou, Jiangxi Jingdezhen, Gansu Dunhuang city gift enterprises to participate in the display and sale of rich in local characteristics of the city handicraft. Opal, Ou Yi Ou kiln, deer light listening and other cultural enterprises to display the local characteristics of the accompanying gift.
Culture and technology section: Shanghai FengYuZhu, Shenzhen ShangYuan Impression, Zhejiang Kingfisher, China Telecom, China Mobile and China Broadcasting Corporation (CBC) showcased digital technology content including 5G, VR, robots, drones, smart wearables, immersive digital technology image experience, smart home products, etc., which the audience could experience on-site.
Colleges and universities cultural and creative plate: Wenke vocational, ZJIT, security and other institutions will display college students' cultural and creative in the museum.
3, arts and crafts museum
As the main position of the 2021 China (Wenzhou) Arts and Crafts Fair, set the "hundred years of struggle? The initial heart remains" China's 100 masters of arts and crafts exhibition and other thematic areas, China's 100 masters of arts and crafts works pavilion exhibition area to China's four major wood carving production areas, selecting China's masters of arts and crafts, China's masters of the industry of industrial arts and related masters of the works of a total of about 100 masterpieces on display, in celebration of the centennial of the founding of the party; in addition, from outside the province, more than 10 provinces In addition, from more than 10 provinces and cities outside the province, exhibitors will come to Wen show rich in local characteristics of the work of art.
4, elegant life and culture museum
Divided into book publishing, creative arts, quality education, three major exhibition areas.
Book publishing part, organized 2021 City Book Exhibition, as an important part of the 2021 Wenzhou National Reading Festival, will invite Zhejiang People's Publishing House and other Zhejiang Publishing Union Group's eight publishers, Beijing Grinding Iron Culture Group Co, Ltd, New Classic Culture Ltd, Zhongnan Bojitiancheng Culture Media Co, Ltd, three publishers outside of the province, as well as Xinhua Bookstore and some of the Specialty bookstores and other centralized exhibitions and sales.
Creative arts and elegance part: display of qin, chess, calligraphy and painting class characteristic art, tea ceremony incense art and craftsmen, creative hand-made works, etc., there are idle hut, leaf columns, Yichuan culture, blue clipboards, ouyue and other cultural and creative enterprises exhibitors.
Quality education section: there are Hagrid Picture Book Art Center, Lollipop Art Center, My Child Youth and Children's Growth Center, Small Hall of Fame Art School, Dongjia Qin Society and other institutions exhibitors, displaying extracurricular skills enhancement-based training programs, the audience can be on-site consultation, experience.
5, non-heritage food hall
The hall is based on specialty food, focusing on non-heritage traditional and innovative food. Mainly net red food, flavorful snacks and pastry food, displaying the distinctive culinary culture of various places.
6, other regional settings
In the south square of Hall 5, set up an open-air open large-scale steel sculpture creative work display. Three stages are set up for this year's fair, namely the main stage at the west gate of Hall 3, the stage for the City Book Fair in Hall 2, and the stage in Hall 5.
During the fair, the stages will host a variety of performances, shows and product demonstrations.
The three main venues are equally exciting
In order to make the radiation effect of the fair more prominent, and to create a citywide atmosphere of the fair, this year, through the way of self-declaration, the establishment of the three main venues of the fair.
1, Ouhai Branch
will be the first to start on April 21 in the Qingdeng Stone Carving Art Museum, Wenzhou Cultural Tourism Consumption Season and the 2021 Tanghe Qingdeng Bazaar National Aesthetics Conference (Spring).
Holding time: April 21 to 25
Holding place: Qingdeng stone carving art museum
This event brings together nearly 400 high-quality cultural and living aesthetics brands, exhibits more than 100,000 cultural and living aesthetics works, gathers many big names in the industry, and organizes more than 20 wonderful activities on land, water, and bridge." three ways together".
The Green Lantern Bazaar, with a total exhibition area of more than 22,000 square meters, will attract independent designers, traditional handicraft artisans, ancient art collectors, ecological gourmets from all over the country, as well as nearly 400 high-quality cultural and living aesthetics brands and industry bigwigs to participate in the event. It will be a collection of shopping, exhibition, enjoyment, and play in one body, featuring artifacts, handicrafts, cultural exhibitions, and art spaces, and will hold the Water There will also be a water bazaar, a night banquet at the Green Lantern, an exhibition of specimens of human beings and nature, a live performance of "I'm repairing cultural relics at the Green Lantern", a TED keynote speech, and an on-site experience of "the cat curator in the topography", among more than 20 other thematic activities.
The Tang River Water Market will be one of the biggest highlights of the fair. In order to present the villagers along the Tang River, "people, boats, water" close to the original ecological scene of life, the green lantern market in the last year on the basis of the Tang River Water Market expanded the scale, focusing on creating a water stage. During the fair, dozens of boats will be parked next to the water stage, and the audience can sit on the boats to enjoy concerts and watch plays. The band will hold concerts on the water stage during the day, and in the evening, famous artists such as Fang Ruzhong and Huang Yanmai will perform Ou Opera and Yue Opera, so that the audience can fully experience the charm of the Jiangnan water town and the hometown of Southern Opera.
2, Rui'an Branch
Venue Location: Park Road Cultural and Creative Neighborhood (Zhongyi Street)
Theme: "Tianrui Di'an - Youth with YOUNG"
Activities: to build a "new cultural heights", "new cultural vitality", "new image of culture" three major cultural and creative theme exhibition areas, set up "commemorating the centennial birthday", "non-heritage", "cultural heritage", "cultural heritage", and "youth". ", "non-heritage technology to call for new" two high-quality special exhibition area, and ad hoc a number of interesting interactive exhibition area.
4, a series of forums, summits, etc.
During the exhibition, will also be held during the cultural economy, new trends in the conference, the cultural industry project resources docking fair, China Arts and Crafts Forum, cross-strait countryside tourism integration and beautiful countryside development exchanges, calligraphy, painting, arts and crafts boutique auctions, book signing of well-known writers and other ancillary activities. More than 50 activities to further enrich the content and form of the Fair.
This year's exhibition presents five highlights!Compared with previous years, this year's fair has the following characteristics:
One is to strengthen the market-oriented operation, and constantly enhance the fair "business".
Wenzhou Cultural Expo always adhere to the "product-oriented, industrialized, market-oriented" this guide, so that the Cultural Expo has popularity, but also to have business.
On the one hand, this year's cultural fair market-oriented investment in the scope of the expanding, in addition to invited exhibitors, this year, the vast majority of booths in the Museum of Industrial Arts, food museum booths, elegant life museum of the creation of art and elegance of the exhibition area, etc., the basic realization of the market-oriented investment, and some of the exhibition area and even a hard to find;
On the other hand, pay more attention to guiding the participation of social forces to run the exhibition, this year's ouhai branch of the Qingdeng Aesthetics Conference is a typical example of social forces to participate in the exhibition, through the social forces in the professional field of resource integration and effective supplementation, and constantly expand the influence of the Fair at all levels.
The second is to release the "culture +" effect, and constantly highlight the development trend of integration.
Wenzhou Cultural Fair is rooted in the foundation of local culture industry, and at the same time continue to promote the integration of the culture industry with science and technology, tourism, digital, finance, sports and other fields, through the accumulation of previous exhibitions, and continue to release a stronger and stronger "culture +" integration development trend.
This year, the Culture+Industry Integration Pavilion was specially set up to focus on the development results of cultural and creative industries, cultural and tourism, sports and tourism, and digital science and technology industries.
Third, strengthen international cultural exchanges, and constantly expand the international circle of friends.
Internationalization and fashion have always been the characteristics and highlights of Wenzhou Cultural Fair. This year's fair has attached great importance to the embodiment of these two elements at the beginning of the preparations.
This year, under the influence of the epidemic, overseas exhibitors still expanded from 18 countries last year to 27 countries this year, Wenzhou Cultural Expo's international circle of friends continues to expand. Among them, Brazil, Lithuania, the Czech Republic are the first time to participate in the Wenzhou Fair.
Fourth is the dedication to the centennial of the founding of the party, to create a strong atmosphere of celebration.
This year is the 100th anniversary of the founding of the party, as one of the earliest cultural exhibitions held in China, Wenzhou Cultural Fair in the red atmosphere to create a full effort.
In addition to highlighting the theme of celebrating the centennial of the founding of the party in the atmosphere of the pavilion, the exhibition of the major theme pavilions will have a focus on the presentation of red elements.
Fifth, strengthen counterpart cooperation, and constantly promote cooperation **** win.
The Cultural Fair as a counterpart support and exchange and cooperation of innovative platforms for many years to invite the counterpart support, exchange and cooperation city to Wen exhibitors, for counterparts to build cultural exchanges, cultural trade, industry docking platform for the two places of cultural industry exchanges and cooperation to build a bridge of communication and dialogue.
This year's fair, the city continued to invite Fuling in Chongqing, Qinghai Golmud, Xinjiang Baycheng, Tibet Jiali, Sichuan Aba's Yantang, Nanchong's south and other counterparts to participate in the exhibition, to help them show the region's cultural products, drive the development of local cultural industries, which is also the city's counterpart support and exchange and cooperation work of a long-term mechanism. Wenzhou Cultural Fair both the achievements of the exhibitors, exhibitors also achievements of the Fair, the formation of a good situation of mutual promotion and progress **** win.
Related informationHundred masters of arts and crafts joint exhibition, is one of the highlights of the Wenzhou Fair, but also for the different areas of the famous artists to provide a stage for exchange and display. "Many masters are very supportive when they hear that we are going to organize a joint exhibition, and some of them bring more than one piece of work." Xia Jianyong recalled that when he went to invite exhibitions in the early stage, he met Yu Jinshun, a master of Chinese arts and crafts, and sent him an invitation, Yu Jinshun immediately agreed to do so, and also took out four of his classic works. There are Chinese arts and crafts master Lu Guangzheng creative design of wood carving masterpiece "a hundred years of greatness" is also the first time out of the local Dongyang to Wen exhibition. "Cultural Fair can bring so many masters together, which in itself is not an easy thing, watching the works of peers can give inspiration for future creations, I definitely want to come." Yu Jinsun said.
In addition to the joint exhibition, masterpieces from Wenzhou and around the country have also been unveiled, through the exhibition output Gongmei culture, but also seek business opportunities. Last year, the first exhibition of boxwood wood carving master Yezhu, with a suspended in the air Flying Maotai works harvested a wave of traffic, although the booth is small, but the door is like a city, many businessmen have reached out to the cooperation of the "olive branch". Yezhu told reporters that this year, he booked a 100 square meters of special booth, the number of exhibits, subjects are more than last year, I hope to have a bigger harvest.
Three consecutive years to participate in the Wenzhou Cultural Expo of the national senior technician Chen Zunlu, non-heritage skills integration of home decoration, to develop a new field of bone carving, tooth carving art, last year, during the exhibition harvest orders, totaling one million yuan, "each time to participate in the exhibition, there will be enterprises to find over to buy our products, the economic benefits of the exponential growth. " Chen Zunlu frankly, which also gave him very great confidence, through the platform to let the quality of non-heritage artwork to go out to embrace a broader market.
"The fair is organized so that the public at home can receive culture, enjoy the beauty of crafts, which also provides a good environment for the development of Wenzhou industrial arts industry, so that the non-heritage arts and crafts to survive, which is a good thing." City Arts and Crafts Industry Association President, City Arts and Crafts Research Institute President Ye Mengchun said that this year, the Museum of Industry and Beauty in previous years on the basis of close integration with the 100th anniversary of the founding of the Party, selected a number of red themes based on the industry's top masters of the fine art masterpieces, I hope to bring a new visual experience to the public.