Expanded:
ShakeYin. Is a music creative short video social software incubated by Byte Jump. The software was launched on September 20, 2016, is a short video community platform for all ages, users can use this software to choose songs and shoot music works to form their own works.
On the afternoon of January 18, 2019, CCTV and Shake Shift held a press conference to officially announce that Shake Shift will be the exclusive social media communication platform for the 2019 CCTV Spring Festival Gala, which announced the new media for the 2019 CCTV Spring Festival Gala, "Happiness for another year". Action, Shake will work with the CCTV Spring Festival Gala in the short video propaganda and social interaction and other areas to carry out a full range of in-depth cooperation, mobilize the majority of young people, facing the global Chinese, to participate instead of commenting, using participation to guide the attention to help the Spring Festival Gala dissemination.