When you have a great idea and are ready to start a business, one of the questions you will face will be what kind of name to give your company.
Why is a good company name important for a startup?
I think there are three main reasons:
One, it's more recognizable
For startups, user recognition of the project is a key aspect. A good company name can quickly help a company differentiate itself from other competing products in the early stages.
2. It is easier to build awareness in the minds of consumers
In the case of products, services, prices and other factors that are difficult to pull together, a good name is easier to build awareness in the minds of consumers, for example, "" = "search engine" , "Zhihu" = "high-quality Q&A community", "WeChat" = "social" and so on. If a startup can establish a strong connection between its name and the consumer's heartland, it will be very difficult for competitors to overtake it.
3. Save a lot of money
A good name is not only easy for consumers to remember, but it can also be recalled in similar scenarios. They can even talk about it on social networks, which saves a lot of money.
Startup names matter. What should you consider when naming it?
Participation in the sense of Li Wanqiang at the beginning of the creation of the name of Xiaomi asked some questions that can be used as a reference, the underlined part as a reference:
Thinking of a good company name at the beginning of the startup is not easy. Our main considerations were:
One. Chinese name should be easy to remember and spread;
2. Supportable domain name;
iii. Trademark can be registered;
iv. Easy to promote;
5. Already familiar with life, with color and emotion.
Easy to remember and easy to communicate is of course very important. Also, it's great if the name is current, it gives people a desire to discuss it. Typical examples are "called" and "spring water hall", which can easily cause a fission effect.
If we look at the names of these startups in the marketplace by category, what are their categories?
There are hundreds of thousands of connected startups in the market today, and I chose 5,000 of them to study. I've come up with some naming patterns for existing startups, and I'm sharing them with you.
1. Traditional culture
For ordinary Chinese people, traditional culture is highly recognized. By combining phrases related to traditional culture, it is easy to remember and spread the company name.
One. Chinese Zodiac
Examples:
Little greedy mouse, cute mouse, titanium ox technology, long years of ox, sports tiger, stupid tiger technology, fast rabbit, errand rabbit, dragon eyes, read the dragon, fire snake wings, white dragon horse, fast horse, you camel, big monkey, skinny monkey fast repair,,, qiu chu chickens, cottage dogs, watchdogs, hog financial management, pig farms, hog financial
Analysis:
As you can see, the Zodiac is especially likely to win as a startup. Each zodiac sign has certain personality attributes; the monkey has attributes such as elfinness and flexibility, the pig has attributes such as simplicity, and the dog has attributes such as security. Reasonable use of the personality attributes of the Chinese zodiac plus industry characteristics, easy good name.
2. twelve signs of the zodiac
Example:
Aries music, Taurus online, Gemini entertainment, Leo set, Libra beauty industry, Scorpio Network, Sagittarius Network, Sagittarius College, Capricorn Science and Technology
Analysis:
Just like the zodiac, each sign of the Zodiac has a certain personality attributes, such as Taurus' stability, Leo's, Libra's fairness, etc., using the characteristics of the constellation is also very easy to good reputation.
Three. Five elements (gold, wood, water, fire, earth)
Examples:
Jinda, Venus Home, Golden Axe, Golden Worker, Lukin Lock, Timber Market, Logging Stack, Jack-in-the-Box, Finance, Water Sky Gap, Water Flower Towers, Material Fire, Passing Fire, Earth Fox, and Earth Bunny
iv. Storms and Thunder
Examples:
Foreign Winds, Sons of the Wind, Storm Mirror, Pulling Wind Travel, Two or Three Rains, Thundering Technique, Spring Rain Listening to Thunder, Dr. Spring Rain, Electricity Technique, Electric Mouse, Electric Gentleman, Electricity No Worries
5. Southeast and Northwest
Examples:
Dongba District, Dongyuji District, Xishi District, Xishaoye District, Guimao District
6. Sun, Moon, and Stars
Examples:
Happy Day, Beautiful Monthly Plan, Star Review, Beautiful Morning Travel
7. Rivers, Lakes and Oceans
Examples:
Jiang Xiaobai, Weihe River, New Lake Asset, Sea Ant, Haina
8. Ancient Poetry
Examples:
Jihu,, Mortise and Tenon
Analysis:
Tang poetry, Song poetry, classical, etc. have a great deal of riches yet to be tapped. Of course, this kind of name is the most difficult to choose, but once the right words are chosen, the brand's bonus points are actually huge. For startups, you can prioritize the availability of such a suitable name.
2. Everyday words
Of all the naming rules, I personally like this clever example of translating everyday words into a company name. These words are highly relevant to the company's main business and can easily enter the consumer's cognizance, huge eyeball effect.
Examples:
Where to go, Himalayas, opera house, street, interface, millet, snowball, where to go on weekends, hungry, to learn from whom, Zhu Bajie, Suishou, Lago, violent cartoons, ink weather, starting point, freshness, today, catering, old four, learning to walk the army, beggars, instant, happy
Analysis:
For example, if it is For example, if it is for financial management, it may be called "assured financial management"; if it is for social applications, it may be called "". Of course, the product may not be marketable.
3. Industry-specific words
Every industry has some keywords that need to be communicated to users. For fresh e-commerce, it may be "fresh" and "fast"; for finance, it may be "profit", "good For finance, it could be "profit", "good", "simple", etc. Initially, it can be summarized as: "Be lazy, have fun, find beauty, and Hyun-yi says you're a good family. You have many allies. Help Jane turn up the books and look after them. It's good for housekeeping."
1, fast
Examples:
Guifu, fast method, fast installment, fast health
Analysis:
In finance, pictures, etc., if you need to emphasize that a certain part of the relatively fast, it is more suitable to choose the word "fast" as one of the keywords.
2, lazy
Examples:
Lazy people listen to books, lazy insurance, lazy, lazy investment, lazy bear sports
Analysis:
Lazy corresponds to the impression of simplicity, and easy, so it can be used in the financial, reading, and other industries
3, miniature
Examples:
WeChat, microblogging, microblogging bank, microblogging, microblogging, microblogging, microblogging socket, microblogging medicine
4, love
Examples:
Love Qiyi, love interaction, love health, love to go abroad
5, music
Examples:
Le liu le power vegetable music stage music
6, looking
Examples:
Looking for steel , plastic, doctors, babysitters, resumes, coworkers, Zhuge, radishes, headhunters, roommates, journalists, buses, and business
7, America
Examples:
Meijiahama, American Vegetable , American Tuan, Merit Financial, Meipai, American Family , Meijia, Meido, Meijia , Meira
8, Fresh
Examples:
Daily quality fresh, fresh mate, fresh tiger, seafood
9, simple
Examples:
easy car, easy to take, easy fruit, fresh, easy
10.
Examples:
will say gift, will say beautiful woman, will say frisbee, will say everyone, will say fluent English, will say food, will say mom <
11, Great
Examples:
, Yummy Pie, Yummy Steps, Yummy Science, Yummy Goods, Yummy Life
12, Pie
Examples:
Pineapple Pie, Action Pie, Adventure Pie, Happy Pie, Banana Pie, Traveling Pie
13.
Examples:
Meter, plan, cut
14, interest
Examples:
Interesting part, Interesting trip, Interesting sport, Interesting table
15, treasure
Examples:
Balance treasure,, abroad treasure, pass two treasure, monthly treasure, day treasure, community treasure
16, small
Examples:
Examples:
Xiaomi, Xiao-Zhan education, Xiao-apple, Xiao-, Xiao-Red Tree, Xiao-Discovery, Meet Xiao-Noodle, Xiao-Trading
17.
Examples:
Volkswagen Dianping, DJI drones, Da Zhi Ma, Da Eyes Tour, Da Landlord, Da Pineapple, Da Fatty, Da Fishing , Da Wisdom
18, very good.
Examples:
Good House China, Good Doctor Online, Good Project, Good Worker, Good Talent
19, Spirit
Examples:
Buyer, Staging, Snacks, Pea Man, Operator, Spoken Word Man, Trolley Man
20,
Examples:
Friendship, Comprehensive Art. Nine
21, More
Examples:
Rice More Fortune, Much, Read, Howe , Rice and Decorating
22, Help
Examples:
Auntie Help, Car Help, Mom Help, Gift Help, Data Help
23, Simple
Examples:
Simple Ledger, Financial Management, Borrowing Reimbursement
24. Digging
Examples:
Digging for wealth, beautiful maps, and wine
25, Pursuit
Examples:
Chasing calligraphy, chasing the light animation, chasing it fast
26, Seeing
Examples:
Going to see a doctor, seeing , what are you looking at tonight
27, Treasure
Examples:
Driving test, written test, car study and
28, Profit
Examples:
Benefit The network, benefit everyone
29, Home
Examples:
Home cooking,, car, trader, garden, dream garden, joy garden, ball
30, Housekeeper
Examples:
Flight steward, one-meter steward, cutlery steward
4. Numbers + Letters + Colors
1, Letters
Examples:
YY/, JJ, KK Singing, Personal Desktop, PP Rent-a-Car, Q Room , ofo **** Enjoy Bicycle, Boss Hired Directly, u Store Owner
Analysis:
These names are not recommended for personal use unless you have strong capital backing.
2, numbers + text
Examples:
58 family, 51 letter , 16wifi, 51talk, 36 kryptonite, Rong360, Qihoo360
Analysis:
Personally do not recommend such names.
3, English
Analysis:
Suitable for some vertical people, such as geek circle, programmer circle, etc..
4, numbers
Examples:
A homework , a decorative , a , a meter, a sack, a classroom, a , a point, a seat, a meter fresh, two brothers, two, three squirrels, three foxes, the fourth dimension, the first road, the fifth element, the five drops of water, the six-meter comedy, the sixth avenue, the first door, the seven cows, the seven hand-drawn, the seven centimeters. Seventh Avenue, Jane seven financial management, seven carat, seven kilometers, seven workshop, eight treasure , eight Mao, Hongtao 9, Brother 9, nine and sports, nine force big data, nine level, gold ten data, ten years later, ten years of finance, ten point reading, ten seconds of travel
5. English Direct Translation
Examples:
Dear, Mobic, Tesla, family
Analysis:
Consider this naming if the target user group is young fashion group.
6, color
Examples:
yellow taiji, yellow xiaochu, red vest, red children, green bones, orange doctor, green tomatoes, Mr. Blue, blue pencil, purple cow workshop, white angel, white feather, black deacon, black boy, gray gold investment
V. Fruits + Animals + Plants
1, fruit
Examples:
1, fruit
Examples:
Apple, apple, animal + plant. p>
Apples, oranges, mango TV, orange space, orange gold, orange crowdfunding, banana programs, blue peaches, banana bus, banana social security, grape venture capital, game grapes, pears, it oranges
2. animals
Examples:
micro whale technology, three squirrels, ants gold, love fresh bees, honeybee data, hit the fish TV, television, Tiger Beat, Rookie , Overtime Dog, Cool Dog, Imitation Cat, Art Dog, Flying Pig, Cat's Eye, Sky Cat, Programming Cat, Guiding Cat, Community Cat, Genetic Cat, Art Cat, Cat, Blackbird Bicycle, Taihe Bird, Idle Fish, Independence Fish, Hemp Wo, Ape Question Bank, Qinyu Ape Wharf, Kung Fu Bear, Lazy Bear Sports, Koala , Bear Butler, Pig Short Rent, Pig Bus, Pony Purchase, Tubabbit, You Camel, Beaver Family, Koala FM, Dragonfly FM Penguin eating and drinking guide, Suogou, Sohu, Flying Fox
Analysis:
The family most like to adopt animals to carry out the naming, such as ants, flying pigs, Tmall, idle fish and so on. The animal itself has personality characteristics, and if the project itself has similar characteristics, it will play a 1+1＞2 role.
III. Plants
Examples:
Douban, pods, security radish, apricot grove, almond doctor, melon second-hand car, radish bill, radish, onion circle, onion travel, potatoes, Mushroom Street, mushroom leasing, Dolphin Browser, dougo.com, Lychee FM
6, other categories: repetition of the physical homophonic evolution of the founders of the name combination of physical simplification
1, overlap
Examples:
Momo, adventure, embrace, every day orchard, Leleban, lighting, bonbon security, distribution, drop line, car repair, classic car repair, Meitu Xiu Xiu, out of the door to ask, Chu Chujie, Bili Bili, Ren Ren , Beibei, Ren Ren Ren Loan, Ren Ren Ren car, sell, Pinduoduo, Fang Duoduo
Analysis:
Overlapping words often highlight a keyword, such as "embrace", "anti-dodo", etc., to enhance the impression.
2. Physics
Examples:
Quark Finance, Gravitational Waves, Laser Push
Analysis:
More suitable for high-tech companies.
Three. Homophonic evolution
Examples:
Bao (true love), Chain Home (love home), Auntie (Auntie), Faster Ya (Faster Ya), Vipshop (VIP)
IV. Founder Name Combination
Example:
Jingdong (Liu Qiangdong + Gong Xiaojing)
Analysis:
Not recommended. Of course, if you don't worry about regretting it later, you can choose.
5, physical
Examples:
Ocean Terminal, Hammer Technology, Bread Travel, Ink File, Square Apartment
6, Simplify (A + B)
Examples:
Meizu, Zhang Yue, Hunting and Hiring, Ying Ke, Kunlun Jue, Wedding Ring (Wedding Anniversary), Easy Fundraising (Easy Fundraising), Impression Notebook, Gudong Sports, Room Length, Pocket Shopping
What if I need to start thinking about startup names now?
First, determine the field of the project.
Finance or e-commerce. Better list the subfields. If it's e-commerce, it's fresh e-commerce or cross-border e-commerce.
Second, define the project characteristics.
Whether it's "fast" or "easy"; whether it's "good" or "pretty", etc.
Then, define the project characteristics.
Then, list the requirements statements associated with the project.
Finally, based on all the information listed, list the names of the requirements and choose the appropriate one.
For example, the project is categorized as "Cross-Border E-Commerce" in the "E-Commerce" domain. The item might be characterized by a series of keywords such as "Dao", "Mei", "Hui", "Yue", "Yang", "Tour". The related demand words behind the project can be "women are the books that men can't read", "bring you high quality overseas products", etc. Therefore, we can get "You Tao Tao", "Le Tao Tao", "Huishou" and other names.
Above is the content related to the rat to open a company name book, is about e-commerce to share. After reading the complete list of company names for people belonging to the genus Rat, I hope this is helpful!