Community marketing (a): community, originating in primitive society

With the rapid development of WeChat Internet, community marketing is clamoring, mixed. Some people rely on the community to become famous overnight, some people rely on the community to generate millions of dollars.

The market is so popular to talk about "community", as if not mixed community has been out. Many people set up a community, desperately pulling people to the group, and then chatting, sending red packets, and then pulling people - in the name of fission or transformation, in fact, quickly reduced to advertising group, and finally we are tired of, have the group blocked or deleted.

This is a typical, from the establishment of the WeChat group to the demise of the process.

A community is a group of people with the same interests and labels?

--NO!

A community is a WeChat/QQ group?

--NO!

Community is people who are doing something together?

--NO!

Community is a group of people who get together every day?

How many of the above misconceptions have you hit?

In fact, the community is not a new concept, there are human society, primitive people community has existed, *** with the defense against the danger of external groups and animal attacks.

Modern social life is more countless, such as online star fan tribes, posting, interest groups, offline neighborhoods, even the dancing amah is a small community. All communities have a ****same point, that is ****same goal or interest.

Each of us, at different stages of growth, deal with different major conflicts, and the focus of socialization is different. For example, young white-collar workers would never get into a square dance group, and older women would never get into an IT group.

When you're in your 20s, you need to see more of the world and meet more different people, and after your 30s, you need to learn to subtract, improve the efficiency of socializing, and refuse to blindly fit in.

If you want to be a beautiful woman, then get together with people who aspire to be beautiful and share how to become beautiful and more beautiful. With them, you will constantly be strict with yourself, control your diet, stay in shape, exchange the most fashionable information, buy the most fashionable pieces, the latest beauty devices ......

If you want to be a literary youth, then be with those who write, edit, screenwriting, stage, photography, painters, etc., who are interested in the topic of aesthetics and creativity

If you want to be a good career woman, be with people who are well-educated, dedicated, and lifelong strugglers in the workplace.

A person's strongest abilities are the ability to attract others, the ability to keep others, and the ability to help others.

Robin Dunbar, an Oxford University psychologist, proposed the Law of 150 in the 1990s: the number of people whose human intelligence allows them to have a stable social network is 148, rounded up to 150.

Many of us live far from villages, he said, but are not divorced from the concept. He asked some people living in metropolitan areas to make a list of all the people with whom they interacted, and it turned out that the number of people on their lists was about 150.

Robin Dunbar has said that the cognitive capacity of the brain limits the size of an individual human's social network to 150 people, which is known as "Dunbar's number".

His research suggests that a person's true number of friends is no more than 150, and when in danger, less than 3 percent of that number, or four people, can be trusted.

He showed through a survey of 3,300 people that the average person has only five close friends, 15 best friends, 50 good friends and 150 friends.

And these numbers are the upper limit of what a person can maintain in a limited amount of time and energy. The best-selling book "A Brief History of Humankind," which has taken the world by storm, also proves this theory of his.

Back in ancient times, tribes formed around 150 people. This number of people were able to maintain contact with each other and keep each other informed through word of mouth.

And as soon as you go above that number, most people can't really delve in and gossip about what's going on in the lives of all the members. So even if you have 5,000 people on your cell phone and you're all over the world, you can only really maintain about 150 people.

American business philosopher Jim? Ron said: You are the average of the five people you spend the most time with. Your personality, hobbies, values, and aesthetics will become more and more like those of the 5 people you are closest to.

Nearer to the people you want to be, closer to the people you want to be. Get close to those people you want to be like, get into the circle of soulmates, and maintain them in a mutually beneficial way. Focus on building your core competencies, and time, will help you leave behind the truest people.