In order to ensure the smooth running of the event, it is usually necessary to develop a complete activity program in advance, the activity program is a written plan for the specific activities to be carried out. Activity program format and requirements are what? The following is my gym Valentine's Day activity program, just for reference, I hope to help you.
gym Valentine's Day activity program 1First, the theme of the event
Passionate bloom, the era of love
Second, the activity time
x month x - x month x
Third, the content of the activities
(a) love song duet confession
x:00 - x:00 on x months, in the 6th floor gym side of the open up a special area, on-site microphone in the broadcasting room connected to the couples can be through the love song duet or confession form. or true confessions, sing or say what is in their heart to him (her). And instantly broadcast through the radio. At the same time for each couple to prepare a beautiful gift.
(B) romantic lover rose fragrance (x.x)
x month x day normal business hours, customers can go to the 6th floor promotional service desk to get a free rose flowers (limited to send xxx branch). If you build a body over xx yuan on that day, you will receive a box of exquisite chocolates.
Fourth, the cost of expenditure
1, 2 display boards: xxxx yuan
2, 2 lintel: xxxx yuan
3, print ads: xxxx yuan
4, the gift (roses, chocolates) by the xxxx responsible for
5, the sound costs: xxxxx yuan
6, other miscellaneous expenditures: xxxx yuan
Total: about xxxx yuan (roses and chocolates are not included in the cost)
V. Tips
This file activity, VIP card can be used to discount function.
Activity theme
"Star Wishes" borrowed "heart language" "sea of hearts". "Make a sincere wish, and he (she) **** continue the fate of the previous life.
Second, the activity time
February 10 - March 1
Third, the details of the activity
1, dedicated to be able to **** the lovers of Valentine's Day
with him (her) **** spectrum A romantic poem, with him (her) *** with the establishment of a sacred covenant, with him (her) together to share the language of the heart, in this life with him (her) *** holding hands, *** continue the destiny of the past life.
Recommended: "Heart language" couple card
3399 (long long long) - family annual card 3344 (life) - 200 Sub-card
3213(Love each other for a lifetime)--Bi-annual card 2014(Love you for a lifetime)--100 Sub-card
2. Dedicated to the lovers who can't *** spend Valentine's Day
There's you and there's him(her). Unchanging true love, eternal expectation, just because love is in our hearts. Send him, send you a **** the same blessing, will be realized, because it is the embodiment of love.
Recommended: "Sea of Hearts" blessing card
2475 (love is happiness) - couple card 1573 (a love) - annual card
920 (love you)--60 times card 720 (darling)--quarterly card
520 (I love you)--30 times card (swimming)
3. Dedicated to the singles
On the day when the colorful discs become pairs, let's put down our burdens for a while and have a date with the shooting star, believing that it will carry our wishes to fly to the place where our dreams come true.
Recommended: "Angel's Kiss" lucky card 258 (love me) - 10 times the card
Surprise: During the event, card purchasers will be able to get an exquisite gift (first-come, first-served, delivered until the end).
Gym Double Eleven event planning program
The annual Double Eleven promotion is coming, the fitness center on the market and their own business conditions, especially the launch of related products and activities program, and strive to "product explosion", "
A marketing theme and product settings
" Double Eleven Shopping Carnival fire pre-sale ", double eleven during the special launch of exclusive offers:
1, the launch of the issue of three-year card, the original price of 5,888 yuan (this is the duration of the card, do not accept any form of extension of the card time), now x pre-sale price of 4,588 yuan, plan 200, pre-sale period to enjoy the buy three years to send two years of the great benefits. This card enjoys fitness center fitness, swimming, yoga, dance, cycling, bath, table tennis, billiards and other projects, but also a special gift package worth 888 yuan, including 158 yuan Junyi International Hotel Western dinner coupon a (valid for the month, issued by the financial), the value of 380 yuan of private tutoring courses a (course content by the fitness center in the sale of the card at the time of the card is limited to the value of 300 yuan), the value of the A sports bag, worth 50 yuan of customized towels a
2, personal training courses as a supplement to continue to maintain the original 20xxFD (No. 20xx-10-001) program, the "original price system of personal training courses" as the basis for the purchase of a certain number of people are entitled to different degrees of discounts, as follows:
Purchase of more than 20 sections less than 30 sections of the discount will be 10% off!
If you buy more than 30 lessons and less than 50 lessons, you will get 15% discount;
If you buy more than 50 lessons and less than 80 lessons, you will get 75% discount;
If you buy more than 80 lessons and less than 100 lessons, you will get 65% discount;
If you buy more than 100 lessons, you will get 60% discount;
Second, the target setting and cost budget
1, the established goals: fitness card: 4,588 yuan x 200 = 917,600 yuan, 200 sessions of private training courses, the average unit price of 240 yuan, *** 48,000 (including but not limited to 100 sessions of renewal of old customers, referrals of 50 sessions, 50 sessions of the experience), a total of 965,600 yuan
2, the activities of the budget: 1), Western food coupons: 100 yuan x 200 = 20,000 yuan
2), poster leaflet production: 2000 yuan
3), incentive commission: membership card at an average of 25 yuan / Zhang x 200 = 5000 yuan
4), total: 27,000 yuan
Third, the activities of the time and step
1, in the 10.30 days before the completion of the poster leaflet production
2, in the 11.1-11.10 ground push publicity, will be 10,000 copies of the leaflet inserted in the car, sweeping the building, the street to send
3, in the 11.10 days before the completion of the hotel WeChat and fitness center of the soft promotion
4, in the 11.1-11.11 day. 11.1 to 11.11, the appointment of the customer, the transaction, the meeting summary
Fourth, the specific implementation and attention
1, publicity and promotion measures
1) in October 25 before the recruitment of three people sales, 5 days for full training, especially the unity of the distribution of the word, the explanation of the product, the sales process, the Reception and talk about the single, with the mechanism, etc.
2) offline promotion out of the main leaflets, fitness center sales department 6000 leaflets, coaching department 3000 leaflets, 1000 leaflets front desk, each with their contact information, in the hotel as the center of the surrounding Jin Guan Huacheng, rainbow, new Yayuan, New King Garden, the city center garden as a stronghold, divided into 3 groups, by the sales with the group manager, Coach in charge of the team, the time between 18:30 to 21:00, and a small number of cars on the way to and from work, daily access to no less than 50 more than the customer information, the total customer acquisition target of 1,500 people, the intention of the customer target of 300 people, turnover of 100 people
3) online promotion to the hotel WeChat public number, the fitness center public number synchronized sending, targeting the old members of the card renewals and referrals, and the old member's circle of friends at least once a day. Everyone's circle of friends at least one day, the content of the unified editorial sent to obtain effective and intentional customer information of not less than 300 people, turnover of 100 people
4) the sale of cards and private courses, need to comply with the operating procedures, including but not limited to: the first time to collect the money (the cashier can not accept any sale of private transfers, all sweeping into the company's account), after the entry into the system, the card valid time Is to open the card entry system shall prevail; private courses indicate preferential discount details and course validity, subject to the contract.
2, incentives
1) membership card sales for the fitness center sales model (x that is, all departmental employees can participate in the activities to enjoy the incentives)
2) the original renewal of the card by the old guest room to 20 yuan / Zhang, the new development of the customer 30 yuan / Zhang, the individual incentives up to a maximum of more than 1,500 yuan, more than the part of the next activity to be issued and all the commission needs to be Cut off 10% to the Ministry of Finance, as the departments of the reunion fund. Fitness center sales department base for 120, if not completed, the department of all card sales can not enjoy incentives; coaching department base for 60, if not completed, the department of all card sales can not enjoy incentives; front desk cumulative base for 20, if not completed, the department of all card sales can not enjoy incentives, in addition, can not be stacked single, such as the discovery of the invalid treatment
3) each department in the Completion of their respective tasks, you can enjoy additional incentives team dinner once
3, departmental synergies
(1) the hotel sales department artisans need to be in the hotel WeChat public number of a soft article (completed before 11.10), in accordance with the requirements of the "design and production of the single" design and production of posters and leaflets (completed before 10.30), and in the lobby of the hotel floor screen and the front of the door of the LED display to show the event Contents
(2) Finance Department:
A, in the sales period, daily submitted to the Finance Department by the person in charge of the fitness of the sales report signed by the (content including not limited to the sales staff commission and the number and duration); sales period, to provide sales completion report (content including not limited to the sales staff commission and the number and duration)
B, all sales promotion coupons commission All the sales promotion coupons are based on the collection, do not accept any verbal form of booking!
C, the gift of private lessons do not participate in any commission program, and the implementation of the content and the content of the gift need to be consistent, such as inconsistency, will be charged according to the highest amount of private lessons with the department!
D, all of the above operations are in accordance with the original membership card and private courses start-up process, if there is more than the process, please report in advance, otherwise they will not be claimed!
E, all the costs of this activity can not exceed the budget, exceeding the part borne by the department!
F, after the end of this activity, the fitness center should be submitted to the Ministry of Finance and the General Manager's Office within three working days of the activity analysis report (the report includes, but is not limited to, the benefits of the activity)
(3) staff training and staff bulletin board
A, signed the first time the completion of the approval of the issue to the various departments and the organization of mobilization meetings to clarify the objectives and standardize the process
B, in strict accordance with the General Office and financial requirements, the implementation of the activities of the process, the end of the activities of the review and summary, submit a report
C, the use of morning meetings and hotel management meeting to inform and summarize the process of the activities of the timely update of the data and the progress of the activities
D, the activities of the leaflet posted on the staff bulletin board, in the staff group to circulate information on the activities of the activities to render the atmosphere of the activities
The above request for instructions The first thing I'd like to say is that I'm not sure if this is a good idea, but I think it's a good idea!
Gym activity program
A background analysis
The hot sun is thick, blue water is long, elegant style, slender body, it seems that for every man and woman want to have. Years and years have marks, do not realize that the face of the old, out of shape, every night socializing beer belly, fast-paced city, repressed emotions, whether you also lament life, unloading a tired, indulge the mind, so that our hearts leap up, so that our bodies out of the subhealthy misunderstandings, fitness will be your scientific and systematic casting of a beautiful life.
The twenty-first century is a fashionable, dynamic, strong century you are busy every day for the cause of forgetting the body and mind, anxious mood, people need to completely relax, so fitness has become a way of life, scientific fitness in order to make your body and mind completely relaxed.
Fitness clubs are not only a representative of science, but also a spokesman for fashion. How to make the fitness movement has become a kind of people's main consciousness? How to make the majority of consumers to participate in the fitness club? This is now every industry in the discussion of a problem is also the fitness movement can be a good momentum forward development of security, although now more and more people have realized the importance of fitness, began to join the ranks of fitness. We see that most people still do not join the ranks of fitness, according to the low level of consumption and consumption concepts, and time constraints have a certain relationship. How can we make fitness become a daily necessity, lies in the vigorous publicity, so I think the second anniversary of the opportunity to deepen our theme, expanding the visibility of fitness is imperative.
Second, the purpose of the activity
The main purpose of this activity is to celebrate the first anniversary of the health club and rename the positioning, from the long-term purpose, the intention is to enhance the visibility of the fitness club and reputation, so that it can be better in the activities of their own image launched to enhance the fitness awareness of the people, the fitness club More understanding and recognition for the anniversary party to do a very good publicity; another, a series of activities in the cultural plaza, for the future fitness into the community to lay a good foundation, and better implementation of the fitness club, "health, service life" purpose, has reached the fitness club to increase the membership, the purpose of expanding the business.
Third, the activities of the flow of arrangements
1, July 17, 20xx, 18 two days in front of several large shopping malls to be the distribution of coupons (with the coupon denomination to be determined), with the coupon can be in the center of the store celebration of the fitness free of charge during the period, and at the same time, the issuance of a leaflet on the theme of the celebration of the activities of the Arts and Culture. (Location: )
2, where the fitness club was established during the first anniversary of the celebration to join the fitness club, that is, to become an official member of the fitness club, you can give you a 20% discount, and can be the same as existing members to participate in large-scale theme of the arts and culture celebration of the raffle (awards to be set); such as teachers and students to participate in the further discounts can also be carried out,
3, during the evening party, to give you a gift with the name of the center of the center of the celebration of the center of the center, free of charge. During the party, we will give away souvenirs with the words "Fitness Club 1st Anniversary Celebration".
Fourth, "fitness from now on, fitness and you about" series of activities
1, Time: July 17 ~ 18, 20xx morning: 7:00 - 9:00
2, Location:
3, Personnel Arrangement: the fitness club out of the coach and some members to participate
4, the activities of the arrangement:
1) to speak to everyone about the knowledge of fitness, to instill the concept of fitness
2) publicize the fitness club anniversary celebration of the activities of the arrangement
(Remarks: if possible, this activity will be in the small area of the implementation of the long term, in order to achieve fitness services to the doorstep, the fitness club to the (Note: If possible, this activity will be implemented in the district for a long time, in order to achieve the fitness service to the doorstep, the fitness club to do the neighborhood, in order to promote the influence of the fitness club and the convenience of the ability to carry out fitness exercise can be more convenient to join the ranks of the fitness, in order to achieve the fitness club to the community to the development of the purpose)
V. Passionate Years. Entertainment of my heart"
Theme arts celebration
1, Time: July 18, 20xx 15:00 - 21:00
2, Location:
3, evening party arrangements:
1) large-scale program performance
2) the health club to the community development purposes.
2) club representative speech
3) song performance (the number of singers to be determined) performance program to be determined
4) dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.
5) exciting games (learn to do aerobics, give a beautiful gift)
6) exciting lottery (new members to join the fitness club and the original members *** with the participation)
7) hosts in the wonderful process of the show to promote fitness clubs, as well as fitness scientific knowledge
8) production of a number of banners to publicize the first anniversary of the fitness club. The first anniversary of the club's banner and then do some balloon banners, in order to cooperate with the party for better publicity.
Six, the activities of the entry point
1, to now most people in the intense learning and work group body and mind have different degrees of fatigue, and even unhealthy performance, or sub-healthy performance, highlighting the fitness not only to meet the physical aspects of the exercise, but also to make you physically and mentally pleasurable, because we are the center of the fitness Use the most scientific method to teach you fitness.
2, advocating fitness to the community, to the doorstep, in order to better serve the majority of consumer groups, in order to achieve the fitness club, "Healthy people, service life," the purpose of the club, but also a better grasp of the consumer groups.
3, must be in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness movement, in order to public welfare point of view to publicize the anniversary of the store, to let the majority of consumers to accept the Central Fitness Club, to join the Central Fitness Club to!
Gym marketing program
A marketing background
At present, the pace of life in Guiyang, with the rapid development of the economy is also gradually accelerated, most of the urban people feel great pressure, the office all day long, the emotions can not be vented, the body weaker and weaker, the body out of shape, skin deterioration all kinds of signs of stress, the office, the mood can not give vent to the body. The skin deterioration ...... signs let us urbanites began to look for a key to open the door to their own health, at the same time a part of the social fashion, elite white-collar, petty crowd, but also looking for a key to fashion, used to comprehensively improve their own personal charisma and comprehensive qualities, to enrich the self and cope with the life and work of a variety of needs, and this key is precisely the key to improve their personal charisma and comprehensive quality, to enrich the self and cope with life and work. And this key is the fitness center membership card provided by Pullman Guiyang Hotel for all urbanites.
1, the target group: mainly sold to the elite white-collar workers, group companies interested in improving their own state of life, advocating high-quality healthy life, and strive to build personal charm hobbyists.
2, competitors: other brands of hotel-owned fitness centers
3, our advantages:
A superior geographic location, convenient transportation, ample parking space;
B elegant environment, superior service quality, fitness center is in the hotel, the internal environment is elegant, the service staff from within the hotel, with a professional service quality;
C complete facilities, in addition to the fitness center, has a sauna, constant temperature swimming pool, spa, billiards room, tennis court, chess and cards room, western restaurant and other hardware facilities.
D student market is larger, there is potential to dig;
E professional coaching group
4, disadvantages:
A greater competition, the local health clubs and other hotels belong to the fitness center is more;
B membership card price is higher, the target group is limited.
Second, the marketing strategy
1, the production of brochures
Content: pictures (equipment, coaches, facilities); text, the various types of membership card to buy the enjoyment of preferential treatment, fitness centers, project profile (with the brochure can experience a validity of a specific date)
Distribution locations: the city of High-end shopping malls, group companies cooperating with hotels, local famous clubs, inside hotels (professional promotion for guests staying and dining in the hotel), etc.
2.
2, fixed-point sales
For the target group of people with the ability to consume strong sales, can be through the way of product replacement, or commission on behalf of the sale of the way to sell.
3, media publicity
Through the network, television, newspaper advertising and other publicity and sales.
4, the creation of "Accor Health Day"
The creation of the first day of the month "Accor Health Day", that is, one day a month, the fitness center can be opened to the public free of charge, used to publicize the importance of exercise and fitness to the general public on this day, customers can come to the store to experience, or to receive the "Accor Health Day". On this day, customers can go to the store to experience, or to receive professional fitness instructors, but the number of people and time slots need to be limited. By way of free experience to stimulate consumption.
5, open recruitment of well-known fitness trainers for the country
Through the media publicity and other ways to open recruitment of well-known fitness trainers for the country, with the noted fitness educators and professional fitness knowledge to attract the eyeballs of some consumers.
Third, the market development
1, personnel promotion
by five sales staff, divided by region, to rank, collect customer information, collect customer information, distribution of promotional materials.
2, experience promotion
Invite consumers to visit the scene in person, by the sales staff, reception staff, recreation center staff to explain, and lead consumers to visit the fitness center, the first time consumers can experience the free experience of the club within the business projects.
3, advertising
1) outdoor advertising;
2) newspapers and magazines media publicity.
4, print advertising
Printed Pullman Guiyang Hotel fitness center to promote the manual, the distribution of publicity, including: Pullman Guiyang Hotel fitness center, why fitness, how to choose a fitness center, fitness should pay attention to matters of health care (sports) and other general knowledge.
5, promotional activities
1) the purchase of a monthly card
can enjoy in the spa, chess and card room, billiards room, tennis courts, hair salon 20% discount can enjoy the 5th floor of the Provence Western restaurant, lobby bar free 10% service charge concessions members can enjoy free use of fitness centers, saunas, swimming pools.
2) In addition to the above benefits, members purchasing a quarterly card will receive
Two dinner buffet vouchers for Provence Western Restaurant on the 5th floor
Two fitness experience vouchers for members purchasing a yearly card
Two dinner buffet vouchers for Provence Western Restaurant on the 5th floor
1 free voucher for a senior king room at Pullman Hotel
Members can get a birthday cake and a bottle of wine on their birthdays
Purchase of an annual card can get a 1-month membership period
6. Public relations activities
(1) The Accor Health Day fitness experience is organized to provide free experience to people from all walks of life on one day of every month. People, to carry out free experience activities on the first day of the month, through the activities can collect the views of the target consumer groups, and stimulate consumption, and the views once adopted, will give participants the corresponding gift rewards.
(2) the establishment of nutritional diet, health care knowledge of the lecture group, in the fitness center for members to hold regular lectures, can also be invited to the door lectures.
(3) public relations activities to organize fitness experience activities, held in the local fitness exercise competitions, as well as Mr. and Miss Fitness selection activities, or the Group's corporate games, such as the selection of the healthiest companies, Mr. and Miss Fitness, and invite the media to make a good job.
Fitness marketing plan template
Fitness club pre-sale is very important, because he is the real embodiment of the project's market positioning, sales strategy of the market initial exploration of the water, the project's follow-up program of work on the practice of the basis of a good start is often predicted to be a good result, the military, the country's major events. The first time I've seen this, I've had a chance to see it in action, and it's been a long time since I've seen it.
(a) a reasonable pre-sale program
should contain pre-sale overall process program, pre-sale management system, pre-sale sales program, pre-sale of standard speech, pre-sale of performance assessment and other related implementation programs
(b) promotion and publicity to choose the right publicity media
1, print media
Mainly newspapers, magazines, and related print products.
2, electronic media
mainly television, radio, IETERNET.
3, corporate activities
Mainly professional activities, public service activities, publicity activities.
4, member influence
Mainly refers to the communication ability of club members.
Media selection and the company set the purpose of the enterprise, the scope of business, the object of the service has an inevitable correlation, the main consideration of the media's professionalism, the scope of influence, the influence of the crowd and the business expectations of the same.
(C) to organize members to visit the club
The main process is to promote - booking - guide the visit - to discuss the significance of fitness - to agree on the first fitness time The main process is to promote - booking - guiding the visit - discussing the meaning of fitness - agreeing on the first fitness time - follow-up.
1, promotion
including market research, activities, roadshows, DM sheets, friends, self-search information and other methods to accumulate customer contact information
2, appointment
Greetings, set the tone, pay attention to telephone conversation skills.
3, guide the visit
In order for people to understand the fitness center, membership staff should take the initiative to guide the guests to visit the open area of the fitness center, the visit should pay attention to the following points:
(1) before the visit, first of all, we should ask the guests to fill out a "guest basic information questionnaire ", such as guests objections, should be explained to the guests "will not delay you for a long time (just a few small problems), fill in the form is for your specific situation, suggest you and provide more suitable for your service or training methods.
(2) The tour should follow a pre-established route.
(3) Guides should walk in front of guests.
(4) when stopping to introduce the guide should stand in front of the guests on the left, and maintain an appropriate distance, for the guests to introduce the site should extend the left hand, to the palm of the hand to indicate the target, can not use the finger pointing.
(5) When passing through the door should now open the door for the guest, let the guest first, and then follow.
(6) Spend more time in areas of interest to the guest.
(7) Be steady, don't panic, and don't look at your watch.
(8) If the guest's shoes do not meet the requirements, he should be asked to change the shoe covers.
(9) Without the manager's permission, guests are not allowed to take pictures in the fitness center.
Strive for the first visit to ask for a sale, to potential members of the discounted price or promotional items.
4, discuss the significance of fitness, provide selling price
Active and enthusiastic exchange of fitness to the guests to the benefits of people, actively guide guests to think about the link between health investment and health, the appropriate time, a clear description of the club's prices of various services, while explaining the price of the value of the ratio.
5, agreed to the first exercise
When accepting a new member, should take the initiative to understand the needs of customers, and in the customer's most suitable time to agree on the time of the first exercise. It is worth noting is responsible for recognizing is responsible for telling customers the best time to exercise, at the same time, to respect the customer's schedule and desire. Contact the guest as soon as they feel the need for fitness to participate in fitness exercise.
6, after the campaign to follow up
Timely feedback from members or potential customers after the first exercise, and to analyze. Fitness process if there is a problem, should be answered in a timely manner, to strengthen their belief in fitness. After your guests become members still have to contact them, let them feel that you are their friends, so that they dissolve fitness into their lives.
(D) pre-sale management
1. standardized implementation of pre-sale program management
2. standardized management of pre-sale staff
3. pre-sale program target management
4. pre-sale stage of the problem handling and adjustment
5. preparation for the work of the trial operation
5.