Understanding of corporate culture: corporate culture is the enterprise in order to solve the problem of survival and development and set up the formation of the members of the organization is considered effective and *** enjoy, and *** with the basic beliefs and cognition to follow. Corporate culture focuses on the core propositions of an enterprise's business management, and the resulting organizational behavior. Corporate culture, or organizational culture, is an organization's unique form of culture consisting of its values, beliefs, rituals, symbols, ways of doing things, and so on.
On the concept of corporate culture, there are many different perceptions and expressions:
1. According to American scholars John Kotter and James Heskett, corporate culture refers to those corporate values and business practices that are owned by the various divisions of an enterprise, or at least by the top executives of the enterprise*** together. It is the phenomenon of a ****same culture that is shared by the various functions of a division of an enterprise or by departments located in different geographic environments.
2. According to Tres Deere and Alan Kennedy, corporate culture is values, heroes, customs and rituals, cultural networks, and corporate environment.
3. According to William Ouchi, corporate culture is "aggressiveness, conservatism, flexibility - that is, the values that determine the pattern of activities, opinions and behaviors.
4. Corporate culture is a new theory of modern enterprise management, enterprises to really enter the market, out of a faster development, better efficiency, the overall quality of continuous improvement, so that the coordinated development of the economy of the road, we must popularize and deepen the construction of corporate culture.
5. Enterprise culture has a broad and narrow understanding of the two. The enterprise culture in the broad sense refers to the material culture and spiritual culture created by the enterprise with its own characteristics; the enterprise culture in the narrow sense is the enterprise formed with its own individuality of the business purposes, values and moral code of conduct of the synthesis.
6. Corporate culture is an organic and important part of the social and cultural system, it is the national culture and modern consciousness in the enterprise internal comprehensive reflection and performance, is the national culture and modern consciousness under the influence of the formation of the enterprise characteristics and group consciousness and behavioral norms arising from this consciousness.
7. Corporate culture is the general cognition and attitude of the group within the enterprise to the outside world. --Panoramic management
8. Corporate culture is a new management theory and management ideas based on modern scientific management, which is gradually produced on the basis of modernized mass production and market economy development. It is also an enterprise in the process of entrepreneurship and development of all employees to cultivate the formation and **** with the highest goals, value standards, basic beliefs and behavioral norms of the sum.
9. (1) corporate culture is the norms gradually formed in the work group. Corporate culture
(2) Corporate culture is the main values espoused for a company, a far-reaching values, myths, heroes and heroes symbols of cohesion.
(3) Corporate culture is the purpose that guides a company's employee and customer policies.
(4) Corporate culture is the competitive "principles" for survival in business, and the "inner rules" that new employees must master to be hired by the company.
(5) Corporate culture is the feeling or atmosphere conveyed by the layout of objects within a company, and the way in which members of the company interact with customers or other members of the outside world.
(6) Corporate culture is the traditional atmosphere that makes up the culture of a company, which means that the company's values, such as aggressiveness, conservatism, or flexibility - these values constitute the norms of vitality, opinion, and behavior of the company's employees. Managers practise and instill these norms in their employees and pass them on from generation to generation.
(7) Corporate culture is the formation of a certain cultural concepts and historical traditions in an enterprise, *** the same values, moral norms and life information, the various internal forces are united under the *** the same guiding ideology and philosophy of management, convergence to a *** the same direction.
(8) corporate culture is a mixture of economic and cultural significance, that is, it means that the values and codes of conduct formed in the business community have a cultural impact on the crowd and society. It does not mean knowledge cultivation, but refers to people's attitude towards knowledge; not profit, but the psychology of profit; not interpersonal relationships, but interpersonal relationships embodied in the philosophy of the world as a person. Enterprise culture is a kind of penetration in all the activities of the enterprise, it is the virtue of the enterprise.
(9) corporate culture refers to the basic information of the enterprise organization, the basic values and the basic view of the internal and external environment of the enterprise, by all members of the enterprise *** with the norms of conduct and beliefs, the value system, is to guide people to engage in the work of the philosophical concepts.
(10) enterprise culture is in a certain social and historical conditions, enterprise production and management activities created in the enterprise characteristics of the spiritual wealth and material form. It includes cultural concepts, values, entrepreneurial spirit, ethical norms, code of conduct, historical traditions, corporate systems, cultural environment, corporate products and so on. Among them, values are the core of corporate culture.
What is the understanding of corporate culture?Corporate culture, or organizational culture, is the unique cultural image of an organization composed of its values, beliefs, rituals, symbols, ways of doing things, and so on.
The content of corporate culture
According to the definition of corporate culture, its content is very broad, but the most important points should include the following: Business Philosophy The business philosophy, also known as the philosophy of enterprise, is the methodological principles of production, operation and management activities unique to an enterprise. It is the basis for guiding enterprise behavior. An enterprise in the fierce market competition environment, facing a variety of contradictions and a variety of choices, requiring enterprises to have a scientific methodology to guide a set of logical thinking program to determine their own behavior, which is the business philosophy. For example, Panasonic Corporation of Japan "emphasizes economic efficiency, values the will to survive, and seeks survival and development in everything", which is its strategic decision-making philosophy. Beijing Blue Island Commercial Building was founded in 1994, which is guided by the business philosophy of "honesty as the foundation, love and righteousness first", "showing righteousness with love, taking profit with righteousness, combining righteousness and profit", which has doubled its turnover within three years of its foundation and jumped to the 4th place in the capital's business circle. Values Values The so-called values are the basic viewpoints for people to evaluate the existence, behavior and results of people (individuals and organizations) based on some utilitarian or moral pursuits. It can be said that life is for the pursuit of values, values determine the pursuit of life behavior. Values are not the embodiment of people in a moment, but the conceptual system about values formed in long-term practical activities. Enterprise values, refers to the enterprise workers on the significance of the existence of enterprises, business purposes, business purposes of the value of the evaluation and the pursuit of holistic, individualized group consciousness, is the enterprise all workers *** with the value of the guidelines. Only on the basis of the *** same value standard can produce the correct value of the enterprise goal. With the correct value objectives will have the behavior of the pursuit of value objectives, enterprises have hope. Therefore, the enterprise value determines the orientation of employee behavior, the relationship between the survival of the enterprise. Values that only care about the enterprise's own economic benefits will deviate from the direction of socialism, will not only harm the interests of the state and the people, but also affect the image of the enterprise; values that only care about the immediate interests will be quick success, short-term behavior, so that the enterprise loses its strength, leading to extinction. Enterprise spirit Enterprise spirit refers to the enterprise based on its own specific nature, mission, purpose, the requirements of the times and the direction of development, and after careful cultivation and the formation of the spirit of the enterprise members of the group. Enterprise spirit should be reflected through the conscious practical activities of all employees. Therefore, it is the externalization of the conceptual consciousness and enterprising mentality of enterprise workers. Enterprise spirit is the core of enterprise culture and plays a dominant role in the whole enterprise culture. Enterprise spirit is based on values and motivated by value goals, and plays a decisive role in the enterprise's business philosophy, management system, morality, group consciousness and corporate image. It can be said that enterprise spirit is the soul of the enterprise. Enterprise spirit is usually expressed in some philosophical and concise language, which is easy for workers to keep in mind and motivate themselves at all times; it is also easy to publicize and form an impression in people's minds, thus forming a distinctive corporate image in society. Such as Wangfujing Department Store Building's "a fire" spirit, is to use the building's light and heat to illuminate, warm every heart, the essence of the dedication to service; Xidan Mall's "realistic, progressive" spirit, reflecting the core values and sincere and trustworthy, pioneering and progressive business style. The spirit of "truth-seeking and advancement" of Xidan Shopping Center embodies the values centering on truth-seeking and the business style of sincerity and trustworthiness. Corporate Ethics Corporate ethics refers to the sum of behavioral norms that adjust the relationship between the enterprise and other enterprises, between the enterprise and its customers, and between employees within the enterprise. It is from the perspective of ethical relations, with good and evil, public and private, honor and disgrace, honesty and hypocrisy and other moral categories as the standard to evaluate and regulate the enterprise. Enterprise morality and legal norms and institutional norms are different, does not have that mandatory and binding force, but has a positive demonstration effect and strong infectious force, when recognized and accepted by the people have the power of self-restraint. Therefore, it has wider adaptability and is an important means to restrain the behavior of enterprises and workers. The reason why China's long-established Tongrentang Pharmacy has been flourishing for more than 300 years is that it has integrated the excellent traditional virtues of the Chinese nation into the production and operation process of the enterprise, and formed the professional ethics with the characteristics of the industry, i.e., "helping the world to nourish the body, striving for perfection, treating both the old and new, and treating everyone the same." Group Consciousness Groups are organizations, and group consciousness refers to the collective concept of organization members. Group consciousness is an important psychological factor in the formation of internal cohesion. The formation of enterprise group consciousness so that each employee of the enterprise to their own work and behavior are regarded as an integral part of the realization of the enterprise's goals, so that they feel proud of themselves as members of the enterprise, the achievements of the enterprise to produce a sense of honor, so that the enterprise is regarded as their own interests * * * the same body and belonging. As a result, they will work hard to achieve the goals of the enterprise and consciously overcome behaviors that are inconsistent with the realization of the enterprise's goals.
Understanding of Wanda's corporate culture'Wanda's corporate culture system
I. Ideological system
1, the core idea
The core idea of Wanda's corporate culture is "International Wanda, a hundred years of enterprise". "International Wanda" is the enterprise scale, management, culture to reach the international level, become the world's first-class enterprises; "hundred years of enterprise" means that the enterprise should pursue the long-term interests.
2, the enterprise mission
"*** create wealth, public welfare society".
3, the core values
The value of people is higher than the value of things, the value of the enterprise is higher than the value of individual employees, and the value of society is higher than the value of the enterprise.
Second, the system system
Wanda Group in order to ensure the inheritance, dissemination, implementation and execution of corporate culture, specifically set up a corporate culture center, the grass-roots companies are equipped with a special corporate culture specialist, to form a complete set of corporate culture system, to ensure that: at the beginning of the year there is a plan, end of the year, there is a summary; funds have a budget, the training has been assessed.
Third, the main features
1, dare to innovate
Dare to innovate is the first feature of Wanda's culture, that is, to dare to try, dare to think and dare to do.
Wanda is the first enterprise to renovate the old urban areas; Wanda is also the first real estate enterprise with cross-regional development; Wanda is the first real estate enterprise to transform commercial real estate; Wanda is the first enterprise to invest in large-scale cultural industry, and Wanda Cultural Industry Group became the largest in the country as soon as it was established.
2. Integrity
Integrity is the core feature of Wanda's culture.
In 1990, Dalian Civil Affairs Street District developed by Wanda Group became the first residential district in Northeast China with excellent engineering quality; in 1996, Wanda took the lead in launching the "Three Commitments" to protect the interests of consumers among real estate enterprises in the country; and in 2002, Wanda developed Wanda Plaza on Taiyuan Street in Shenyang. Due to the poor operating efficiency of some of the stores sold, Wanda decided to buy back all the sold stores in Shenyang Taiyuan Street Wanda Plaza from the perspective of protecting consumers' interests, and compensated the corresponding interest in addition to the refund of the purchase price. Wanda's Shenyang buyback caused great repercussions across the country and became a landmark event in the construction of national integrity culture.
3, take the lead in environmental protection
Wanda Group is one of the earliest enterprises to implement energy-saving buildings.
All Wanda Plazas and five-star hotels of Wanda Group have reached the national star energy-saving standards, and since the Ministry of Housing and Urban-Rural Development promulgated the Green Building Design Mark and Implementation Mark in 2009, the vast majority of commercial projects in the country that have obtained these two certifications are Wanda Plazas and five-star hotels, which are far ahead of other enterprises.
4, caring for employees
Wanda regards employees as the core capital of the company, and the development results benefit the employees first, so that the employees can grow their skills, wages and happiness index in Wanda. Wanda annually invested hundreds of millions of dollars for employee training, and invested 700 million yuan in Langfang to establish a first-class Wanda College. Wanda requires all grassroots companies to run their own staff canteens and provide three meals a day for free. Wanda has implemented a vacation system for its outstanding employees, and the group's outstanding employees are given reimbursement for two round-trip air tickets and free vacations in Wanda hotels around the world.
5, focus on charity
Wanda was founded, charitable donations of more than 3.7 billion yuan in cash, is China's charitable contributions to one of the largest enterprises. It is also the only enterprise that has won seven "China Charity Awards".
Wanda Group also advocates the concept of public welfare for all, all employees of the Group have become volunteers, and each person does volunteer work at least once a year.
6, do the best
Wanda has a great vision, the standard of work is very high, the pursuit of "let all the work become a fine product". Wanda as long as the industry, at least to do China's industry first, the pursuit of the world's industry first. Wanda is the world's largest movie theater operator, the world's second largest real estate company, the world's largest five-star hotel owners.
7, strong execution
Strong execution is a prominent feature of Wanda's corporate culture. First, it is to do what it says. The second is to count to get. Wanda does the project first after the dry, first do the planning and design, measure the cost and then decide whether to invest or not. The development process of the project carries out the modularized control of the plan to ensure that the cost and cash flow of the project are within the scope of the plan control. Thirdly, rewards and penalties are clearly defined. Wanda's system of rewards and penalties are clearly defined, the award on the award, the penalty on the penalty.
8, carry forward the tradition
In 2005, the group recommended to learn the Analects of Confucius, the whole group to carry out a year of study, discussion and speech. Wanda has repeatedly hired famous etiquette experts to speak to enterprises about civilized etiquette and improve the overall quality of employees. Chairman Wang Jianlin of Wanda Group started to collect Chinese paintings and calligraphy at an early stage, and organizes painting exhibitions every year to support the development of excellent painters.
Fourth, the rich carrier of Wanda culture
Wanda culture mainly has ten carriers, known as the "ten one" project.
1, an all-media publicity platform. Including the group's official website, monthly magazine, cell phone newspaper, elevator video, mobile client, etc., has formed a comprehensive coverage, timely and effective corporate culture communication system.
2. A set of internal publications every year. Including Wanda Group's annual album, CSR report, Wanda story, speech collection and so on.
3. One book recommended by the chairman every year. Has been recommended to read the "Analects of Confucius", "there must be a way to implement", "the pursuit of excellence", "responsibility is better than ability", "work to the limit", "the simplest problem solving manual in history".
4, an annual speech contest. Around the chairman of the recommended books, speech contest, each year from more than 600 grass-roots companies, business systems selected at all levels, and finally participate in the headquarters final.
5, an annual staff talent contest. Including calligraphy, painting, seal carving, singing, musical instruments, dance and other rich categories, greatly enriching the amateur cultural life of employees.
6. Volunteer at least once a year. All the companies in the group have set up volunteer stations, all the employees become volunteers, and each employee does volunteer work once a year.
7, a series of annual staff games. Including soccer, basketball, badminton, table tennis, tug-of-war, fun games and other rich sports competitions.
8, an annual spiritual journey. Visit the poor, help the poor and needy, so that the soul is a baptism.
9, a happy vacation every year. Give excellent employees and their families reimbursement of two round-trip air tickets, free vacation at any choice of national Wanda Hotel.
10, held once a year the group annual meeting. The first brand of Wanda's corporate culture, the "Spring Festival Gala" of Wanda people, selects 400 actors and actresses from the whole group to participate in the annual meeting every year.
What do you understand by corporate culture?It is the publicity that companies do for their own brands or to make a name for themselves. When you meet people or companies that will rule, you will throw out your own corporate culture and deal with each other. In fact, a lot of corporate culture is just an empty slogan. （The culture of state-owned enterprises is usually implemented.) The company's corporate culture is not a slogan, but a slogan that can be implemented. Even some people do not even understand the meaning of the four words "corporate culture".
Understanding of Hisense's corporate culture
Corporate mission: To devote ourselves to the research and application of electronic information technology, to satisfy the needs of customers with superior products and services, and to improve the quality of life of human society.
Corporate vision: to build a hundred years of Hisense and create an international brand.
Corporate Character: Honesty and Integrity.
Enterprise spirit: respect for people, dedication, innovation and efficiency.
Enterprise style: strict requirements, thunder and lightning.
Quality concept: quality can not make the enterprise a glory, but can make the enterprise a loss.
How to write the understanding of corporate culture.
This is an example of corporate culture that I have excerpted for you from a relatively simple series of books on corporate culture.
There is also an analysis. It should be enough for you to use.
I.
I. Corporate Culture in the United States
(a). Characteristics of corporate culture in the United States
Corporate culture in the United States emerged in the 1970s of this century and matured in the mid-1980s. The initial practitioners of the theory of corporate culture were Japanese entrepreneurs, but the Americans summarized and established a perfect theory of corporate culture. for more than 100 years, the United States has been the leader of corporate management in the Western world, Taylor's scientific management, behavioral science and management science development, brought great wealth to the United States. However, the setbacks of the 1970s and the advanced management models utilized by Japan have enabled Japan to surpass the United States in many economic areas. With the American scholars to study the mystery of Japan's success and management research on their own country, to a large extent, changed the past management behavior of Americans, becoming a far-reaching management revolution.
Since the 50s, the United States business management development trend is rigorous, quantitative and hard scientific, in the management technology tends to enterprise strategic planning, organizational structure, systems and other management of the hard body, in the management of the focus on the contractualization of the community, legal and rationalization, etc.. In this way, in the management of the soft body of the enterprise, such as skills, style, personnel, morale, cultural background and so on did not pay sufficient attention to and development, in the actual enterprise management, is considered to be the supremacy of the plan and technology, the enterprise personnel in the production and operation of the production and operation of the enterprise is necessary but not the most important.
In the 80's, when Japan's many economic areas such as automobiles, cameras, optical instruments, home appliances, information, steel, shipbuilding, communications and other aspects of the lead and exceeded the United States, the United States of America's business management community have to Japan to study the mystery of its success. Finally came to the conclusion that business management is not only a science, more importantly, a culture. Thus, a "soft" management as a feature of the management revolution in the United States began.
The American business management of the corporate culture revolution began, with the publication of monographs on corporate culture theory, management theory gradually established the American corporate culture system, in the United States, the role of corporate practice quickly. From the management of some famous companies in the United States, corporate culture on the survival and development of the enterprise itself is far-reaching impact, their corporate culture and many similarities, such as: emphasis on human-centered, focusing on the training of employees; respect for the customer; emphasize the quality of products and quality service; encouragement of invention and creation, and constantly to the market to put the new products; leaders physically, lead the company's employees, adhere to the company's values and Philosophical concepts; have clear corporate goals and code of conduct, all employees are *** with the struggle for it. Specifically, the main show in the following aspects:
1, emphasizing individualism focus on performance and personal ability to play.
The American history of the "westward movement" so that the Americans along the national characteristics of the good and adventurous, when the western United States fertile land, the adventurous immigrants have to go west, seeking the road to prosperity, many years later, a large number of immigrants into the United States, but this traditional characteristics have been inherited, the Americans obviously believe in individual ability to do and mobility and change of characteristics. Therefore, in the minds of Americans, people who can start from scratch are the heroes of the society, and the social culture and social mentality of the U.S. require individuals to fully express themselves in the social life. American corporate culture scholars Terrance. Dill and Alan Kennedy. Kennedy pointed out that if values are the soul of culture, then the hero is the embodiment of these values and the concentration of organizational strength. In the United States in the famous enterprises, shaping and emerged a number of "hero" entrepreneurs. They *** with the same characteristics is through personal struggle, in the cause of obtaining the greatest success and was recognized by the enterprise as a hero model characters.
American-style individualism, arising from the American culture focus on practical and pragmatic and personal ability to play. In American philosophy, pragmatism was once absolutely dominant. Whether any invention or discovery can be accepted by Americans, the key lies in whether it can be applied in reality, whether it can produce effects in social life. This pragmatic character is also reflected in the enterprise management mode and enterprise culture mode. U.S. companies do not employ workers' qualifications, education, status, position, etc. as a measure of talent weight, just focus on the performance of workers and personal contribution to the enterprise and the size of the performance.
2, emphasize personal responsibility and rights.
U.S. companies to motivate employees to achieve a better level of cooperation with the enterprise through the individualism, so as to obtain higher economic benefits.
In the development of U.S. society, as mentioned earlier, the "Westward Movement" makes Americans with a strong individualism and self-confidence and beliefs, the spirit of adventure and the concept of equality, advocating self-control of the way of life. Individualism's concept of equality requires that all members of the same group have the same status, and the individual cannot violate the rights of everyone, nor can everyone deprive the individual of his rights; at the same time, as individualism's self-protection, the individual, as a citizen of the country, has a strong concept of the rule of law, which requires that the group can not erase the individual, and can only control the individual in the individual is willing to hand over some of his rights. The boundaries of rights and duties in society are very clear and objective and unemotional *** color.
The multiplication of individual rights in the United States is predicated on respect for the rights of others.
As the American society is to measure the practical value of the individual society, but also to promote the American society and enterprise implementation of money, so in the enterprise cultural relations, the relationship between the enterprise and the employees is purely monetary employment relationship, which to a certain extent affects the enthusiasm of the employee's work.
3. Typical western values.
Values are the basic concepts and beliefs of an organization, which set out the standards and directions of success for its employees. Many famous enterprises in the premise of individualism, are concerned about public and private, fair and reasonable, free and democratic, equal competition, consciously abide by the law, respect for human rights, highlight the personality, enterprising, pragmatic, restless status quo, innovative and rich in the spirit of adventure and so on.
4, the implementation of institutionalized management.
The system is the essence of the U.S. business, no matter what you do, you must first establish a good system and standardized operating procedures, once there is a problem, the first to consider whether the system has drawbacks, and then consider the human factor. Generally speaking, the main performance in the following aspects: such as advocating the enterprise to do big, emphasize the economies of scale; try to reduce costs; all the business are carefully analyzed; dismissed to disrupt the order of the people, do anything to control, that as long as the salary increase, to give bonuses, productivity will increase, generous reward outstanding performance, supervise the quality control, carefully prepare the financial statements, and so on.
5 emphasize the importance of the customer, all for the customer's concept.
The concept of valuing customers, in a sense, is to establish a good image of the enterprise in the public mind. Specific practices: respect for customers, take great pains to establish a long-term contact with customers; the enterprise is responsible for the customer, to establish the spirit of excellence in quality and so on.
(B) IBM (International Business Machines Corporation) corporate culture
IBM has 200,000 employees, is one of the world's largest companies, with branches in more than a hundred cities in the world, known as the Sunset Company. Its business involves a wide range of production, manufacturing technology at the forefront of the world.
IBM's achievements are closely related to its corporate culture. The company emphasizes that workers should have the same beliefs and values, and workers pay attention to the friendly and democratic. IBM's corporate culture in the United States is considered a model of corporate culture.
1, the company's basic beliefs
(1) Respect for the individual, respect for the dignity and rights of each person in the enterprise.
(2) To serve the customer, to give customers the best service in the world.
(3) Excellence in work, and excellence in accomplishing goals in all work.
2, the company's basic principles
(1) To give wise, reliable and talented guidance to the management of the business community.
(2) To provide efficient and effective service to customers as far as possible.
(3) To develop technology, improve products and create new products.
(4) To improve the ability of the workers to do their jobs by expanding the scope of their job duties, and to give them the opportunity to be satisfied in their jobs.
(5) The spirit of providing equal service to all workers.
(6) Recognize obligations to shareholders and provide them with appropriate returns on their investments.
(7) To promote the welfare of the region in which the organization is located.
(8) To fulfill its duties as a U.S. corporation to its citizens, and to fulfill its duties to the countries of the world in which it does business.
3, the company's actual practice
(1) Contract with the user, not only the sale of machines, but also all service programs.
(2) The company's excellent assistant director term of three years, responsible for only one job, that is, any customer complaints or problems, must be resolved within 24 hours.
(3) Collective service. If there is a company machine problems, IBM is likely to send experts from different regions to collaborate to solve the problem.
I hope the above answer will help you. If you have any other questions, you can call or add a group to contact.
We are all in the same boat, and we are all in the same boat.
The hardest thing is not to look for something like a net, but to think about it in terms of combining the current situation with the net
Understanding of the corporate culture of AIICHello, a little bit of through the online school to answer your questions:
If you want to take a class for the accounting certificate, choose the online teaching method, not only can you listen to the class but also can be a full tutoring and Q&A, and there are a lot of face-to-face classes now. The good and the bad are mixed. Good luck, did not spend your silver in vain, if not good, it is a waste of money, in addition to the scene of the class, must be fee car and horse labor pain, do not understand on the past, a step to keep up with, step to keep up with, the teacher on the end of the class on the person, want to ask questions is almost unlikely. The second round, the combing of knowledge points, and ultimately to achieve pure fire, the third round of preparation for the examination
Understanding of the catering enterprise culture
Enterprise purpose: inheritance of the essence of Sichuan and Hunan culture, to carry forward the fusion, innovative ideas, leading the new trend of modern Sichuan cuisine.
The spirit of enterprise: honest and pragmatic, integration and innovation, harmonious *** life
We put honesty and pragmatism in the first place in the spirit of enterprise, enough to see our honesty, trustworthiness, down-to-earth work attitude. Honesty and trustworthiness are increasingly valuable in today's business world. Although the fundamental purpose of any enterprise is to make profits for the enterprise, but we are against all to achieve this purpose and do whatever it takes, depending on the consumer rights and interests of the dishonest behavior.
We treat consumers as friends with open hearts, treat with sincerity, because losing the trust of consumers we are a complete failure.
My company's understanding of corporate cultureThe front is management: system, process, implementation; efficiency, communication, respect, honesty, beyond both business values, but also the requirements of employees. You can write related feelings from these keywords.