While this is true, I have always been short of breath because we have no famous historical figures in Xinmi; there are no brilliant stars shining in the sky of our history.
But when it comes to food, Xinmi people are very proud, often heard people say, eat all over the world are not as good as our meals in Xinmi.
Xinmi eating culture is indeed developed, large and small hotels lined up, full of Xinmi city corners. Almost all of the dishes from all over the country, famous food can be found here.
Although the neighboring city of Dengfeng is famous as a tourist city, but the people of Xinmi are not proud to say: "Play in Dengfeng, eat in Xinmi."
Our Xinmi "food" culture is really developed, a variety of food patterns, but come to think of it, there is which is our Xinmi people develop their own cooking out, and famous for it?
You do not say, in addition to the recent years, the fire up the "Xi-wang barbecue", in addition to the "Xi-wang barbecue" fried shrimp tail, really can not find a second to.
In recent years, Xinmi fried shrimp tail, especially "Xi-wang grill" fried shrimp tail, it is really hot ah.
Eaters such as clouds, the door of the city, these words in the "Xi-wang barbecue" here is not an exaggeration, but is a realistic description.
The original site of the single store Xinmi "Xi-wang barbecue", once about a hundred and twenty-three tables, every night to turn the table many times. Each table consumption of about three hundred or so, we can calculate its turnover, how much a night, how much a month, how much a year?
It is said that "Xi-wang barbecue", in addition to Xinmi, but also in Zhengzhou, Xinzheng, Xingyang, Gongyi opened a branch.
It is also said to be hot everywhere.
Especially the Zhengzhou store, more than the original location of the store in Xinmi hot, actually attracted the big shot Jack Ma.
"Xi-wang barbecue" because of its fire, actually three on CCTV!
A small county snacks, a history of about 30 years, a few years ago, known as the snacks, so vigorous trend can not be said not hot.
Once upon a time, the owner Zheng Xiwang also with another person to cooperate with the store, the boss is my acquaintance, I once went to the barbecue restaurant dinner. At that time, because of Zheng Xiwang notorious, did not pay attention to him.
Where can I imagine, since then only how many years, Zheng Xi-wang's barbecue store actually developed so red-hot, so hot, simply as the fire cooking oil!
"Xi-wang barbecue" square that position, Song Dandan to, will not be able to help like in the skit, waving his arms again, cheering: "people mountain people sea ......".
In the past two years, I often hear people say, Xiwang barbecue, how how hot, can not resist the temptation, and three or five friends to go, want to eat a meal.
"Pleasant Hope Barbecue" store site, although located in a corner of the city outside the concave, relative to the county people, can not say that not remote, but did not affect its fire.
Once you come to the barbecue square, first you will be that order spread more than a hundred tables of the grand scene shocked. You do not think that there are more than a hundred tables, then there are plenty of seats! It would be a big mistake to think so! By the time you arrive at 6 or 7 in the evening, it's already packed! There are already a lot of diners searching around for empty seats, and there aren't any! Let's wait for the turnover! At this time there are still a lot of diners arriving one after another, a steady stream of cars and horses. The security guard in charge of parking in the loud care command parking, and sound sharp whistle.
If you're looking for a quiet place to eat and talk about things, you're in the wrong place, and it's not the right place.
Eat here, figure: that lively strength, red-hot strength, joyful strength; figure is: casual, celebratory and hearty!
You look at those later diners, prefer to wait, willing to wait, there is no intention to change the place to eat, I think they do not just figure a lively figure a happy? I think they are just trying to have a good time.
Of course, eating, not just a lively, store food flavor, delicious and delicious is fundamental.
This is the first time I've ever seen a restaurant in the United States, and I've never seen one in the United States.
The food is delicious and tasty, it is not to be said!
I did not conduct an interview, nor a serious investigation, but on my simple understanding, let's look at the road to its growth.
Xi-wang barbecue from the beginning of the single, to dry not go on; then to cooperate with people to open a store; then to the second independent single; to the second independent store, fame gradually magpie up; to later rectify the governance of environmental issues and had to move to the county corner, thus to today's as the day - surprisingly, every time to the evening, Zheng Shaoshi Highway Xinmi East exit will appear congestion, legend has it that Zhengzhou citizens to eat fried shrimp tail in Xinmi, mainly because of the "Xi-wang barbecue".
Today came to the "Xi-wang barbecue" Xinmi original site store, a little tour, "Xi-wang barbecue" is not only a big business, "Xi-wang barbecue" of the cultural meaning is really! The first thing you need to do is to get your hands dirty!
"Xi-wang barbecue" square around the placement of four or five large screens, shiny introduction to publicize the "Xi-wang barbecue" history, business philosophy, today's scope of business, scale.
Let's take a look at its total self-introduction:
"Zheng Xiwang barbecue, founded in 1991 by Mr. Zheng Xiwang, gradually developed into Xinmi Xiwang Enchanting Grill Square, was established in 2017 set of catering chain to join the production of food and beverage equipment, food research and technological development, catering planning services in one of the integrated food and beverage enterprises. Xinmi Zheng Xiwang Catering Services Co., Ltd, has a brand history of 30 years so far.
Mr. Zheng Xiwang, the founder, has been adhering to the business philosophy of honesty and trustworthiness, with an exclusive recipe fried shrimp tails, gold medal marinade, specialty barbecue, refreshing cold dishes, home-style stir-fry, secret seafood, etc. for the brand's main focus, has been recognized by the majority of diners to become an influential catering services enterprises in Henan region. Not only for the majority of diners to provide food, but also for the majority of entrepreneurs to provide service platforms and technical support.
Now Xinmi night market, Xinmi fried shrimp tail, has become a representative of Zhengzhou cuisine, Zheng Xiwang BBQ is the pioneer of Xinmi cuisine, on behalf of the advanced standardized management mode, unique cuisine, modern decoration style to meet the needs of all types of diners, in the future development, Zheng Xiwang BBQ will continue to adhere to the principle, uphold the faith, is committed to creating a new night market culture, R & D Characteristic food, to create a more competitive and influential catering brand."
Service suggestion phone: 18765807553
From this, we can have a comprehensive understanding of the current situation of the "Xiwang Barbecue" and understanding.
Then look at its
- business philosophy:
"I am Zheng Xiwang, I am a chef, only with the heart to do a good job of each dish."
Attentiveness should be the premise of doing everything in the world. Lao Zheng's sentence is simple and reasonable.
-- management mode
"Zheng Xiwang catering 6S management
1. sorting (to be and not to be, to turnip and save the essence)
2. rectify (scientific layout, take fast)
3. cleaning (to remove garbage, beautify the environment)
3. Clean (clean environment, carry out to the end)
5. literacy (habits, environmental education)
6. safety (food safety, eliminate hidden dangers)"
Xi-wang barbecue actually dare to boast "6S". I've only heard of "4S"! I've only heard of "4S"
-- Plaza slogan:
"The quality of the food is the eternal theme of the enterprise! "
So, it says the key to running a restaurant.
--Service Management and Service Commitment:
Dishes nine not end
"Table number is not known not end,
The containers are not clean not end,
The color is not correct not end
The name of the dish is unknown not end,
Not enough quantity,
Not enough broken utensils,
Not enough temperature,
Not enough time,
Not enough ticket."
This is the most creative "nine not end", so I see the meaning of the business sage Tao Zhu Gong to get rich.
(Herewith the original text of the theory as follows, interested in reading through, not interested in skipping not read:
"Business must be diligent, bargaining must be true;
Do not slack off, slacking off is a waste of all things Do not cheat, cheating is a loss of credit.
The company's business is to be a business, and the company is to be a business, and the company is to be a business, and the company is to be a business, and the company is to be a business, and the company is to be a business, and the company is to be a business, and the company is to be a business.
The first thing you need to do is to make sure that you have a good understanding of what you are doing, and that you have a good idea of what you are doing, and that you have a good idea of what you are doing.
The transaction must be modest, the sale must be vigilant;
Do not be cranky, cranky customers are fewer do not hesitate, hesitation is no longer the time.
The credit must be careful, the advantages and disadvantages must be identified;
Do not be negligent, negligence is the loss of blood money Do not be vague, fuzzy, fuzzy is difficult to distinguish.
Income and expenditure must be clearly recorded, the period must be agreed;
Do not scribble, scribbling is a lot of mistakes Do not delay, delay is a branch of the birth.
The money must be clear, the intention must be calm;
Do not be confused, confused, then the sinuses are born, do not panic, panic, then the decision is not.")
"Xi-wang barbecue" square, not only have such a high cultural and creative packaging, it also has a series of related details of the service.
-- incidental services:
Milk tea store.
There are drinks and milk tea, available for purchase
-- Waiting for the playground
Can play games, can purchase toys
-- Street power (popularization, street power is also known as **** enjoy charging treasure)
Convenient for cell phone charging, from which you can scan the code to lend the charging treasure
These services, see the care of the managers, reflecting the essence of the enterprise management culture - see the spirit of the subtleties. Details can not be ignored, details determine success or failure!
Business is so prosperous, so many customers, supply far from the demand, many customers come, no place to eat, not properly placed, waiting for a long time, but also really will be displeased and unhappy.
How to do? Corresponding comfort measures, there is! You can first go to the play place to sit, play games, you can also go to the milk tea store to drink a cup of coffee. You can also go to the milk tea shop and have a cup of coffee.
It's okay if your cell phone runs out of battery, you can scan the code and borrow a rechargeable battery to charge it.
That's great!
These services are clearly inspired by the management of the famous restaurant "Hai Di Lao".
The way to absorb all the advanced experience and use it for our own use, and gradually become stronger, can be called "the right way".
From this, we can also see that the reason why Xi-wang can go to today, there should be the following factors:
Persistence, perseverance - insisted on thirty years;
There is the pursuit of upward - from the original stall, to the big company today;
The company's business has become more and more important, and the company has become more and more important, and the company has become more and more important.
The company is now a large company;
The service is open to suggestions - service "suggestion" phone; (Note the word "suggestion", for the majority of customers, not only experts, welcome everyone to improve the suggestions)
The company has been a leader in the field of food safety.
Continuously adjust and improve their own - finally bigger;
Good use of momentum, advancing with the times - with the help of the media, with the help of celebrities to expand their influence.
And so on, and so on. A person, a group gradually to success, the reason is by no means a single, but I think the above several seem indispensable.
It is worth mentioning that in the "Xi-wang barbecue" square there is a striking slogan:
"Henan people are very good"
Quite meaningful. Henan people are very good! I - Zheng Xiwang is Henan people. We are all from Henan!
The funny thing is, because it was night, and because of the way the word "very" was written, at first I always thought it was "bank"! I've never understood what the phrase "bank of Henan people" means when it's written here!
Ha ha ha