Due to the government's continuous relaxation of land, capital and tax policies related to social forces' participation in public cultural services, the enthusiasm of social forces in various places to invest in cultural entities is high, and cultural institutions such as private libraries, museums, memorial halls, painting and calligraphy institutes have sprung up in large numbers.
With the improvement of the material living standard of urban and rural residents, people pay more and more attention to enriching their cultural life. The masses spontaneously organize themselves to form various cultural associations and cultural volunteer organizations to carry out a variety of mass cultural activities, the most typical of which are square dance, fitness dance and other cultural forms. In addition, the campus also actively participates in the construction of public culture.
Large-scale public welfare cultural activities all over the country are sponsored by some enterprises. Through the cooperation between culture and enterprises, culture has enhanced the driving force of development. Enterprises get the title or enjoy tax incentives, but also get the display and publicity, achieving a win-win situation for enterprises and cultural activities.