In recent years, there has been a steady stream of melodramatic and realistic movie and television productions. Whether it's a cinema blockbuster or a network movie, many works that eulogi

In recent years, there has been a steady stream of melodramatic and realistic movie and television productions. Whether it's a cinema blockbuster or a network movie, many works that eulogize the times and reflect people's lives are loved by the audience. Recently, the main theme network movie "Our New Life", which has been broadcasted on three platforms, namely Youku, Aichi, and Tencent Video, has come into the public's view in this way.

The film by Shen Ao, Baobel, Yao Tingting, Lu Zhengyu, Zhang Luan five directors **** with the production, with five units of stories, about the "little man" ordinary life, with a microscopic perspective close to the pulse of the times. Many netizens praised the movie after watching the movie, "there are laughs and tears, close to the times, warm and comforting.

As a project of the State Administration of Radio, Film and Television (SARFT) and the Shanghai Radio and Television Network Audiovisual Development Fund (SRTVNADF), Our New Life boasts a cinema-grade production and lineup, with more than 40 leading actors, including Cai Ming, Wang Xun, Yu Entai, Lan Yingying, Bai Jingting, and Yang Beyond, among others, who are from the old, middle-aged and young generations. The movie was able to unite dozens of creators thanks to the strong support of the Network Division of the General Administration of Radio, Film and Television (GARFT) and the team's initial creative planning.

Drawing on reality

Focusing on the real lives of the little people

Our New Life consists of five story units, namely Concert on the Clouds, Plaza Envy, All the Way, Calm Down, Calm Down and the Most Fired-Up Sunset Red. The same unit structure, the film and "I and my motherland", "I and my hometown" compared to the "cut" smaller. The movie focuses on ordinary characters such as self-driving tourists, children in mountain villages, anchors with goods, square dancers, etc., and conveys the joys and sorrows of the "little people" from their lives. At the same time, the movie is about the development of the era of the background is big enough: five independent stories respectively respond to the generation gap, modern marriage, the ideal of pursuing their dreams, life in old age, post-disaster psychological healing and other hot issues of the times, and try to give the answer.

Lu Zhengyu, the director of The Most Fired Up But The Sunset Is Red, teamed up with Cai Guoqing and Zhang Kaili to focus on the collision of intergenerational relationships and modern technology through a crazy story of chasing after a star in old age. Lu revealed that "the inspiration for this realistic movie came from internet news." He said that although the story is set up as a comedy, the kernel of the story explores the relationship between mothers and daughters, as well as the right of the elderly to pursue their own selves, in the hope of exploring the emotional dilemmas of the middle-aged and the elderly. "People's stereotypes of mothers are hard-working, calloused hands ...... but in addition to motherhood, they also have their own dreams and a new life that belongs to them."

Zhang Luan directed "All the Way Forward" with a freelance journey, presenting contemporary youth away from the city, the pursuit of freedom. He said, "There are many directions to a new life, and I want to tell people through this story to be brave enough to get out of the haze and move towards a new life."

Our New Life has been teased by netizens as "half the entertainment circle has come to play", and many young actors and actresses have given wonderful performances. Yang Beyond in the "all the way forward" to play a major role, to help the deceased fiancé to fulfill the dream of the "drag sister", director Zhang Luan on her performance in the play to give affirmation, "This is the first time that Yang Beyond as the absolute star in the movie. She felt the pressure is not small, but she is very brave, but also will self-exhaustion."

Our New Life also invited Cai Ming, Zhang Kaili, Zhang Shuangli and other "veteran actors" to help. According to director Shen Ao, in the filming of "Square Envy", 67-year-old actor Zhang Shuangli had a scene in which his grandson accidentally hit him in the face with a basketball. While Li Wenhan, who plays the grandson, was hesitant to do it, Zhang Shuangli repeatedly emphasized the realism of the performance, "Don't ever fake it, don't be afraid, just smash it here." The basketball hit him straight in the face, and the camera captured the distortion of Zhang Shuangli's face and body dynamics.

Theater-level production

Network film seeks to "boutique" breakthrough

This summer, "our new life" and other boutique network film to the audience to provide a more diversified range of new film

The network film, "our new life" and other boutique network film to provide a more diversified range of new film to the audience to choose. The first time I've ever seen a movie, I've seen it. With the innovation of streaming media and the change of viewing habits, watching online movies has become an indispensable part of young people's cultural life. The newest addition to the list is a new version of the "Bright" series, which will be released in the next few months.

Director Zhang Luan said that more and more creators are actively involved in the creation and shooting of online movies. Lu Zhengyu bluntly said, "network movies and theater movies are committed to telling good stories that are relevant to the audience, there is no difference between the two, there is only a technical difference." He said, for example, "For example, in the film format, some of the areas that can be seen on the big screen, may not be able to see on the small screen; compared with viewing in the cinema, the environment for watching network movies there are more interference."

According to Yao Tingting, "People may be prejudiced against online movies, always talking about 'net sense'. As a director, you can't put a label on it and limit your creative ideas and imagination. The director should take 'telling a good story' as the basis to mold characters, express feelings and convey ideas." .

Industry insiders pointed out that the network film from the barbaric growth in 2014, to today's standardized management, is the result of multiple **** with the collaboration. 2020 due to the new Crown Pneumonia epidemic, the network film into a new era. According to the 2020 Annual Report on China's Network Film Industry released by the Network Film Working Committee of the China Filmmakers Association, after the New Crown Pneumonia Epidemic, the market share of network films, as well as their contribution to China's film industry, has steadily increased. Higher demands for movie quality and more exploration of subject matter and genres have boosted the market. However, relatively speaking, the quality of content is still lacking, the network film "quantity and quality", optimize the business model, focus on the development of talent, and thus promote the internal cycle of the cultural industry, the future of the network film has become a new direction.