5.1 Home appliance activity program

April 28, XX - to May 15, XX

Third, the content of the activities

1, the overall activities of the project

(1) the field of 1, 2, 3, 4, 5, 6, 7, 8 Floor in addition to some special products are "full of 200 get 80" coupon activities. Fifth floor to cash prizes

(2) from now on in this department store shopping day full of 200 yuan can send China Wedding Photography Company discount photography coupon; another with the coupon photography after China Wedding Photography Company and then XX a new version of the cheongsam. (Excluding the negative one floor)

(3) From now on, in this department store on the day of purchase over 128 yuan can send 60 yuan worth of women's world of Zuiting a service coupon. Coupon in the fifth floor to receive

(4) in the May 1-3 period with the municipal level above the model worker card to the department store shopping model can be given a beautiful souvenirs. Tentatively, it is a hair dryer. The fifth floor of the general service desk to get

2, each floor of the launch of the "layers of activities, layers of surprises" activities

Negative floor:

(1) in the shopping mall consumption can be given a computer portrait gift certificate;

(2) from now on in the shopping mall can be sent to the exquisite Zuotin gift a;

(3) in the shopping mall, the shopping mall can be sent to the exquisite Zuotin gift a;

(4) in the May 1-3 period with the municipal labor model card to shop in the department store.

(3) "Popular Basin, shopping gift" from now on in the negative one floor fashion tunnel shopping in any room can be given a surprise gift.

First floor:

(1), large brand cosmetics on and off-site promotions, Yuxi sunscreen promotion;

(2), XX new men's and women's sandals large-scale exhibitions and sales (the main promotion of the brand name);

outdoor dynamic display on May 2, with the field of beauty, pop, hanging flags and so on.

Second floor: theme: romantic summer popular summer

(1), the latest brands of popular women's casual summer clothes shine;

(2), and the third floor of the joint summer women's dress exhibition; with the field of pop, water sign notices.

(3), seasonal women's brands, varieties and styles recommended:

(4), at the same time on-site free shoe repair service (material costs are charged separately);

(5), May 6 outdoor dynamic modeling show;

Third floor: Theme: colorful dresses dance up

(1), the launch of the XX summer women's new clothing display, especially the introduction of Pajamas, skirts and underwear;

(2), and the second floor of the joint summer women's new skirt exhibition;

need to cooperate with the beauty of the display, pop, hanging flags and water notices

(3), May 5, outdoor dynamic model show; (show the contents of the brand varieties are attached)

At the same time: on May 1, 2 with the ID card born on the day of the purchase of the third floor of more than 100 yuan to send an exquisite gift

(4), May 5, Mother's Day in the third floor shopping full of 50 yuan to send an exquisite gift;

(5), in order to facilitate shopping for foreign customers to open up a free storage packages on behalf of the area;

Fourth floor: Theme: let you again cool a "summer"

XX new men's summer clothing, men's shoes and other brand exhibition, the specific brand content is attached;

(1), which is strongly recommended, full of personality of the new version of the t-shirt; reflecting the perfect style of the brand shirts, showing the charm of men's thin pants, branded apparel, the best fabrics, well-produced, so that you can again cool "summer".

(2), the new version of the men's spring clothing again "strong sale";

(3), all kinds of men's shoes brand promotion

◆ with the pop, water signs notice floor rendering

◆ each counter to carry out the shopping gift activities; manufacturers of the relevant discounted price activities

Fifth floor: theme: the eye of the real "fine"

-- XX 〃 10,000 kinds of brand clothing, clothing will be sold

(1). Thousands of brand-name apparel are on sale, and the best products are in your hands.

(2), the brand recommended: the site is reasonably divided into regional sales, such as: according to the varieties of styles: men and women inch shirt display area, men and women pants display area, various types of t-shirt display area, leather products display area and so on. The region should be clear, style varieties should be rich, the brand should be prominent.

(3), with the indoor display, pop, individually printed banners, water signs, counter signs, notices, etc.

(4), April 28, 29 outdoor exhibition and sale (tentative), the activities throughout the month of May

Sixth floor:

April 30 to May 7, the department store held on the sixth floor

(a) "two-person basketball" (the entire process of the competition, all using the elimination system)

Participation:

1, where the age of 15 to 26 years of age of male youth can hold their own valid documents to sign up to participate;

2, the team name of their own, such as the same team by the members of the two teams to regulate their own;

3, registration must bring a valid ID and 1-inch photo, the competition must bring a photo card affixed to my own;

4, each member can only represent a team to participate;

(B) Street Dance Thunder Competition (using on-site scoring system)

Participation:

1, where 13 to 25 years old, male and female young people can hold their own valid ID to register to participate;

2, the team name themselves, such as the same two teams by the two teams of players to regulate their own;

3, registration must bring a valid ID and a 1-inch photo, the game must bring a photo of myself with the card;

4, each player can only represent a team to participate;

(C) promotional measures:

Brand food promotions

1, Yang four lobster full debut;

2, Dongshan old goose, bone soup;

3, Qiantang Ben duck pot;

Great concessions promotional activities

4, pickled fish buy 60 to send 10 yuan;

Specialty Snacks Promotion

5, Jinling snacks;

6, chicken juice, mushroom soup packets;

* Liquor supermarket price;

Advantage: beautiful but not expensive, shopping mall sightseeing elevator direct;

Fourth, media advertising

Theme: "Passionate Red May, shopping every day to enjoy"

April 26 "Morning Post", "The Nanjing Daily ------10.5 color pass

Jinling Evening News, Yangzi Evening News - color half-page

Release content:

1, 200 to send 50 yuan coupons hot;

2, each floor of the May Day period to promote the content of the event;

3, April 28, May Day wedding newcomers gift activities, content: Where in March XX to this month to receive a marriage certificate and is scheduled to hold a wedding on May Day newcomers, on April 28 to the department store can get the general manager of the company's blessing of the gift: gold foil painting and gold card each one. Specific time is: 5:20 p.m., the place to give out: shopping malls between the 3rd and 4th door platform.

(Prepare a 8-meter long banner content: "xx Department Store congratulates the new couple on the happy ending" hanging in the 3, 4 between the door)

4, quality service content:

①, free to provide the use of shoeshine machine.

②, each floor during the May 1 business skills, civilized service activities competition.

③, part of the clothing counter to carry out customized services for consumers tailored clothing;

④, quality service commitment: integrity shopping in xx department store

April 30:

The Morning Post, Jinling Evening News, Nanjing Daily, Yangzi Evening News - 10.5 Colorcom

Release content:

1, buy 200 to send 50 yuan credit coupon activity is hot.

2, each floor during the May Day brand promotion activities (focusing on the selection of recommended)

3, quality service activities and commitments;

April 28:

Opened up the radio and television advertising

Radio: Traffic Broadcasting Network

Broadcasting propaganda "shopping every day, passionate red May! "

Focus: buy 200 to send 50 coupon activities in the heat, the mall from the first floor to the seventh floor of the festival layer of activities, layer of surprises, while the mall also carried out a number of quality service competition activities, in order to reflect the sincerity of the letter, letter to the people, people-oriented spiritual and cultural concepts.

Television: Jiangsu Provincial Radio, eighteen channels

Shooting content: April 28-29,

1, the field of activities on all floors (mainly) introduced

2, on-site interviews with consumers on the shopping malls of high-quality service to the evaluation.

3, "May Day wedding couples to send gifts"

Note: May Day during the media advertising needs to be increased - the specific time to be determined: tentatively scheduled for the 3rd increase in a

V. Plaza activities Preparation

May 1, the fourth floor of the men's dynamic promotional activities theme: XX ` new version of the summer men's preferential exhibition

Security Department to prepare: the scene to maintain the order

Planning Department to prepare: stage backdrop

Logistics Department to prepare: stage setup

Engineering Department to prepare: sound

May 2, the first floor of the sunscreen cosmetics dynamic advertising needs to be increased - the time to be determined by the tentative 3 increased once

V Square activity Dynamic promotion of sunscreen cosmetics on the first floor

Activity theme: manufacturers

Security department preparation: site to maintain the order

Logistics department preparation: stage setup

Engineering department preparation: sound

May 3, the men's dynamic promotion on the fourth floor

Activity theme: XX `new version of the summer men's clothing promotional fair

The new summer men's clothing promotional fair. Preparation of Security Department: Maintaining the order of the scene

Preparation of Planning Department: Stage backdrop

Preparation of Logistics Department: Stage setup

Preparation of Engineering Department: Sound

Dynamic Promotion of Summer Casual Women's Clothing on the 2nd floor on May 4th

Theme: XX`s New Summer Casual Women's Clothing Vitality Display

Preparation of Security Department: Maintaining the order of the scene

Preparation of Security Department: Maintaining the order of the scene

Prepared by the Planning Department: Stage background cloth Prepared by the Logistics Department: Stage setup

Prepared by the Engineering Department: Sound

On May 5, the third floor of the summer new special promotion

Theme: the third floor of the XX ` summer new women's clothing display

Prepared by the Security Department: the scene to maintain the order

Prepared by the Planning Department: models, Host

Prepared by the Planning Department: Stage backdrop

Prepared by the Logistics Department: Stage setup

Prepared by the Engineering Department: Sound

May 7: Dynamic promotion of cell phones on the first floor

Theme of the event: Manufacturer's decision

Prepared by the Security Department: Maintaining the order of the scene

Prepared by the Logistics Department: Stage setup

The theme of the event is: "The summer new women's clothing show on the third floor of the XX` summer new women's clothing show.

2, outdoor 11 columns posted "full 200 get 50 coupons" stickers, (recommended to do 4 meters long).

3, indoor hanging May Day hanging flag (part of which is designated by the Commerce and Trade Bureau hanging flag), additional water sign notices, pop and counter notices, etc.

4, the top of the fourth floor of the store hanging kt board hanging signs (5)

5, the fourth door side of the columns hanging banners (20 * 8), external publicity. (Large cloth banners every night with the fifth floor special recovery, every morning special re-hanging, has been set with the fifth floor.) Indoor top hanging uniform specifications, uniform shape of the kt board hanging signs. (About ten needed)

"xx department store food court on the seventh floor warmly welcome you"

6, the fifth floor of the field hanging exhibition and sale of hanging banners

7, the air film arch banners, the content of the Bureau of Trade and Commerce pointed

"Sanfeng home appliances again storm/51 wild sale

--Sanfeng home appliances "May Day" sp activities program

First, the purpose of the activity:

1, a strong enhancement of "

2, through a series of main business promotion, direct marketing, lucky draw activities, close to the station spread, vouchers preferential treatment, staff incentives and other means to achieve sales targets.

Second, the theme of the event:

a case: "Sanfeng home appliances May Day special / crazy rush hot 8 days"

b case: "Sanfeng home appliances and then set off a storm / 51 wild sale of the whole line"

c case: "the service will always be sincere / the customer will always be the first"

"We advocate the sale of low prices

Third, the activity time:

XX April 29 (Saturday)-May 5

Fourth, the activities:

The main business promotion:

Special planning:

"Gifts and coupons scratch music / wonderful gift collision"

Activity: XX April 29, -5 May 5 period, the day of the purchase of a total of 200 yuan can be given a scratch card (another gift certificate 20 yuan), a total of 400 yuan that is to send two (another gift certificate 20 yuan), and so on, buy more to send more. The scratch card is a medium-sized one that can be opened instantly.

Prizes:

First Prize 1:

Prize worth 4000 yuan air conditioning a

Second Prize 3: Prize worth XX yuan color TV each a

Third Prize 10: Prize price of a vcd each a

Memorial Prize 500: Prize a gift

Activity Note:

The items of preparation: scratch card is instantly opened medium-sized.

Preparation of activity items: scratch cards, prize registration form, calculators, coupons, stamps and other tools

Gift certificates: gift certificates of 20 yuan, gift certificates of 30 yuan, gift certificates of 50 yuan

Special planning:

"Thank you for your care / we redouble our efforts"

During the event, customers for the store environment / service shortcomings, etc. put forward a very positive suggestions. During the activity, customers will put forward positive suggestions for the shortcomings of the environment/service of the store, and those who have made 3 suggestions can get a gift on the spot, and those whose suggestions are adopted will get a special gift package from Sanfeng.

Special project:

"Tribute to model workers / thanks to excellent teachers"

May 1, with model workers or excellent teachers certificate customers, can receive a free gift.

Special plan:

1, telephone, only 1 yuan per unit; (limit 10 units/day)

2, desktop cooker, only 18 yuan per unit; (limit 5 units/day)

3, brand-name DVD, only 68 yuan per unit; (limit 2 units/day)

4, microwave oven, only 108 yuan per unit; (limit 2 units/day)

4, microwave oven, only 108 yuan per unit. Only RMB 108 per unit; (limited to 3 units/day)

5, brand-name color TV, only RMB 388 per unit; (limited to 2 units/day)

6, brand-name refrigerator, only RMB 366 per unit; (limited to 2 units/day) and so on.

Special planning:

"Sanfeng home appliances May Day special / crazy rush sale 8 days"

(special models)

1, air-conditioning category: super special price of 10

2, color TV: super special price of 10

"Sanfeng Ice wash again storm / 51 wild sale of the whole line"

3, ice washing category: super special price of 8

3, ice washing category: super Special price of 8

4, small appliances: "small appliances colorful concessions / low prices across the board on fire" special price of 10

2. On-site activities in part:

Interactive activities

(1), the soccer shootout into the hole tournament

Activity: May 1 -5, during the period of outdoor plaza will hold an intermittent football shootout activities. Intermittent soccer shooting activities, the goal with 1.2.3.4. and other different numbers, shooting different holes can receive the corresponding gift.

(3), the archer - dart game

Activity: May 1 - 5 period, in the Department Store Space Plaza will be held in the dart activity,

participants in the designated area to shoot darts, where more than 50 points can be given a gift.

Gifts for:

(mineral water, mouse pads, keychains, phone books, toothbrushes, etc.)

Store Announcement:

1, on-site activities colorful send

2, foot "ball shot into the hole tournament," "wonderful gift music," "Carnival Live Show," and other entertainment activities daily carnival staged in anticipation of your enthusiasm to participate in the more there are a number of wonderful gifts! The first thing you need to do is to get your hands on some of the most popular products in the world.

Fourth, the radio

May Day activities.

You are invited to take more good gifts. (Omitted)

★ activity support:

(1) dm poster a3/2p1 period;

(2) in-store radio publicity (hourly rolling publicity, for the activities of the key content and the important rules and regulations);

(3) appropriate newspaper media support;

(4) appropriate TV media support (2 to 4 days in advance of the publicity,); < /p>

(4) the TV media support (2 to 4 days in advance of the publicity,); < /p>

(5) the radio is not a good idea, but a good idea.

(5) store terminal posters, posters support.