Activity Marketing Plan Model 1 I. Purpose of the Activity: xImprove the brand awareness and reputation of the real estate brand, to expand and strengthen the brand's influence; xEstablish a good brand reputation in the hearts of the customers; xCreate the atmosphere of a large, quiet, park-like habitat life in the southern city; xTo achieve results through the activity to create a hot sales atmosphere, enhance popularity, and drive subsequent sales. Park-style living atmosphere; xThrough the activities to create a hot sales atmosphere, enhance popularity, and drive subsequent sales; xTo achieve the effect: atmosphere, grand, warm, and festive. Second, the core idea: In front of the road into the sales center, two large inflatable double-dragon arches are arranged to create a brilliant atmosphere, warm and grand momentum; from the entrance of the sales center plaza to the door of the sales center with a red carpet to pave a welcoming boulevard; dressed in Chinese dress on both sides of the Miss Manners to welcome the guest of honor; so that all the customers can feel the developer's VIP-like reception of the customers; there is a cold buffet set up at the scene to promote the popularity of the subsequent sales. The site is set up with a cold food area, cold food area for the customers free of charge to provide a variety of exquisite pastry and beverages; small plaza set up a large air frame canopy as a customer area, air frame canopy decorated with light blue veil, the customers waiting for the lottery number to choose a house at the same time can enjoy the wonderful program performance and taste the exquisite food. When the guest of honor announced the start of the event, the main stage side of the electronic cannons and stage theme backplane color smoke at the same time, while inviting professional Professional power paragliders (can be hung after the power parachute congratulations on the opening of the words of the banners and colorful smoke) in the air over the Department of air performances to the entire event site camp out a grand and enthusiastic, the atmosphere of grandiose, so as to achieve the effect of the sensational; At the same time, the activity site area acrobatic troupe wonderful, exciting and difficult acrobatics, professional martial arts group performance, Chinese etiquette show, large-scale song and dance performances, and other exciting programs to the visual impact of the customers to the active atmosphere. Third, the theme of the event: Fourth, the time of the event: July 05, 20XX (Sunday) 09:00 am - 12:00 Fifth, the location of the event: the sales center of the property Sixth, the participants: Seventh, the site layout: 1. in the sales center to enter the road on both sides of the plugs of the various In the sales center on both sides of the road full of colorful flags, the intersection of two 20-meter double-dragon inflatable arches, from the entrance to the sales center square to the entrance of the sales department with a red carpet paved with a welcoming boulevard, welcoming boulevard on both sides of each of the four dressed in Chinese dresses, Miss Manners, olive branches to the customers to the scene of the blessing of water to welcome the guests, so that customers can enter the activity site can be felt when the festive, atmospheric and grand atmosphere; At the same time also let the customer feel at home; 2. Sales center in front of the square to build a large air frame canopy as a customer area and cold food area, customers waiting for the lottery number to choose a room when you can taste the exquisite snacks, beverages and enjoy the stage area of the exciting program performances, the main stage area set up a large event theme backdrops, professional sound, the stage side of the layout of the electronic salute and the theme of the backdrop on the colorful smoke, while the aerial power of the backdrop. Color smoke, while high-altitude power paraglider in the air to create momentum for the activities of the scene camp out a grand and warm, magnificent atmosphere. VIII. Activities: on-site opening lottery, interactive games, home purchase lottery; professional group martial arts performance; Chinese etiquette show; difficult acrobatics; large-scale song and dance performances; high-altitude power paragliding, and so on. Activity marketing plan model 2 A planning purpose 1, show children's talent, "small" with "big", pulling the June order growth. 2, so that the company's brand image into the minds of young people, out of the concept of the first step of marketing. 3, to further improve the company's good image in the minds of the general public. Second, the state of the marketing environment 1, market analysis (1) With the Children's Day, the summer is approaching, to the children as the main group of market consumption will increase growth. (2) 70, 80 has become the theme of social consumption, and today's families are mainly a child, making the child become the biggest treasure in the palm of the parents, around their consumption is bound to be. (3) With the improvement of China's education, children's diversified multi-system development has become the preferred choice of parents, the company captures the deep love of parents must lead the consumer boom. 2, consumer analysis 1) With the "May Day" consumption of small golden week came to an end, Wuhu major markets are arranged everywhere, full of promotional banners and display boards, at this time the enthusiasm of consumers has cooled. 2) According to market research, children's consumption on June 1 Children's Day occupies a large share of the market. Analysis of the company's situation 1) The market is in the doldrums, and the company is in a beaten situation. 2) Under the influence of the current macro-environment, the population's consumption continues to be low, and the company's products are indifferent and skeptical attitude. 3) Awareness and reputation can not form a word-of-mouth effect. From the above, the following conclusions can be simply drawn: 1) Businesses are in a passive state, consumption is weak. 2) The status of the market and the marketing war path dominates. 3) The vast majority of parents are willing to spend for their children. 4) Accurate grasp of the market arteries is critical and necessary. Third, marketing strategy 1, marketing purposes credibility to move God, brand achievement dream. 2, business strategy (1) brand to further improve the corporate image recognition system (CIS), to participate in public welfare activities to enhance the visibility of the company, with a good corporate reputation to win the trust of customers. (2) Competition highlights the advantages of the enterprise, "with the most professional people to do the most professional things"; highlighting the level of service is good, high quality of construction; highlighting the enterprise in the Wuhu market, the old seniority, the old brand. (3) Marketing become passive to active, focus on the long term, efforts now, set up a high-speed, healthy and sustainable development of the marketing concept. (4) Customers to further segmentation of the customer base, to grasp first-hand customer information. 3, price strategy Price strategy, is an important aspect of marketing. It is both the core marketing elements that can be reflected as income, but also an effective means of market competition. Price strategy used properly, market share and profitability can be significantly increased; price strategy used improperly, the target market will be turbulent, and even produce serious market consequences. (1) to take the mid-range market price strategy, from the market development of the current situation to adjust the price system, so that the market can achieve further development of "high-grade quality, mid-range price" advantage. (2) the development of price elasticity strategy, the price will affect the number of orders. Under normal circumstances, the number of orders will be in accordance with the price of the opposite direction of change. Price increases, orders decrease; price decreases, orders increase. (3) to develop a transparent price list, the market price has long been moving towards transparency, but few companies will really do, consumers will think that the market is too profitable, so they will choose a better price transparency of the home improvement company. 4, business channels (1) to re-formulate creative publicity ads, placed in major media, to promote the corporate image. (2) a large number of recruiting salesmen, full-time part-time can be, the specific program to be determined. (3) Participate in or organize public welfare activities to improve the recognition of the potential audience, thereby indirectly increasing business. 5, advertising Advertising based on consumer-oriented, the purpose of which is to pull sales and establish a brand image, therefore, advertising to the community to promote the main, various markets, in various forms of relevant information to consumers, the specific implementation of the following: (1) the new community wall advertisements: in the newly constructed district of the prominent position to do the company's (1) wall advertisements in newly-built districts: the company's spray-painted advertisements are made in prominent positions in newly-built districts, with advertisements reflecting high-quality, green, safe and hygienic contents, focusing on giving consumers a deep first impression; (2) floor advertisements: the company is labeled by means of floor stickers; (3) leaflet sending: marketers are organized to distribute leaflets to key districts from time to time to deliver the relevant information of the company in a flat form; (4) website publicity: often updated website information, to achieve the timeliness and authenticity of the news, so that netizens feel that the company's efficiency and credibility are very high. In order to enhance the influence of the company's brand image, according to the situation of each market and sales of the following advertising methods: television media advertising, newspaper media advertising, bus body advertising, large outdoor billboards, street light advertising. Advertising forms are diverse, according to the market situation and cost budget reasonable implementation. V. Specific action plan (a) Activity time: June 1 Children's Day (specific time to be determined) (b) Activity location: to be determined (c) Activity content 1, parents instead of participating in the children's real-name check-in. 2. Organize children to play the repertoire live with the help of their parents. 3, the company organizes a group of judges to score on-site, select the best players to be rewarded, and other participants can also get a souvenir. Sixth, the media 1, media types: Wuhu TV, Wuhu radio, paper media, major websites, outdoor balloons and outdoor media at the construction site. 2, publicity 1) 1/2 or 1/4 page advertisement in the local newspaper 2) the placement of advertising space in key neighborhoods 2) the promotion of business people in key neighborhoods, the key school units for public relations, the printing of a number of promotional leaflets 3) the arrangement of telemarketers on the pre-consultation of the customer or neighborhood telephone The list of phone calls to inform 4) the company's internal posters 5) activities set up a bow door, the scene inside the cute balloons and other accessories embellished, in addition to the poster campaign (printing dozens of posters) 6) the best TV station has a late report 7) the late reports on the website VII, Notes 1. 1, the participating children should not be too old, it is best to ask for a parent to lead; the rules of the competition should be carefully formulated. 2, before the start of the event, parents have to fill out a form to register, mainly phone number, age of the child, address, home furnishings or not, favorite type of home furnishings (multiple choice questions). 3, the game time can not be too long to avoid negative impact. 4, a week before the game, the company should do a good job of public relations and early childhood schools, it is best to unify the organization. 5, the pre-distribution of leaflets, and strive to convey through the children to the parents. 6, the competition location should be in a busy area. 7, after the contest, be sure to call the participating families, telemarketing. Effect prediction: 1, the participating children in more than 200 people, parents in more than 150 people, there is a direct value of more than 40 pieces of information, even if it reaches the predetermined goals, specific as follows: 2, the case fully utilizes the child's heart and parents love, very good to the corporate image into the impression of potential consumers. 3, through this activity, we have achieved the recent pull order growth and improve the corporate image of the dual purpose! Note: This case mainly focuses on public welfare, brand image, the planner hopes that through this case, the good corporate image root implanted in the impression of the majority of the public; in addition, the planner also hopes that the company can participate in a long-term or sponsorship of some of the public welfare, it will help the company's healthy and rapid development! Activity marketing plan model 3 First, the activities of the organizing committee (a) Responsible for: members of the Board of Directors, General Manager's Office, the Planning Department (b) Members: heads of departments Second, the activity time: September 18 to September 30 Third, the activities of the Purpose: With the traditional Chinese festival "Mid-Autumn Festival" holiday and the seven-day national holiday "National Day" to create the second sales peak in the mall, as well as for the long holiday after the cold market to target, slow down and reduce the trend of declining sales. Fourth, the theme of the event: celebrate the Mid-Autumn Festival, welcome the National Day, give great gifts! V. Activity slogan: slightly VI. Scene layout: (a) off-site layout: The door couplet: reunion of families to welcome the Mid-Autumn Festival, the four seas celebrating the National Day, the horizontal couplet: celebrating the festive season; hanging on the outside wall of the giant banner: width: height = 10x13M, publicity activities; Hanging above the door of the red lanterns eight. (ii) site layout: 1. respectively in the first, second, third and fourth floor elevator hanging at both ends of the publicity signage. 2. set up a large mooncake in the lobby on the first floor (negotiated by the purchasing department); 3. set up a plaque at the entrance to the first floor, display a street of mooncakes on the back side of the checkout counter, hang a hanging sign on the upper end of the mooncake street to accentuate the atmosphere of a street of mooncakes; 4. hang the corresponding palace lanterns in the main corridors on all floors, elevator entrances, and the tops of the stacks of mooncakes; palace lanterns 300. 5. Hanging Mid-Autumn Festival and National Day hanging flags (one each) in the main channel of each floor; 1000 hanging flags. 6. The staircase parapet is surrounded by golden yellow velvet, while strengthening the arrangement of the elevator entrance. 7. the center of the hall hanging a large (2.5 meters wide) lanterns, in the large lanterns below the hanging of the square inscription "Happy Mid-Autumn Festival", in addition to other decorations from. VII. Publicity strategy (a) DM poster publicity (b) TV media publicity (c) publicity content: moon cakes on the market, group purchase, bulk purchase of moon cakes and related activities; (d) time: (e) cost: (f) publicity form: animated pictures and text. text. (VII) off-site banners, display boards; (H) field broadcasting publicity; (IX) the community of the crowded place with a small banner publicity, content: "XX Shopping Plaza to wish the city's people a happy Mid-Autumn Festival; Mid-Autumn Bulk Shopping Hotline: xxxxxx. Activity strategy: Activity 1: shopping full 20 to stay happy moments Activity time: September 1 --- September 30 Activity content: a one-time shopping mall in the shopping mall full of 20 yuan or more can be used with a computerized ticket in the shopping mall at the entrance of the beautiful new bride wedding photography consulting to participate in lucky draw activities. Prizes: First Prize: Prize worth 288 yuan photography package Second Prize: Prize worth 198 yuan photography package Third Prize: Prize worth 98 yuan photography package details please go to XX New Bride Wedding Photography consulting. This activity prizes by the XX bride wedding photography sponsored by the Teachers' Day. Activity Marketing Planning Program Model 4 Preface Zongzi is the most profound cultural accumulation of traditional food in Chinese history so far, is the Chinese nation's dietary culture of a wonder, thousands of years to eat zongzi, paddle the Dragon Boat, the memory of the Qu Yuan's traditional customs, not only enriched the cultural life of the Chinese people, but also reflect the Chinese people to eat zongzi, dragon boat, memory of Qu Yuan's traditional customs, not only the Chinese people's cultural life, but also the Chinese people's cultural life. The traditional custom of eating zongzi for thousands of years has not only enriched the cultural life of the Chinese people, but also reflected the good wishes of the Chinese people to pray for the prosperity of the country and peace of the people through zongzi. The Dragon Boat Festival on the fifth day of the fifth month of May, the Chinese people have the tradition of racing dragon boats, hanging wormwood, drinking xionghuang wine, eating zongzi, salted eggs, mung bean cake and other customs. Seize the opportunity to promote this festival, the supermarket planned the promotional activities. First, market research and analysis Second, the promotional objectives Third, the promotional proposal 1, promotional theme 2, promotional time 3, promotional location 4, promotional products 5, promotional methods 6, promotional media 7, promotional Activity mode Fourth, the activities of the arrangement Fifth, the cost budget Table of Contents First, market research and analysis This Dragon Boat Festival sales in ____ focused on the main competitors are not the kind of large-scale festival of rice dumplings, those are some of the big food companies or trading companies in the do. Compared with the neighborhood supermarket, the store's dumplings closer to the family production, producers consumers relatively more understanding, better able to win the trust of consumers, and the price and a variety of promotions are also relatively more flexible. However, because there are several dumplings store has a small reputation, but also limited to a small area, so the face of consumers from ____ all over the world, we can increase publicity to increase sales and improve visibility. Second, the promotional objectives 1, to celebrate the Dragon Boat Festival, low price concessions, emotional appeal, activities such as interactive activities to create a festive atmosphere and improve the store's reputation. 2, expanding customer activity participation, so that customers enjoy participating in the activities, causing emotional **** Ming, closer to the distance between the mall and customers. 3, through the activities, to attract popularity, enhance the number of store visitors, pulling sales, improve the store's operating efficiency. 3, promotion proposal 1, promotion theme taste Jiaxing rice dumplings, revisit the culture of the Dragon Boat Festival 2, promotion time ____ month ___ day ~ ____ month ____ day 3, promotional location ____ 4, promotional products Jiaxing series of seeds, Wufangzhai series of rice dumplings 5, promotional methods Coupons, price discounts < 6, promotional media banners, posters, DM sheets, easy pull-ups, sound, etc.; and radio, television, newspapers, municipal party committee propaganda department, the street management office to contact 7, promotional activities Fourth, the activities of the arrangement: Activity 1, free tasting 1, the activity time 2, the form of the activity: all customers who enter the supermarket in the Rice dumplings promotional area can be free to try, we quit a variety of flavors of rice dumplings. 3, activity requirements: 4 (1) this activity is necessary to implement the activities; (2) require each supply of rice dumplings manufacturers to send one or two promoters at the scene to introduce and serve the customers to try; (3) try the rice dumplings by the supplier sponsorship; (4) through the DM sheet, the store activities of the information board, in-store broadcasting on the activities of the publicity. Activity 2, full amount to send 1, Activity time: 2, Activity content: Where the activities of the supermarket during the period of one-time shopping: full of 38 yuan nine to send delicious rice dumplings 1 (value of 2 yuan / a, limited to 500); full of 88 yuan to send umbrellas 1 (value of 10 yuan / a, limited to 200) 3, Activity Requirements: (1) This activity must be carried out activities; (1) this activity; (1) This activity must be carried out activities; (4) through the DM sheet activity information board, the store broadcasting on the activities of publicity. (2) the above activities are distributed in the giveaway area, the customer with a single computerized ticket to participate in the day, not cumulative, each person is limited to a maximum of 3 copies per ticket, the number is limited, while stocks last; (3) group-buying customers, cigarettes, alcohol, grain and oil are not involved in this activity. 4, the cost budget: Delicious rice dumplings: 1.8 yuan / a ___ 500 / day = 900 yuan Umbrella: 6.4 yuan / a ___ 200 = 1280 yuan Total: 2180 yuan Activity 3, Rice Dumplings Cultural Festival Opening Ceremony Activity Marketing Plan Model 5 A, The purpose of the activity November 11 is the modern people jokingly called "Men's Day", in order to reflect the characteristics of the platform chat dating, closely linked to the "Men's Day" activities opportunity for the majority of male and female single customers matchmaking, Shengshi song dynasty! "Peach blossom meal" specially in November to put forward "meet men's day, offer peach blossom gift" program of activities! Second, the overall arrangement of the activities Activity time: 20 ____ November 11 Activity target user groups: members of the customer, high-end customers, mid-range customers and dj butler, public relations model interaction. Activity introduction: love song duet, split wine competition Content I: All in the "Men's Day night" to join the "love song duet" customers can you can invite dj butler, models and you race Content II: The first is the "love song duet", the second is the "love song duet", the second is the "love song duet", the first is the "love song duet". p> Where in the "Men's Day night" to join the "split wine competition," the customer can you can invite dj butler, models and you race Third, the publicity SMS send date: 20 ____ November 10, 2009 The text of the SMS: To meet the arrival of the "Men's Day", the sincere launch of the "peach blossom meal", do not want to be lonely people dial ___ to escape from the lonely prison, jump into the castle of love, and there are ten thousand yuan of prizes waiting for you! Fourth, the rules of the game Note: Each room must have 3 groups of people or more than 3 groups of people to hold this activity, otherwise it is considered invalid. Love song duet competition rules 1) the night must be open room consumption of guests can participate in this activities (limited to song dynasty area, the club does not participate) 2) love song duet competition: (choose 2 love songs for the competition, the song by the guests and dj butler or PR model business selected songs) ① each private room: love song duet competition by 3 groups or more than 3 groups can participate in the contest! 1 group of 2 people (consisting of a guest and a dj steward or public relations model), in the guest self-booking room people combined, and in the guest self-booking room for the competition) competition for the first place winner can be awarded the value of 480 yuan of a dozen beers; ② love song duet competition by the judges to evaluate the rankings of the jury (on-duty attendants, floor supervisors, the director of the department **** 3 people), and thus move to send the prizes (beer) A dozen); ③ each private room prizes only one Split wine competition rules ① each private room: split wine competition by 3 by 3 groups or more than 3 groups can participate in the competition, 1 group of 2 people, (consisting of a guest and a dj steward or PR model), in the guest self-booking room people combined, and in the guest self-booking room for the competition) competition for the first place winner can be awarded a value of 480 yuan of A dozen of beer; ② cleave wine competition by the judges to assess the rankings, judges (on-duty waiters, floor supervisors, department director **** 3 people), so that the move to send the prizes (a dozen of beer); ③ cleave wine winners and losers assessment: a round of three rounds, *** three games to determine the winners and losers; ④ each private room prizes are only one V. Competition prizes: a dozen of beer (valued at 480 yuan) V. Competition prizes: a dozen of beer (valued at 480 yuan) Six, other notes 1, the activities of the internal staff to participate in guest interaction; 2, the activities in the open, fair, just principle; 3, the activities of the interpretation of the right to Shengshi song dynasty all. VII: Departmental cooperation Departmental follow-up matters list VIII. Evaluation of the effectiveness of the activities 1) from the mouth of the customer to know whether to play to assess whether the happy (by the dj, the marketing staff to obtain evidence of the relevant information) 2) from the number of promotional drinks to assess (financial statements) 3) from the guests to play in the total atmosphere to assess (by the site management to assess) 3) from the guests to play to assess the total atmosphere (by the site management to assess). IX. Summary of activities 1) request to add content 2) request to improve the content 3) request to delete the content 4) in order to improve the next event, please put forward the suggestions of the departments and supervision The above is appropriate or not, please approve it! Submitted: General Office Cc: Operations Department, Public Relations Department, Finance Department, Marketing Department, Security Department, Engineering Department Activity Marketing Plan Model 6 In the eyeglasses marketing plan, first of all, we need to do a market survey, only to understand the market demand in order to better grasp the market, to win the market. I. Purpose of the survey The great pressure of learning in modern life and the tense working atmosphere make most of the students and office workers suffer from a sharp decline in eyesight. Seriously affect their daily life and work. Eyeglasses a combination of beauty and practicality has been more and more into people's lives. In order to adapt to the market demand and understand the consumer trend, our company has organized this market survey. We will give you the light and increase your self-confidence. In line with the development of such a motive, to provide you with the most satisfactory products, which will be your best choice. Second, the questionnaire design Eyeglasses store marketing program First, the independent front. First of all, I think to improve the enthusiasm of the salesman must have a source of customers, guests do not enter the door salesman and to whom to sell it. Secondly, what type of glasses is the main type, myopia or sunglasses? If it is myopic glasses can start from the primary and secondary schools or college students. You can make some pamphlets on the introduction of this brand of glasses issued to these students, in which set some questions, as long as the correct answer by writing a letter or mailbox and other ways to send back to you can participate in the sweepstakes. The prizes for this activity are vouchers for the purchase of eyeglasses at different prices, diaries, ball-point pens, etc. Especially important are the vouchers, which can be used to buy eyeglasses. Especially the coupons are very important to motivate them to spend more. Of course, this is the time to play the advantages of the sales staff, as much as possible to introduce the goods to customers. Methods can also refer to the above, but some of the small items may not be too interested. You can try to move your store "into the campus". Every year when new college students enter the campus, there will be a lot of booths on campus selling things, you can use some bundled sales. For example, buy glasses free towels, toothbrushes, washbasins, etc., the price is very high, you can also give a bicycle. Of course it depends on the grade of your glasses. Second, the store in the mall. The first requirement is the quality of the attendant. A good salesman dressed to fit, service attitude enthusiastic, this is the most basic, in addition is to them for some marketing training, how to seize the customer's consumer psychology. Furthermore, the commission point to be changed, turnover to a certain extent plus incentives, the implementation of the "prize in the prize" system, turnover below a certain level of dismissal, so that there is a certain degree of competition between the sales staff exists. Of course, the overall still want to maintain the unity of the harmonious side, it depends on the degree of the leader's grasp. According to the marketing environment and the following two marketing strategies: First, outside the store marketing strategy 1. The pursuit of mutual understanding and trust with the various brands of eyeglasses suppliers, in order to seek long-term cooperation. Establish the **** same interests of both supply and demand. The introduction of positioning suitable for students of well-known brands, such as "Haichang", etc., specializing in fashion, personality elements. 2. Pricing strategy: As students in the glasses on the expenditure will not be very large (according to do the student survey to come up with a suitable pricing range), but also to take into account the competitive factors, you can consider which some of the models as a student-specific models, its price is lower than the price of similar goods in other stores 20% or so, and through the publicity to emphasize that this is the student discount price, you can enjoy the benefits of the student card. 3. promotional strategies: (1) seize a few key points in time, hit the impact of the, pulling sales. ★ school: the beginning of the culmination of student consumption, this time the students are the most desire to consume and the most ability to consume. Especially for new students, such as can be with the acceptance letter, enjoy the discount. ★ big festivals: festivals can be launched during the trend of preferential ★ important school activities: these activities must be students are more concerned about, such as: sports, large-scale party, etc., such as these activities, the businessman can come up with some money to sponsor these activities, the title or, pull the banner or, this is very conducive to the expansion of the impact and visibility. (2) promotional tools: ★ Additional transactions - such as "buy a few to send a few" or buy "invisible glasses" to send "so-and-so sunglasses" and so on. Sunglasses" and so on. ★ Gifts - promotional period, where the purchase of goods in the store customers can be based on the price of goods purchased by the number of corresponding to get a small gift, such as printed with the name of the supermarket through the briefcase, pockets, calendars, ballpoint pens, and so on, so that you can spend very little cost, and maximize the expansion of corporate visibility. ★ Membership - all customers, fill out the complete information will automatically become a member. Members will enjoy a lot of added value, such as shopping points for contact lens care solution. The promotion of membership is conducive to the establishment of store visibility and customer loyalty, customer segmentation, the implementation of more targeted personalized marketing activities. Second, the store's marketing strategy 1, the service process: (1) control every detail of the store staff action, including how to greet the customer, how to inquire about the customer's background, how to effectively carry out the product demonstration, how to effectively deal with customer objections, how to promote the customer's purchasing process and so on. (2) The service process in the optical industry is divided into pre-sale and post-sale. The pre-sales service process is about 45 minutes, divided into two major parts of the optometry (about 20 to 25 minutes) and sales recommendation (about 15 to 20 minutes). To grasp each link of the optometry process communicate with customers to establish interactive feelings, understand the needs of customers, so that consumers have a "professional" image of the store, and then win the trust. (3) to strengthen the after-sales service management system, registration of consumer information, after a month to take the initiative to call and ask whether they are comfortable with the store glasses, satisfaction and so on. For the type of goods purchased by the consumer, send the relevant glasses new flyers and glasses fashion information (can be sent through the mailbox), the purpose of which is to obtain the consumer's evaluation of the store, conducive to the dissemination of the brand; and secondly, to increase the frequency of consumer subscription. If the staff training is in place, the results of the service process will be satisfied customers, but also the most direct and important marketing. 2, shopping environment: (1) The physical environment of the optical store must imply fast and effective service. The external and internal design of the enterprise should be neat and clear to the store's decoration, product placement, the arrangement of promotional materials and pedestrian access and so on should be carefully designed and planned to make the whole tend to be reasonable, to create a good shopping environment. (2) Posters of fashionable new glasses on the wall, and pamphlets (with tips on how to correctly wear glasses and eye care) are placed in prominent places for free. The pamphlets should be printed clearly and the pictures should be carefully selected. (3) Corporate Identity System (CIS) should be reflected in the design of the store display, focusing on brand management strategy, with a view to long-term development. To make consumers can feel comfortable, save money and satisfied when consuming glasses in the drive-through. Here is an activity program: Time: Weekend Location: in the school busy place and the entrance to the school set up two points Theme: caring for the eyes of the students as the theme of the event Activity content: 1. Contact with the school, explaining that your store to the University of free education program: for the first 100 (the number of their own accounting) family difficulties, learning and eye myopia students free of charge. Excellent and myopic students free optometry, free glasses. (The cost is not large, you can get the school site, policy support, pull banners, posters and so on, these students themselves are students learning role models, so when they wear your glasses, can produce a demonstration effect, not only to promote the product, but also to win a good reputation. Media coverage can be contacted. Carry out public service activities, remember to collect potential customer information for further marketing to lay the foundation 1, according to the resources of their own enterprises, after a comprehensive assessment and research, to develop in order to achieve an increase in the sale of glasses for the purpose of integrated marketing programs, magazines, clubs, cultural marketing organizations tripartite linkage, how many issues of magazines subscribed to (this) that is, to give away the glasses, clubs to consume how much that is, to give away the glasses, and so on! Because this part involves operating expenses, product costs and other unknown factors, it is not possible to determine. Therefore, this aspect in the subsequent 6 months, I am willing to provide free tracking service. 2, in the upcoming school year, held a large series of promotional activities: 2.1, students are discounted, the specific discount spokes of the enterprise to determine; 2.2, the three good students and students with special difficulties, discount more; 2.3, for the students who have glasses, to provide free cleaning and maintenance; 2.4, for students without glasses, to provide free vision testing; 2.4, for students without glasses, to provide free vision testing; 2.4, for students without glasses, to provide free vision testing. For students who do not have eyeglasses, free vision test is provided; 2.5 Medical professors are invited to schools to hold free lectures on eye care and eyeglasses maintenance; 2.6 Free cleaning and maintenance for one year to lifetime is provided for newly purchased eyeglasses; 2.7 Prize competitions are held for students, such as calligraphy, painting, handmade crafts, and piano performances;
2.8. Organize prize competitions for students' poems and essays in conjunction with local newspapers;
Report Name: China Optical Industry Market Deep Research and Investment Environment Analysis Report