IMMI is a ladies' ready-to-wear brand founded by Joyce and Pu Shu's wife Wu Xiaomin in 215. Through the continuous improvement of design details and the insistence on quality control, IMMI has won positive feedback from the industry and the favor of consumers including first-line actresses in just a few years.
the name of p>IMMI comes from the concept of "you and me in the mirror, symmetrical aesthetics", which is as complementary and tacit as XIAOJUN and XIAOMIN.
IMMI insists on using environmentally-friendly fabrics, accurate patterns and ultra-high-level technological requirements. Based on neutral tailoring and color tone, it shows a new personality on the basis of classic style, rational and affectionate, showing a unique and binding balance, so that it has a delicate outline evolution every season and realizes diversified wear.
IMMI shed grandiose ideas and hoped to create a confident everyday dress for normal women in an inspiring way.
In terms of design, IMMI is keen on using natural fabrics and the concept of environmental protection. It focuses on neutral-tone clothing, carefully considers the pattern and cutting details, and tries to present the unique fashion attitude of contemporary women. Passing eternal elegance in classic style, but reflecting unruly elements beyond tradition in occasional rebellion, IMMI expresses its unique personality and subtle sense of restraint, which achieves a clever balance in contemporary minimalist style, making the brand show a surprising and pleasant look every season.
IMMI has its own direct-operated stores and Tmall flagship stores, and has established cooperative relations with nearly 1 buyers' stores at home and abroad, with more than 5 SKUs per season.
IMMI
on the product side, immi has strictly controlled quality and adhered to the concept of sustainable development since its inception. For example, the shirt fabric is Pima Cotton, and the T-shirt fabric is all organic cotton. In the production, IMMI minimizes the chemical fiber fabric, and 9% is natural fiber and recycled fiber. At the same time, it avoids using fur and insists on being a sustainable brand as much as possible.
on the market side, the promotion of IMMI has always adhered to its own brand connotation, and it is necessary to strictly control the cross-border cooperation of brands and the exposure of star bloggers to ensure that the overall style conforms to the portrait of IMMI's target population and conveys a low-key literary but exquisite IMMI lifestyle.
The ultimate pursuit of quality and detail makes IMMI present a surprising and pleasant design aesthetics every season.