Restaurant Valentine's Day activity planning program 7
Restaurant Valentine's Day activity planning program to write how to write it?February 14 is the Western Valentine's Day, due to the people of the country more and more treasured folk festivals and Western culture, coupled with the business fanfare every year to publicize the hype, Valentine's Day has become one of the must-have couple's holiday. Below I bring you the restaurant Valentine's Day activity planning program, I hope you can enjoy.
Restaurant Valentine's Day event planning program 1
First, the purpose of the program
Enhance the visibility of the yoga studio, the brand image
Second, the theme of the program
Theme 1: "Suddenly meet a more beautiful you," as the theme
The activities of the theme concept in order to "break the cycle of the world"
The theme of this event is to "break the cycle of the world". The theme of the concept of "breaking the traditional life, creating romantic surprises" as a starting point, catering to the white-collar workers on the ordinary life of romantic yearning, surprise yearning, humanistic yearning, dating yearning, so the formulation of "Suddenly meet a more beautiful you" theme, which a Literally straight from the point of view of the event background, time and other basic elements, and the second to meet the target group's psychological desire for the title as a gimmick, so as to achieve the purpose of attracting the attention of consumers, with a smooth, cultural, conducive to the dissemination of the characteristics.
Theme 2: "Romantic Year of Recollection" as the theme
Third, the activities of the program strategy
According to the Tanabata marketing background, we will be the target audience is located in the middle and high-end 20-40 years old people; they are in the Yoga Studio in addition to the hope that the movement is enough, but also pay attention to the environment, atmosphere, and the environment and the environment. In addition to exercise, they also pay attention to the environment, atmosphere, culture and other value-added factors; their consumer expectations are: Is exercise useful? Is the yoga studio stylish? Is it fun? Are there any special offers? What are the spiritual benefits to them?
Fourth, the activity time
20__ year x. x day - day
Fifth, the activity location
Tentatively scheduled in the yoga studio
Sixth, the activity positioning and tonality
1, positioning: the most influential, attract the largest number of people, the lowest threshold for participation, the most topical cultural, targeting the 20-40 years old middle and high-end consumers, the most important thing is to attract the most people, the lowest threshold for participation, the most topical and cultural. It is the most influential, the most attractive, the lowest threshold of participation, the most topical and cultural, the Tanabata marketing activity for the 20-40 years old middle and high-end consumer groups.
2, tone: style culture fashion extensive
seven, the form of activities
x. x day - x. x day consumption of up to ___ amount of money, rebate coupons → intuitive concessions promotion to lengthen the yoga studio hot sales cycle.
x. x day Tanabata night theme activities → detonation of the whole scene, creating news topics, expanding visibility.
Eight, the content of the activities
Theme activities on the day of Tanabata as the main line, the pre-coupon benefit promotions as an aid, held a three-day "Suddenly met more beautiful you" theme marketing activities for x. x day, held "Suddenly met you" singles dating party, "Suddenly met you", "Suddenly met you", "Suddenly met you", "Suddenly met you", "Suddenly met you". The "Suddenly met you" theme marketing activities, for the day of x. x, held "Suddenly met you" singles dating party, and "Romantic Memories of the year" couples dating party.
20-40 years old single group - "Suddenly met more beautiful you" large singles dating party:
All single people can participate in 8. 16 ___ catering hotel organized by the city large singles dating party. The city's large-scale singles dating party, with a high level of dating objects, humanistic and romantic restaurant atmosphere, very creative and interesting activities, for you to find the perfect partner to provide the most comfortable and romantic platform and space.
Restaurant Valentine's Day activity planning program 2Activity purpose:
The use of "Valentine's Day" opportunity, through the launch of special offers for different groups of people and on-site theme show and other activities to achieve the purpose of increasing brand awareness, establish a corporate image, and promote the sale of jewelry.
Activity Theme:
___ Marginal "gold" life, ___ together
Activity Time:
___ February 14
Activity Venue:
___ Mall Trade Store ___ gold store counter
Activities:
Activities p> A promotional activities
Time: February 13 - February 14
1, the bride special
and __ wedding photography store, for the upcoming wedding of the ladies to launch the preferential package, such as in the __ gold store to buy the "three gold" jewelry, can be given __ wedding photos. Can give ___ wedding photo coupon (guaranteed minimum discount), such as in the ___ shooting wedding photos, then by ___ give ___ gold store minimum discount coupon one, through this way to attract customers and achieve customer resources **** enjoy.
2, send roses or sterling silver jewelry
Purchase of gold up to 1999 yuan during the event, you can get a pair of sterling silver jewelry or a number of roses.
Note: Need to ___ shopkeeper to do registration. The purchase of roses need to contact the florist in advance.
3, free card
All Valentine's Day customers who visit ___ gold store, you can get a free membership card to enjoy the corresponding discounts. (Purchase of diamonds on the day can play 6-7% off)
4, parent-child program
In the children's silver jewelry area to place a number of children like plush toys, where the purchase of gold 999 yuan can be free of charge to give a gift, or the purchase of children's silver jewelry 200 yuan, and then add 1 yuan can be obtained.
Second, on-site activities
Time: February 13 - February 14
1, gold underwear show
By 3-4 models wearing ___ gold store gold underwear, in the shopping mall display. (The location of the catwalk is waiting for the approval of the mall)
2, body painting
The advertising company to design the body painting modeling, the overall need to fit the theme of Valentine's Day and the image of the ___ Gold Shop.
3, interactive programs
by the advertising company emcee to preside over the scene of the interactive program, can be designed to attract customers to a fresh game, the winner can get ___ gold store Valentine's Day gift, while the emcee to organize the scene of the lottery.
4, "love language" wall
Preparation of a blackboard and stickers a number of blackboard layout beautiful Valentine's Day background, passers-by can write on a small strip of paper on the lover's confession, stickers on the blackboard.
Activity site layout:
1, the showcase is decorated with romantic colorful yarn, hanging high-grade romantic balls and ribbons.
2, in front of the booth in a small cross placed a heart-shaped happy door so that guests can enter the venue to feel the warm atmosphere.
3, high quality small speakers, do not occupy space, sound shock.
Budget:
Happiness door: 100 yuan / a ___ 2 = 200 yuan
Colorful yarn: 25 yuan / meter (according to the actual size)
Romantic ball: 35 yuan / a (according to the actual number of calculations)
Ribbons: 15 yuan / strip (according to the actual number of)
Activity publicity:
I. SMS platform. From February 5 to send SMS, the frequency of one per day, the content of each focus, through intensive text messaging will be sent to the target groups of activity preview.
Second, the distribution of leaflets. Leaflets contain the following content: ___ gold store Valentine's Day promotional activities, the day of the gold lingerie display and on-site prize interaction. From February 5 to start in the major shopping malls and high traffic places to distribute flyers.
Third, network publicity. In ___ and other free websites to publish relevant information.
Fourth, media participation. On the day of the event, invite ___ and other media journalists with large subscriptions to write press releases to expand the visibility and influence of the event.
Pre-preparation:
I. Golden Lingerie Show. After the approval of the mall down, contact headquarters to apply for props, contact advertising agencies to book models.
Second, to determine the preferential program. After updating the goods, the development of the specific content of the Valentine's Day concessions, the specific content of the concessions of the cooperative merchants and so on.
Third, the advertising company to submit the interactive link program and hosting process. Consultation with the advertising company to determine the program flow and schedule on the day of the event. (Requirements in the interactive program to join the publicity of the ___ brand, such as the host of the introduction of the history of the ___, requiring the audience to answer the question, the right answer can get a small gift)
Fourth, small gifts. Printed envelopes or gift boxes and other packaging, it is recommended that the contents of the cooperative business coupons, ___ coupons or membership cards, small gifts and so on. (Gifts need to be ordered from the Internet)
Fifth, write the flyer copy and submit to the printer. After the content of the activities and preferential measures to determine, write advertising copy and submit to the production.
Six, prepare the required props. In addition to the advertising company to provide sound and other equipment, the company needs to prepare: blackboard, sticky paper, colorful water pens, gift boxes, roses, cameras, registers and so on.
Seven, the site lottery tickets required should be printed in advance.
VIII. Security. Selected by the ___ gold store clerk is mainly responsible for the safety of gold jewelry, the need for shopping mall security assistance.
Activity effect prediction:
I. Enhance brand awareness. Through the gold underwear show and other programs, expanding the "___ gold store" in the ___ visibility and reputation, so that the public comprehensive understanding of the ___ gold store's long history and exquisite skills, for the future promotion to lay a solid foundation.
Secondly, establish alliance with cooperative merchants. Wedding photography related to jewelry gold will be through this activity, and ___ gold store to establish a good working relationship, to create a long-term *** enjoy the win-win situation of customer resources.
Third, promote sales. Through preferential activities and free card, pulling together a number of sources of customers, but also the establishment of a membership referral system, such as the introduction of friends to come to buy jewelry, friends and their own can get a certain amount of incentives. With a variety of marketing models to promote the overall sales of gold jewelry.
Restaurant Valentine's Day activity planning program 3First, the purpose of the promotion
Valentine's Day originated in the Western countries, is now accepted and recognized by the people and almost crazy, through the "Valentine's Day" theme, grasping around the "lover" this psychological, to develop merchandise and products. Through the theme of "Valentine's Day", the company has been able to focus on the theme of "having a lover" and launch product promotions and activity promotions in order to attract customers, increase awareness, and achieve the purpose of sales.
Great efforts to launch the "price storm" price reduction promotions, so that consumers feel the real price cuts.
Second, the promotional time
__ years __ months __ - __ months __ (Valentine's Day)
Third, the publicity slot
__ years __ months __ - __ months __ (12 days) (12 days)
Fourth, the theme of the promotion
1, show love has a way to lower prices
2, enough gifts to make love announcements all over the world
Fifth, the promotion of goods
"Valentine's Day" is a special holiday, is the lovers of the gift of the holiday, so the commodity promotion should be To "love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.
The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of display: ___ month ___ - ___ month ___
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window placed, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
Valentine's Day theme display, to the store fine jewelry as the main object of display
Each store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display
Six, "love bouquet of headgear "
Promotion time: ___ month ___ - ___ month ___
1, mainly headdresses, the current price of the original price of 6-7% off the sale of art pen handwritten eye-catching price tags, where the purchase of jewelry more than 80 yuan of customers are complimentary A flower.
2, the production of "love headdress bouquet" price list
Prepare boxes, wrapping paper, good packaging work in advance.
3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.
VII, activities and promotions:
1, Valentine's Balloon Pair
The production of 100-200, balloons for the Valentine's Day atmosphere of the store layout and shopping gifts (stores to arrange their own).
Cost: 0, 155 yuan / set.
2, membership card gift
Where the purchase of Valentine's Day series of goods (unlimited amount), you can give a membership card. (Time: ___ month ___ - ___ day)
Note that the registration of membership card information.
Eight, publicity
In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be free to choose the local media. Examples: evening newspapers, television subtitles, dm delivery and so on.
Nine, the store layout
1, enough gifts to make love announcements all over the world in front of the door photo posters.
Handwritten posters in front of the store (including the specific content of the preferential strategy)
A colorful banner: the content of the "show of love! Price reduction is justified in the price reduction storm"
Purchase or rent heart-shaped balloons to do store decoration
2, counter and store inside and outside of the health: to be neat and clean, the windows and doors must be clean, spotless glass.
3, here is still a special mention of the quality of service must be practically improved.
Tenth, joint business
and the local flower store to reach a cooperative agreement to provide each other with goods to increase sales on both sides.
Such as the purchase of ___ yuan of flowers, gift from ___ to provide a 'jewelry or membership card.
Purchase ___ yuan of jewelry at ___, a gift of flowers provided by ___ flower store or discount card.
Restaurant Valentine's Day activity planning program 4
First, the theme:
Romantic Valentine's Day, singles away from the festival. Let single men and women in Valentine's Day is no longer lonely, to give them a chance to pay efforts to find destiny.
Second, the target market positioning:
So far still single high-paying class, senior white-collar, and then to the middle class of society to further promote
Third, the activities of the slogan:
Today's Valentine's Day, goodbye to the bachelor.
Fourth, the specific activities:
February 13:
1, the participant checked into the hotel in the morning, and put on the exclusive production of the hotel's singles ring, on behalf of his participation in this activity, but also sends out the self is single, looking for feelings of the signal.
2. At noon, there was a barbecue party indoors, where participants introduced themselves and familiarized themselves with each other. At this time, the girls will choose their favorite person one by one, and complete the first male-female speed dating.
3. Separate activities until dinner, the pairing of the two sides can be free to get to know each other. The place to go can be a hotel cafe, recreation center or a theater.
4, in the hotel bar for the evening masquerade, but also served buffet, participants dressed up, with a single ring to enter, talented people can take this opportunity to go on stage SHOW a, but also in the side of the silent attention to find their own heart partner, but also speed dating successful men and women to further understand each other a good opportunity.
5, midnight, to the sky to fly love-shaped sky lanterns (Kongming lanterns), hands together, make a wish, while the hotel with the fireworks. The perfect day ends smoothly.
February 14:
1, the morning continued to amusement activities. There are "King of Karaoke" and "running on the back of his girlfriend" two competitions, the winners will be able to get the hotel to provide a free one-night stay in the hotel rooms, room standards by the winners of their own choice.
2. Lunch was a simple buffet, allowing participants to continue to ignite their love in a simple atmosphere.
3. After lunch, the boys will choose the girls to complete the second speed dating.
4. The pottery teacher will teach the couples to make handmade pottery as a Valentine's Day gift.
5. Before dinner, the final big confession of feelings.
6. Successful matches can stay on and enjoy the Valentine's Day meal supplied by the hotel! Afterwards, you can make a wish to the wishing tree, in the "end of the world" on the stone wall lock on their feelings lock, take pictures to remember, feelings of long-lasting. The unsuccessful ones can check out of the hotel on their own.
V. Marketing strategy:
1, product features strategy: to meet the personalized and diversified needs of single young people looking for a partner. Wearing a single ring exclusively created by the hotel reflects the self is still single, on the relationship and the desire for a fulfilling life. The lover's lock is a witness to the successful pairing of the couple's feelings for a long time, the fate of the people so the final destiny.
2, sales channels:
(1) direct sales: directly on the hotel site registration
(2) indirect sales: travel agencies, travel distribution centers and other institutions to register
3, price strategy:
(1) the price of the new product: in the introductory period, with a high-price skimming strategy, to give the participants a sense of superiority of the price of high-quality must be excellent, but also will make the high salary and high status class singles interested in this. The status class of the singles interested in this, so that they feel the joy of finding friends, but also do not feel that this "matchmaking" activities will lower the status of the self. And the hotel will also get a large profit in the short term. When the product is gradually entering the maturity period, it can be appropriate to reduce the price, try to expand the market share, but also according to the participants of the social class grade, divided into different qualities not the same price to meet the needs of different people.
(2) heart price: between the new product introduction period of the main market population is the high-paying class, proposed the whole activity pricing with prestige pricing strategy. Both improve the price of the new product, but also to support the status of the participants, to give people the satisfaction of the heart.
(3) and after the maturity period, available discount pricing strategy: such as a hospital of single doctors to enroll together, to be able to volume from the best, from the number of discounts.
4, advertising and promotional strategies: flyers, housing promotions (tenant enrollment discounts), newspapers and magazines, the first pair of the first hundred pairs of successful matches, and so on and so forth for the product spokesman.
5, network marketing: the hotel's official website, and major Valentine's Day-related website cooperation.
Restaurant Valentine's Day activity planning program 5
First, environmental analysis
Romance is the biggest feature of Valentine's Day.
Valentine's Day, couples want to spend a perfect day of romance, which is his (her) ultimate goal, in order to achieve this goal is racking their brains. And those who are alone, in such a beautiful day filled with sweetness, he or she must be hidden in the depths of each one of them more or less lonely and envious. The desire for a complete, is the most intimate call of all hearts.
Second, the point of opportunity analysis
Flowers, chocolates, candlelight dinner, etc., these traditional ways have become increasingly difficult to meet the needs of people's psychological level. Think of the activity network, in Zhengzhou is known for its elegant and comfortable environment and sincere and thoughtful service. With books, sofas, chairs, coffee, music and an artistic atmosphere, the idea of spending such a special holiday in such a place is novel and very meaningful. Choose two books suitable for your reading, find two comfortable seats, sip a cup of tea, take a sip of coffee, surrounded by your favorite. It's that she (he), occasionally in the tacit understanding of the quiet atmosphere to look at each other a smile. Is it the most romantic thing in the world to find this feeling of souls knowing each other? At the bookstore, through special events, we will also provide singles with the opportunity to find their other half, and facilitate the meeting of destined people. Reading is originally a very elegant thing, but busy life and hurried steps often make us forget to savor this elegance. Put down the trivial around, whether you have a partner or single, as long as you have the courage and an elegant mood, Valentine's Day, the ultimate romantic waiting for you to experience.
Third, the theme of the event
1, the campaign slogan: looking for a piece of emotional sky, looking for a piece of the soul of the pure land.
2, the theme of the event: elegant Valentine's Day, will be romantic to the end.
Fourth, the target group
1, couples (including married people)
2, single family
V, the activities
1, the first 100 people to participate in the enjoyment of 20% discount.
2. Singles can use a `badge' with a logo (to show their single status) provided by rememberingactivities.com. For those who are also using a badge with this logo, you can pay more attention to his (her) reading habits to observe his (her) character, hobbies, habits, etc., so as to determine whether it is suitable for you to take corresponding action. (This activity is long-term)
3, Valentine's Day, in the single customer, based on the ticket to extract 12 lucky readers (male and female ratio of 1:1), for voluntary group, *** into the romantic candlelight dinner. (200x6=RMB1200)
4. On the day of Valentine's Day, the first 300 ladies will get a red rose. (3x300=900RMB)
6. Activity time
February 12, 20__ - February 14, 20__
7. Activity location:
__
8. Publicity
1. to February 8, in Zhengzhou, the major crowded place to distribute leaflets, a total of about 10,000 ( 0.2x10000=2000 yuan)
2, posters in major universities, according to the size of each school ranging from 3-8 per school, a total of about 250 (3x250=750 yuan)
3, in the main downtown area of Zhengzhou, large posters, a total of about 20 (15x20=300 yuan)
IX.
To provide a platform of activities for lovers, and to provide an opportunity for nobles to contact the opposite sex.
Restaurant Valentine's Day activity planning program article 6
First, the theme of the event:
Go to the garden to witness your love and mine
Second, the content of the event:
February 14, 17:30 to 21:00
Golden Golden Edge package of 758 yuan: couples candlelight dinner + love movies + love tokens (true love jade pendant a pair of large couples dolls) ) Sweet room (single room) 1 room / night + the next day at noon buffet for two + exquisite mini cake a + studio free shooting coupon a value of 388 yuan.
Perfect life couple package 588 yuan: couple candlelight dinner + love movie + love tokens (true love jade pendant a pair of couples doll a pair of) sweet guest room (single room) 1 room / night + studio free shooting coupon a value of 388 yuan.
Love package 288 yuan: couple candlelight dinner + love movie + love tokens (true love jade pendant a pair of couple dolls) + studio free shooting coupon worth 388 yuan.
Couple KTV box (small box) package price of 520 yuan, including tea service / medium fruit plate / melon seeds two, two snacks, a popcorn, chocolate, a couple of dolls a pair of guest room coupon face value of 50 yuan a coupon to stay with the coupon can be enjoyed for 258 yuan / room / night, only the day is valid.
Third, food and beverage promotions:
Where the couple in the hotel dining area consumption of 520 yuan or more (including 520 yuan), are given a pair of couples dolls, roses a rose, studio free shooting coupon worth 388 yuan. During the meal of the day to arrange a fairy to each dining area to promote rose bouquets and chocolate gift boxes/couple dolls (large).
Fourth, the activities of the budget
Couple dolls large 20 80160010 used to sell
Hotel business gifts 200
from the Spring Festival gifts
Jade pendant
50 pairs of 40200
Roses 11 branches of 8 bundles 80640 used to sell
Chocolate gift box 20 boxes 501000 used to sell
Taizhou Evening News one-fourth page 150005000 used to publicize promotional activities
Total
8400
V. Activity Plan
1, in the lobby before January 27 to complete the bulletin boards, the hotel plaza billboards, text message design, etc.;
2, in February 1 before the completion of the offer with Taizhou Evening News and publicity content to confirm and sign the contract;
3, Food and Beverage Department:
in January 25 before the completion of the activities of the various packages of menu arrangements and inform the marketing department in order to publicize the work;
in January 31 before the completion of the 20 __ and 20 __ two years in the store to get married in the staff's contact number;
in January 31 before the completion of the event, the hotel's front square advertising boards, SMS design and other work.
On February 14, the day before 3:00PM in the hotel activities in the area to complete the activities of the atmosphere of the layout;
4, Finance Department:
On January 25 before the completion of the activities of the various processes of the operation of the program arrangements and the procurement of prizes;
On February 1 before the completion of the activities of the production of tickets and distribution of the work;
Valentine's Day Restaurant Activity planning program 7First, the background of the event
February 14 Valentine's Day is coming, for guests to create a both romantic and warm holiday, is every hotel is working hard. According to our hotel's own operating characteristics, according to the consumption habits of regular consumers familiar guests. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
__ Hotel Valentine's Day (heavenly good fortune, love Tianyuan)
Third, the time of the event
February 14, 20__
Fourth, the location of the event
The main location: the Champs Island West Hotel (the hotel on the sixth floor)
Secondary location: the guest rooms
Fifth, the event Methods
1, through the romantic scene layout, for the guests to create a warm, charming love temple;
2, placed "Valentine's message card", for couples to write love vows on it
3, the establishment of the guest room, "Pink Couple Suite Each table set a candlestick, a rose
5, the entire hotel with white tablecloths, white chairs, plums, Sasan embellished the entire hotel
6, the bar set a bunch of flowers (lilies, calla lilies)
7, the West Hotel entrance to build an archway pillar
8, colored lights and Sasan decorate the scene with pink balloons
9, the site Photography (Polaroid 20 yuan / Zhang)
10, the dining table set a champagne tower
11, specifically set up a dining table to put a large cake on the dining table
VII, advertising methods
1, leaflets: 1,000 (guest rooms, the business entrance)
2, SMS release: 1,300 yuan (20,000)
3, internal advertising release: (room, business entrance)
2, text message release: 1300 yuan (20,000)
3, internal advertising release: (room, business entrance)
3, internal advertisement: (the hotel entrance to build an archway flower pillar)
5, color lights and Shaman decorated with pink balloons. Internal advertising release: (electronic screen, Sanming TV subtitles scrolling frequency, including spray painting)
4, advertising text:
a. Heavenly good fortune, love Tianyuan. (Advertisement)
b, spring letter bloom, roses bloom, love comes, your story begins; Valentine's Day is here, in Tianyuan Hotel to prepare a cherished gift, and then tenderly carry your her or him, just in this romantic day began to meet each other. (SMS)
VIII. Activity Arrangement
1, Marketing Department: February 10 before the launch of the campaign ads
2, other departments before February 10 in conjunction with the marketing plan, to develop a good Valentine's Day activities in detail
3, the hotel rooms in February 13 before the Valentine's Day to do a good job of creating the atmosphere
4, the Engineering Department: Combined with the campaign plan, to do a good job of light, electricity arrangements. light, electricity work arrangements and special props production!