There are actually many reasons, to name a few: the audience is mostly middle-aged and old people, and most young people are neither too interested nor have time to watch.
1. In this era, the majority of elderly people generally have a sense of loneliness, most of their children are busy living and working far away from home, have no time to take care of, the empty nest of the middle-aged and elderly people in the lack of solace, the expectation of caring, the traditional values of "raising children to prevent old age and children and grandchildren around the knee" can not be realized, what is missing is like what, affectionate marketing can fill the gap in the heart. Marketing is able to fill the gap in their hearts; 2. The middle-aged and the elderly generally lack hobbies and interests, their cultural level is not high, and their spiritual world is barren, among them, those who can dance in the square are considered to be good, and those who can play the piano and sing are considered to be rare, and the vast majority of them rely on raising their grandchildren, watching TV and playing cards to kill time. In the face of the fierce changes of the times, the middle-aged and the elderly generally lag behind the times and are gradually marginalized, it is inevitable that they miss the people and things of the old times, including the values of the old times, and the old times are buried exclusively in their splendor and beauty, and the search for programs are often looking for the people of the past and retrospective of the past times, and they are a perfect match.