Activity Forms
Activity Name Activity Time Activity Forms
My Labor, My Glory 2012.5.1,
9:30-11:30 Plaza Stage Activity, including the awarding of the labor standard bearer, labor-related interactive games, performances and so on.
Hualian Le Three Days of Warmth and Thousand Knot 2012.5.1 Interactive Question and Answer Game (for women)
Hundred Shots 2012.5.2 Winning the Big Prize by Tying Balloons (for men)
Love of Puzzles is the only way to win 2012.5.3 Jigsaw puzzle game for the whole family (for families with children)
Five gifts for Hualian on May day
First gift 2012.4.29-5.8 Gifts for shopping
Second gift 2012.4.29-5.8 In-store discount
Third gift 2012.4.29-5.8 Membership activities
Third gift 2012.4.29-5.8 Membership activities
Three gifts 2012.4.29-5.8 29-5.8 Membership Activity
Quadruple Gift 2012.5.1-5.3 Outdoor Sale
Fifth Gift 2012.5.1-5.3 Lucky Draw
Activity 1: I Labor, I'm Honorable
Activity time: 2012.5.1 9:30-11:30
Activity location: small square in front of the supermarket
Specific content:
1. Labor standard bearer awards: On May 1, the off-site "I labor, I'm glorious" stage activities are held on the supermarket's internal staff selection of labor standard bearer awards. Labor Pacesetter Award: On May Day, the off-site "I labor, I am glorious" stage activities, the internal staff of the supermarket to select awards for labor Pacesetter Award, recognition of outstanding employees, and this activity caters to the theme of May Day Labor Day.
2. Stage performance: before we stage the award, we invited professional performers to perform a wonderful lion dance to attract popularity. After the game will continue the wonderful talent show to gather popularity.
3. Interactive games: In the stage activities, we will hold some small games related to labor to interact with the audience, such as "threading the needle", "quick eyes and hands". The main purpose of "Threading the Needle" is to invite the audience to participate in the game of threading the needle, and whoever threads the needle more within the stipulated time will win the game. The "Fast and Furious" is to invite the audience to participate in the sorting of items on the spot, to quickly categorize a bunch of messy items and arrange them. The winner is the one who has the fastest time and the fewest mistakes. Prizes will be awarded to the winners.
Procedure:
9:30-10:00 Lion Dance Performance
10:00-10:30 Awarding of the Labor Champion of the Supermarket
10:30-10:50 Talent Performance
10: 10:50-11:30 Game session
Highlights:
This activity is themed with labor, fits the meaning of the May Day festival, awards and recognizes the excellent staff in the store, and then carries out the wonderful lion dance and talent show, plus the wonderful interactive "labor" game, which attracts the popularity. The event has attracted a lot of popularity.
Preparation for the event: stage construction, inviting performers, preparing game objects
Activity 2: Hualian Happy Three Days
Three activities will be held in this event to interact with consumers and attract them to participate as much as possible, so as to draw the distance between consumers and Hualian closer to each other.
The first one
Activity name: Warm Thousand Knot
Activity time: 2012.5.1
Activity location: small square outside the store in a special area
Activity target: female consumers who shopped on the same day
Concrete content:
1. Choose a scarf, women who shopped on the same day can choose a red scarf in the activity area by presenting their shopping tickets to the store. The activity area to choose a red scarf, each red scarf on the knowledge of Hualian, May Day and other issues.
2. Answer the questions on the scarf in less than 1 minute, and get a beautiful souvenir if you answer correctly.
3. Give gifts, the correct answer to the customer, a gift of fine mug or a paradise umbrella.
Activity highlights: fits the theme of Labor Day, and the use of red scarves in line with the characteristics of female consumers.
Preparation: prepare the silk scarf, write down the questions on the silk scarf in line with the theme, arrange the silk scarf into a heart-shaped pattern, and prepare the prizes.
The second music
Activity name: Hundred rounds
Activity time: 2012.5.2
Activity location: supermarket front square designated area
Activity object: the day of the shopping of the male consumers
Specific content:
1. Tie the balloon game: in the scene of the activity, will be prepared 500 balloons and fixed in a large balloon. Balloons: 500 balloons will be prepared and fixed on a big wooden board at the site of the activity. The day of shopping men to participate in activities, with the amount of shopping to receive the number of darts (20 yuan to receive a dart, the upper limit is set to 5), break the balloon, to win the grand prize.
2. Jackpot: Zap the balloon there are prizes waiting for you to get, on the zap the balloon consumers will get a value of 20 yuan of insulation cup or the value of 2 yuan to collect a pendant.
Preparation:
Balloon a number of balloons, a large wooden board, 100 darts, a number of prizes, the winning word of the note.
Activity highlights:
Through the setting of this game link, the active atmosphere of the event, adding popularity.
The third music:
Activity name: love "spell" will win
Activity time: 2012.5.3
Activity location: small square in front of the designated area
Activity object: families with children
Specific content:
1. p>1. Sign up to participate in the posters and publicity to inform consumers. Consumers who want to participate must come to the supermarket service counter three days in advance to register information and enrollment.
2. On-site jigsaw puzzles, participating in the enrollment of consumers, grouped into competitions, five families as a group, to spell out the pattern of Yonghui, the family with the shortest time wins. Get rewarded.
3. Prizes set, the winning family will be given a rice cooker, the rest of the participating families get a children's toy.
Highlights of the activity: the whole family mobilized, together, in line with the theme of Labor Day, love "spell" will win.
Preparation: five pairs of "Hualian" puzzles, prizes.
Activity 3: Flowery May Day, Hualian Colorful Five Gifts
One Gift: Shopping Gift
Activity Time: 2011.4.29-5.8
Specific Content:
During the activity period, a purchase of 51 yuan in the supermarket will be given a Colgate toothpaste; a purchase of 102 yuan will be given a mug; a purchase of 15 yuan will be given a mug; and a purchase of 15 yuan will be given a toothpaste; and a purchase of 15 yuan will be given a toothpaste; and a purchase of 15 yuan will be given a cup. Get a mug; purchase of 153 yuan will get a beautiful umbrella.
Two gifts: in-store discounts
Activity time: 2012.4.29-5.8
Specific content:
During the activity period, the in-store discounts will be launched to attract consumers, some of the supermarket's products with discounts to catch the eye of consumers. "Keep an eye on consumers' wallets". Add more popularity to the event time.
1, grain and oil, casual food category: such as cooking oil 8.8% discount price; instant noodles, cookies, etc. buy.
2, alcoholic beverages: such as beer, beverages, etc. to launch a buy and give activities.
3, daily chemical products: such as shampoo, skin care products, etc. to launch discount prices and buy two get one free activities.
4, household goods: such as rice cookers and tableware, etc. to launch a buy-one-get-one-free campaign.
Triple Gift: Outside Sale
Activity time: 2012.5.1-5.3
Activity location: small square in front of the supermarket
Specific content:
The sale of drinks on the site of the goods set up to attract consumers to come to buy the tempting site set up and sale prices, to maximize the attraction of consumers to buy. Maximize the attraction of consumer eyeballs.
Preparatory work: the sale of beverage products on-site setup, as well as the arrangement of personnel during the event.
Fourth gift: member activities
Activity time: 2012.4.29-5.8
Specific content:
1, member exchange: during the activity period, members of the customer member exchange activities, in order to purchase the way to stabilize the member customers. Exchange for: 100 points for a pair of comfortable sandals; 200 points for a set of shampoo and conditioner; 300 points for a hairdryer; 400 points for a set of exquisite kitchenware; 500 points for a rice cooker and so on exchange activities.
2, members of the double points: members of the double points shopping, maximize the attraction of consumer eyeballs, with a wealth of member activities to pull together members of the customer.
Fifth gift: lucky draw
Activity time: 2012.5.1-5.3
Specific content:
During the three-day May Day activities, all consumers who buy in the supermarket with the purchase ticket will participate in the lottery, the purchase of 51 yuan to extract a full purchase, the purchase of 102 yuan to extract a full twice, and so on.
Awards: First prize: 851 yuan shopping coupons 1
Second prize: 351 yuan shopping coupons 3;
Third prize: 51 yuan shopping coupons 10;
Lucky prizes: the value of the 5 yuan of a gift 100
V. Activities
The dissemination of the activities
In the "carnival, May Day fun day", the supermarket will be able to participate in the lottery. May Day, before the activities carried out, a series of means of communication will be widely publicized through the media to inform consumers of the specific activities of the supermarket. In addition, taking into account that this plan is designed for a store of Hualian, the radius of the supermarket is small, so the use of some practical means of publicity to inform consumers in the neighborhood.
Phases Communication Methods Detail
Preliminary Publicity Campaign
Outdoor Poster Posters on the bulletin boards of 15 surrounding neighborhoods
Leaflets Distributed at the entrance of the nearby neighborhoods and at places where the flow of people is concentrated
Stop Signs Advertisements at two nearby bus stops
Inside the Stores Leaflets Placed in the stores for customers to pick up
Inside the stores. p>Posters Poster of promotional products and in-store activities at the entrance
Shopping Guide Distributed to shoppers during the year
In-store decoration POP, flags, ribbons, balloons, etc.
Distribution of leaflets during the event Distribution of leaflets during the event
Follow-up reports Evening Standard After the event, a soft article of about 500 words was published
Evening News. About 500 words of soft reports
VI. Cost Budget
Item Item Type Detail Amount (yuan)
Activity 1 Stage Rental 300 yuan/times 1600
Performers 200 yuan/group of ***3 groups
Site Setup 400 yuan
Prizes 100 yuan
Other expenses 200 yuan
Other costs 200 yuan
Activity 2 Warmth and Thousand Knot Material costs Red scarf: 1 yuan/pc, ***500 1500
Prize costs Mug: 10 yuan/pc, ***100
Hundred Shots Material costs Balloon: 0.1 yuan/pc, ***1500 2100
Prize costs Thermos mug: 20 yuan Material cost Thermos: 20 yuan/piece,***100pcs
Love "puzzle" will win Material cost Puzzle: 100 yuan/piece,***5 pieces 1200
Prize cost Rice cooker: 100 yuan/piece,***5pcs
Toys: 10 yuan a piece,***20pcs
Activities 3 First Gift Cost of prizes Toothpaste, mugs, umbrellas 3000
Two Gifts -- --
Three Gifts ----
Quadruple Gift Gift cost Hair dryer, shampoo and other household items 500
Fifth Gift Gift Gift cost 851 yuan shopping voucher 1 person
351 yuan shopping coupon 3;
51 yuan shopping coupon 10;
5 yuan of a gift 100 2000
Publicity costs Quarterly magazine
Leaflets
Newspaper
Station
Posters $4/paper, ***300
0.2 yuan a sheet, ***3000 sheets
1000 yuan, about 500 words of soft copy
2 stop signs, 1500 yuan each
1 yuan / sheet, ***20 sheets 5000
Total: about 18000 yuan
VII. Expected results
1. Through this "Carnival, May Day" as the theme of the May Day activities organized, and the pre-communication methods of publicity and momentum, to attract consumers at the same time, but also for the supermarket to increase popularity. Increase market share.
2. Increase visibility, expand brand influence.
3. Through the activities carried out to bring closer to consumers, enhance consumer awareness of Hualian Supermarket and affinity.
4. Increase sales and revenue.
Hope it can help you