Time flies, half a year passed in a flash. Review the work of the past six months, although there are shortcomings, but the overall work done better. Half a year, the Department of Planning persistently put their own work in the first place, on time to complete the marketing, planning, business area decoration, planning, design and production, website maintenance and management, newspaper me, resort publicity materials design and company-related public service activities such as arts and publicity and other related work.
Six months, the Planning Department in the implementation of the activities of the process of continuous growth, efficiency and quality of work has improved; in collaboration with other departments in a timely manner to communicate and exchange, with the greatest enthusiasm and dedication to complete each task, and strive to complete the functions of the work of the best. Planning Department work is complicated, but clear, intuitive, the following six months for the Planning Department's work summary:
First, the first half of 20xx work summary
1. Do a good job every month, every quarter of the activities of the promotional work
Every month of the activities of the program basically realized for the market, close to the customer's needs, to achieve a targeted approach, to achieve the goal, to achieve the goal, to achieve the goal, to achieve the goal. Demand, to achieve the target.
2. Advertising production and release
Advertising production and investment has always been the focus of the planning department. Longwan advertising investment in the form of newspapers and magazines, road signs, bus advertising, SMS and other ways. In the past six months, screening out part of the advertising effect is not obvious media, completed the relevant scenic spot advertising screen replacement, in line with the overall summer marketing, strengthened the outdoor advertising efforts. At the same time increased to Sina microblogging-based network of new media.
3. With the customer service department to do a good job related to the reception of the meeting
daily work, we need to cooperate with the customer service department to do a good job of the meeting reception of the pre-seat card, reception program, welcome card and a series of production matters, in the other departments of the full cooperation and assistance, to complete the task of reception perfectly.
4. Completed the recording of the program of the central seven sets of "countryside" program into Xingzi.
20xx x month sunny, beautiful Longwan Hot Spring Square, but only to see the crowd, the sound of laughter. 6 x morning, the central seven sets of "township" program into the Xingzi Longwan. Planning Department in other departments with the cooperation of the successful completion of the program recording.
5. Publication and distribution of "Voice of Longwan" newspaper 2 issues.
"Voice of Longwan", as a publication issued internally, is of great significance to publicize Longwan's corporate culture and disseminate Longwan's characteristics. In the first half of the year, the Planning Department, in line with the principle of striving for excellence and ensuring the quality of newspapers and magazines, mobilized the correspondents and all the forces, and successfully issued two issues of "Voice of Longwan".
6. Design and print a series of promotional materials
① Longwan Spa sales brochure (large 16K sales brochure includes all the product structure and product features of Longwan Spa, effectively demonstrates the culture of Longwan Spa, is a detailed understanding of the Longwan information);
② Longwan Hot Springs summer promotional brochures (blue as the basis for the demonstration of the characteristics of the mid-summer in Longwan). product presentation, and can bring a little refreshing Hawaiian experience.)
7. Various types of discount cards, Longwan Spa vouchers, spa coupons, membership card design and production.
Second, the first half of 20xx work deficiencies
1. Lack of professional knowledge of the training and self-improvement
At present, the Ministry of Planning personnel, including myself, the degree of professional knowledge of the people who do not reach the level of professionals, although through training and self-study for the Ministry of Planning for self-improvement, but the speed of improvement has not reached the level of professionals. Although through training and self-learning for the planning department for self-improvement training, but the speed of improvement did not meet the company's expectations, as a planning manager I have an unshirkable responsibility.
2. Lack of effective communication
On time to complete the relevant tasks, however, sometimes with the marketing department and the lack of effective communication with the various departments, as well as more in-depth cooperation and coordination. We have made many adjustments and corrections, and the results have improved a lot. But the communication of this item is still our department's shortcomings, we will continue to strive to improve, strengthen the unity and cooperation with other departments, the image of our village into Jiujiang City and even the country's first-class hot spring resort. *** with efforts to make the company bigger and stronger, to lead the industry standards to lay the foundation of the company's brand of gold.
3. corporate culture publicity is not in-depth
In recent years, the company's rapid growth and development, in the construction of corporate culture publicity, cultural connotations and spiritual concepts, we do not do the Ministry of Planning in place, the cultural connotations are not based on the company's requirements for the effective refinement, preaching and promotion, the Ministry of Planning will step up efforts to do a good job in the creation of a cultural atmosphere and publicity work to promote the company's healthy development. Healthy development.
4. In the integration and utilization of media resources need to be further strengthened and improved, the construction of the website and network publicity mode does not effectively play a role in publicizing the culture of the village.
Third, 20xx the second half of the work plan
1. On time to complete the second half of the holiday promotions, has been done in advance of the London Olympics during the activities of the program. Closely around the market demand to carry out a number of advertising and promotional activities.
2. Strengthen the cooperation and communication with other sister departments, especially to deepen the cooperation with the marketing department and related departments. For the market front-line staff to provide more thoughtful service, more accurate market information and more suitable for the market promotional activities program.
3. According to the advertising plan at the beginning of the year, combined with the actual situation of the village and other promotional information, to do a good job of advertising matters around. Increase the breadth and depth of cooperation with newspapers and media, and increase the publication of soft ads and articles.
4. Increase the company's website maintenance and updating and the promotion of network products, so that the website content is updated in a timely and accurate manner, the information lag time can not exceed one week. Strive to achieve 1. new product updates and product launch synchronization. 2. major news updated at any time, other information to achieve a weekly update. 3. construction of human resources recruitment, staff world, honor roll and other relevant sections of the site, so that employees to participate in the site to give full play to the role of the website.
5. Corporate culture: increase the publicity and promotion of corporate culture, so that employees can understand the company's corporate culture through some of the company's activities, so that the company's corporate culture deep into the heart of each employee. Excellent employees and excellent cadres through the newspaper, website, bulletin boards and other forms of typical publicity to improve the enthusiasm and initiative of employees.
Finally, I hope that the brother departments can continue to support the work of our planning department as always, but also sincerely welcome the shortcomings and mistakes in our work to give corrections and help to improve the process of gradual improvement and I perfect our own level, but also to make a better service for all of us. Thus, we can really make our business bigger and stronger.
Summary of the work of the Ministry of Enterprise Management IIIn the rapid development of science and technology today, in the ruthless and fierce competition, the competition of enterprises is fundamentally the competition of talent. Enterprise? Enterprise? Above is the word "human" below is the word "stop", if we put the above? If we take away the character "人", it will become "? If we take away the word "human", it will become "stop". Stop? My understanding is that there are people in the enterprise, no one until the rise, in addition we have to manage people, with good people, training people and retain people, the enterprise can survive forever.
One: personnel management
1. Make good use of people who are better than ourselves, the ancient cloud: doubtful, use people not doubtful. Since the use should be decentralized, give the corresponding job and power, configure a light, music, audience and judges on stage to let him show the dance.
2. Comprehensive and correct identification of talent, the enterprise? Talent? Selection is the key, people each have their own strengths should be complementary, this is the so-called "Law of the Barrel", due to our enterprises in personnel management and hiring mechanism has not been perfected, can not reasonably and effectively evaluate a person is not a talent, resulting in the loss of talent; then the enterprise should establish a set of talent assessment standards, and then use the standards to measure and compare the results can be effective in identifying the so-called enterprise. The? Talent, people and money, people cut?
3. Let employees choose the work they like to do,? People have their own, things have their place? Personnel to be placed in the right position. Now many companies employing the view that enterprises rely on the ability to survive, all business activities rely on the ability to solve a person, not to tap the potential of other personnel, that is to say, not according to the hobbies and specialties of others to arrange the appropriate jobs, ultimately resulting in the inability to play a specialty. And the kind of fast horse capable of doing everything by him, resulting in no time and no energy ultimately can not do a good job, so the enterprise of any one thing or an activity should be the participation of all staff, should be done everyone is a fast horse everyone is a treasure knife.
4. Respect for the growth of talent law, people are learning to know not born to know, as a leading cadres of an enterprise to the new staff or new posts to have the patience to guide, to be able to tolerate some of their mistakes to give the right approach, do not just think that the newcomers do not work, and the newcomers should have the right attitude to accept the training, there must be the practice of the eyes of the low.
5. Timely removal of rotten apples, an enterprise to have corporate ethics to have the majesty of the enterprise, should be timely to correct the bad habits and behavior of employees, can not let those bad behaviors spread to infect others, for those who can not be educated in a timely manner in addition to the name to avoid nightmares affect the entire working atmosphere, which is known as the "rotten apple effect". Rotten apple effect?
6. Avoid general talent expulsion of talented people, some low-quality (skills) employees pay more than high-quality (skills) employees, resulting in low-quality employees to high-quality employees of the "expulsion"; another situation is that low-quality employees and high-quality employees pay roughly the same, which leads to low-quality employees to high-quality employees of the "expulsion". Therefore, the enterprise salary design should be rationalized.
7. The competitiveness of enterprises depends on the training of personnel. The personnel factor determines everything, in the development of enterprises, the improvement of equipment conditions is far less than the improvement of the quality of staff. To improve the quality of staff, we must carry out staff education and training at any time, anywhere, to inspire the staff's thinking, update the staff's skills. Without talent, everything can not begin, therefore, the cultivation of talent is related to the success or failure of the enterprise!
8. Attract people with treatment, motivate people with career. Food for the people, food, clothing, housing and transportation is a necessary article of human survival, enterprises should start from the following aspects of the treatment of staff. First, the wages shall not be lower than the same industry or surrounding enterprises; Second, the staff should be arranged to do a good job of food and drink clean and hygienic, convenient and reasonable prices; Third, the accommodation arrangements, there is a comfortable and quiet room for employees to rest; Fourth, the spare time enterprises should have activities for their entertainment, but also need to increase the number of outdoor activities organized by the company.
Second, the humanization of management
1, the old saying: the people get the world! In the enterprise management more humane, help to win the staff of the enterprise's sense of identity and loyalty; but humane management is not advocated to engage in? Acquaintance culture? More than relaxation of policy, but in the case of reasonable regulations, rules and regulations as a management criterion, the strict implementation of enhanced education to change the bad habits of employees, prompting employees to take responsibility for their positions.
2, sincere care for employees, care for employees? The company's main goal is to provide the best possible service to its employees. In the work or life of the employees have difficulties to help.
3, the staff as partners, the enterprise should not take the staff as the exploitation of the opposite, in the quality management system, the staff is our internal customer, but also has the requirement to do the principle of mutual benefit. Or that: the people who win the world. Mao Zedong is a typical example, millet plus rifles to fight qua American-style sophisticated equipment. Not a low wage is not willing to do, not a poor environment is willing to do, but unpopular, so the relationship at all levels of the enterprise and the establishment of a harmonious atmosphere is very important. Only you love employees, employees will be responsible for the enterprise.
4, management respect, everyone needs to be praised by others, everyone needs to be respected by others. When we work in the exchange and communication of words to be cautious, courtesy first. As a leader to keep in mind the words, if you want people to respect themselves, first of all, you have to respect people, so in the process of carrying out the task to pay attention to the method, the method lies in the art of communication. Even if he does things wrong, the need for art to criticize and point out that ? The effect of soapy water?
5, eyes staring management method is taboo, do not always stare at the shortcomings of subordinates, but also to see the advantages of subordinates, in the work, the more things to do wrong, the more. When subordinates do something wrong when we have to review ourselves, is not our method is not right, or did not train the subordinates, should bear the responsibility for the subordinates, to be able to be magnanimous afterward no longer mention the past.
6, business management ethics, and employees to maintain? Moderate distance? Upper and lower levels can not become difficult, grasp the scale in order to have the majesty. The great empress Wu Zetian is a very ethical person, in ancient times in the palace there is a regulation, what kind of level from the main door of the palace to enter to see the emperor. One of Wu Zetian's concubines did not reach that level, and went to see Empress Wu Zetian through the main gate, and was beaten by the guards, so he ran to tell Wu Zetian: Your Majesty, I was beaten by the guards. So he ran to tell Wu Zetian: Your Majesty, I have been beaten by the guards. I came in through the front door to see you. Well played, the front door is you go? You can see how wise she is. So the enterprise should not have no ethics, there should be a higher and lower levels, the principle of the first.
7, the business taboo to engage in the culture of acquaintances, private enterprises have relatives, friends, locals, outsiders, and then produced? The acquaintance culture of human favor is greater than everything else? From treatment, working hours, jobs are based on favor, including rules and regulations, not everyone is equal but to see people do things, business management from top to bottom without principle, this practice can only be lifted up a stone stone their feet.
Third, pressure and incentive management
1, there is no pressure without power, no power without passion. The requirements of the work to develop a goal, as a promoter to improve the effectiveness of the work, prompting them to work more strongly motivated, so that they have a desire to go beyond themselves and others, and will be the potential within the power to release to reach the highest limit.
2, the establishment of a sound performance appraisal, in order to improve productivity and achieve refined production. Can not activate the potential of the staff is just an empty word, the key to the establishment of pay, promotion and elimination mechanism with the staff and performance management system linked to the degree of closeness. In fact, the scientific and effective performance management system provides the result is able to provide accurate, objective and fair basis for employee salary adjustment, promotion and elimination, really do? Reward the dragon's head, cut off the snake's tail? effect, creating a mechanism and atmosphere of pressure. Through the decomposition of goals and responsibilities, the pressure of the company's business is transferred to each employee, which is also known as the ? Catfish effect?
3, stimulate the staff's sense of competition: enterprises in personnel management should be in? Prize dragon head, chop snake tail? The case of continuous input of new blood. This can create the necessary sense of crisis and urgency for the staff, it is easy to bring up the enthusiasm of the staff.
4, so that employees have the right to participate in decision-making: when necessary, for their employees to label a power, can greatly enhance their enthusiasm and sense of ownership, and it produces the effect of many times is not as important as other incentives to invite them to participate in the company's important events to discuss the way through which to establish their sense of ownership.
5, do not be a boss / or supervisor of the exhausted: as a supervisor to distinguish between the work of the main priority, the training of subordinates as the focus of the work, at any time and place to teach and guide the subordinate work, rather than everything is not assured that the big package. This will only make us often busy, can not wait to have 48 hours a day available; although a competent manager is best a ? jack of all trades? , but a very capable person is not necessarily able to manage a business. The true meaning of management is not to managers to do things themselves, but to managers to manage others to do things, so please keep this in mind, in the suspicion of people do not use people do not suspect the basis of also learn to decentralize the party.
Fourth, communication is the pulse of management
1, communication is the pulse of business management, no communication stops beating. Konosuke Matsushita famously said: ? Business management in the past is communication, now is communication, the future is still communication.? The real work of managers is communication. No matter what time, business management is inseparable from communication.
2, so that employees will be in their hearts to vent their dissatisfaction: enterprises to allow employees to whine, in Japan, many companies are very focused on providing employees with a channel to vent their emotions. People tired of whining is human nature, in order to promote humane management. In Japan, Panasonic, all sub-factories are equipped with a smoking room, which is placed in a very like Konosuke Matsushita himself mannequin, where workers can use a bamboo stick to whip at will? He? s mind to vent his frustration. Waiting for him to beat enough, stopped, after listening to the loudspeaker automatically sounded Konosuke Matsushita's voice, it is the initiative to return to the post on the positive work. This is a strategy that enterprises must have, that is, all private enterprises every day to talk about humane management, no matter what we are ruthless Japanese, people really have us to learn and learn from the place.
3, effective communication: the use of frank and sincere communication with others. As the old saying goes: the heart of a gentleman in the clear sky can not let people do not know. As a business leader, should be open to people, shall not use power to pressure people, so that the following people to speak more comments, and establish a sound communication mechanism, must be done to hand over the principle of equality, the business up and down in order to get effective communication. Except a leader in the process of communication, do not say more, to listen to subordinates say or others say, because this way you can more clearly know what he means, so that you can be more favorable to seize the key to persuade others, rather than their own gushing, to learn to listen.
There is another point in communication, is a leadership taboo, when they are in a bad mood or by other things affecting the mood, do not vent the fire on the subordinates, everyone needs respect. Personal emotions will be brought to the work of the equivalent of adding insult to injury, which is known as the kicking cat effect. Communication tone is very important, should grasp the scale, seize the key not to talk too much, figure out the purpose of communication is what? Clarification of the subject can be. Communicate with people to recognize their own and others shortcomings and strengths, can not consistently shift the responsibility to others, frankly admit their own mistakes this is called to take responsibility, only to take responsibility to do things right.
Fifth, the spirit of teamwork
1, in today's social environment, most of the private sector employees from all over the world. Due to the different education, growing up in different backgrounds, resulting in different views. Furthermore, in the case of economic integration, everyone's vision is only money, in the overall wage distribution is unreasonable, non-transparent leading to no sense of responsibility. Enterprises in personnel management is still missing ? A pill of peace of mind? Cause they can not feel at ease to contribute to the enterprise, produced a kind of monk on the day of the clock thought, dry or not dry does not matter. In the above situation, he will unite with others? Therefore, increase efforts to build a cohesive team, is the need for systematic management.
2, the whole staff need to enhance the sense of cooperation, cooperation is a configuration is a must. If there is no one to cooperate, and then the good knife can only be a blunt knife, and then the good BMW has become a sick horse. There is no obedience that comes to the team, can only be called a scattered sand, so the establishment of team spirit lies mainly in the enterprise system management work. Should be sales, development, purchasing, production, quality, administrative departments are centered around a goal and efforts in this value-added chain to do the chain and gears with the work of the state. Instead of holding I am working for the boss is not working for you mentality, should be the interests of the group as the priority, rather than everything is catty, mutual excuses. The construction of the team as a heavy in the general manager, in the department and the department of the tug of war between whether a bowl of water, bias any one department will have an impact on the team spirit.
3, in the gear and chain with the work of the state of pressure, there is pressure to have power is not what I said today. Flywheel rotates fast and slow completely lies in the motor to give the gear and chain strength size. General manager is like a motor, turn and not turn, reverse turn is his decision-making. Many private enterprises also because the general manager of the forward-looking, reform is not cut bottom, never cross the threshold? Tight control for fear of people to go?
I think such a management model can be maintained in today's how long. The so-called? The flywheel effect? There is great power in continuous improvement and performance enhancement. Just point to the actual accomplishments. albeit initially incremental, and then show how these steps echo a concrete and workable business philosophy. As you do this, others come to understand and recognize that the company is accelerating forward, and they are therefore united in their enthusiastic support.
Six: Decision-making determines the future of a company
1. Decision-making is the core of business management, and it is related to the rise and fall of a company, and its survival. It can be said that the leader of scientific and rational decision-making is the key to business development, Zhang Ruimin decision-making smashed those unqualified refrigerators worth tens of millions of dollars, so he has today, until 2008 Haier is still the world's top 500 brands 83rd !
2, effective prediction is the premise of wise decision-making, how to do wise decision-making should do the following three points: A, collect effective data for comparison. In contrast to the correct choice, repeated comparisons, certified by multiple programs, select the better of these programs, or integrate several programs into a good program. A single program is not able to make decisions, only the table. General Motors Velch attaches great importance to the decision-making of different opinions, wherever the word of mouth program is not decision-making, must wait until there are different opinions, before making a decision, so as not to cause losses.
B, the value of decision-making, decision-making produced by the size of the value is very important. For example, there are a thousand needles, to find a sewing clothes, we do not have to find a thousand needles in the sharpest needle, which is too time-consuming, as long as we find a sewing needle can be, this is the value of decision-making.
C. Decision-making is important, but decision-making implementation is more important. Decision-making in the implementation of many problems and contradictions often encountered, decision-makers must not be easily swayed, must adhere to the end, until success. Any system or regulation introduced in the implementation process will be inappropriate, but can be adjusted according to the objective situation, this adjustment is an interactive response to the objective changes, but the decision-making goal is always the same, which is the role of the "law of decision-making".
3, only the correct decision-making strict implementation, only to find the original problem, the work found that the problem is progress, and found that the problem does not solve the problem is regression. A lot of companies in the work of the lack of follow-up action, did not put some of the unqualified, non-standardized cases into the corrective and preventive measures. Some do not understand, some are not able to implement, so how to run a good method! Rely on the implementation of the power, whether through? Whether all staff participation? A decision maker whether to do this summary.
4, the structure of the organization is also a decision. Must be a pyramid model, otherwise employees are at a loss; taboo not to violate ? The law of the watch? We all know that when we only have a watch, you can know the time; have two or more than two watches, and can not tell a person more accurate time, but will create confusion. In the decision-making must be done an employee only one superior principle, otherwise his work will certainly fall into confusion, do not know where to go.
5, perfect the training of successors or multi-faceted. In order to be able to eliminate the phenomenon of resistance to corporate reform, better implementation of the program, as a decision-maker first consider how to improve the preparation of human resources, rather than the problem appeared in the key positions of personnel there or relatives there is a big discount, which ultimately led to the weakening of the implementation of the implementation of not implemented. Perform a tiger's head and a snake's tail to laugh. Therefore, human resource management, personnel training and multi-faceted training is one of the key work of the enterprise.
6, do not think too much in the decision-making, which will hinder the rapid decision-making. A good business leader can not procrastinate, delayed decision-making. Because a correct decision, if you do it late, it will be wrong, if you always think that the time is not to or conditions are not ripe, can only be a sitting duck, ? However, if you don't cut down the thieves, the kingdom will also die, but if you sit and wait for the death, who will cut down the kingdom?
Seven, the sense of innovation is a breakthrough in the bottleneck of the enterprise
1, with the development of science and technology and the improvement of living standards, product quality requirements are higher and higher, the price of the material fierce long, the life of the consumer, resulting in the product continues to be phased out, the workers' wages rise and other issues? Resulting in product profitability is getting lower and lower. In this case, the enterprise should be from the technology and management mechanism of two aspects of innovation; in the product process to create new products, while eliminating the old products. In the management system to abandon the old management system, the implementation of the new management system, never to have? Path dependence? Ideas, enterprises can develop with the times and development.
2, managers should try to incentivize subordinates to innovate, tap the potential of subordinates. Establishment of nudging goals; sound incentives to constantly update the goals to stimulate employee innovation. Excellent staff to what extent, but also according to different proportions to give shares, so that employees experience the enterprise is the feeling of home. With this kind of mechanism and atmosphere we feel that there is a running start, only to dig into the heart to innovate, only to vomit for the enterprise service.
Eight, into the details, the details of the defeat
1, many companies in the production, purchase, sale of value-added chain does not focus on the details, always think that a little bit of a small thing does not matter, however, a number of small things on the composition of the big things. It affects the operation of the system work. Details of the inequality means that 1% of the error leads to 100% failure. The failure of many businesses is often caused by not paying attention to details. Chaos in the science of ? Butterfly Effect? also talks about this problem: in a power system, the initial conditions of the small changes can drive the whole system long-term huge chain reaction.
2, timely correction and remediation of ongoing problems, there are problems should be dealt with in a timely manner, rather than because of what, and delayed again and again, so that the work will be passive. Inevitably, problems will arise in the work (loopholes) depends on whether we are timely to fill the gap, mending is still too late. Business management of some bad phenomena if they are let free, will induce people to emulate, and even intensify.
3, the success of the details of the planning for prior prevention-oriented. The above mentioned problems to timely remedy, some problems can be remedied, some problems can not be remedied. In order to achieve steady development of the enterprise, everything is certain, must be carried out in advance planning with a good ?fmea? tool. It can help us predict in advance, but the program failure will cause what kind of consequences. The content includes the detectability, frequency, and severity of the failure risk coefficient, and the three degrees of prevention and control in advance. Come up with targeted countermeasures to reduce these three degrees to zero, which is called potential failure mode analysis.
4, saving is a detail of success, Taiwan enterprises, a president of Wang Yongqing said this sentence, saving a dollar is equal to net income of a dollar, which is very reasonable. Enterprises from production to sales and after-sales service, each link due to inadequate management will appear waste. If we can put an end to these wastes, how much profit will be generated in a year. And this profit is no cost, why not? There are two reasons, one is a systematic approach without implementation; two is no systematic approach to start. In order to be able to better illustrate? Saving? The importance of, I give a simple example! An enterprise has 360 people, according to the waste of 3 yuan per person per day. Production process materials waste counted as 1 yuan; water and electricity waste counted as 1 yuan; time and efficiency of the waste generated counted as 1 yuan; (1 year) operating time is calculated according to the 300 days, then the answer is 3 yuan? 360 people? 300 days = 324,000 yuan. Decision makers! How about this sizable figure?
Nine, play a leading role in marketing
1, the enterprise depends on the customer, no customer there is no market, no successful marketing, there is no successful business. Marketing activities are the ultimate means of realizing corporate profits, in turn, there are sales and internal management can not keep up, and then the good sales program is also digging its own grave.
2, excellent technology and quality in order to improve the price of the product, the higher the sales price set the more popular. This is the nature of the consumer, and live in luxury homes, open car, with watches, purchase of luxury goods, the purpose of this consumption is not only to obtain direct material satisfaction and enjoyment, but to a greater extent in order to obtain a kind of psychosocial fulfillment (public attention and private wealth, identity status of the full display of the money to read all the beauty of the thrill). This kind of? Flaunting consumption? In economics is called? Van Buren effect? It refers to the existence of a commodity price in the consumer but the higher the price of the more willing to buy the consumer tendency, so the price can not be reached at a low price when talking to customers.
3, the enterprise in addition to each (external) customers are satisfied, with the same also want to make internal customers (employees) satisfied. Without employee satisfaction, there is no customer satisfaction. Eight basic principles of management of the eighth clear this point, ? Mutually Beneficial Relationship , in addition to customer and employee satisfaction in addition to supplier satisfaction, otherwise customer satisfaction is just a slogan hanging on the wall.
4, in-depth understanding of the different degrees of customer demand, to find the most essential needs of customers. Production of personalized products, thus winning a larger market. Haier is a clear example, they produced for the Shanghai family of long and thin, small footprint, beautiful appearance of the refrigerator; for the Guangxi customers to develop a refrigerator with a preservation chamber for fruit? Thus, in the continuous discovery and satisfaction of individualized needs, to meet the potential needs of consumers, and win the customer's favor. This marketing strategy is to make customers believe that if one fruit picked from a tree is sweet, then the rest of the fruits on the tree will also be sweet. Thus, the road is wider and wider only if you keep expanding your market space.
X. Summarize
Enterprise management in the market in the position, as if the slope sphere, it is from the market competition and the internal staff of the emotional nature and the formation of the pressure, if there is no stopping power, will slide, in order to make the sphere in the slope (the market) to maintain the position does not slide, it is necessary to strengthen the internal basic management as a stopping power. Power. On the basis of the stopping power also need to the sphere constantly upward push, it is necessary to borrow power, the introduction of new technologies continue to innovate.
I carefully recommend