The Story Behind ''Colorful Guizhou'': Wang Guishan

A spring rain, a pattering spring rain that falls non-stop pounding the silent night, snapping raindrops, making it difficult to fall asleep. Simply get up, do not turn on the lights, sitting alone on the sofa in the living room, listening to the rain. I'm used to being alone in the dark and listening to the sound of the rain ticking.

At this moment, when it's late at night, it's easiest for people to have a reverie, and what tends to come to mind is always those unforgettable people and things around me. No wonder some people say that the spring rain is the most sentimental, I like the rain of the silent black night. Tonight, I can not help but think of just all the way back to the road, see more than neon lights flashing dazzling ''colorful Guizhou'' billboards, let it take my thoughts out of the window, accompanied by this spring rain dancing in the night sky.

? Now, no matter whether you come by plane, or by high-speed rail, as long as you come to Guizhou, no matter where you go, will be the ubiquitous "colorful Guizhou" publicity ads attracted, and at once can catch your eye, so that you have a kind of impulse to this magical Guizhou. I feel that "not to Guizhou, do not know the landscape of the marvelous; walk through Guizhou, Fang Xiao dream of the splendor of the country".

However, what you may not know is why the advertising slogan "Colorful Guizhou" has such a great influence. And who first came up with the slogan "Colorful Guizhou" for external publicity?

Whenever I see the ubiquitous "Colorful Guizhou" billboards, I can't help but think of a brochure that was published more than a decade ago, and I can't help but think of a good friend of mine, a very talented and sentimental journalist. He was working in the Propaganda Department of the Guizhou Provincial Party Committee and served as deputy director of the Foreign Propaganda Office of the Provincial Party Committee and the Guizhou Provincial Government Information Office, and then transferred to the Central People's Broadcasting Station in Guizhou, the head of the reporter station Wang Guishan.

A "Colorful Guizhou" brochure, Guizhou, this piece of magical land for the precise positioning, with illustrated form for the publicity of Guizhou, Guizhou's tourism industry to promote the laying of a solid advertising effect.

A "Colorful Guizhou" brochure booklet name, so that Guizhou has become a beautiful business card to the country, to the world, and has become a tourists come to Guizhou to find the dream of the reason.

A section of "Colorful Guizhou" of the colophon, but also a vivid image of the promotion of Guizhou's human geography, mountains and rivers, so that the world has known that Guizhou is close to the waist of China's map of a piece of jade pendant, is embraced by the mountains and green water of a piece of magical green home, so that the world knows this piece of magical land in Guizhou is how colorful.

If we want to understand Guizhou, we can all find both complete and perfect answers in the picture book Colorful Guizhou.

At that time, the title of the book "Colorful Guizhou" was published for the first time as "China Guizhou, Green Home". One of its planners and chief writers was Wang Guishan, a young and talented Guizhou native who graduated from Guizhou University. Of course, there was also a very professional and dedicated writing team from the Propaganda Department of the Provincial Party Committee at that time, who participated in the planning and creation of the book together with him. As the chief writer of this album, Wang Guishan, he not only has to write and rewrite, but also to organize and review the manuscripts. And he is also responsible for the layout and printing of the whole album. In order to ensure the printing quality of the album, he also made a special trip to Shenzhen to squat on the printing plant for several days. Because of his attitude of excellence and the whole creative team's concerted efforts, so we see today this beautiful album.

After the publication of the album, in the community has caused a great response, and successive reprints of several times, to the 2005 and again re-revised and published. Because of this album's colophon in the image of Guizhou is characterized as "colorful Guizhou", we all think it is very novel, very creative, and particularly relevant and vivid, so we suggest that this album officially re-named "Colorful Guizhou". Unexpectedly, from then on, "colorful Guizhou" has become a special synonym for Guizhou's foreign propaganda.

? In recent years, the ''Colorful Guizhou Singing Contest'', the large-scale national song and dance drama ''Colorful Guizhou Wind'', ''Colorful Guizhou City'' and so on. "and other types of promotional advertisements, entertainment performances, housing projects and so on have this title, so that the image of Guizhou all of a sudden beautiful up, change the image of Guizhou for a long time to position the ambiguous position of the situation, so that the "colorful Guizhou" really into the people's field of vision, led to the development of Guizhou tourism, so that the magical land of Guizhou The development of Guizhou this piece of magical land from the reputation at home and abroad.

? Time past so many years, but as the chief writer of the Wang Guishan in talking about the "colorful Guizhou" this booklet creation process, the heart still has infinite feelings. He said that when the book was about to be finished, he always felt that there was still something missing, and he could not settle down.

? In the album to go to the printing press, he suddenly remembered, in fact, this album is the most important, is the difference between a volume of words. If in front of the album add a volume of words, to your state to make a general overview of the description, that will make this album more complete and more perfect. So he hurriedly wrote several drafts to the relevant leaders to see, but the leaders feel less satisfied, and he himself is not very satisfied. The time is too short for him to find the inspiration to create the book," he said.

In that one night, so that he tossed and turned the night, he was lying in bed, and stayed in the thought of the volume of the sentence how to write. Suddenly, a map of China appeared in his mind, he saw Guizhou on this map, and he found that Guizhou is located in the southwest of China, as if it is like a piece of jade pendant hanging in the waist of the motherland.

Yes, the magical Guizhou is indeed a precious jade pendant! And we in China throughout the ages, the knowledge and esteem of jade culture is supreme!

All of a sudden, he seemed to find creative inspiration from here, and could not help but leap up from the bed, ran to the desk and grabbed a pen and paper to write.

In that moment, his thoughts were like the water of the Yellow River coming from the sky, rushing out, flowing straight down, a wonderful opening words then jumped to the paper.

? "Long clouds and blue sky, high mountains and flowing water, is a realm and sentiment of life pursuit, and all the scenery can be corresponding to it, I'm afraid there are not many, Guizhou, is such a piece of magical plateau".

At the time of this pen, he immediately seized the pulse of Guizhou, found the entry point of the colophon!

Any creative inspiration, sometimes it is an instant thing, and this instant eruption, in fact, is a long time in the heart of a kind of precipitation, a kind of countless times the conception of the search. All creations are concerned about the first intention, the intention before the pen, the intention in the heart. Precisely because Wang Guishan's heart has its ideas, just do not know where to start. But once he found a breakthrough, it was as if the pen had been struck with divine help, and the work was accomplished in a single stroke. When he found from the map of China, Guizhou is a piece of magic jade pendant this vivid image of the intention, then, this piece of magic jade pendant location and its magical charm is also called out.

"Come to China, into the southwest, the first step on a piece of land is Guizhou, Guizhou has been known since ancient times as the southwest "key", is the gateway to the southwest and the hub, to the east, can see the dongting of the ten thousand pouring waves; towards the west to climb over, you can see the south of Yunnan's thousands of miles of red clay; north across the Wujiang River, can enter the land of Ba Shu; south across the Wujiang River, can enter the land of Ba Shu; south over the Wujiang River, can enter the land of Ba Shu; south of the Wujiang River, can enter the land of Ba Shu. can enter the land of Ba Shu; south of Guilin, can be flooded with the boat of the South China Sea. Southwest to the east to the south of the railroad and high-grade highways mostly intersect here, forming a "well" framework, so that Guizhou has become an increasingly busy logistics corridor.

? Until now, we come together to read this paragraph of text, you will still feel this line of writing more momentum, the description of how wonderful ah! It is really a breath of fresh air, makes people passionate, and mobilizes the reader's emotions at once. This was written more than ten years ago, not only the scroll, not only smooth, beautiful words, and table narrative precision, has a strong emotional color, but also has a high degree of foresight.

Now more than a decade has passed, Guizhou's highway and high-speed rail has really become the nation's most complete towards the southwest, but also the most convenient transportation hub, and Guiyang City to build the "Guilong Airport Industrial Park" is also really become the southwest radiation of the country's busiest logistics industrial park. As a journalist, the most rare is his keen observation and his very rich emotional infectious.

Wang Guishan is such a passionate, but also full of talent and wisdom of journalists. You look at his description of Guizhou:

"Guizhou's green mountains and green water nurtured millions of life, but also nurtured here more than 39 million simple and kind and full of spirituality of the people of all ethnic groups. Here, for thousands of years, man and nature live in harmony, *** birth **** glory, endless, generations living in this high mountains and water and waterwheel fields, unrestrained, quiet and leisure.

? Green is the sign of life, green is a symbol of hope, green is the never-fading landscape of Guizhou, green is the hopeful tomorrow of Guizhou.

? Many tourists marvel that Guizhou is the "Switzerland of the East" and the "World Natural Park" for human beings.

? Guizhou people themselves say: Guizhou is "colorful Guizhou", is growing in the "green home".

As a journalist from Guizhou this piece of magical land out of Wang Guishan, his understanding of Guizhou landscape, and the general understanding is indeed different, his love of Guizhou landscape, but also has his deep emotions. You read his pen depicts the landscape of Guizhou, indeed has its unique artistic charm, so that you do not read after the excitement is certainly not possible. And his pen summarizes the human landscape of Guizhou, but also let people have a kind of Guizhou can not get rid of the sense of followers, that is, colorful Guizhou, it is that strange and unique "mountains, water, forests, holes".

The mountains are the backbone of Guizhou, the mountains are raging, the air is high, the chest is big, high aspirations;

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The water is the soul of Guizhou, the water is lagging, the waterfall becomes interesting, the long song never stops, the sentiment is continuous;

The forest is the face of Guizhou, the forest is luxuriant, the flower is full of flowers, the spring is full of flavor, the simple optimism;

The hole is the soul of Guizhou, the cave is deep, mysterious and mysterious, contains but does not reveal, the bottom is rich.

Colorful Guizhou is a world of songs and dreams, where the spirit of the mountains, the charm of the water, the mystery of the caves and the elegance of the forests are combined into a brilliant music.

A few thousand words of the volume of the speech on that night, in that short less than an hour's time to complete. When he took again to the leadership and colleagues to see, we all unanimously applauded, patted. And when I read this wonderful article in one breath like a poem, I can not help but be y infected by his color and passion.

And more wonderful statements are like a string of pearls scattered throughout the album, so that people can not put their hands to read. I specially put the original excerpts down for you to read, in order to let you also to **** with the feeling of Wang Guishan's talent and his passion. You look at his pen depicted full of vitality and hope of colorful Guizhou:

? ''Coolness and tranquility are just around the corner, abundance and hope are just around the corner, Guizhou people are weaving their ideals in the morning sunshine, and the green mountains and waters of Guizhou are welcoming those who walk into it with an open heart. ''

? Wang Guishan described the colorful Guizhou to us with passionate ink, which is not exactly the "green home" that our people are now pursuing? This is also now the Party Central Committee put forward the "keep the green mountains and green water, is the gold mountain silver mountain" development prospects ah!

? This is Wang Guishan heart of Guizhou landscape, this is Wang Guishan on the ''colorful Guizhou'' hard to let go of the unrequited feelings.

Wang Guishan was born in Guizhou, long in Guizhou, Guizhou's landscape nurtured his growth! In 1986, he graduated from Guizhou University, was assigned to work in the Propaganda Department of the Guizhou Provincial Party Committee, and from then on, he and the news propaganda work has formed an unbreakable bond. With his practical work style and outstanding work ability, has served as the Guizhou Provincial Party Committee Foreign Propaganda Office and Guizhou Provincial Government Information Office Deputy Director, 2002 and transferred to the Central People's Broadcasting Station in Guizhou Reporter Station Director.

As a longtime journalist working and living in Guizhou, he has a deep attachment to the amazing land of Guizhou where he was born and raised. He is really excited about the great development and changes in Guizhou in recent years. Therefore, with his passion and talent, he has truly recorded the great changes brought by the reform and opening up to Guizhou over the years, and made a lot of publicity reports for the rapid development of Guizhou's economy, culture and tourism, and become a news witness of the vigorous development of contemporary Guizhou.

In 2010, he will be so many years in the "Central People's Broadcasting Station large-scale propaganda reports in Guizhou," the text of the anthology of reports together, published a "News Witness Record," which many news articles, have won the national and Guizhou Province, the news awards, the press in Guizhou left a valuable spiritual wealth. The first time I saw the movie, I was so happy to see you, and I was so happy to see you.

From this heavy anthology of journalism, we can not only see how Guizhou adjusts and improves its development strategy, taking "ecological development of the province" as an important direction of development, but also continues to explore innovative, sustainable, and leapfrog development paths according to the development of the times, so as to make the development of Guizhou more in line with the reality of China's reform and opening up, and with the world's development. It also records the rapid development of Guizhou's economy and the fruitful results of the construction of Guizhou's ecological civilization in the past decade or so.

There are also a series of foreign image promotion activities carried out by Guizhou, especially the strong launch of the image of "Colorful Guizhou", widely publicized, and "Colorful Guizhou" as a beautiful business card at home and abroad.

Indeed, in the colorful Guizhou news publicity and reporting, Wang Guishan is to pay a lot of energy and effort, and is also fruitful. Sometimes when you look at him, you really don't know where he got so much energy.

In fact, Wang Guishan is not tall, always shaved a small flat head, dressed in simple and decent. Maybe it's the long years of interviews in the countryside, the skin is a little dark, but it looks very healthy and tough. Although he wears a pair of glasses, but through the lenses you will see that his eyes are not big, there is a wise and intelligent essence, gas, God. Usually together, he does not talk much, but a little addicted to cigarettes, used to put a disposable filter on the filtered cigarettes, feeling so that the smoke is comfortable. But once he talked about his journalism work, he could talk at great length and with great vigor. And his memory is amazing, every interview, write every story in the details of the complete and emotional retold, so you have a kind of immersive feeling.

As he once told us about the creation process of the colophon in the picture book "Colorful Guizhou", when he got excited, he took a breath and without pause, he brought us a paragraph of such a long text, with his extremely magnetic voice, full of emotion, to bring us a paragraph of recitation in a rich voice. At that moment, you look at him, you will be his talent, will be his passion y infected.

Someone once said, what kind of person you deal with for a long time, you will invariably be affected by this person. Wang Guishan and I from acquaintance to friendship has been more than ten years, I feel really benefit a lot. His sincerity and frankness, his talent, and his seriousness and persistence have all left a deep impression on me.

? In the usual contact with him, I never saw him frustrated, never saw him angry, he is always in a calm state of mind to treat people. No matter when you are with him, his face is always overflowing with a kind of calm and honest smile, giving people a close and confident feeling. So it wasn't long before you wanted to get together with him, and every time you did he would bring you many surprises. Unfortunately, five years ago, he was transferred to Hangzhou as the Central People's Broadcasting Station in Zhejiang Reporter Station Director to go, his workspace is bigger, people are also more busy. In this way, the opportunity for us to get together is much less.

? However, his family and friends in Guizhou are always fortunate to hang on. As long as he returned to Guiyang, as long as he had time, he would always call us old friends to get together. Although the gathering is short, but happy and happy. The reason for this is that his home is in Guiyang, and his roots are in Guizhou!

I don't know when, the rain stopped outside the window, the night seems quieter. But my thoughts are still like a tidal wave, how my heart can hardly calm down. I want to write Wang Guishan really too much, but limited to space, I only temporarily shelved the pen.

This article only wrote him as a journalist in his work in some of the droplets of the documentary. As a talented student in the Chinese Department of Guizhou University, he also has another side of life, that is, his poetry, his romantic feelings, his loyalty and filial piety, as well as his life experience. Together, this is a more realistic and emotional Wang Guishan. For more information, please read the next article, "The Story Behind the Newsman: Wang Guishan".

? 2018.4.17 Wu Laoman

"Author Wu Laoman"

Author's Introduction:

Wu Laoman, a native of Changsha, Hunan Province, whose real name is Wu Zhenwu, graduated from the Chinese Language and Literature Program of the Central University of Electricity and Television (CUET) in 1985, and graduated from the Correspondence College of the Central Party School (CPCS) with a Bachelor's Degree of Law in 2000.

He went to the sea in 1989, and in 1991, he had founded Zhuhai Xingguang Pharmaceutical Co. In 2003, he came to Guiyang to start his own business, and now he is the chairman of Guiyang Fuwanjia Pharmacy Limited, and the executive committee member of Guizhou Provincial Chamber of Commerce of Pharmaceutical Retail Industry.

As early as in the 1980s, Wu Laoman and his friends in Changsha founded the folk publications such as "Wings" and "Field". Back then, he wrote a lot of literary criticism, and then put it aside for many years because he went to sea to start his own business.