We can take your identity in Wukong Q&A as a product to do operations.
One, you need to understand what your core users are? What kind of needs you can meet them?
1, to do accurate diversion, you first need to be clear, what you need the user, they have what kind of habits, such as more than 50 years old square dance mom, or more than 20 years old college students, graduates entering the workplace, or basketball enthusiasts, soccer enthusiasts. Then use the data to analyze their habits, such as eight o'clock in the morning to open the frequency of today's headlines, or eight o'clock in the evening the frequency of use is high? This you have to analyze carefully yourself. After that, it is at an appropriate time, to answer the question of your own vertical field, that is, to have a suitable positioning of their product.
2, what is the user's needs, that is, what do users want to see? Not you think useful is useful, the key is still your content can meet the core needs of users, to really know what he wants.
Two, the rational use of the user's psychology.
Commonly available user psychology:
1, color yu: this is not a variety of media articles like to play the reason for the ball? Why these kinds of articles so many people read, have you ever thought about it? So the accompanying picture is sometimes very important oh.
2, intimidation: the circle of friends is not often seen, what can not eat, eat what will happen? Thought about asking what such an article has a higher rate of dissemination? People will still all cherish life.
3, greed: why there are always so many people being cheated? Why do people always like to participate in some activities another some free prizes? You can introduce fans inside the Q&A to you to like the forwarding, you give them a reward mechanism, this can be a small gift can also be a lottery.
4, authority: Chinese people like to fetishize authority, authority says are true, so have you ever thought of making yourself an authority in a certain industry? The first step, gratuitous answers to fan questions, answering Q&A professionalism, so that fans have a sense of trust in you. The second step is to build a community of fans, q groups, weixin groups, microblogging, etc., so that fans can find you in other platforms, and can establish a certain connection with you. During this period you must elect, your fan group of super contact, that is, the most loyal to your fans, they will be your spread the best way, this is equivalent to community operation.
And so on, and so on, and so on
Three, activity operation
A product you want to promote, it is inevitable to carry out a number of activities to do activities before you first have to make a budget, how much of your budget costs, if 0, then only from the point of view of your own professionalism as well as the fans of the secondary dissemination of the starting point, if there is a budget but not big enough, you can demand some business cooperation, such as mutual promotion and so on. If the budget is very large, you can find some big v advertising, you can organize some online sweepstakes, voting with incentives to encourage your fan user groups to participate and spread.
Four, understand the mechanism of the platform.
1, you in Wukong Q&A diversion, you first have to understand what its promotion mechanism? What kind of answer can get the headline's recommendation, what kind of answer can only stone sink.
2, remember never violate.
3, carefully read the relevant provisions of the Wukong Q&A field.
5, the most critical point.
Learn to utilize emotions and habits, what does this mean? Emotions include, venting, sympathy, etc., reasonable use, can bring fans a greater amount of reading, commenting and liking, put on Wukong Q&A is, write some controversial arguments, or in the comments to guide the fans to discuss. There is also the most common is to lead to war, that is, to guide the two sides of the fans in the comments to tear each other. But do these to imply, not explicitly, and do not take sides, to show that they are innocent.
The habit is that you answer the question at eight o'clock every day, then it has been that time, so that the user arrives at that point will know that they can see your answer and push. Of course, there are also by your expertise convinced, a day does not look uncomfortable, this depends on your own.
Sixth, in fact, there is a point.
Lazy and concise: answer the question, be sure to be concise, with appropriate pictures, like me is a counter-example, because many people may not have the patience to read through so many words.