Mark Fairwhale
Brand name: FAIRWHALE
Chinese name: Mark Warfield
Country of creation: China
Establishment: 2003
Company
Mark FAIRWHALE family of glory, a fashion brand named after a deep-sea A fashion brand named after a deep-sea whale, like a miraculous slow movement, serenely and elegantly playing a mesmerizing Chinese round dance.
FAIR, a metaphor for elegance, beauty; WHALE, meaning deep-sea whale - FAIRWHALE, with the dignity and charm of the fashion messenger finally deep-sea diving, surfaced, with the veil of the morning light, for the long-awaited to in followers brought the rose-colored sunrise and morning glory.
FAIRWHALE - Fly, Amenity, Intelligence, Responsibility, Will, Harmony, Adolescent, Love, Envision. MARK FAIRWHALE comes to the scene, waving the free and vigorous design concepts in a reckless manner, and interpreting the elegant style of the intellectuals. Seemingly random simple design, close and smooth three-dimensional tailoring, "deep-sea whale" of low-key perfectionism in the subtle already captured the hearts of the world's nouveau riche.
In 2001, Mark Warfield fashionable men's landing in China, 2002 FAIRWHALE JEANS men's clothing in the mainland came out of nowhere, bringing fashion in people infinite excitement and surprise. Subsequently, the launch of FAIRWHALE JEANS women's clothing in 2004 again triggered the ultimate ignition point of the fashion fans, the MARK FAIRWHALE family's "Chinese love" pushed to a new dream journey.
Five years of passionate creation, bred three mature brand routes, more than 350 manufacturing Chinese coordinates of the dream of Chinese dress, will be amazing speed geometric growth. The next five years, MARK FAIRWHALE will make the European style swept across the entire Southeast Asia fashion map, and by 2010, the world will appear more than 1,000 MARK FAIRWHALE family flagship store scale, the family will cover the high fashion men and women's and women's clothing, JEANS men and women's clothing, children's clothing, leather goods, perfume, furniture supplies, accessories, art media fashion and lifestyle products, and so on. So that the world's first baby to successful celebrities from all walks of life can enjoy the MARK FAIRWHALE thoughtful European-style service and supreme respect for taste of life.
MARK FAIRWHALE 5 years of China's round dance, everything just opened the prelude, the mystery of the deep-sea whales just lifted the tip of his iceberg, full of applause but the beginning of the flowers.
MARK FAIRWHALE International Fashion Menswear
Mark Warfield International Fashion Menswear is the international design master MARK CHEUNG for the world's new nobility tailor-made international fashion brand.
Mark Warfield family product design adheres to the consistent European and American style, its series of products involving clothing, shoes, bags, wallets, watches, perfume and accessories and other areas of the brand series, especially in the field of leisure, it is a new concept of life, the new concept of dress, the tide of the navigator.
Mark Fairwhale is an exemplary clothing designer for the "intellectual man". He is able to express this class of people's confidence, elegance, humor, happiness, enthusiasm, vitality, composure and wisdom in a very detailed and appropriate way. Unique and full of charismatic personality image, excellent design of their rich cultural connotations and spiritual life, in the details of a needle and thread to shape the classic, shaping the design of the master of the elite image of the new era - the perfect combination of Eastern and Western cultures hit a modern classic that is appreciated by the knuckleheads.
Mark Warfield--classic wisdom, classic matching.
JEANS men
Mark Fairwhale (Chinese name Mark Warfield) is the international design master MARK CHEUNG for the world's nouveau riche tailored to the high-level casual wear brand.
Mark Fairwhale's product design adheres to the consistent European and American style, and its series of products involve clothing, shoes, bags, wallets, watches, perfume and accessories and other areas of the brand series, especially in the field of leisure, it is a new concept of life, the new concept of dress of the tide of the navigator.
Mark Fairwhale JEANS is specially tailored for the favorite sports and leisure, personality distinctive rate of the world's metropolitan leisure nouveau riche, more individuality, arrogance, youth, poetry, passion and wisdom, a lineage of European and American wit and ease, self and unrestrained, endowed with sports to the unique passion and romance. Comfortable and simple style, the use of more metaphysical colors, interpretation of personality, wild, persistent, confused, honest multiple temperament, flaunted the world's new era of SOHO a 'return to nature to release their own' voice of the heart.
JEANS women
Following the 2001 MARK FAIRWHALE dazzling landing in the Chinese market, young, poetic, passionate, and friendship and love as a footnote to the FAIRWHALE JEANS men's clothing in the following year debuted brightly! After two years of conceptualization and investigation, in 2004, the Mark Warfield family and international fashion designer MARK CHEUNG brought a beautiful dream to the busy urban women - Mark Warfield JEANS women's wear!
The blue-winged angels of the Mark Warfield family have come together with the artistic fashion concept of the 'perfect closet'!
The most FASHION style, the most elaborate with the brand symbol of Mark Warfield JEANS women's clothing. In your need at any time, to provide you with a perfect embodiment of personal style, according to the fashion elements of the organization of the proper, free to mix and match the combination of clothing, the perfect wardrobe can fully meet your personalized needs.
If you want to taste the creativity of Mark Warfield JEANS women's clothing, it is recommended that you start with a single product, choose some creative styles or accessories, coupled with their own original clothes, not only can you experience the perfect wardrobe into a miraculous magical power, and even can be found cited in their own genes in the infinite creativity.
Mark Warfield women's clothing to create a classic, fashion, sports, shirts, fabrics, T-shirts and accessories, she is complete and varied, but no show off, no exaggeration. Also again is a single style, smooth style, soft appearance, but meet the modern people much capital good life mode, can be transformed according to their own needs, imagination, combination and matching, fully embodies the unique personality of the modern urban women leisure time.
Specializing in minimalist urban design styles, Mark Warfield JEANS women's design is elegant, stylish and accommodating, attracting a lot of shuttle metropolis core, pay attention to the taste of life of the attention of the nouveau riche. Different from other popular brands of clothing, Mark Warfield JEANS women's basic styles of clothing in addition to the texture, pay more attention to the value of wearing. Because of the positioning in the metropolis people wear with the basis, living in the city you can not think twice about choosing any of their favorite shoes or purses, will not appear to be abrupt and inappropriate.
Mark Warfield JEANS women's pleasure rich imagination and creativity, keen to create a worldwide brand, for the prosperous fashion world to bring a kind of belonging to the deep philosophical thinking, perhaps the only deep to engage in a human perspective to fashion, to the perfect closet of the idea of empowering women to pleasure, smooth, fashion can be really close to the heart of urban life.
Denim brand origins
Mark Fairwhale Denim brand origins uphold Mark Warfield's elegant European philosophy over the years, another trend of warming up the front of the street brand Mark Fairwhale Denim brewing and born.
Still refined and elegant image, luxury style, Mark Fairwhale Denim with modern novelty ideas and traditional image to create a new generation of young fashion: in the elegant, well-spoken gentleman style to add a casual and informal mood; in the flamboyant and uninhibited figure injected into the worldly, formal gentleman genes, derived from eclectic mix-and-match style. The change of the dividing line of the clothes, the combination of details and the proportion blending, create a style of minimalism with a sense of humor and surprise. The influence of rock music is still present with powerful visuals. New high-tech fabrics and details give the sweatshirt an In-cool look. With punk rock in one hand and sportswear in the other, the art of mixing and matching extends in Mark Fairwhale Denim country.
Bearing the epitome of surrealism and extracting design inspiration from the four corners of the universe, Mark Fairwhale Denim's fans are a mix of creators of new cultural trends, challengers of fashion, social scrutinizers of unique worldviews, and keenly intuitive experiencers, all of whom, whether they wear clothing or accessorize, emanate either a strong or a light artistic flavor in their own way. The art flavor is just the right amount.
History of Mark Warfield in China
1. In 2000, Mark Warfield landed on the Chinese market, the new favorite of the century implying the change of the times.
2. In March 2001, Mark Warfield's "Blue Passion" fashion trend release in Beijing, China, ignited the blue storm in fall and winter, and 40 stores expanded China's fashion map.
3, 2002, Mark Warfield JEANS again in China, the same year, "Harvard love affair" & "Cambridge weekend" fall and winter trend release.
4, 2003, "Peak Passion" & "Brilliant Years" trend release, CCTV-4 praised as China's clothing show "Turandot! "
5
5, 2004 Mark Warfield family JEANS women's clothing such as blue winged angels shine, China's first "ART STYLE" fashion flagship store in Shanghai Huaihai Street set sail, Mark Warfield Chinese map 220 scale.
6, April 2, 2005, Mark Huafei JEANS women's Beijing International Fashion Expo dazzling show; June sponsorship of Peking University and Tsinghua University graduation ceremony, for tomorrow's China, for the humanities in China; September Mark Huafei 1863 special train through the hundred years of time, interpretation of the European style.
7, 2006: "Beverly Hills" & "Lan Kwai Fong" trend release, China's fashion map will be surging to expand to 500 stores, overseas map in the planning.
Mark Warfield is a wholly owned subsidiary of Seven Pearly Wolf, "Mark Warfield" is a customized international fashion brand around the internationally renowned designer Zhang Zhaoda (MARK CHEUNG). Since its establishment in 2001, in just two or three years of light, the company has opened more than 200 stores throughout the country's large and medium-sized cities, the product is becoming more and more diversified, and now covers the international fashion men's and women's clothing, JEANS, shoes, bags, leather goods, perfume and accessories, and other areas. Its main target and consumer groups are those urban senior white-collar workers who love fashion and leisure and the middle and upper classes who pursue a high quality of life. These rising fashionistas, aged between 28 and 40, are the most passionate and fashion-conscious group of people.
In addition to hosting an endless variety of seasonal clothing shows, Mark Warfield has capitalized on the international reputation of its own soul designer, Zhang Zhaoda, to give the brand a more international image. Like many top international brands, it has a "legend" about the designer.
Mark Warfield's creative team is a fairly international team, in addition to the artistic director Zhang Zhaoda, image director is a well-known designer from Osaka, Japan, and merchandise director from Hong Kong. Mark Warfield president Yang Kuntian told reporters: "Our creativity at the beginning of all in accordance with the internationalization of the European route, including apparel design, brand marketing, packaging systems, etc., in accordance with some of the big brands in Europe's concepts and means of operation, and our creations initially generated in Europe, the brand is registered in Italy. " Dong Zhenyu, president of the White Collar Group, which also produces high-class ready-to-wear, also admits, "The center of fashion is in the West, and although there is no good or bad culture, they are now the mainstream after all." Dong Zhenyu believes that the creative department first emphasizes the spirit of a brand around, but all have to serve the customer, as a company set up in Beijing, White Collar, however, regularly sends designers abroad to broaden their horizons, "the source of the entire creative inspiration is the design department, the product is designed by them, the planning also has to be centered on the product. "
The same is a high-level ready-to-wear brand of white collar and Mark Warfield, its production line process as well as the principle of opening boutiques but different, Mark Warfield is mainly OEM, with more than a hundred manufacturing enterprises alliance, these enterprises in the production of clothing for Mark Warfield at the same time, but also in the production of many major brands in Europe and the United States. "There are many principles of opening stores, mainly based on is the acceptance of each city and consumption habits, such as in Beijing and Shanghai we are opening their own stores, in some local provinces will be selective agents to join the combination of opening their own, will be based on the difficulty of different operations and the situation to establish a personalized sales channel." Yang Kuntian said. White collar in addition to the production of clothing by their own garment factories, mainly in the form of shop-in-shop, Dong Zhenyu said: "Doing a high-level brand is not very suitable for the agency to join the way, this way due to the quality of the Chinese agents and the risk borne by the larger, we tried before, but brought a lot of trouble."
Seven Piwolf's brand strategy is to take a main brand as the head, with sub-brands to do the extension, in order to adapt to different types of different needs of the consumer market, such as "seven pi wolves", "dance with the wolf ****" and "mark -Huafei" are casual clothing brands, but the audience of each brand is different, "Seven Pearly Wolves" for the middle and high grade, "Dance with the Wolf ****" for fashion and leisure, "Mark Huafei Mark Warfield" for high-grade leisure, the three complement each other, so that the overall strength of the brand more than a single brand. Both White Collar and Sugo also have their own sub-brands, which is the usual practice of top international brands.