The following is a TV program project plan for you, welcome to read reference!
Television program project plan
"Happy Yangcheng" variety show planning program
I. Introduction
This plan is mainly based on the current lack of a cultural program with local characteristics of Yangcheng TV station written. This plan mainly addresses the positioning of "Joyful Yangcheng", the publicity before broadcasting, promotion and cooperation during broadcasting, program deepening and other strategies.
Second, the situation and environmental analysis
According to the recent visit to the survey and in previous years, I broadcast the program feedback, news-based Yangcheng TV program is more with the county government focus on the county government, the center of the work, the main economic construction, very few arts and culture programs. Even if there were once engaged in some arts and culture programs, but also for various reasons did not persist for a long time. Now the Yangcheng, regardless of the county town and countryside, the masses of spontaneous cultural activities rise and fall, and new patterns. Do not say every day active in the countryside on the red and white events of all kinds of art groups, not to mention the New Year's festivals in towns and villages, colorful street, stage cultural programs, alone every night of the square culture, enough to make people think. The masses need their own cultural life, but their stage is limited to their own townships and villages, and not be able to enjoy their own happiness with more people ****, but also not be able to share the happiness of others. In this case, as a county-level television station, we should provide them with a platform to provide a stage for Yangcheng people to show their spirit, show their talent.
The establishment of the television program, first of all, is to do their own characteristics, advantages, so as to have a better ratings, in order to have a solid viewing group. To do this, we need to analyze the current Yangcheng TV program audience viewing group.
Regular viewers of "Yangcheng News" in addition to the departments involved in the report and the county's leadership, most of them are rural people. They are not too interested in the activities of the leaders, they are more concerned with their own interests are closely related to things: for example: this year's seed, fertilizer prices; agricultural and sideline product purchase prices; agricultural technology service information ...... In addition, after a day of labor, they are most interested in seeing their own side of the people and events.
Audience analysis
"Happy Yangcheng" is mainly aimed at the majority of cadres and masses at the grass-roots level, for the county grass-roots mass culture active units, enterprises, townships and villages.
Attention
1, must adapt to the "local cultural programs to the local audience as the main" program ideas.
2, highlighting the regional cultural characteristics of Yangcheng.
3, the arrangement of the method must be innovative, must adhere to the entertainment, education, social functions at the same time, pay special attention to the development of the function of stimulating the audience's excitement. Attract more audience attention to "Happy Yangcheng".
Third, the column set
1, recording. Recording time is not fixed, according to the program scheduling.
2, a lively host with affinity. The host is required to be able to communicate and interact well with the audience.
3, the content of the program: to reflect the local new people and new things as the main content of the new style of local literature and art, which can be interspersed with the local construction of new rural areas, corporate culture, corporate image promotional videos, through on-site interviews, and other means to make the main local leaders appear on camera, make a brief speech. Preliminary design of such a few sections:
A: "Shangdang Bang Bang famous famous section" (can be invited to the county celebrities live singing, you can also let the local people cover the famous singers. This section and the past from the troupe retired comrades are still active in our county literature and art community in close contact, but also with the current troupe of young actors to communicate with each other, through our platform to improve their visibility, improve the visibility of the current troupe; through the famous singers, so that the masses cover, to promote the Shangdang Bangkok traditional theater arts);
B: "corporate culture" (mainly through the independent enterprise) (mainly through the enterprise independent conception and creation, with different forms of literature and art to publicize the enterprise culture, show the enterprise image);
C: "Arts Showground" (to the host of the live introduction, the protagonist of the live performance, display of talent is the main. Here mainly refers to the hometown native cultural celebrities, can be a paper-cutting artist, can also be a face sculptor, can also be a suona player, embroidery artist; mainly found in the hometown native art new talent, the age group in the age of 30 years old, it can be the traditional art, can be a new culture art, can be a celebrity comedy sketches, covers of popular songs, but also self-written and acted out the dance and other programs); <
D: "Fitness Square" (inviting senior coaches from professional fitness clubs to perform and explain the essentials of movement on the spot).
E: "local ditties" (to the folk ditties, such as Zhongzhuang rice-planting song, Yangcheng drums, Yangcheng Daoxiang ......)
Each program can be 2-3 sections at the same time, or only one section at a time, depending on the actual operation of the program. It will be decided according to the actual operation.
4, the program content source: the wisdom of the masses is infinite, Yangcheng has a deep cultural heritage, many folk artists like stars scattered in all corners of the county, we should join forces with the local government, through them, in accordance with the requirements of the program to select the local outstanding literary and artistic talent and skilled craftsmen, select the local outstanding enterprises, products, tourist attractions to the scene to do advertising (if possible, but also for our station to pull the If possible, we can also get sponsors for our station). Or we and the Cultural Affairs Bureau to join forces, through their grasp and understanding of some of the following cultural groups, to provide them with a platform to promote themselves, so that they have a broader stage, for us to enrich the content of the program.
5, the program is expected to: focus on the promotion of grass-roots positive and healthy cultural life. The theme is prominent, the content is healthy, the subject matter is broad, educational and entertaining. Through the program's interactive, so that the majority of the audience to understand their own side of the cultural celebrities, deepen the townships, villages to understand, and improve the audience's knowledge of the government. Make a grass-roots cadres, the masses like the variety show.
6, the program selling point:
Hot point: to stimulate the enthusiasm of the masses, advocate a healthy and civilized leisure and entertainment lifestyle.
Selling point: through the interactive participation of the masses, to show their own real cultural life.
Point of view: provide a window for city people to observe the cultural life of country people; provide a window for foreigners to observe the cultural life of Yangcheng people.
7, the program schedule:
Every Sunday night first broadcast, Monday rebroadcast. The length is about 30 minutes.
Fourth, the integration of objectives
1, problem analysis
(1), low visibility. Joy of Yangcheng" is still just founded column, so low visibility is a big problem, the need for program branding and visibility building.
(2), lack of operational experience. Because our station has not done similar programs before, so the operation must have a lot of difficulty.
(3), their own team building is still lacking.
2, the potential advantages
(1), we have their own publicity position;
(2), the station has a number of experienced has retired, the past engaged in the literary and artistic programs of the old comrades (Zhao Caixia, Zhang Guihua, Zhang Huarong), we can re-employ them to do the program adviser, or even invite them to do the program guest host;
4, Staffing
Between the current manpower constraints of our station, the task of the current situation of the pressure head, you can consider optimizing the combination of some passionate, experienced comrades to participate in the program planning, directing and recording. Usually each has their own work, once the program needs, can immediately put the program with the work.
5, labor remuneration
In addition to the station issued a fee, the column through the image of the enterprise to do publicity, collect fees, the participants to give appropriate subsidies (to be considered).
TV program project plan two"Ready Go!" variety show planning program
Program settings
1, program name : "Ready Go!"
2, program category : large variety TV program
3, program main idea : three-dimensional display of students' talents, highlighting the cultural atmosphere of the campus, vigorously promote The program is designed to promote quality education and accelerate the pace of campus culture construction.
4, the program objectives: through this program audience participation, interactivity, entertainment, puzzle and other characteristics of the full release, strong pull ratings, the formation of audience inertia, the formation of a cultural phenomenon with local qualities, to achieve a win-win situation for social and economic benefits.
5, the content of the program: each by a school organization of the same grade three to four classes to participate in the competition in groups, hosts by the TV station and school hosts constitute a team, each on behalf of a team, according to the program section set up for the provisions of the content of the competition, the score more for the winning team, the site awards.
6, the program features: school style show, individual student talent show and team collective PK as the main elements of each program, highlighting the main body of students, highlighting the interactive and participatory.
7, the program format: "Ready Go!" is a program that selects a specific group of ---- students to interact with the program. Selected schools to a grade as a unit of class and class PK, not only can increase the unity between class members and let the audience of the program to understand the style of contemporary students, but also through the columns with the help of the media to fully demonstrate the characteristics of the school as well as the student's own talents and strengths.
8, program features: according to the campus student participation, interactive program throughout, performance and correct guidance of some of the popular elements of today's campus, highlighting the popularity and sense of the times.
9, program style: civilized, healthy, easy, interactive.
10, hosting style: lively, fashion, humor, fun.
11, the audience: mainly for students, the ideal realization of the "one tow three" (classmates and friends, parents and friends, grandparents)
12, the program length: 45 minutes
13, the composition of the program: the selected school after the class as a unit of the class form of subsections chapter to PK (later detailed). PK (later detailed).
14, the premiere time: economic life channel Friday night 6:30
15, the number of broadcasts: economic life channel Saturday, Sunday night 6:30 rebroadcast.
16, the number of episodes of the program: one episode per week, 52 episodes a year
17, the production mode: joint school campus shooting, special circumstances selected location shooting.
18, cooperation: by the well-known enterprises for the title of the program, other units to help shoot.
19, the program broadcast: according to the school site, the program needs to be arranged.
Second, the section design
by five modules, from the moral, intellectual, physical and aesthetic aspects of the full to show students, highlighting the theme of the program.
Module 1 VCR
Introduces the overall style of the participating schools, the characteristics of the school culture, the achievements of the school education and teaching, as well as the preparation of the participating classes, the time is less than five minutes.
Module 2 TEAM WORK
A tacit understanding competition!
To test the tacit understanding between the class in the form of games, (the game can be based on the specific circumstances of the school, and often change the introduction) such as: happy fax, the collective rope skipping, etc.
If you want to know more, please contact us.
such as: happy fax: from each class out of a group of people on stage to play games, a group of people standing back to back, the first person in each group to face the audience and the host to look at the host in the hands of the inscription board, through physical action and rich expression to reflect the content of the inscription board depicted on the content, but can not make a sound, one to pass the second, the second to pass the third, pass the last to the end to see the queue to see how the last person is how to understand the action of this group. If eight or nine is not too close, then it can be seen that the tacit understanding index of this class is quite high, but if it is so wrong, the comedy of the scene must be very good.
The tacit understanding of this link is a relaxed state down to PK, to achieve the effect of physical and mental pleasure, but also highlights the theme of our program, happy learning, happy life!
(There will be 2 games at a time, the choreographer will change the games according to the program, and the games will be determined with the schools beforehand.)
Module 3 Free time (free time)
Free time Smorgasbord
This link is not specified theme, because nowadays students are multi-talented, each class can send a representative or a team to carry out this link is the last link of the PK. Each class can send a representative or a team to perform in this session, which is the final PK session. Bring out their class's best specialties or stunts to perform, regardless of the genre. They can show their class and personal charms by showing their best skills. The public judges and the audience will select the favorite program, and this program is the winning program of this session.
Module 4 You're smart
Class "smart" session
Individuals or teams are selected from the class to fight in this session, which is a quiz based on intelligence and some basic general knowledge.
By the host of the question, in the shortest possible time to answer up to the class to get a point points, in the end of the organization of the quiz by the staff to count the score of representatives of the class divided into winners and losers.
The person with the highest score was selected as the grade and the program's "Wise Star". (The number of questions will be 10 and the number will be adjusted according to the time.)
Module 5 SHOW TIME: (Exciting Moments)
Collective songs and dances, textbook skits, aerobics (rhythmic gymnastics), collective martial arts performances or recitation SHOW, collective chorus and so on.
Classes as a unit to arrange a collective program, a week in advance to notify the school and grade to be recorded, spontaneous in the program before the recording ready SHOW, as the first session of the PK. in the SHOW TIME this program can be best seen in the collective sense of honor of the class and their own program choreography ability. It also gives every student the opportunity to be on camera, which can lead to a larger viewing group.
Epilogue part: at the end of the program, the side out of the staff subtitles, background music for the column theme song, the background screen inserted on the "truth" plate, to have something to say to the parents or teachers of the students a place to tell the truth, and their own words of the heart will be transmitted through the program to their own teachers and parents, so that the end is also the whole of the heart. The end of the program is also a warm highlight of the whole program.
TV program project planning book three
First, the column name: I am the planner
Second, the purpose of the column: so that the audience to participate in the production of television programs, and the production of programs belonging to the audience.
Third, the content of the column:
The main content of this column is a nationwide election, selected the audience interested in television production as a guest to the column group, with the help of the column staff, they plan and produce a television program, and broadcast in a segment of this column.
Attachment: the audience's registration conditions:
1, very interested in television production, willing to participate in the production of the program, do not need to be familiar with the production process of television programs.
2, gender is not limited, age between 20-70 years old, physical and mental health, good mental outlook.
3. The audience must be non-professionals.
4, must comply with the rules and regulations of the TV station and the requirements of the program.
5. Download the form on the program's website, fill in the real details and recent life photos, and at the same time write a program plan and send it together to the program's email.
Fourth, the column structure:
The column is divided into three small plates. The first plate for the "by me to produce", the main body to shoot the guest of honor to produce a television program throughout the process, after editing and broadcasting, which pay particular attention to the process of the more relaxed and interesting stories. Interviews with the guests are also interspersed in the program. The second segment is "I have something to say", which is mainly an interview with the guest by the host, and the topic centers around the guest's thoughts after producing the TV program. The third panel is the "program screening room", used to play the audience's work, in which the work of the host is also served by the guest.
V. Requirements:
First of all, it is interesting to tell the story of the guest in the process of making their own program, which can cause the audience to jump to the idea of participation.
Secondly, to have a certain degree of knowledge, for the audience to show some of the basic knowledge of television production.
Third, there is a certain degree of interactivity, the program team to help guests understand the production of television knowledge, and some of the valuable ideas of the guests can be reflected to the station, to improve the production level and relevance of the station's programs. This column also bears part of the task of collecting audience feedback on the information of the station.
Six, the column broadcast:
Every Saturday night 20:30 first Sunday morning 11:00 rebroadcast
The entire program length of 60 minutes, the time distribution: the opening 2 minutes, the first plate 18 minutes, the second plate 8 minutes, the third plate 30 minutes, the end of 2 minutes.
VII, production steps:
Sunday and Monday to organize a special staff to browse the audience to submit the form for the selection, this time the selection is for the next period of preparation. Tuesday to Friday for the program planning and filming and recording, Saturday for post-production.
Eight, feasibility analysis:
Today's society, the countless television programs have greatly enriched the audience's selectivity. And the audience's taste and cultural level is also increasing, which makes them on the TV program production standards and column style requirements are also increasing. To arouse the interest of the audience, it is necessary to choose new materials and columns in a different form. At present, there are very few domestic television stations to let the audience do their own television program, the production of this column will give the audience a refreshing feeling, I believe the effect will be good. Because the audience is usually just passive acceptance of the program provided by the TV station, they themselves have not done, it will have a strong curiosity.
Technical level, the main production staff or column staff, but try to let the audience to carry out their own independent, no difficulties in production. Production costs to be much less than other columns, only need to afford the guests back and forth travel expenses and accommodation, the cost is not high, while the potential value brought by the guests is very large, the TV station and the column group's publicity is also very helpful.
Nine, the staff set:
One producer, two executive producers, the main (New Year's Day party plan) host one, two choreographers, three cameras (also responsible for filming or guiding the guests to produce the column and), three post-production, six guests.
Ten, the funding budget:
To a program, for example, the producer of 1000 yuan, the executive producer of 800 yuan / bit, the host of 750 yuan, choreographer 750 yuan / bit, the camera 550 yuan / bit, post-production of 500 yuan / bit, the guest room and board by the column group arrangements, about 320 yuan / bit. After accounting, the production cost of each program is about $8,920.
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