Table of Contents
I. Purpose of Activity
II. Time and Venue of Activity
III. Theme of Activity
IV. IX. On-site Activities
X. Other Work
Activity Purpose
- Integrate the resources of the brand publicity in the early stage to create a sensational effect of the official opening of "XXX";
- Make full use of the popularity of the selection of the store activities to enhance the atmosphere, and to achieve breakthroughs in sales;
- All-round news and publicity;
- The popularity of the store selection activity, to achieve sales breakthroughs.
- All-round news hype, expanding social awareness
This project is planned to be the first public offering on February 1, 2010, in order to attract more customers to the sales department on the day of the opening, as well as to standardize the entire sales process, so as to formulate a plan for the opening day of the relevant activities, effectively increase the closing rate of the day of the opening, to open up for the foundation of the sale of the hot.
Activity time and place
- February 1, 2010, 9:30-12:30
- Opening and lucky draw ceremony: Stage outside the sales department
- Selection of stores: Inside the sales department
Activity theme
-Wealth The "money eye" is around the corner, the open day of prosperous stores - XXX grand opening!
Activity content
- Opening ceremony
(1) Song and dance performance (2) Leader's speech (3) Ribbon cutting (4) Lion dance, firing of cannons
- Selection of rooms by customers
- Lucky draws for all the customers who have closed the deal
-Internet, TV, and news hype
Activity schedule
- Opening ceremony Ceremony (9:30-10:00)
(1) 9:00-9:30 Staff and materials in place, music playing
(2) 9:30-12:30 Dance and song performance
(3) 9:30-9:35 Host announces the opening ceremony
(4) 9:30-9:35 9:35-9:35 The host announces the start of the ceremony and introduces the leaders
(4) 9:35-9:45 Speech by the developer's leaders
(5) 9:45-10:00 Ribbon Cutting Ceremony begins, with a wonderful Lion Dance, a salute of cannons, and music playing
- Shop selection and lucky draw (10:00-12:30)
(1) 10:00-12:30 Dance and song performance, the host sings the number, the customers change the signature and select the store according to the specified order number
(3) 10:00-12:30 Gifts for the customers Gifts for customers
(2) 12:30: Lucky draw for customers who have completed the transaction
- Promotional strategy (to ensure popularity on the opening day)
(1) Discounts on purchase of shops
Any customer who has completed the transaction within three days of the opening day can enjoy a one-time discount of 98% on the purchase of stores, and 99% on the mortgage discount, and
(2) Lucky draw for the purchase of shops
Any customer who has completed the transaction through the exchange of lots can participate in the lucky draw for the purchase of shops
. Customers can participate in the lucky draw on the opening day
Prize: 1 First Prize: 2 Second Prize: 5 Third Prize: 8
Home Gifts: Determined by the number of houses purchased (purchasing customers are eligible to receive)
(3) Special Shop
On the day of the opening, we will launch a set of special stores to provide customers with choices, the specific implementation details are attached. The specific implementation of the content is attached.
(4) Song and dance show Prepare some interactive prizes for customers: about 10 yuan Quantity 50
Display materials
- Promotional materials: promotional leaflets, folding pages, newspapers, floor plans are placed in the customer's seat;
- Raffle prizes: prizes placed in the stage at a conspicuous position (only customers who have completed the transaction will be entitled to extract);
- Promotional water signs: water signs are placed outside the sales office.
Site Packaging
- Stage: spray painting on the background wall, prizes, music
- Outside the sales department: set up arches at the entrance, air floats; placing flower baskets, red carpet, tents; customer signing-in area, waiting area, rest area,
- Inside the sales department: customer store selection area, signing area, cash register, sales control board
Site Activities
Site Activities
- Selection process: customer shop selection process: customers, signing area, sales control board
Site Activity
- Selection process: customers, signing area, sales control board p>- Selection process: Customers signing in - waiting in line - entering the exchange of signatures, selection of stores - payment and signing - purchase of shops for sale - lucky draw activities. On-site stage performance, the opening day material costs;
Third, publicity: publicity ads, banners and can not meet the cost;
Other work
- The opening activities of the implementation of the details of the case;
- Personnel division of labor arrangements see Annex II;
- Schematic site layout diagrams see Annex III, the stage backdrop effect diagrams see Annex IV, the design scheme of the water signs and so on see Annex V;
- Site layout diagrams see Annex III, stage backdrop effect diagrams see Annex IV, water signs and so on.
- See Appendix V for the design plan;
- See Appendix VI for the raffle tickets (including the rules of the raffle), redemption coupon copy, and the design plan;
- See Appendix VII for the program list of the stage performances;
- See Appendix VII for the sound of the sales department on-site (in the field), which will be provided by the sales department;
- See Appendix VI for the water and benches provided for the customers who are waiting in line at the site to buy the stores;
- See Appendix VIII for the activity meal expenses provided by the developer. The developer will provide the meal;
- All staff members must be strict with their work. If slack, once found, retain the decision to penalize;
Activity team staff cell phones must be open 24 hours a day to ensure smooth contact, due to communication failures caused by mistakes, economic losses or negative impact, the company will seriously pursue the responsibility of the staff concerned.
February 13, 2010
Attachment I: (XXX opening details)
Taiwan City opening details
(I) Selection of housing matters
1, selection of qualifications: customers who came to the sales department before February 1, 2010 can select the store: hold a reservation number to exchange signatures, selection of the store is completed after the turn of non-reservation of customers selecting the store.
2, the opening process:
9:00 on-site music, the purchase of store lucky draw prizes placed outside the sales department, the conspicuous position next to the stage, with red paper labeled prizes display, so that the audience can see clearly a variety of prizes placed.
9:30 Preparations are completed and all staff must be in place. On-site staff arranged customers to sit and wait in the designated location, real estate consultants distributed drinking water and store information to customers, and answered some of the customers' questions. Customers who have made reservations will enter the sales department to exchange signatures and select stores according to the order of the staff's shouting (the order of customers' reservation numbers); customers who have not made reservations will not be able to enter the sales department to select stores until all the customers who have made reservations have finished exchanging signatures and selecting stores, i.e., the selection of stores will be open.
9:30 Announcing the start of the opening activities: the developer's leadership speech.
9:45 Lion Dance and Salute. The staff will fire a salute after the lion dance is completed; the lion dance will enter the sales office after the lion dance is completed, extending the warm atmosphere into the sales office.
9:55 The host announced the rules for purchasing the special stores, and announced the number, price and area of the special shops
10:00 The customers who purchased the special stores were drawn
10:30 The host introduced the process of exchanging signatures and selecting the stores. After the host introduces the selection process, the staff will call out the number, and the customers will enter the sales department in the order of calling out the number for the exchange of signatures and selection of stores, while the rest of the customers will continue to wait outside the sales department for the selection of stores.
10:30 The real estate consultant will receive the customers who enter the sales department in order to select the store.
(Note: Each time the customers entering the sales department to select the store for a group of four, each group of customers to select the time as far as possible to control within ten minutes. The transaction of store selection is subject to the signing of the subscription letter and the collection of deposit; if there are different customers in the same group choosing the same store number, then the customer with the first reservation order number has the priority to choose, and the store number shall not be changed once it is selected. After the customer selects a unit, after the customer puts down the deposit and signs the subscription letter, the sales control specialist immediately puts a red logo on the sales control board in the selection area, and announces with a microphone at the control desk: Congratulations to Mr./Miss/Ms. XX for becoming the owner of our store No. XX).
10:00-12:30 Stage performance;
Lottery draw at 12:30.
Qualification for lucky draw: customers who have closed the deal within the stipulated time on that day
Lucky draw form: put the ping-pong balls with awards written on them into the designated lucky draw box, and the customers will go up to the stage by themselves with the raffle tickets to draw, and the staffs will award the prizes for them.
3, select store operation process
1, A group of real estate consultants take the information (ready to subscribe to the book according to the reservation number to receive the corresponding customers) at the entrance of the sales department, according to the order of the reception of customers queuing up for the exchange of signatures, and guide the customers to enter the pin control area, and the B group of real estate consultants are ready to prepare the information and wait for the entrance to meet the next group of customers;
2, in principle, the customer will be based on the reservation book on the shop number for exchange. In principle, the customer will change the subscription book according to the store number on the reservation book, but if the customer requests to change the store number on the spot, the empty store number can be provided to the customer to choose, after the customer selects the store number, the customer will be led to sign the subscription agreement and pay the money, and after confirming that the customer pays the money, the customer will be guided to sign the subscription book, and after signing the book is completed, the sales control commissioner will put the label on the house number and announce the sales control.
3, in the completion of the exchange of signatures, A group of real estate consultants to guide customers to the rest area, handing over to the reception of this regional attendant, while B group real estate consultants to meet the next group of customers, and A group in the finishing information, it is back to the entrance to prepare for the reception of the next group of customers. (As long as the A group of customers leave the signing table, group B can guide the next group into the sales control area)
(B) activities on-site layout
Outside the sales department layout:
Banner at the entrance of the sales department: XXX grand opening!
The content of the vertical banner at the entrance of the sales department: 1. Warmly celebrate the grand opening of XXX on February 1st!
2, store king - 70 years of property rights, 1 +1 area, Chaoyang Plaza scarce stores
3, business pulse - a lineage of business, Chaoyang Plaza, the last seat of the diamond store
4, store - grab store wave, store for the win
5, the eye of the money - themed multi-functional commercial real estate "XXX "Theme Pavilion"
6, pitcher - international business model, the top investment value of "ten thousand merchants gathered" the world's wealth
Selection process, a variety of notices made into X display racks, water signs, arches, flower baskets, airborne, tents, carpets,
Sales department within the layout
Sales department area: the hall is divided into store area, cashier area and signing area. A number of colorful ribbons, another set of stools, coffee table and property profile information.
Selection area: located in the sales department on the right.
Cashier's office: inside the sales department
Signing area: in the back of the sales department.
Site plan (see Annex III)
(C) on-site staff arrangements
Security personnel: 6 (provided by the developer)
One security guard at the entrance of the sales department must stand upright and help the staff to coordinate the order of customers to enter in the order of exchange of signatures and selection of stores; two security guards outside the sales department to maintain on-site order, one each in the waiting area and rest area of customers, and one each in the cashier's office to maintain order. One in the customer waiting area and one in the rest area, and one in the cashier's office. All the security guards on site must follow the orders of the company's personnel.
Shouting staff 1 ( )
Shouting staff at the entrance to the sales department in accordance with the order of the customer reservation number read out the reservation number and the name of the customer, waiting at the entrance of the real estate consultant to guide customers to enter the sales department for the selection of housing in order.
Property consultants: 8
Property consultants are divided into two groups, A and B, each group of 4, A and B groups in the sales department to take turns to receive customers, reception is over, waiting to receive the next customer.
On-site commissioner to sign the subscription letter: 2 ( )
One of them is responsible for signing the subscription letter with the customer (the developer will fill out the subscription letter in advance, the customer only needs to sign it and hand it over to the auditor to stamp it with the official seal), and the other is responsible for auditing.
Sales Control Specialist: 1 person is responsible for the sales control board in the sales office, and timely announcement of the subscribed units on site.
Cashier's office: 5 persons, including 4 persons in charge of cashier's office and 1 person in charge of cashier's office security. (By the developer)
Customer Reception: 2 Two staff members are arranged outside the sales department to receive customers. (by the developer)
(D) opening of the functional description of the partition
Customer waiting area: customers waiting in the waiting area for the exchange of signatures, store, the area has the relevant staff to the customer distribution of mineral water and other information and other items, and to maintain the order of the waiting customers on the site. At that time should be according to the field staff shouting number order to enter the scene. When entering the entrance of the sales department, customers should check the information with the staff to determine whether the customer is a notified admission customer.
Selection area: After the customer enters the sales department, the sales staff will introduce the unit for the customer and recommend the first choice according to the unit previously selected by the customer. In the selection process, the sales staff should explain to the customer whether the selected unit has been subscribed by other customers, such as the unit has not been sold, the sales staff will lead the customer to the financial office to pay the deposit, and then lead the customer to the signing area for the "subscription letter" signed. Finally, the staff puts the house number sticker on the unit on the sales control board. (Sales staff lead customers to the signing area to complete the work, and then enter the next round of customer reception).
Customer rest area: After the customers have finished choosing their homes, they can watch the stage program and wait for the lucky draw in the rest area, which has relevant staff to give out mineral water to the customers and maintain the order of the customers on the spot.
Sales Control Office: The sales control office should do a good job of immediate sales control of reserved units and saleable units. During the opening process, the staff in charge of sales control should listen to the sales staff's inquiries about the customer's choice of units in a timely and accurate manner and give accurate answers in a timely manner. After the customer has closed the deal, the unit will be controlled in time. At the same time, the sales control personnel should be adjusted according to the atmosphere of the scene, giving customers a sense of urgency to buy, prompting them to complete the selection of units as soon as possible.
Cashier's Office: The cashier's office is responsible for collecting deposits from customers and issuing deposit receipts. If the customer has already made an appointment, the customer's previous documents (appointment book and receipt) will be collected at the same time.
Signing Area: After paying the deposit, the customer fills in the Subscription Form according to the customer's information (the customer chooses the unit), and after confirming that there is no error, it is handed over to the auditor for the final examination of the information (after the examination is completed, the name of the auditor is written on the column of the auditor), and the customer is handed over the second part of the Subscription Form, while retaining the first and the third parts of the form.
(E) Preparation of materials (Annex VIII)
(F) Production of water signs (see Annex V for the effect)
(KT board)
Instruction sign 1: customer waiting area
Instruction sign 2: customer resting area
Water sign 1: opening flow diagram
Water sign 2: selection process
Water sign Third: Prize Setting
X Display Stand: Lucky Draw Notice, Special Price Room Extraction
Triangular Signs: One for "Signing Office" and one for "Payment Office"
(In order to ensure the continuity of the work on the day of the opening, we will continue to rehearse the whole process before the opening. (In order to ensure the continuity of the work on the opening day, our company will continue to rehearse the whole process before the opening)
Appendix II: (personnel process, division of labor)
Personnel Arrangement Process
9:00 Live music, the prizes of the lucky draw are placed outside the sales department. (Security)
9:00 Site staff arranged for customers to sit and wait at the designated location, distributed drinking water and property information to customers, answered some of the customer's questions, and maintained the customer site order. ( )
9:30 Announcement of the start of the opening activities. ( )
9:35 Leaders of the developer made a speech. ( )
9:45 Lion Dance, fire the cannon. (Six security guards are responsible for setting off the cannon)
10:00 Announcement of special store purchase rules, special store number, price, area (host), issue special store lucky draw coupons ( ), do customer registration ( )
10:00 Drawing to buy special stores ( ), check customer information ( ), lead customers into the sales department to sign ( Miss Manners ).
10:30 The host introduces the selection process. After the host introduces the selection process, the staff shouts the number and checks the number. Customers enter the sales department in the order of shouting number to exchange signatures and select stores, the rest of the customers wait outside the sales department to shout the number, the door security is responsible for maintaining the order of the customers to enter the field, shouting number staff ( ).
10:30-12:30 real estate consultants in turn received into the sales department to exchange signatures, store customers, ready to open customer information ( ), the sales department site maintenance (, security) customers confirm the number of rooms, fill out the subscription, to the audit area audit ( ), customers to the cashier to pay money (finance 4 people), the issuance of Raffle tickets ( ), sales controllers are responsible for the sold house number to do the subscription sign ( ), the sales department on-site customer maintenance and guide customers out of the sales department site ( , security a )
12:30 lottery activities:
Miss Manners to lead the customers to the stage for the lucky draw
The host announced the lucky draw activities, the staff to check the customer's raffle tickets ( ),
After the customer raffle tickets, the security guards will be able to get the tickets to the stage.
After the customer draws the prize, the security guard takes the prize to the stage for the customer.
Personnel division of labor arrangements:
Outdoor staff (for the general supervision)
Placement of prizes Prize Supervisor Distribution of information
Customer maintenance, consulting Announcement of the opening of the host developer's speech
Lighting of firecrackers Introduction of the special stores Host Distribution of the Special Offers raffle tickets
Special Offers Raffle Drawing Supervisor of the special stores raffle drawing Special price housing registration audit
Number callers Number checkers Door security
Outdoor security maintenance Raffle draw Host checking raffle tickets
Award presentation Raffle draw Supervisor Exhibition Supervisor
Exhibition consultants Release of firecrackers
Indoor staff (for the General Supervisor)
Customer information Selection process Reception of customers Real estate consultants
Audit zone Subscription area
Audit Area Subscription Confirmation Cashier
Sales Controller On-site Customer Maintenance Guiding Customers to Lucky Draw Miss Manners
Photography, Video Work Meals Logistic (3-4 people)
Appendix 3: (Site Layout Schematic)
Appendix 4: (Stage Backdrop Effect Diagram)
Appendix 5: (Water Signs) etc. design effect)
Notice of lucky draw (1.6×0.8)m Notice of purchasing special-priced houses (1.6×0.8)m Schematic diagram of the opening process (2×1.5)m
Process of selecting houses (2×1.5)m Prize setting (2×3)m
Annex VI (Design effect of lucky draw ticket)
Annex VII (Program list of cultural performance)
Annex VIII (Design effect of stage background)
Annex VIII (Program list of stage background)
Annex VIII (Program list of stage background)
Annex VIII (Material Preparation List):
Opening Material Preparation (Celebration Company)
Item Quantity/Specification Item Quantity/Specification
Stage Performance Whole Stage Indicator Signs 4 Blocks
Stage Setting (10X6)㎡ Potted Landscapes 50 Bonsai
Red Carpet 10 square meters Tables, Red Cloths Regular
Backdrop ( (9X4)㎡ 8 hand-held cannons
Sound 1 set of lion dance, one dragon, four lions/six lions
Congratulatory baskets, 12 vegetables, 1 copy
Tent, 5 hosts, 1 hostess
Seats, 100-200 seats, 1 signing of the subscription
Airborne, 2/pack of banners, mineral water, 10 pcs
Arch 18 meters/package of words Raffle box (including table tennis) Regular
Firecrackers 2 rolls of small prizes set up
Banner 10 prizes set up according to the prizes
Prizes set up
Awards Prizes Quantity
First Prize: Quantity 1
First Prize: Quantity 2
Second Prize: Quantity 5
Third Prize: Quantity 8
Third Prize: Quantity 8
Home Gifts: Determined according to the number of houses purchased (purchasing customers are eligible)
Stage Prizes: Quantity 50
Appendix IX:
Special Shop Drawing Rule
At 9:30 on the day of opening, the host will announce on the stage the store number, area, and price of the special stores, and the customer who intends to buy the special store will be entitled to a special prize of $10,000, which will be awarded to him/her. If you are interested in purchasing the special stores, you can register at the check-in counter to receive the lucky draw tickets.
Inviting the staff of notary public office of the Municipal Industry and Commerce Bureau to do the whole process of notarization and supervision on the spot.
Customers will put their raffle tickets into the raffle box and wait for the raffle draw ceremony.
Customers will register their information with the staff, get the numbered tickets, and then hand over the numbered tickets to the staff to count and collect them, and then wait for the special stores to be drawn. The process is as follows:
Special store number is , in the process of drawing by the host after the introduction of the notary's staff, " the area of the store is ㎡, the original price is yuan / ㎡, the total price is $, the current price is , discounted down to the unit price is $ / ㎡, the total **** cheaper ...... ", the customer who drew this special store number by the host announced on the spot "Congratulations to the lucky Mr. X (Ms.) drew this set of preferential stores, become the first owner of Tian Jin Yuan", and by the staff (Miss Manners) to guide the customer to enter the sales department for the relevant formalities;
At the time of the intention to draw the special shop, the customer will be able to get the special store.
After all the customers who are interested in drawing the special stores put the lottery tickets into the prize box, the host invites the guests to the stage to draw and announce the winning numbers, and after the staff and the notary check the customers' numbers and information, the host announces the customers who will be the owners of the special stores.
The hostess will guide the customers into the sales department to do the signing and subscription procedures for the special stores.
Special-priced houses (stores) are only for the registered customers themselves and are not transferable.
When the real estate consultant guides the customer to the sales department to go through the relevant procedures, if the customer does not go through the signing and subscription procedures within 10 minutes, or if he/she wants to change his/her name (except for his/her immediate family members), then the customer's right to purchase the special stores will be null and void.
If the customer who has won the special price store gives up the purchase, the special price store will be included in the normal selection of housing, and the price will remain unchanged at the special price, subject to the order in which the customer enters the sales department to select the housing.
Effective drawing of special-priced house raffle tickets: