Perhaps in most people's minds, the thought of a pyramid scheme will be associated with violence, detention, life, these words. However, there is a more frightening kind of pyramid scheme that has been lurking around us, and she is called "I Do".
(1) The Story
One weekend in early August, I was invited to my friend Ya's weekend party. After two years, I heard that now she was opening a tea house with her friends. Usually, I often see elegant photos of her doing tea ceremonies in her circle of friends. Out of my love for tea culture and the expectation of meeting up with old friends, I was happy to go. I chose a set of bright colors and casual style dress, weekend ~ ~
On the way to the past I asked: "You usually weekend colleagues often gather?"
"Colleagues ...... sounds so strange, we have no colleagues there, they are all friends"
Uh-huh... Along the way Xiaoya corrected me a few times without thinking about it. "The fact that she mentioned the benefits of drinking tea, and the frequency with which the word "tea" appeared in the conversation, made me realize that the mood of the weekend, which had been so relaxing, was about to disappear into the night with the evening sunlight outside the window of the car.
(2) the first time I saw the tea house
To the tea house, it was more than five o'clock in the afternoon, the tea house and I expected not quite the same. Opened in a residential neighborhood on the first floor, there is no signboard at the door. In addition to a tea ceremony table seated around six people in the tea house, and then did not see other elements related to tea. Four or five about 50 years old and three or four men and women about 30 years old, some are busy picking vegetables to prepare dinner, some around a rather square dance style of the jukebox K song. The first time I saw this was when a middle-aged woman came in, and everyone was particularly enthusiastic about her. I think she was the sales champion of the month, I think.
(3) life's first close feel "marketing"
dinner, a table of home cooking, due to sit down, only successive batches on the table dining. There is no conversation, it seems that Xiaoya and some people do not know, I can see that there are a few and I am the same, is also the first time to "party". Simply eat a few mouthfuls, I am ready to almost leave, after all, this kind of atmosphere is really uncomfortable, his character is also very difficult to force into it, but it seems that I think too much. You have just eaten enough and want to leave, people that just started.
"Come on, sit together over here and listen, have some tea"
Okay? -! Who told you to eat people's food.
The host told a personal experience, there is a sacred tea with its miraculous efficacy cured a god man, the seat with tears, the testimony of the bystanders, and pro-tested effective A, B, C, D, and D people. Wow! Myth. Suddenly it occurred to me that if Kwang Leung had been lucky enough to listen to it back then, maybe the fairy tale lyrics wouldn't be the way we hear them now.
"Excuse me, what is this divine tea?" -- Hualaijian Anhua Black Tea
The simplest thing to understand about a product is nothing more than two things:
1. the sales model
2. the consumer
i.e.: how do I sell my product? Who is buying my product? As you can see at a glance from the diagram below, a typical MLM structure, who are the consumers? It's their friends, friends of friends, as they call them.
There are several grades of pricing for this black tea, with the lowest being 4980, and twenty thousand.
Take 4980 as an example, probably you can buy 14 pounds of black tea, and at the same time buy there is a sales qualification, can be understood as admission. According to normal people's tea drinking standards, 14 pounds enough to drink on 10 years, that 20,000 grade? That's right, enough tea for a lifetime.
If calculated by two, the price of tea per two in 35.6 yuan
We compare the other kinds of tea on a treasure, according to the sales of inverted order of Zhengshan Xiaosuo, Tieguanyin, Oolong, etc., this price belongs to the most elementary popular type.
Suppose you accidentally buy a 20,000 stalls, he then gave you a promotional package, you want to rely on their own daily digestion of these teas by drinking I'm afraid that's not enough, you also have to eat.
(4) Reflection after admonition
After thinking for a long time and understanding, I decided to find a time to communicate with Xiaoya. As a friend, my aim was to dissuade her and make her realize her situation. I made some preparations before communicating with her because Xiaoya had been a salesperson, a sales champion every month, and an assistant to an executive. She has a lot of experience from work and life, and I think the communication scenario I envisioned should not be too difficult.
Then, I blundered 。。。。
Xiaoya's reaction was like a mother who is overflowing with love in defense of her child, and can't bear to let anyone say a word about her child's bad behavior. She has absolutely no patience to listen to what you have to say, right away she will say where this thing is good and everything.
I still remember our last conversation:
"If you really want to do it, just do it as a side business, don't put too much effort into it"
"No, this is the most important business behind my life!"
I was in the heart of a capital helpless, and then fell into a deep thought.
(5) we do not need a pot
Knowledge of the search, you can see a lot of discussion around the Anhua black tea in the end is not a pyramid scheme. Is it a pyramid scheme? This is important, the human subconscious are accustomed to blame the error on the head of the marketing and the creation of this business model, for those who do marketing to find a "cheated" hat, wearing the coat of the victim, so that people sympathize. However, is the problem solved once we have clarified where this black pot is? Not really. Those far away from the family and friendship will be sympathetic to return to the side again?
Hualei Anhua black tea is a typical Buddhist set, with fate. You go, I do not send, you come, I wind and rain to welcome. There is no compulsion, detention, violence, everything is out of the voluntary.
The most terrible pyramid scheme is not the coercion and seduction, but "I am willing!"
Wallet just put up a shelf, put in a set of models, choose a suitable product, with a rich story. Other than that, all the diffusion comes from the voluntary premise of the active human.
Today, we can make a Wally disappear, when tomorrow in the face of such people in the East Lai, West Lai, cat Lai, dog Lai, who can ensure that they do not make the same mistake.
Getting back to the root of the problem, what is the underlying problem? And how to fix him?
Xiaoya is just one of the very few cases, sometimes I prefer her to be tough because she can't develop me, at least it proves that she is still sober and merely profit-seeking. However,......
(6) the weakness of human nature
There are a hundred states in everyone's life, and in different scenes, different emotions, different atmospheres, our state of affairs will undergo subtle changes. For example: the period of confusion, the period of high spirits, the period of depression, the period of blind fantasy, the period of happiness, the period of madness ...... and so on. Each state corresponds to certain weaknesses, overconfidence tends to let these weaknesses in the unknowingly be exploited.
(7) Break the habit of associated thinking, try to independent of a single element
Habit and inertia thinking is sometimes a very scary thing, time to cultivate a stereotype of thinking will often make us think about the problem of thinking blind spot.
For example:
The more knowledgeable you are, the less gullible you are.
Most people who fall into MLM are lazy and want to get something for nothing.
Remember the 1040 Project, which was a sensational marketing fraud
Survey data show that more than 60% of the marketing personnel have a bachelor's degree or higher
The data proved that the high level of education, knowledge and the probability of being cheated have nothing to do with each other.
The data proved that the high level of education and knowledge has nothing to do with the probability of being cheated.
(8) Our opponents are far more attentive than you think
You have to believe that the people who are able to lure you into the game must have worked harder than you in all aspects.
We might as well take the Hualai Anhua black tea as an example to do an analysis
Suppose you are the old president of the Hualai Jian Anhua black tea, why would you choose a commodity such as tea rather than cosmetics, health care products, physical therapy devices such as this kind of goods?
Product Attributes
Healthy, tea such a commodity is at least harmless. This key factor is determined for the next good natural padding.
Transaction scene
Tea house, rent a space, a tea table, a simple layout, a business scene is built. The important thing is that this does not need a lot of preliminary investment, a small amount of money can be realized.
Story
From the process of tea output, the official can depict a large number of beautiful and moving legends. In the long, long ago ......
Psychological Suggestion
Huanglian saves no one, ginseng kills no one. The effects of tea can cause a reaction to the body in a short period of time, just as some people get on fire as soon as they drink black tea. This normal reaction is very easy to make people "obsessed" "blindly follow", and finally self-hypnosis, into which.
Communication scenarios
The person who sells tea, you can basically see from the circle of friends that she is a free time, financial freedom, freedom of the spirit of the "high-end people".
Yes, it's true, you don't have to work a regular shift to sell this kind of tea, and the guests are drinking tea and chatting, and the guests are not drinking tea and chatting. They deliberately put their friends in the circle of their own shape every day easy to relax and earn money, otherwise how to attract you?
Success
Success is the most commonly used measure of marketing organizations, to create a god for you to worship, far more than the painstaking efforts to pull you together to save a lot of work.
Suppose a decent-sized tea estate friend can't carry someone rambling on about themselves every day, and then have no choice but to buy a bit of tea. Then in their stories, you are the head of the halo, because they are the model of successful entrepreneurship, a standard success story was born in the story.
In the details, our opponents everywhere reflects the "heart" "careful" "careful"
First to do self-protection, we can protect the people around us From finance to e-commerce, from the traditional to the Internet, if you want to be alone, in addition to the need for considerable thinking but also always maintain a state of sanity.
Don't say "I do!" to MLM anymore.