Meaning of adidas icon?

Adidas classic trefoil (adidas classic trefoil) The trefoil has been the logo of adidas since 1972, when it was used on all adidas products. The shape of the trefoil is like a three-dimensional planar unfolding of the earth, much like a map of the world, and it symbolizes that the three stripes extend all over the world. However, since 1996, the trefoil logo has been used exclusively on the Classic Collection Original products. The Classic Collection was re-released after selecting the best products in Adidas' history as a blueprint, with slight modifications to their fabrics and styles. The entire collection is more fashionable, with products including shoes, clothing and accessories such as bags. Perhaps it is because each Classic Collection has a unique story to tell, and in people's eyes, the Classic Collection always seems to have so much connotation, always overflowing with fresh energy and fashion. 2002 fall, the Adidas Classic Collection was first released in China in limited edition. From shoes, apparel to accessories, each one is a masterpiece of design, which is loved by trend chasers. In 2001, the first Adidas Classic Original store opened in Berlin, Germany. Later that year, a second store was launched in Tokyo, Japan. Not long ago, a third store opened in Soho, New York, USA. At the end of September this year, the Adidas Classic Collection store settled in Shanghai. In 2009, Adidas senior management on the clover brand and Zhao Chenhao Global Heat Brothers signing, selected Global Heat Brothers album of the same name hot songs "Global Heat Brothers are here" in the clover store to play so that the world hold Adidas enthusiasts to watch the hot MV release, but also Global Heat Brothers to become the only spokesman in the Greater China region, can be said to be "a hundred years of rare, since the first school of thought! "The dolphin prince Zhao Chenhao formed by the super-popular star Celestial Heat Brothers, launched the first Chinese hip-hop dance music group of the creation of the album, the hit song "My Feelings" stirred the whole of Asia, shocked the network, Sogou breakthrough 2 billion mark, creating a new miracle in the Chinese music world. The enterprise brand in the world brand lab (World Brand Lab) compiled the 2006 annual "world brand 500" list ranked sixty-seven. In March 2007, the "adidas Original" store of the adidas classic series settled in Shanghai. The "adidas Original" concept store in Shanghai Zhengda Plaza is the second store in China after the Beijing World Trade Center store, and also the first adidas Originals concept store in Shanghai The retro series Adicolor is the retro product series of adidas, the adicolor series was first released in 1983, and each adidas Originals product series has a unique design. When it was first released in 1983, each pair of shoes came with a set of six different colors of colored water markers to help people achieve unrestrained creativity on the pure white shoes, creating a pair of personalized sneakers. This caused great shock and repercussions at the time, and also became the earliest originator of the concept of personalization (Customization). This year, adidas will reintroduce this line, with the adicolor 2006 white collection featuring many of adidas Originals' iconic classics, as well as a wide range of personalization tools, from watercolors and spray paint cans to colorful laces and interchangeable three-stripes ....... This allows each consumer to create their own personalized product. From the moment adicolor was born in 1983, it was destined to be extraordinary. The reason for this is that the collection is a true synthesis of art and design, a synthesis that means that people will abandon the routine and monotony of everyday life. They came from the absolute innovation of the designers, the desire for perfection, the release of emotions, and the fantasy of the future. ...... So adicolor not only became the perfect tool for people to show the charm of life at that time, but even today the shock it brings is still not to be underestimated. As we all know, when the adicolor series was first released in 1983, it was a monotonous display in front of the world, but each pair of shoes would be accompanied by six different colors of water markers, which also provided people with enough creative space. However, there are only a handful of "artists" out there, and very few who are willing to put ink on their expensive sneakers. Considering this, this year adicolor finally launched the color series Adidas Shamrock Logo, at the same time, this series also inherited the six colors of the water pen, which are red on behalf of passion and desire, blue on behalf of harmony and rationality, yellow on behalf of passion and joy, green on behalf of the nature and the environment, pink on behalf of the romance and beauty, and black on behalf of the power and mystery. Each color theme is divided into six different shoe styles, and the 36 pairs of shoes have their own different backgrounds, either expressing the glory of the city, or showing the design talent of a famous master, or expanding its theme to non-sports industries, which not only interpret the visual power beyond imagination, but also present the collision between artists and adicolor products with different styles from around the world. These products are not only visually expressive, but they are also inspired by the interaction between artists from all over the world and adicolor, and in short, they attract attention by any means necessary. Perhaps the cartoon characters that run through each colorway are more interesting than the abstract themes represented by most of the shoes in the adicolor color collection. With the exception of Torn in the blue colorway (which is based on an image from the famous movie Tron, the first movie in history to utilize computer design technology) which is a bit more abstract, the remaining five cartoon characters each have their own story to tell. They not only injected vitality into the entire color series, but more importantly, they evoked a little bit of virginity in people's hearts. The red color is designed with the famous cartoon character Betty Boop and her lip print, which is cute and full of mischievous imagery. During the Great Depression, legendary animator Max Fleischer created the character of Betty Boop. In the classic Fleischer cartoon, Betty's hypnotic Boop-Oop-A-Doop manner of speaking affects everyone and everything around her, even inanimate objects, and Betty Boop's vibrant, energetic spirit, self-importance, and omnipotent attitude have made her an icon and role model for behavior around the world. The yellow color scheme is the main character who becomes an icon and role model for the whole world. The main character in the yellow color family becomes Mr. Happy, who adds a sunny, happy factor to the color yellow and is destined to become a lingering symbol of joy in people's memories. For adicolor, Adam Hargreaves created a unique character, Mr. Happy, who is proud and happy and always wears a pair of adidas sneakers. One of the six original Mr. Men characters, Mr. Happy is perhaps the most popular of the cartoon characters. He lives on Happy Island, where everyone and everything is always happy. Whenever you're feeling down, Mr. Happy pays you a visit, and it doesn't take long before you find yourself happy again. Miss Piggy, the famous puppet character whose unshakable confidence has won her "fans" all over the world, has become the face of pink. The Muppet Show" to superstardom. Miss Piggy always wanted to be a leading lady, but it was all in vain, thanks to her quick temper. Either the other actors failed to meet her strict demands, or they showed signs of resisting her femininity, which usually led to a violent attack. Kermit the Frog in the Green Department was once a puppet, born in 1955. The beloved Kermit is a character in string puppetry and one of puppeteer Jim Henson's most famous creations. He was not only the titular head of the Big Frog Muppet Show TV series, but also a long-suffering stage supervisor, whose line "It's hard to be young" was made up. The famous German cartoon character Trimmy, born in the 60's, represents the constant pursuit of a healthy life, which is also in line with the meaning of the power of the color black, and his image always reminds people of the importance of exercise and fitness. The illustration of Trimmy represents the "Trimm Dich" ("fitness") movement of the 60s and 70s. He has always appeared as a tennis player, soccer player, gymnast and so on. Whether it's a competitive sport or an office workout, he promotes an active lifestyle. Regardless of which color scheme is your favorite, and regardless of which theme you aspire to, the important thing is that life should be full of charm. adidas Y-3 Y-3, the brand new brand which is under the creative direction of the world's top designer Yohji Yamamoto and adidas, officially entered China in spring/summer 2006. The Y stands for YohjiYamamoto and the 3 stands for the adidas three-line logo. creative director YohjiYamamoto integrates his personal brand's simple and highly design-oriented style into Y-3, perfectly presenting us with a high-class and fashionable sports brand image. Simplicity and calmness are the basic image concepts of Y-3. Y-3's fashion is sporty in nature, and from the global rush caused by the brand's launch, with Asia facing a serious shortage of stock, it can be said that Y-3 has already opened up a new fashionism. Yohji Yamamoto, known as the "Black Wizard", has put the traditional sports brand adidas on the fashion map, and sportswear has since made its way into the hall of fame. This season, under the influence of the dance trend, Yohji Yamamoto and Micheal Michalsky, Director of Brand Design at the adidas headquarters, collaborated on a unique set of new Y-3 designs. From New York disco to the elegant Argentine tango, Y-3 takes clothing, footwear, and accessories with its own special concepts and gives them a new interpretation. Since then, as Adidas for Yohji Yamamoto, Adidas has been responsible for the design of shoes, while Yohji Yamamoto has been responsible for the design of Femme/Homme. Based on the mutual trust between Yohji Yamamoto and Adidas, a new brand, Y-3, was born in 2002, incorporating the strengths of both brands. The two brands are completely different, with different sensibilities for fashion, different views on sports brands, and craftsmanship skills, resulting in a new generation of future-oriented sports fashion brand apparel. The two companies share the same fundamental visual requirements, which, together with a very close working relationship, made it possible to realize such an idea. In terms of the relationship between the two companies, Adidas for Yohji Yamamoto has evolved into a complete merchandising structure, with Yohji Yamamoto designing the Adidas Sports Style, which has led to the creation of the Y-3 line. In terms of the company's management structure, the Sports Style Division of Adidas is operated and managed by the Y-3 group of companies. In terms of design, Yohji Yamamoto is the design director of the Adidas Sports Style Division, and Michel Michalsky, the art director of the Adidas group of companies, is the liaison between Adidas and Yohji Yamamoto's design studio. With Y-3 design studios at Yohji Yamamoto's head office in Tokyo and at Adidas' head office in Herzogenaurach, Germany, designers from both companies work closely together, deciding on the final design in countless exchanges. In such a mixture, Adidas, which can be called the originator of sneakers, and Yohji Yamamoto, a design giant in the fashion industry, have come up with the current Y-3 by blending their respective knowledge and skills in their specialties. The birth of Y-3 proves that sports elements can also be modeled on the stage of the fashion industry.