Author: Zheng Zhuoran
Source : Spread Gymnastics (ID: chuanboticao)
Some people say that the "Coyote Disco" is the Northeast scar literature, in the age of nostalgia of the 90's, there is no need to deny that it has become a "Divine Song!
Some people say "Coyote disco" is a scarred literature of Northeast China.
"Divine Comedy" is a word that was once far away from the mobile Internet era, but with the popularity of short videos, it is gradually returning to our lives, today when you hooked up with a little brother or sister on the side of the road, he / she may use the northeastern accent back to you, "Drawing the dragon on the end of the matter! "
Funny.
Interestingly, after a little bit of organizing the various "sacred songs" in the past 20 years, we found that the "sacred songs" began in the northeast, and now return to the northeast, in this "closed loop". The "closed loop" in which the songs have followed the times and undergone new changes.
The 20-year history of the Internet's sacred songs
We like to categorize, so let's start by roughly dividing the stages of "sacred songs". (A non-exhaustive list of these songs is attached at the end of this article.)
Shenqiu Enlightenment Period: Before 2004The popularity of Shenqiu could not be separated from the popularity of the Internet, and the earliest Chinese online Shenqiu was Xuecun's "Northeast People Are Living Lei Feng" released in 2001. Compared with the traditional Hong Kong and Taiwan Golden Melody and pop music, "Northeast People are Living Lei Feng" is relatively subversive in terms of lyrics and music, and in today's words, "has a sense of the Internet", which has helped netizens open the door to the Internet pop songs of the new century.
Not delicate voice and singing voice so that "Northeast people are living Lei Feng" by the grassroots netizens love, with a flash animation, it began in the major BBS and Web site in the popularity. Of course, the most well-known is that it is also used as a sitcom "Northeast family" of the title, the end of the song "Cuihua, on the sauerkraut" has become a red-hot catchphrase.
But before 2004, the only song remembered from the Internet seemed to be "Northeast People Are Living Lei Feng," when the Internet was still in a relatively rough state and the music market was dominated by Hong Kong and Taiwan pop.
Shenqiu is waiting patiently for the color bell.
Color ringtone Shenquan period: 2004-2008Shenquan ushered in a real golden age from 2004 onwards.
In January 2004, singer Knifelang released the hit song "The First Snow of 2002", which was quoted by Zhao Benshan a year later in the lines of the Spring Festival Gala sketch "Kung Fu", which showed the extent of its popularity, but it wasn't the climax of the Shenquan mania.
In November of that year, singer Pang Long released the landmark "Two Butterflies," which became a favorite among middle-aged and older people in lower-tier cities through its easy-to-understand lyrical themes and melodies. In the same November, the even younger white-collar crowd had its own sacred song, with a young Wuhan man named Yang Chengang releasing a song called "Rats Love Rice" on the Internet, which, along with the popularity of "Song of the Pig" sung by Xiangxiang in January 2005, all led directly to a wave of grassroots netizens' musical creations.
From 2005 onwards, the sacred songs began to develop a relatively consistent thematic style of decadent urban sensibilities, mistresses and derailments, online love and lost love, with a variety of unheard-of grassroots singers becoming popular on the Internet and in the streets.
That Night was officially released in February 2005, Don't Come Hurting Me Again was released in September, Begging for Buddha was released in February 2006, Perfume Poison was released in June, Autumn Doesn't Come Back was released in December, There's a Love Called Letting Go was released in May 2007, and QQ Love was released in November 2008.
Of course, there are also a number of songs that do not take the route of urban bitterness, Phoenix Legend's "Above the Moon" was released in April 2005, and attracted many middle-aged and old-aged fans with its "Chinese style", and "Hip Swish Swish" released by Flower Children in July 2005 began to be sung by young people in a brainwashing way. The alternative "Disturbed" has also achieved a certain level of popularity.
Behind the popularity of Shenqu is the popularity of color ring tones for cell phones, and major Shenqu singers can make a fortune with the business model of color ring tones for cell phones. According to media reports, Panglong earned 240 million yuan for his company in one year just for "Two Butterflies," and Panglong himself became the No. 1 singer on the 2006 Forbes Celebrity Wealth List. Also on the list were Xiang Xiang, the original singer of "Mice Love Rice" and "Song of the Pig," and Wang Rong, the "Queen of Divine Comedy," who sang "I Am Not Huang Rong.
The network's sacred songs reached a climax in 2004-2006, but were relatively quiet in 2007-2008. After all, color ringtones are slowly becoming a thing of the past, and the mobile Internet has yet to flourish, so the only thing that can save the sacred songs is the square-dance dancers.
Square Dance Divine Comedy Period: 2009-2014In 2005, the beginning of the cultural and health activities, as well as the Beijing Olympics fitness boom let the aunt out of their homes, the major city squares, neighborhood squares began to gradually rise a magical activity called "square dance". 08 years after the Olympic Games, square dance has become the favorite of middle-aged and elderly women. After the 2008 Olympics, square dancing has become the favorite community activity of middle-aged and elderly women, and has also become their daily social scene.
In addition to the Phoenix Legend's "Above the Moon" in previous years, Murong Xiao Xiao's "Love for Sale" in August 2009 and Wang Lin's "Can't Afford to Be Hurt" in 2011 have begun to be widely used as the accompaniment of square dancing, but the most iconic is the Phoenix Legend's "Dazzling Ethnic Wind".
"The Most Dazzling Ethnic Wind" was released in May 2009, but it was only in the first half of 2012 that it began to gain popularity. Because of the use of square dance scene, so that this period of the Divine Comedy away from the theme of "Xiao San and cheating", but more inclined to the Chinese style, inspirational, positive energy and other content acceptable to the public, including the Phoenix Legend as the representative of the "Northwest bold wind" by the middle-aged and elderly The "Northwest style" represented by Phoenix Legends is highly popular among middle-aged and elderly people.
This period's sacred songs also include the 2010 Sunrise cover "In the Spring," the November 2011 Chopsticks Brothers release "Old Boy," the 2012 Bird Uncle release "Gangnam Style," and the May 2014 Chopsticks Brothers release "Little Apple.
The rise of square dancing has allowed Shenqu to penetrate every residential neighborhood from online networks, behind the square dancing social needs of the urban silver-haired crowd, and it's worth noting that at this time Shenqu has consciously emphasized the choreography, such as the choreography of "Little Apple" is the "Gangnam Style" "horseback riding dance" team creation.
After Shenquan was "feminized" by square dancers, it was no longer common to see young people's Shenquan, but the rise of some niche areas and subcultures allowed Shenquan to pop up in places we didn't expect.
Transitional Divine Comedy Period: 2015-2016There weren't too many Divine Comedy songs in this period, but they were all relatively alternative and brainwashing, and they were usually fermented in niche circles, eventually spreading into the public eye through broken circles.
Back in November 2012, the internet went wild for the song "My Skateboard Shoes," and it wasn't long before its singer, Pon Mak Lang, became a "singer" and roamed the livehouses on his old metal tour.
In 2015, a good thing netizens in the B station spoof Lei Jun India conference, made into a ghost song "Are You OK?", quickly spread throughout the network, and even by millet and Lei Jun himself forwarded to promote, and before that, the ghost animal is only a group of secondary yuan enthusiasts niche interest, three years later, another netizen through the set of Zhao Benshan sketches to produce another ghost song "King of Poetry" is also on fire. The King of Poetry" was also a hit on the Internet.
The days of this also include July 2016's Rainbow Choir's "Feeling Empty of the Body," which speaks to the heart of the social animal through song; and an August 2016 song called "PPAP" brought by PICO Taro, who came across the ocean.
In addition to the B station as the base camp of the secondary culture, another wave of "earthy" subculture is also quietly emerging in YY and other live platforms. In June 2015, 94-year-old northeastern boy Gao Jiaqi, who calls himself MC Gaudi, released an amazing "northeastern rap song" on the network, "a man I drink wine drunk", which is what we later called shouting, this shouting song has become the entertainment content of the male groups in the northern sinking cities.
In fact, it is not difficult to find, this period of the sacred song has become more brainwashing, the composition of the song creation is decreasing, and alternative, ghost animal components are increasing, but also because it is too "alternative", they are rarely become the streets of the alley shopkeepers as well as the square dance mothers of the subject matter. But it does not matter, the era of short video is not far away.
Short-video Divine Comedy period: after 2017After 2016, the mobile Internet content consumption is ushering in a huge change, the rise of short-video so that the network Divine Comedy almost all from the two platforms of Jitterbug, fast hand, and now open the major music charts list, there are bound to be a few Jitterbug Divine Comedy crowded into the top ten.
In June 2017, the short video pushed a song of Da Zhuang's "We are not the same" on the annual hot list, and the jianghu flavor of the lyrics and singing style made the song put on a positive energy, inspirational coat; then in November, Xiao Quan's a "seaweed dance" with dance swept across the whole jittery voice. By 2018 the representative short video god song there is also in April by Feng Timo cover "learn cat call", June wake up "next door Taishan".
There are just too many short-video-hyped sacred songs, and due to the tone of the content on platforms such as Jittery Voice, the style of these sacred songs is generally divided into three categories: the first is the petulant and adorable type, such as "Buddhist Girls"; the second is a youthful love song, such as "Paper is Short and Love is Long"; and the third belongs to the electro-voice dance music, such as "How do I look so good?".
Even songs that catch fire in variety shows can never become a generation of sacred songs without the amplification boost of short-video platforms, such as the song "Coyote Disco" mentioned at the beginning of the article.
Some discoveries about the internet's sacred songs
The history of the internet's sacred songs has been nearly 20 years, and the sacred songs have undergone all kinds of changes in the process of advancing in the times.
1, more young people fell in love with Shenqu
The audience of Shenqu is expanding step by step, from the earliest white-collar group, to the urban men and women in the first and second-tier cities, to the middle-aged and elderly square dance mothers, and now expanding to the young people who love short videos.
It's not hard to find that a significant portion of young people's entertainment culture comes from short video platforms such as Jieyin, and music aesthetics are also being shaped by short videos. the post-90s group's preference for pop music was centered on a group of Hong Kong and Taiwan stars represented by Jay Chou, but today's young people's musical tastes are converging on the Divine Comedy.
2. Divine songs and pop songs are competing with each other
While the audience for online divine songs and "regular" pop music may not be the same, the fact that they are both competing for the same music charts means that it's a battle for attention.
From the above, we can see that there is a general trend of the "regular" pop music and the "divine songs" going back and forth, with the rise of RTHK pop at the beginning of the millennium, and the rise of variety pop in the last few years, which was a period of relative depression for the "divine songs" on the Internet.
3. Shenqu is good at high-frequency playing low-frequency
The popularity of Shenqu is often due to the fact that it is the first to seize high-frequency scenarios, and in these high-frequency scenarios, Shenqu often won't be played in its entirety, and it only needs to be exposed to the chorus part.
In the early years, the Shenqu song dominated the high-frequency communication scene of cell phone ringtone, and later dominated the square dance sound in your neighborhood every night, and today it is dominating the short video that makes people can't stop. Through the intensive exposure of high-frequency scenes, the Matthew effect of the Divine Comedy is strengthened, and the Divine Comedy is constantly known to more people.
4, the song itself is also becoming shorter and ghost animals
It is not difficult to find, the network song itself song length is also becoming shorter, because for the song, outside the chorus of the part of the song may not be too important, the highest degree of memory will always be the chorus that a few seconds, and now a lot of growth in the short-video platform, the song length of the song is also only 1-2 minutes only.
The content of the songs is also becoming demonized, with high-intensity repetition of keywords and melodies, which is in line with the content qualities of short videos, making it impossible for people to stop. In fact, it's not just the sacred songs, even the online dances are getting shorter and more ghostly.
What exactly is an online sacred song?
Shenqiu is naturally characterized by a magical brainwashing melody, but in addition to this, there are other things that can help it spread and spread further.
1, popular themes
Songs that focus on small love affairs, even if they can explode on Jieyin, are unlikely to become universal internet songs, and will mostly be a flash in the pan. One of the key points is that these kinds of urban-emotion themes are hard to impress square-dancing mothers, who are the promoters of sacred songs in every household.
The amahs like positive energy and Chinese style, if you can assist the popular bold northwest singing, the effect will be better, even if you want to go euphemistic style, you can refer to the Phoenix Legend's "Lotus Pond Moonlight".
2. Situationalized chorus lyrics
Most of the chorus lyrics of the Divine Comedy contain words like "I", "you", "we" and so on. This is a good way to substitute and interact with the performance, such as "I'm your little apple", "Draw a dragon with my left hand", "We're different", "How do I look so good", "How do I look so good", "How do I look so good", "How do I look so good", "How do I look so good", "How do I look so good". I'm not the same", "I'm so pretty", "I'm drunk", and so on. But the logic of the lyrics doesn't really matter at all, as long as it sounds like a correct sentence.
3, it is best to be able to directly shout
Don't be too showy too alternative, the chorus is best to be able to directly let the ordinary people shouted out, too test the singing skills of the Shenqu basically not fire for a long time, for example, "apprehensive", "Mango", "Opera 2", and the series of Wang Rong, the Rainbow Choir series. Divine songs is the need to make people with no singing ability can also sing a couple of choruses, which can promote the song to pass the degree.
4, a wave of borrowing
Directly with the help of ready-made material for the secondary creation of the sacred song often save the user education costs, circulation time is relatively long, such as ghost Lei Jun's "Are You OK?", ghost Zhao Benshan's "King of reciting poems", and directly adapted from a ready-made tune "A man I drink wine drunk". And the cover of a cold song on short video platforms such as Shake Voice can also directly transform it into a divine song without any effort to compose the lyrics at all, such as "Touch of Electricity" (Love's Magic Spinning Circle).
5, can match the dance
As mentioned earlier, the song needs to be matched with a dance in order to attract imitation in the short video platform, but also in the square dance, the most cost-effective way is that the chorus part can be directly adapted to the current mainstream short video dance (refer to the "Buy a Street" dance), so that there is no need to bother to choreograph a dance.
Conclusion
Shenqiu is a product of grassroots network culture, and itself reflects some kind of popular demand. Nowadays, some creators of Shenqiu have begun to create Shenqiu by using big data, but what makes people the most anxious is not that the Shenqiu itself is popular or popular, but that the audience of network Shenqiu is becoming younger due to the rise of short videos.
With the embarrassment that traffic stars don't have many highly-popularized works, young people have unconsciously fallen in love with online sacred songs.
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