With "Liu Laogan Stage" settling in the capital, a second whirlwind of popularity is blowing for the two-people show. It is hard to imagine, in just a few years, "Liu Laogeng Stage" from a small stage in the northeast, to the development of several provinces around its theater, and now settled in Beijing, "Liu Laogeng Stage" market expansion can be said to be very fast, people can not help but Staggering, Fangyuan branding agency that we do the market is also worth learning from. The so-called brand core, in fact, is Zhao Benshan himself.
A mention of Zhao Benshan, I think we are no strangers, "Liu Laogan", "Ma Dashaai", "rural love" are the highest ratings of the show, loved by the majority of viewers. Moreover, the most anticipated program of the Spring Festival Gala every year is Zhao Benshan's sketches, and Zhao Benshan himself also jokingly called himself the "Cannonball Leader", because every year, the Spring Festival Gala uses Zhao Benshan's sketches as the grand finale of the program. From this, we can see how deep Zhao Benshan's brand influence is. So we can say, without Zhao Benshan this brand, there is no today's "Liu Laogan Stage".
The CCTV Spring Festival Gala has been on the air for 20 years, and Zhao Benshan has been crowned "King of the Skits" for 11 years in a row. At the same time, Zhao Benshan also used the Spring Festival Gala as the most influential platform, constantly implanted in their own sketches in the Northeast duo, for the Northeast duo to do enough publicity for the "Liu Laogeng Stage" to quickly open up the market in the capital to create a sufficient basis for the conditions. Nowadays, people's lives are becoming more and more stressful, and people want to relax their moods. And the duo just cater to their needs. In Northeast China, it is said that "it is better to give up a meal than to give up the two-people show". Despite the popularity of the two-people turn in the folk, but early only active in the Northeast, and in the folk by the traditional artists vision and cultural training and other factors, the two-people turn is still very difficult to reach the hall of elegance, and there has been a period of time in the doldrums.
After a coincidence, Zhao Benshan was y infatuated with the folk art of Er Renju after he heard it in a Er Renju theater in Jilin. To this end, Zhao Benshan integrated various resources to promote the two-people turn, and at the same time to all parts of the selection of talented two-people turn actors, after training and transformation, under the premise of maintaining the two-people turn of the original color, the launch of the "green two-people turn", to achieve the big vulgar, but not vulgar.
Through a series of integration, "Liu Laogeng Dazhou Stage" this kind of singing and dancing, singing and dancing, hot popular entertainment form, quickly accepted by its consumers, loved, and accomplished today's "Liu Laogeng Dazhou Stage" must be the expansion of the market! Conditions. If there are no resources necessary conditions, only Zhao Benshan alone, even if it has great influence, can only achieve Zhao Benshan, and can not drive the development of a stage; Beijing's "Liu Laogeng Stage" is nothing special, the same drums and gongs, the same red silk twisted out of the Northeast rice-planting songs, the same old donkeys pulling the mill, the only difference is that the location is different, the same red silk twisted out of the Northeast, the same old donkeys pulling the mill. The only difference is the location is different, but why has such a big impact? Because the establishment of Beijing's "Liu Laogeng Stage" marks the beginning of the "Liu Laogeng Stage" chain of tentacles has begun to reach out to the country.
"Liu Laogan Stage" has been developing in the Northeast, because the Northeast has a very good market base, and the ability of consumers to accept the two people's operas very quickly. Therefore, "Liu Laogan Stage" in the northeast after several years of development, now has eight theaters. After "Liu Laogan Stage" has firmly established itself in Northeast China, "Liu Laogan Stage" has now owned 8 theaters in Northeast China. Liu Laogeng Stage" to take advantage of the Spring Festival Gala Shenyang set off the nation's love for the two-people turn of the craze, and quickly open up the market in Beijing, occupying the center of the country's cultural cities, so that "Liu Laogeng Stage" has not yet opened, attracted countless attention, and on May 2, "Liu Laogeng Stage" is the first time to open. An opening on the full, the ticket price from a few hundred dollars all the way to a few thousand dollars by speculation. Moreover, on the opening day, the major media, celebrities are to the scene to congratulate, so that the whole country has felt the "Liu Laogan stage" development trend.
Li Mingli himself believes that the "Liu Laogan Stage" of the fire, on the one hand, is the success of the product, is the success of those who have a masterpiece of folk artists. More importantly, the brand marketing success. It can be predicted that Liu Laogan stage in the further expansion of its cultural connotation of the premise, after the "Liu Laogan stage" such a cultural docking modern chain business model, unlimited potential.