Tourist Zhou complained, Hubei Yichang, a travel agency to reward "middle-aged and elderly fitness dance competition" in the name of the winning members, organizing a line of five Zhou "zero fee" Hong Kong and Macao 6-day tour. Tour fee" Hong Kong and Macao 6-day tour. During the trip, the guide has induced shopping behavior, the purchased goods are obviously quality and price does not match, Zhou a line of five people **** total consumption of more than 90,000 yuan.
By the Yichang City, Hubei Province, culture and tourism market comprehensive law enforcement detachment investigation, a travel agency in Yichang, Hubei Province, in the name of rewarding "a middle-aged and elderly fitness dance competition" winning members of the name of the *** organization of 197 people to travel to Hong Kong and Macao, of which, 55 years of age group fee of 0 yuan / person, 55 years of age or older, group fee of 380 yuan / person, did not pay the tour fee to the ground receiving agency. The ground receiving agent to pay the tour fee, the ground receiving agent need to obtain costs and revenues through the tourists shopping.
After mediation, the travel agency agreed to return the tourists for the formalities, and advance the Zhou Mou line of five people return payment of more than 90,000 yuan. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded to be wary of the business to "fitness dance competition" "square dance contest" "red song contest" and other names give away the organization of the low-priced tour, such products The company's products must be through the shopping or self-financed tourism programs to benefit.
2. Organize low-priced tours in the name of "government subsidies"
Tourist Yang complained that a travel agency in Beihai, Guangxi, in the name of "government subsidies", organized a group of three Yang "zero-fee" tour to participate in the Guilin 3-day tour. "to participate in Guilin 3-day tour. During the trip, the tour guide will bring tourists to the jade store induced consumption of 2600 yuan, the purchased jade serious quality and price does not match.
Beihai City, Guangxi Zhuang Autonomous Region Tourism, Culture and Sports Bureau mediation, the travel agency agreed to return the tourists for the formalities, and advance the return of goods 2600 yuan. The travel agency's illegal behavior separate "v. to the case" investigation.
The majority of tourists are reminded that the sky will not fall pie, free travel is a trap, be wary of unscrupulous businesses in the name of "government subsidies" organized by the low-priced tours.
3. Street soliciting low-priced tours
Tourist Gong complained that a travel agency in Xiamen passenger terminal signed up for a one-day tour of Xiamen, the original price of 198 yuan, the discount price of 98 yuan, the contract agreed to *** visit more than 10 attractions. Trip, the guide without authorization to increase the separate payment of tourism projects, and arrange shopping, Gong Mou **** consumption of more than 600 yuan.
The Xiamen City, Fujian Province, Cultural Market Comprehensive Law Enforcement detachment mediation, the two sides reached a settlement, the travel agency compensation Gong 700 yuan. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded that the street solicitation is not trustworthy, low-priced travel is not reliable, the tour group travel to the regular travel agency stores to register.
4. Through the online travel platform to sign up for low-priced tours
Tourist Li complained, through an online travel platform to sign up for Jingmen to Xiamen pure play 5-day tour, the tour fee of 880 yuan. During the trip, the tour guide without the consent of tourists will be taken to the shopping store, luring, forcing the purchase of jade more than 50,000 yuan.
The Jingmen City, Hubei Province, cultural law enforcement detachment mediation, the travel agency involved agreed to return the tourists and advance the return of more than 50,000 yuan. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded that when traveling through online travel platforms, don't just go for low-priced products, but choose a line product with a high net rating.
5. The tour fee is obviously low low-priced tour
Tourist Zhang complained, in Suzhou, a travel agency signed up for a 5-day tour of Kunming, Yunnan, the tour fee of 198 yuan. Before the trip, Zhang learned that the travel agency to unreasonably low prices to organize tourism activities is illegal, so the travel agency full refund.
Suzhou City, Jiangsu Province, Xiangcheng District Tourism Bureau mediation, the travel agency and Zhang reached a settlement, the travel agency agreed to Zhang returned all the money. The travel agency's illegal behavior separate "v. to case" investigation.
The majority of tourists are reminded to rationalize their tours and consciously boycott tours that are significantly lower than the normal price.
Industry disorder for many years
Problems frequently raised
Today turn to online platforms
As early as 2016, the National Tourism Administration issued the "National Tourism Administration on the organization of the rectification of "unreasonable low price tours" special action notice", which points out that, after the regions
The National Tourism Administration issued the "Notice of the National Tourism Administration on Organizing and Carrying out Special Action to Rectify "Unreasonably Low-Price Tours" in 2016, which pointed out that, after the efforts of various regions and departments, the order of the tourism market has improved, and the mechanism of comprehensive supervision of the tourism market has been further strengthened.
After years of rectification, the phenomenon of offline unreasonable low-priced tours has greatly converged. But with the development of the mobile Internet, unreasonable low-priced tours to social platforms, many travel agencies and individuals have through the WeChat group, public number, etc. to release travel group information, which may be hidden traps, tourists are very easy to fall into the trap, especially the middle-aged and elderly groups.
Meanwhile, there is no shortage of black travel agencies that have not obtained business qualifications in the unreasonably low-priced tours on social platforms. Some agencies or individuals without business license and travel agency business license, without authorization through the network to publish information, solicitation and organization of tourists to participate in tourism activities. Since the organizers did not pay the quality of tourism services deposit, and will not sign a formal tourism contract with tourists, the rights and interests of tourists are at great risk.
Why the repeated
Tourism consumption disorder frequently, unreasonable low-priced tours repeatedly, the crux of these problems in the end where?
1. Tourism supply and demand information asymmetry
Package travel products covering food, accommodation, travel, tourism, shopping, entertainment and many other elements, the travel agency zhaozuo purchase of tourism products prices are often lower than the tourists to buy a single tourism product costs. This is the obvious price advantage of group tours over casual tours, and is the main reason for attracting tourists to join the group.
Because the purchasing channels and prices of travel agencies are not the same, the operating cost of the same tour route varies greatly, and it is difficult for tourists to judge the true cost of the tour route. Especially when there are many travel agencies in the market that offer low-cost tours with small price differences, it is even more difficult for tourists to differentiate the real price.
Because of the asymmetry of price information between supply and demand, travel agencies have a clear information advantage, and travelers often do not know the true price, it is easier to accept low-priced tourism services, making unreasonable low-priced tours have a certain market.
2. The traditional "tourism + shopping" benefit model is solidified
The operation mode of unreasonable low-priced tours mainly relies on forcing tourists to shop and consume. Although the business of travel agencies has been impacted by the development of e-commerce platforms and casual tourism in recent years, the gray chain of "tourism + shopping" is still solid.
On the one hand, as more travel agencies have long adapted to the gray business model of introducing customers to shopping stores and obtaining kickbacks, they lack both the motivation and ability to innovate under the new situation of tourism development, and find it difficult to realize transformation and upgrading; on the other hand, the operation of many tourist shopping stores does not rely on the shopping consumption of local residents, but mainly relies on the shopping consumption of tourists, which makes it with the The travel agency formed a *** raw relationship, leaving the team of tourists basically difficult to survive.
Therefore, the relationship between the two is solid in the face of *** same interests. Once this model is broken, travel agencies, shopping stores will face the problem of survival.
3. Tourists are greedy for a small advantage to eat big losses
There is a demand for the market, unreasonable low-cost tours continue to be another important factor is the tourists.
Some travel agencies take advantage of the consumer's cheap mentality, low-priced solicitation, especially middle-aged and elderly tourists, the price as the only standard of measurement. For example, the earlier offer of Yunnan 10-day group of 880 yuan, the round-trip airfare money is not even enough, is obviously a trap, but there are still a lot of tourists are willing to jump in, and ultimately because of greed for small gains ate a big loss.