With the footsteps of the Lunar New Year getting closer and closer, the brand marketing is also getting hotter and hotter, and the major brands of the Year of the Ox special models come and go. Brands have chosen to cross-border co-branding, *** with the creation of limited products; some of the classic products on the effort, the launch of the Year of the Ox exclusive peripheral, etc., are in a strong momentum of holiday marketing, to enhance brand awareness at the same time, but also in the transfer of the brand temperature, to a certain extent, stimulate the consumer's desire to buy. Throughout the "Year of the Ox" camp, a variety of tricks, not only to meet the diversified needs of consumers, but also has a certain collection value, is a good choice for New Year's gift, so that you 2021 oxen.
Luxury goods
LOUISVUITTON
The Year of the Ox limited edition "ox split", known as the design of the "ox fork"
In order to meet the Year of the Ox. LouisVuitton released
savings jar, square scarf, necklace, bracelet and a series of limited items for the Year of the Ox,
not only designed a cute cartoon ox image, some of the Monogram on the single product on the old flower has also turned into a Chinese red, full of Chinese New Year atmosphere.One of the most distinctive features is the Rodeo fun cow-patterned square scarf, which is designed
with the image of a cow splitting its horns stacked on top of a Louis Vuitton suitcase,
with a large Monogram pattern in the background, and an intricate bell motif around the edges, making it a fun and interesting piece. There is also a necklace style designed with the image of the bull, the theme of the entire collection, as the pendant image, with the LV logo added to the chain; and a bracelet style design that combines a metallic bull with the classic LV print. For LouisVuitton's limited design for the Year of the Ox, netizens have different views, some people think it does not look good, and some people think that the image of the "ox split" is quite cute,meaning "ox", giving people a kind of ugly and cute feeling.
GUCCI
DoraemonxGucci co-branded collection, Doraemon in gold
To welcome the upcoming Chinese New Year, GUCCI Creative Director Alessandro Micheli has integrated the popular anime character Doraemon into a series of products.
To celebrate the upcoming Chinese New Year, Gucci Creative Director Alessandro Micheli has incorporated the beloved character Doraemon into a series of items
The DoraemonxGucci New Year's Eve 2021 co-branded collection
features footwear, luggage, handbags, small leather goods, and headwear.The Doraemon in this co-branded collection not only appears in his classic blue cat robot image, but
also puts on a gold-toned bull disguise and golden horns,
incarnating a playful disguise specially created for the Year of the Ox, and changing various poses on the GG logo in a playful and adorable manner to kick off the New Year with good luck. It is worth mentioning that the collection also includes a recyclable green bag with a special gold Doraemon bag printed in blue and the Year of the Ox, as well as a special tag marking the 50th anniversary of the Doraemon manga, which is both environmentally friendly and symbolic at the same time.Watches
Vacheron Constantin
Collector's item in rare quantities for the Year of the Ox
Vacheron Constantin is celebrating the Year of the Ox with its 11th Chinese Zodiac watch. This time, the Vacheron Constantin Métiersd'Art TheLegendoftheChineseZodiac Chinese Zodiac Year of the Ox watch,
has been launched in a limited edition of 12 pieces each in rose gold and platinum.
The watch is inspired by the indomitable spirit, loyalty and perseverance represented by the Ox in the Chinese Zodiac. Inspired by the art of paper-cutting, the timepiece combines a variety of techniques such as gold engraving and enameling, using platinum or rose gold, respectively, to carve the Ox motifs in different styles, which are echoed on the case.
The watch is also available in a limited number of 12 pieces each in rose gold and platinum.
On Weibo, a netizen commented, "The bull 'type' pattern is so lifelike that even the bull's fur and eyes are portrayed quite well." Meanwhile, the dial of the watch is semi-recessed, placing the gold carving pattern of flowers and branches with Chinese style to reflect each other. The number of Vacheron Constantin's Year of the Ox Zodiac watches*** is 24, whichdemonstrates a great collector's value.
Piaget
Year of the Ox limited edition watch, showing off its elegance
To celebrate the Chinese New Year, the Year of the Ox, Piaget has launched
a new limited edition watch for the Year of the Ox in the Altiplano Ultra-thin collection.
In addition, Piaget is also launching the new LimelightStella moonphase watch and a selection of watches and jewelry from the Possession collection.It is reported that the Piaget Year of the Ox Limited Edition watch was created by the renowned enameling master Anita Porchet, using the Grand Feu filigree enameling technique to
depict the Chinese zodiac sign of the Ox on the dial of the Piaget's iconic Altiplano Ultra-thin collection,
and is equipped with a black leather strap and an 18-carat white gold pin buckle type clasp, showing off the elegance of the style. Elegance.Beauty
Clinique
Year of the Ox Limited Edition Packaging Edition, Q version of the bull's head shape is cute
In order to welcome the Year of the Ox in 2021, Clinique once again combines the small flower with the concept of the Year of the Ox,
launched the "Calf A MO Brightening" Limited Edition Packaging Edition for the Year of the Ox.
The new limited series includes a classic daisy highlighter with a Q version of the bull's head, and a limited version of the golden bull bottle cap version of the cored butter. On top of that, Clinique's limited-edition New Year's Eve products also include a newly packaged Laser Bottle and a Netflix Pink Water.While Clinique has not upgraded its products this time around, it has associated itself with the New Year's celebrations through its product print designs.
The classic braid embossing is transformed into an adorable embossed golden calf,
which is perfectly complemented by champagne gold, the most popular highlighting color, to bring out the "golden calf. In addition to the eye-catching cute shape, the powder quality is also very detailed and translucent, many netizens said, "Brush on the face does not show pores at all, a light touch can create a detailed sense of luster, brighten the contours of the face".L'Occitane
New Year of the Ox Blessing Gift Set, Dedicated to the New Year
On the occasion of the Chinese New Year of 2021, L'Occitane New Year Renewal,
created the Year of the Ox limited edition of the Starlight Bottle Muscle Base Serum and the Sweet Lentil Body Series.
The "L'Occitane Starlight Bottle Base Serum" limited edition is packaged in Chinese red to convey good wishes, and the "L'Occitane Year of the Ox Limited Edition Sweet Lentil Firming Collection" is packaged in a Provencal calf for the New Year, which is a blessing for all the years to come.In addition, L'OCCITANE has also incorporated elements of the Year of the Ox into the creation of its limited-edition products for the New Year, and has launched
a limited-edition 4-pack gift box in the Chinese market featuring Shea Butter Hand Cream.
L'Occitane's limited-edition packaging for the New Year includes the "Smiling and Happy" Fortune Cow, the "All's Well That Ends Well" Moisturizing Cow, and the "Youthful and Beautiful" Elegant Cow, "In the form of a gift box, the gift box is full of blessings for the New Year
.Tide play chapter
The Palace
New Year of the Ox Fu box, the Kangxi Imperial Pen
New Year of the Ox, the Palace Cultural Services Center produced
"Year of the Ox Fu box",
which contains a large fortune, small fortune, the God of the Door, the Spring Festival Couplets, the banner, the red envelopes, the Blind Box and other items. According to reports,couplets were written by Emperor Kangxi for the Changchun Palace,
meaning that the time of prosperity, the four seas are spring; "Fu" character for Emperor Kangxi for Empress Xiaozhuang book, meaning "more children, more talent, more fields, more life, more happiness," known as the "world's first blessing", "the world's first blessing. It is known as "the first blessing in the world".In addition,
The Year of the Ox limited blind box also contains six types of lucky oxen,
namely, the Wanfu Ox, Golden Caixin Ox, Daji Ox, Changle Ox, Shun'an Ox, and Ox Spirit. Two of them are randomly placed in each set of lucky boxes, so consumers can open them after purchase to see what luck is most prosperous in the new year. Open a new chapter of the New Year. At the same time,the use of "blind box" format,
will also stimulate consumer expectations, bringing full of surprises.Lego
"Traveling to celebrate the New Year" series, the overall details are full of heart
When the Lunar New Year arrives, LEGO releases
"Traveling to celebrate the New Year" series of new products,
which includes sets such as New Year stories, New Year lanterns, etc. These sets are designed for the New Year, and will be used in a variety of ways. Story, Chinese New Year Lights and other sets. Both sets are packaged in the same style as the Chinese New Year special edition, and are priced at 699 RMB and 999 RMB respectively.The New Year's Tales set is set in the snowy north and includes traditional Chinese customs such as driving away the New Year's beasts, lighting fireworks, and sticking on door gods. The Lunar New Year Lantern Festival combo, on the other hand, is a scene from the Lantern Festival stroll on the 15th day of the first lunar month in the south, which includes exquisite Jiangnan courtyards, bridge corridors and lively lantern festivals.
There is also a limited northern winter model for the Year of the Ox priced at 699 yuan,
which is popular among consumers. Xiaohongshu netizens said that the New Year's Day Zero fireworks, icicles on the eaves of the northern houses, lanterns on the door, etc., the story of the year of the collocation process found the overall details of the full,New Year's Day beasts with the collocation and design is also very awesome.
Gifts
Montblanc
Limited edition of the Year of the Ox writing instruments, highlighting the brand's ingenuity
Montblanc Montblanc celebrated the Year of the Ox by releasing the auspicious series of limited edition of the Year of the Ox writing instruments.
The cap of the pen is hand-engraved with a lifelike ox design,
surrounded by corn to symbolize hard work and a good harvest, and an auspicious cloud above to signify good fortune. The champagne gold-colored barrel of the pen is covered with auspicious cloud totems, representing the attraction of wealth and prosperity,and the end of the pen is inlaid with aquamarine, the birthstone of the Ox.
It is reported,
This pen is limited to 512 pcs worldwide,
the limited number comes from the lucky number 8x8x8, which symbolizes the same sound as "Hair", and not only the number of hidden mystery, the cap of the 925 standard silver pen also shows the brand's ingenuity, and embodies the good fortune to the fullest. In addition,Montblanc's limited series also comes with a gold Year of the Ox notebook,
whose cover is handcrafted from cross-grain leather and engraved with a cow motif, highlighting the overall premium texture.Roseonly
The Year of the Ox Forever Rose Gift, Bringing a New Experience to the Romantic Senses
In 2021, Roseonly, as a high-end brand of love tokens, launched a limited edition of the Year of the Ox,
Creating a cute sense of vitality with a "cowboy between the hearts" dolls,
This time, Roseonly has also created a number of limited editions for the Year of the Ox with the image of the ox,including the "Ox in the Heart" series of flower balls, music balls, bells, as well as high-end customized series,
with prices ranging from more than 1,000 to tens of thousands of yuan, to meet the different needs of consumers. Among them, the cute rose cow is selected about 450 roses, to further create a full sense of cute rose cow doll, fusion of golden horns and cocked tail, the image is very playful and vivid;products intentionally use a more translucent acrylic cover,
so that this gift full of love can be more thorough protection, through high-transparent material, further bring the new experience of romantic senses.3C Article
Apple
AirPodsPro limited edition for the Year of the Ox, to meet the personalized needs
January 7, Apple for the first time for the Lunar New Year to launch the official design -
AirPodsPro limited edition for the Year of the Ox.
The limited edition headphones have little change in appearance from the regular model, both priced at RMB 1999, except that there is a new image of an ox on the charging case of the limited edition.In order to meet the personalized needs of more consumers,
AirPodsPro also supports free engraving pattern service,
supporting emoji, text and digital engraving, and can be mixed and matched. According to Apple's official WeChat, the official AirPodsPro Year of the Ox limited edition is on sale at AppleStore retail stores and AppleStore online store, limited to 25,400 pairs, with a limit of 2 pairs per person.Huawei
Limited edition Mate40Pro case for the Year of the Ox, color and feel praised
January 18, 18:08, Huawei brought a
2021 "Ox" turn Qiankun limited edition protective case for Mate40Pro users,
priced at 99 yuan. According to the party, the cow "turn Qiankun limited edition protective case selected PU material, thin and light stain-resistant, bring comfortable grip feel, side grip at the bezel-less design, the back camera position has a 0.35mm bump, effective protection of the camera, and the Mate40Pro complement each other.It is reported that the Huawei Mate40Pro was released in late October 2020, and is one of the most popular models in the Mate series. In the Huawei Tmall flagship store's "cow" turn Qiankun limited edition protective case comment area, there are many netizens said,
"Tightly sewn, feel great, good-looking",
"High-end atmosphere, cow! ""The red color is very festive, New Year's good luck" and so on.
FMCG
Starbucks
Year of the Ox mugs, both festive and creative
In the Year of the Ox, Starbucks launched
Lion Series, Koi Series and Cow Series mugs,
incorporating the lion dance, koi, and the ox, which symbolize celebration and good luck, into its products, and each of which is drenched in Chinese red, full of details. The Chinese elements are both festive and creative, with a sense of Chinese New Year and a sense of fashion.Take the Lion Dance Fortune Cow stainless steel locking straw cup as an example, the product is equipped with a three-dimensional lion head cup cover, exquisite and full of New Year's flavors; it is also equipped with a crossbody rope, portable and easy to lift, and you can put the cup on the shoulder, just like a small backpack; the locking straw, gently press to open, very convenient. At the same time,
Starbucks will use Chinese elements this time, but also harvested a wave of good feelings.
A lot of netizens chortled, "Starbucks is not selling coffee, but selling cups," and "I have to say, it really understands Chinese culture."Nongfusanquan
"Golden Bull Zodiac Bottle" series, there is a story and a moral
This year, Nongfusanquan launched
"Golden Bull Zodiac Bottle" series,
there is a story and a moral. On the product packaging, the series of materials are glass, the bottle is teardrop-shaped, the pattern design of the Golden Bull Zodiac bottle is divided into two versions, covering different content:A bull is presented in the image of a bull,
implying that the run to the full of expectations of the future; the other pattern is composed of a bull father, mother, calf*** with the composition of the "family",
This year, Nongfushanquan launched
"Golden Bull Zodiac Bottle" series,
with stories and meanings. family", presenting a warm scene of "licking calf love".It is understood that farmers spring zodiac glass bottle water this year is still only sent not for sale, limited to 200,000 sets, you can through the official "golden ox to welcome the spring, good water prosperous wealth" WeChat small program to participate in the interaction, to win the set. In addition,
Nongfushanquan special also launched a long illustration,
tells the story of a cow named "Xin Chou", carrying water to the ancient gods "mountain spring" between the story, full of meaning.Snacks
Liangpinpuzi
Niuqi Full Gift Pack, with a variety of beef products
In 2021, Liangpinpuzi launched the
Niuqi Full Gift Pack,
with a net content of 586g/box. Inside the big gift box, there are six products including Hot Pot Beef, Five Spice Diced Beef, Diced Beef (Five Spice), Shredded Beef with Lampshade (Spicy Flavor), Spicy Beef, and Beef Tendon (Spicy Flavor).The Beefy Gift Pack, with red as the main color of the outer package,
has the golden ox zodiac printed on it, which is an auspicious gift.
The boxed set is presented in small, individually wrapped packages and is priced at 145 yuan, with corresponding promotions. There are a lot of consumers said, "Beef combination of special recommendations, the amount is very sufficient, the taste is very good, cost-effective", "are individually packaged, it is very convenient to eat", "very tasty snacks gift packs, children love it! ".Dove
12 Chinese Zodiac customized national style gift box, interpreting the strong Chinese New Year flavor
This year, Dove launched 12 Chinese Zodiac customized national style gift box,
Packaging consists of gold composed of the auspicious beast Golden Ox,
the joyful red wrapped in the iron box, which implies that "the Golden Ox presents the auspiciousness, the 'red' luck is the head". Red Luck".Inside the gift box, each chocolate has a Chinese zodiac sign printed on it, and the super cute beast sends blessings online. For example, Jin Gui Pu'er tea-flavored sandwich milk chocolate on behalf of the "bull" gas, red bean flavor sandwich milk chocolate on behalf of the "snake" good spring, bergamot-flavored black tea sandwich milk chocolate on behalf of the "tiger" tiger power and so on. "
The 12 Chinese zodiac signs customized gift box,
interpretation of a strong Chinese New Year flavor.
How do you rate The Grand Budapest Hotel? Any highlights?The movie tells the wartime saga of a famous European grand hotel caretaker and his friendship with a young employee who later becomes his most trusted protégé. The legend of this janitor strings together a battle for the wealth of a large family.
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Extract Code:226c How do you make your own animated movie ah? In Flash animation, especially the production of short films more or less to show some of the more complex action, and Flash itself the limitations of the function so that we feel the hands and feet in the production of animation, or to pay too much time and energy for this. Here I summarize their own animated short film production of some of the experience, to everyone encountered such problems for a reference. First of all, simplify the main body of the first, the main body of the action is simple or not on the production of the workload has a great impact, good at the main body of the action to simplify, can be doubled to improve the efficiency of the work. One of the most obvious example is a small "matchmaker" kung fu series, as seen in the figure, the main body of the animation is quite simplified to such a main body to the production of action-oriented film, even if the use of complete frame-by-frame production, the workload is also affordable. Imagine using a realistic human image as the main body of the action to produce such animation, the workload will increase a lot. Note: For the animation is not the main performance object of action, simple picture is also a good way to save energy. Second, try to use the deformation MotionTween and ShapeTween is flash provides two kinds of deformation, they only need to specify the first and last two key frames, the middle process by the computer to generate their own, so it is the most commonly used in the production of the movie to show the action. However, sometimes with a single deformation, the action will appear more monotonous, then you can consider a combination of deformation. For example, through the foreground, center and background to create a separate deformation, or only the foreground and background are deformed, the workload is not large, but can also achieve good results. Animation 1: after the combination (download the original file) Animation 2: background animation (download the original file) Animation 3: mid-ground animation (download the original file) Animation 4: foreground animation (download the original file) such as the rabbit's somersaulting action in the above example (Animation 1), which consists of animation 2, 3, 4, three parts of the animation 2, animation 2, mainly the background of the background of the simple up and down movement deformation, animation 3 is the mid-ground of the white clouds of the rotation and scaling, all of which is a Simple MotionTween, animation 4 is a little more complex, the rabbit is a 2-frame MovieClip (consisting of upright and inverted rabbit flip-flop action), jumping up and down, but also a simple zoom deformation, the three composed of animation 1, is a more harmonious combination of animation, without the shortcomings of the overly monotonous. Note: Learn some of the lens language, you make animation is very helpful. Third, the use of certain skills for many can not be used MotionTween and ShapeTween to the performance of the action of the time, we often have to use frame-by-frame animation, that is, frame by frame will be every detail of the action of the drawing out. Obviously, this is a very strenuous work, we try to avoid the production of frame-by-frame, when there is no way to avoid, the use of some small skills to reduce the workload. 1, the loop method which is the most commonly used method, some of the action is simplified into a few frames, or even 2, 3 frames of frame-by-frame animation (such as the previous example of the rabbit's cartwheeling action is 2 frames of the composition of MovieClip, using the loop of the MovieClip playback. MovieClip of the cycle of playback characteristics, to show some animation, such as hair, clothes floating, walking, talking and other animations often use this method. Note: This cycle of frame-by-frame animation, pay attention to its "rhythm", can achieve good results. 2, excerpts of the gradient method in the performance of a "slow" action, such as the hand slowly open, the head (front) slowly raised, with frame-by-frame animation can make you choke to death! We can think of a way to make a section of the whole action. We can consider excerpting a few key frames from the whole action and then using fades or flashes to represent the whole action. In this example, the four "moments" in the hand opening and closing motion are excerpted, four shapes are drawn, defined as a MovieClip, and then deformed with Alpha to show a complete hand opening and closing motion. If you draw the whole action frame by frame, it will take a lot of time and effort, this method can basically achieve the effect at the same time to simplify the work. Palm opening and closing (download the original file) Note: This method is suitable for "slow motion" complex action, in addition, some special scenarios, such as Hall D, due to the flickering lights in the dark, but also "natural" excerpts of the action, this time without deformation can be directly flashed. 3, alternative method This is a smarter method, the alternative method is more clever. This is a smart way to replace the complex action with something else, which can be many things, such as shadow and sound. The following two examples of shadow and sound to show the action. With the shadow performance action (download the original file) with the sound performance action (download the original file) Note: The essence of the method lies in the "avoiding the real on the virtual", as to how virtual, you have to use more brain. 4, copy method beginners are often difficult to complete the drawing of an action by themselves, you can copy a number of video, etc., import them into the flash, because there is a reference to the action of the action of the action of the action of the action of the action of the action. flash, because there is a reference, it is easier to complete. And in the copy on the basis of further processing, so that the animation is more perfect. Copy the video animation (download the original file) (download the video picture series file) In the above side example, the Mongolian wrestler's action is completely "depicted" by a video. The specific operation is to intercept the required animation from video by using the decoder, output it as a series of pictures (flashmx can import video directly), import it into flash, and then depict it according to it, the specific style is up to you. Note: the difference between the general video and flash playback speed, flash is generally 12fps, video may be 24 or 25fps. 5, reprocessing method of the following example of the cow's head up the action, the cow's head as a MovieClip, with the rotational deformation to make the head "up", from the results of the first step. From the results of the first step, there is a "fault" between the cow's head and neck, step 2, we will deform all the frames into keyframes, and break it up, and then frame by frame in the neck to modify, and finally we do a certain amount of modification to the cow body with "golden edge "The atmosphere of the whole animation is out. Step 1: rotate the deformation (download the original file) Step 2: break up the modification (download the original file) Step 2: the final modification (download the original file) Note: with the help of reference or simple deformation, processing, you can get complex animation. 6, the masking method of the method of the central idea is that the complex animation is part of the part to the masking. The specific masking can be located in front of the main body of the action of things, can also be the film's frame (i.e., the film's width restrictions) and so on. In this example, the complex part of the action (foot action), due to the relationship of the "camera" to shoot up, has been outside the frame of the film, so there is no need to draw this part of the more complex animation, the rest is some simple work. Of course, if that part of the action is the subject you want to show, then this method is obviously not suitable. Foot action is obscured (download the original file) 7, there are many other methods, such as replacing the camera angle (for example, looking up, from the front performance is more difficult to change the angle from the side of the much easier), or from the action of the main body of the "see" the scene in turn to show and so on.