In order to strongly ensure the quality level of the activities carried out, we need to formulate a program of activities in advance, the program of activities can be a clear a rough direction of an activity. What problems do you need to pay attention to when you make a program? The following is my collection of 520 activity diversion program (general 6), for your reference, I hope to help friends in need.
520 activity diversion program 1First, the theme of the event
The years are silent - true love is eternal.
Second, the activity time
May 20, 20XX.
Third, the location of the event
The store and the surrounding area.
Fourth, the theme of the elaboration
The theme highlights the jewelry store to borrow the network of Valentine's Day, a grand theme, for the customer to send a warm and romantic service wishes.
V. Purpose of the event
Warm, romantic, carnival and game-based activities, with the network Valentine's Day, the new wave of the theme. Closer to the company's relationship with new and old owners, customers, to establish the company's reputation, enhance customer recognition and the company. Set up a strong brand of network Valentine's Day activities to influence the store. Through this activity, the company's image and social reputation to further enhance.
Specific activities program 1: enter the door with joy
Where the first 10 shoppers on the day of the event, to send the value of 688 yuan diamond ring a;
And on the day of the event timed to a limited number of color gold ring price of 68 yuan on sale 100;
And send a rose.
Specific activity program 2: sucking ping-pong ball show competition
Theme: "attraction" of the secret
Award: attraction award
Organization: randomly selected from the site of all the staff of the lucky couples/families of four groups, each group to choose a person is responsible for the use of straws will be sucked up ping-pong from one place to another, one person, one person, one person, one person. One person in each group is responsible for putting the ping pong balls from one place to another with a straw, and one person is responsible for holding a tray or a small basket to hold the sucked up ping pong balls for three minutes, and the couple/family with the most sucked up ping pong balls will be the winner. The game is divided into two rounds, each round of four groups, the winners will be able to get the attraction prize,
Reward mechanism: the winners will be rewarded by the company's exquisite diamond jewelry.
Specific activities program 3: women covered with a red head for men to play tie
Theme: our love is so tacit
Awards: tacit understanding of the lover's award
Organizational methods: randomly selected four couples or couples, women with a red head cover the head, masked for the men to play the bow tie, there are peeping people counted as a violation of the rules, the disqualification of the race fastest, playing the winner. The fastest and the one with the fastest tie is the winner. The game is divided into two rounds, each round of four pairs, the winners will receive the tacit understanding lover award.
Competition Supervision: On-site customer registration or randomly selected
Reward Mechanism: The winners can be rewarded by the company's exquisite diamond jewelry.
520 activity attraction program 2
First, the details of the activity
Activity object: high quality, high income unmarried men and women.
Activity positioning: 520, network Valentine's Day.
Activity theme: 520 - network Valentine's Day, romantic hand in hand.
The number of applicants: 50 men and women, **** 100 people.
Activity time: 520 night. 18:30-20:30
Activity location: xx (xx district xx road)
Activity purpose: rendering the 520 atmosphere, to promote the company's products in the Valentine's Day period of the sale of the brand affinity.
Second, the implementation of the program
1, this activity focuses on the object for the middle and high-level people, so in terms of activities, the layout of the scene needs to be elegant, warm, reflecting elegance, taste, level, the scene hosts (recommended by professionals) to create an atmosphere of relaxation, enjoyable, and at the same time, can positively mobilize the enthusiasm of the guests, so they have a full opportunity to show their own. Full opportunity to show themselves, increase their attractiveness, to achieve the initial purpose of participating in this activity.
2, the personnel requirements of specialized education, salary xx - 3000 yuan above the male and female couples.
3, advertising design needs to be novel, visual sense of refreshing (recommended to use the concept of professionals), publicity, reflecting the seriousness of the activity of the attitude of responsibility, to improve the company's sense of trust, to show the difference with other activities of this type.
4, after the end of the event, the customer service staff to call back, reflecting the company's sense of responsibility and service, for the applicants to put forward the relevant issues to be included, for the weekend dinner program to lay the foundation for the arrangements.
5, the office staff is responsible for the enrollment of candidates and the management of information.
6, this activity in order to ensure the authenticity of the information, to reduce the company's review efforts, the enrollment of personnel must be the main carrier of the work unit.
7, the customer service staff with a hidden way through the enrollment of the staff's work unit to verify the reliability of their identity, but must ensure that the privacy of the enlisted personnel are not disclosed.
8, through the newspaper, posters and other media way to publicize, cause people's awareness.
9. The qualification of all the personnel for this activity is a reserve for the operation of the later activities.
Three, the content of the event
1, a hundred people wearing a needle contest
to live with the shooter, the requirements are within the specified time, which pair of combinations to wear the most needles, who will win the final victory. The winner will receive a pair of diamond rings as the grand prize. This link is based on an activity organized by the folk in the ancient North and South Dynasties to commemorate the wisdom and ingenuity of the Weaving Maiden. The original name was "Knotting colorful strands and threading seven-hole needles". It is a great opportunity to see how well the couples work together and how skillful the girls are. Since it is a traditional Chinese Valentine's Day, there should be elements of traditional Chinese culture. This point can be seen in the Chinese women's wisdom, skill.
2, interactive games
Talent show (can be a plot show or singing or other talent)
The plot show is a modern version of an ancient love story (find your own partner). The story of the love of the cowherd and the weaving maiden is the version. Souvenirs will be given to those who participate in the performance.
Venue setup
Considering the environment of the Bund's own venue, we don't do a lot of floral arrangements, only on-site.
Lighting: hang a small light source in the paper crane garland. Because the venue itself is darker, need to use two spotlights for stage effects.
Ribbons, paper cranes, flowers, candles to make a simple decoration, the use of light to create the effect.
Ribbons: Use ribbons to knot a flower ball on the ceiling, stretching out four shelves. Hang colorful strips, paper cranes and flower petals on the racks.
Paper cranes: make two garlands under the flower ball and hang paper cranes.
Flowers: place lilies and orchids in a prominent place on the venue.
Candles: place a candle on the tabletop of each table. To create a romantic atmosphere.
Activity equipment
Number plate (designed as a heart), TV, DVD (VCD), microphone, stereo, special love song discs, recent popular music, wire, lamps, origami, candles, hosts, staff, needles and threads (out of safety considerations, it is best to customize the tail of the needle, the size of the larger, the line is correspondingly thicker, the line should be at least to use three or four colors to braid, each pair of one meter will be enough), the line should be made up, the line should be made up of three or four colors, each pair of one meter is enough), the line should be made of three or four colors. A pair of one meter is enough), souvenirs.
Promotional language
520, romantic network Valentine's Day.
In order to forget the memorial, with action to remember the ageless ` legend.
520 activity attraction program 3 First, the background analysis May 20, the abbreviation "520", harmonic meaning "I love you". As the first day with hype gimmicks after the May Day promotion, we intend to use the concept of 520 to dig deeper into the May Day activities have not been pried market potential for this year in the white-hot competition in the end of the sales terminal to provide a boost. At the same time, to avoid the peak of competing promotions, during the May Day promotion and summer promotions to play a role in the beginning and end and smooth convergence. Double Tiger 520 - for the love of home theme promotions, to determine the national preferred 200 stores to implement the activities of this activity, this activity is supplemented by promotions, through the media and terminal publicity, to promote the brand image, to make up for the brand damage brought about by the 5?1 price war. Second, the theme of the event This year's 520 - you sleep which bed? -- Double Tiger Home Furnishings famous 20xx love theme promotion Third, the theme of hype This year's 520-which bed you sleep on the theme of hype to promote the table Stage 1 stage 2 stage 3 stage 4 < Time 5.105.13-5.165.16-5.205.20- The project online and offline to throw out the problem, cause public opinion hotspot hype problem, the problem to the positive direction of the guide into the Double Tiger, about the function of the Double Tiger bed, the benefits of sleep and so on to guide the discussion of this year's 520, and so on. Four, activity time 20xx.5.17-5.20 Five, activity content Public relations publicity project project operation mode activity content Remarks "xx Reality show" this activity only with posters, display racks and consulting desk, the intention of the customer issued a group purchase of admission roll in the event of the scene after taking pictures and scanning the QR code can participate in the ipadmini lottery and get admission roll, (this activity needs to be set up to the scene of the city traffic area, the proposed urban area of the busy zone) Prizes First Prize: ipadmini 1 units Second Prize: ipodnano5 Third Prize: Polaroid Camera10This project can be advertised from May 12 "Lengthened Luxury Vehicle for Love Escort" in the activity period of any purchase of the Double Tiger products, fill in the personal information and the date of the wedding, location, etc., you can participate in the Hummer as a wedding car lottery, the winners will be able to use the Double Tiger Hummer, the use of the date of the date of filling < /p> "This year, this year is the year that we will be able to use the Hummer, the use of the date of filling < /p "This year 520, you sleep in which bed" viral video company to shoot micro-video and love manual four-panel comics, etc. in the network to publicize this project the company directly to publicize. "Your big bed" 1, we recommend that you buy a double tiger king-size bed, to enjoy a happy life; 2, you are not satisfied with the current bed murmur? Then come to your own design a bed you like it; 3, participate in the "your big bed" design competition both have the opportunity to get double tiger home furniture for your private customization of your own design of a set of big bed; The store group-buying project double tiger 520 for the love of preservation of the value of all in the event period, the purchase of double tiger home furnishings products, delivery of the full amount of money, i.e., from the date of payment, to the date of installation (December 20xx), you can enjoy the full value of the bed. 30th cut-off date), you can enjoy the full payment of 1 ‰ daily interest rate rebate. This group-buying project can be held on May 17-20, customers with group-buying admission volume can enjoy the group-buying price, there is no admission volume of customers to buy at the normal price Buy king-size beds to send boutique wedding home textiles in the activities of the period of the purchase of regular-price queen-size beds and mattresses can be obtained from a set of high-quality wedding home textiles; (home textile products purchased by the store itself) Buy furniture to send home appliances in the activity period to buy regular-priced products full of 8,000 yuan to send a juicer In the activity period to buy regular-priced products full of 12,000 yuan to send a microwave oven In the activity period to buy regular-priced products full of 18,000 yuan to send automatic washing machine In the activity period to buy regular-priced products full of 28,000 yuan to send a hanging air conditioner In the activity period to buy regular-priced products full of 28,000 yuan to send a hanging air conditioning The city to show love during the event where the store to buy Double Tiger products and consumers have the opportunity to enjoy the city outdoor billboards or bus stops and other billboards for three days. It can be used for confession, marriage proposal, etc. to the beloved one. This activity can be carried out in the form of lottery if the number of participants is large. Conditional stores can participate in this activity, you need to provide urban areas 1 or 2, screen replacement costs borne by the store Activity gimmicks 1, speak out your love to win the ipad gift 2, to the Double Tiger with a long Hummer as a wedding car, 3, to buy furniture to send appliances for the whole family one-stop handle Six, the activities of the product
The activity products are extended with the May Day promotional products
VII, terminal activities to implement the node
Time matters
5.6 market center to issue the activity program
5.6 promotional activities of the company material templates issued.
5.8 Each branch will hold a project communication meeting: understand, familiarize with, and grasp the significance of the event and the implementation of the key points, in-depth understanding of the spirit and content of the program, and to the activities of the specialty stores to carry out the relevant work of the deployment and the activities of the program to preach.
5.10 The finalization of promotional materials in each district.
5.10-5.12 each store to produce promotional materials
5.12 peripheral publicity implementation.
5.17-5.20 activities.
5.30 activity evaluation submitted.
(The company will be in 5.9 on the implementation of the activities of the stores to carry out spot checks, such as not according to the activities of the node implementation or implementation is not in place, will be punished on the branch)
Eight, the activities of the organization
Working Group work functions responsible for
Commander-in-Chief
1. Decision-making
2. Responsible for the appointment of the working group and work assignment
3. Responsible for the coordination of the government
Public Relations Group
1. Responsible for the approval of the event procedures
2. Responsible for the implementation and approval of the event venue
3. Responsible for the approval of the air floats, arches, colorful cars, x-team
4. Responsible for activity follow-up
Advertising group
1. Arrange the advertising cycle according to the advertisement progress time
2. Produce advertising materials according to the advertisement design template
3. Supervise the release and implementation of the advertisement
4. Organize and arrange the staff of pro-excitation and drum team
Product group
1. Implementation
2. Responsible for the statistics of slow-selling products, as this special sale
Sales group
1. Responsible for the activities of the product pricing
2. Responsible for the details of this event and implementation
3. Responsible for ordering statistics and tracking
IX. Ten, the atmosphere of the store layout I. Activity background May 20, the network Valentine's Day is the information age of love festival, scheduled for May 20 and May 21 each year. The festival originated from the singer Fan Xiaoxuan's "Digital Love" in which "520" is likened to "I love you", and the musician Wu Yulong's network songs in which "I love you" is linked to "Internet Valentine". The "I Love You" and "Internet Lover" in musician Wu Yulong's Internet song are closely related. Later, "521" was also gradually given the meaning of "I do, I love you" by couples. "Internet Valentine's Day is also known as "Wedding Day", "Confession Day", "Love Day", "Courtship Day". In this youthful, spiritual and implicit festival, "520 (521) 1314 I love you (I am willing to) a lifetime" is its classic digital quotes, Wu Yulong's "network lover" for the holiday hit song. These two days, people through the (cell phone mobile, PC traditional) Internet (VX, QQ, microblogging, forums, etc. as a platform) or cell phone text messages boldly say (show) love, and even send gifts (red envelopes) to pass on the love, looking for love, there are countless couples piled up to register for the wedding, the grand wedding banquet, a lot of businesses are also taking advantage of the situation to carry out group-buying, discounts, and other promotional activities, the online Internet set off a wave of the festival fever. With the increasing number of participants in the festival, 520, 521 "Internet Valentine's Day", "confession day", "day of love" has become a popular report in various media (newspapers, television, Internet, etc.). The popularity of the report. Theme of the event "Star Wish" borrows the romantic star, make a sincere wish, and he (she) **** renewed in the past life. Third, the purpose of the activity 1, the ultimate goal: to improve product sales; 2, the direct purpose: through the activity to improve brand awareness and reputation; Fourth, the time of the activity May 10th ----5 month V. Location XX Jewelry North China outlets VI. Organizer XX Jewelry Co. p> In three parts: 1, dedicated to the lovers who can **** the Valentine's Day; 2, dedicated to the lovers who can not **** the Valentine's Day; 3, dedicated to the single noble people. The details are as follows: 1, dedicated to the lovers who can **** Valentine's Day With him (her) **** compose a romantic poem, with him (her) **** with the establishment of a sacred covenant, with him (her) together to share the language of the depths of the heart, in this life, with him (her) **** hand in hand, **** renewed the destiny of the past life. Recommended: "Heart language" 2. Dedicated to the lovers who can not **** Valentine's Day There are you also have him (her), unchanging true love, eternal expectation, only because love is in our hearts. Send him, send you a **** the same blessing, it will be realized, because it is the embodiment of love. Recommended: "Sea of Hearts" 3. Dedicated to singles The days when the colorful discs become a pair, let's put down our burdens for the time being and have a date with the shooting star, believing that it will take our heart's desires to fly to the place where our dreams come true. Recommended: "Angel's Kiss" Activity Highlights I "Star Wish" Make a sincere vow to your him (her), so that the meteor is attached to your true love, through the world's Every corner of the world, I believe that the dream in your heart can be realized. (Purpose: to create a romantic atmosphere for lovers, so that they feel the difference of XX jewelry). Preparation of props: meteorite, placed in a delicate glass box, representing the meteorite one percent, one thousandth, one ten thousandth, one billionth of eternal love. Activity highlights of the second "Declaration of true love collection" Participants to fill in your declaration of him (her) on the card we made specially for you, we will be selected on May X the most creative declaration, the most touching declaration, the most romantic declaration. Be sure to leave your his (her) contact information Oh! We will help you to convey your deep feelings to your him (her). (Purpose: to give lovers to create a venting feelings of space and venues, on the other hand, can also be used to improve brand awareness and reputation.) A preface The flower store is a beautiful and elegant place, the floral art is the soul of the flower store. Beautiful flowers convey people's colorful emotions. We are glad that our flower store has become an important part of this beautiful city! Here, we work hard, struggle, just for a garden full of fragrance, people's bright smile, a better future! Valentine's Day is approaching. This romantic, moody and charming day is the day every year when our flower store creates floral wonders, and even more so when we are full of anticipation. Second, the goal of the strategy 1, the overall goal: In the three days of Valentine's Day activities, to achieve the success of the activities of the successful completion of the florist to recruit more customers, win more people's support and love, and ultimately realize the benefits of the achievement. 2, specific objectives During the event, the three-day turnover of more than 20,000 yuan per day, the number of flowers ordered every day is not less than xx, and the number of flowers delivered every day is not less than xx times. The number of scattered flowers totaled xx. Three, the purpose of the activity With the current improvement in people's living standards, people are constantly developing various needs of the service industry. Because of catering to the market demand, the flower delivery market has a huge consumer potential. Although the current consumers are not obvious, but with the creation of the company's brand, the credibility of the improvement, a variety of publicity effects will certainly inspire more consumer groups to set out. Our team will be committed to creating a unified standardized management business model to create their own brand. So we through this activity to enhance the brand recognition and reputation of our florist, as well as increase our sales. Fourth, the activities of the object We flower this activity is mainly aimed at the object of the 16-30 year old crowd, these young people xx% of the people have to seek new and novelty psychology, will produce the consumer spending on consumer goods boom. V. Theme of the event "flower invites you to **** Valentine's Day" VI. This activity we can find the supply of our bouquet of decorative products and flower maintenance company to cooperate, and strive to obtain their company sponsorship. (ii) promotional methods 1, flower booking activities - flower delivery program 2, Valentine's Day themed flower display 3, Valentine's Day bouquet of promotional activities 4, Valentine's Day loose flowers special events 5, small items related to flower arrangements VII, Activity time and place (a) Activity time The event is three days, respectively, May 19th, 20th and 21st. (B) the location of the event The location of our flower store activities is in the flower store in front of the door and some nearby universities, movie theaters, large entertainment venues in front of the square, the garden and so on Valentine's Day lovers will go to the place. VIII, advertising with the way 1, large display board 2, flyers 3, signage design, flower store decoration and layout 4, website publicity IX, the preparation (a) Personnel arrangements 1, in the event of the day before the recruitment of xx temporary workers (xx female, xx male), responsible for delivery, customer service, bouquet decoration, publicity, and the sale of loose flowers, etc., the requirements of delivery personnel must be familiar with the local environment, so that the flowers will not be unable to find a place to send flowers late and so on. The need for eight delivery personnel (the store's original xx delivery personnel, xx male temporary workers); Answering the phone and online orders need xx personnel (the store's original) xx customer service personnel, xx female temporary workers); bouquets of decorative personnel xx (the store's original xx bouquets of decorative, xx female temporary workers); xx doorway publicity, xx street publicity personnel (xx temporary workers xx female xx male, female in the doorway publicity, male to the nearby excuses publicity); Arrangement of xx personnel will be sold to the nearby universities, movie theaters, large entertainment venues, squares, gardens and so on Valentine's Day, lovers will be together to go to the place (the store originally 1 sales staff, xx are female temporary workers, the sales staff will be the 13 temporary workers). The staff will be on the 13 temporary workers a little training); In addition to the delivery of temporary workers have the necessary requirements, other temporary workers can be hired to play part-time college students in the vicinity of the relatively low cost of part-time college students, hiring them can reduce costs. (B) material preparation Before the event to carry out a variety of advertising and publicity activities in the streets and alleys to distribute flyers advertisements, do a good job of decorative publicity in the store, online update the business of the florist, a wide range of receiving all kinds of reservation bouquets and online ordering, and at the same time to prepare for the activities of the large number of flowers, flower activities to supplement the adequate supply of partners to provide the items to be packaged as a gift for the event. Gifts. Ten, medium-term operation During the event, consumers in the store consumption of 99 yuan can get the store's VIP card. Regardless of the old and new customers, all VIP customers with VIP card can be limited to receive a gift. If customers have any doubts about this activity, the sales staff should explain in detail, the final interpretation of this activity in the store. XI, the later operation 1, in the website to open a customer forum platform, give customers on our florist activities or suggestions, and to solve the customer dissatisfaction with our activities, and then randomly selected xx quota to send out the store's elaborate gifts. 2, continue to work with the media to publicize, using the principle of striking while the iron is hot, to further improve the recognition and reputation of our florist brand, retained the old customers, recruited new customers, the florist will increase the rate of sales of a grade. XII, the cost budget Temporary labor costs: xx people, each xx daily wage average of xx yuan The shop store decoration: replacement of some of the old old ornaments, a red carpet by the store entrance to the store, store decoration and pro store compared to the highlights of the point, to attract the desire of passers-by. About xx yuan Advertising and publicity costs: a banner xx yuan, leaflets xx about xx yuan, rent the annex along the large display boards about 5, rented for a month, each of which is about 8,000 yuan per month Project Costs Temporary labor costs xx yuan Shop store decorations xx yuan advertising and publicity costs xx yuan Total xx yuan XIII, accident prevention 1, in order not to be late for flower delivery, we will notify the florist to arrive at the destination 5-15 minutes in advance. 2. If there is any intervention from the government department, we will make reasonable coordination as well as actively cooperate with the government. 3, encounter customer complaints, we will use the most appropriate way to communicate with customers, and immediately apologize to them, and take appropriate measures to resolve customer dissatisfaction XIV, the effect of the estimated 1, the formation of the whole of a system, the facilities are perfect, perfect, to meet the needs of customers, Publicity in place, service to the home. 2, increased awareness of the masses of Flower Flower Shop, leaving a deep impression on the masses, as with the mention of gift-giving think of platinum, so that consumers talk about flower delivery is the first to think of Flower Flower Flower Shop; so that we have more loyal and stable customers.