The most important thing in the health museum business is the source of customers, how to publicize, how to increase the flow of new customers is the eternal topic of the health museum business. Generally speaking, the traffic is divided into two sources online and offline, online including a variety of websites and sales platforms for publicity, Alipay, WeChat, Mass Dianping and so on. Especially in first and second tier cities, online sales platforms such as Meituan are really important and can be properly invested in, which can later be turned into a platform for word-of-mouth accumulation, advertising and project sales. What's more, the willingness of customers to spend money above such platforms is higher.
There are three sources of offline traffic:
1. Natural traffic.
2. Marketing promotions.
3. word-of-mouth referrals.
Natural traffic is often because of a variety of geographical factors, marketing promotion and word-of-mouth referrals will have to rely on our good operation. We want to do a good job of attracting traffic, first of all, we need to know enough about their own stores.
Our product and program structure also determines our business scope and business characteristics. The simpler and more popular items, in fact, attract more customers. For example, moxibustion, gua sha, cosmetics, sweat steam and so on. Before we start business, we have to make a good plan for the items in the store.
01
People
In the pre-entrepreneurial period, networking is still very important, and can have a certain driving effect on business. At the same time, contacts can also be transformed into word-of-mouth referrals, attracting more customers, but doing business, ultimately the business of strangers, the store should have the ability to make blood, do their own services, the source of customers in order to be born.
02
On-site experience activities
There is experience, there will be a turnover rate. Experience activities are one of the fastest and most direct ways to acquire customers. It can be a large-scale publicity activities, can also be two or three people fixed-point stall service. Some of the better results of the project is more suitable to take to open experience services, such as massage and so on.
As long as your activity atmosphere is good, the project is powerful, combined with the opening of the card service to give small gifts, the effect is still quite good.
03
Flyer distribution
Distributing flyers is considered a relatively low-cost publicity project, according to statistics, the flyer efficiency is basically in the 1%-3% or so, you can let the staff go out and hand out the flyers, but also can be sent to the customers who come to the store. Generally speaking, if there is an event, to put the event publicity in the most prominent position, the top customer project in the first place.
The style of the flyer do a little novelty, will be more attractive.
04
WeChat circle of friends
Social media is also a powerful tool to expand customers, public number, circle of friends, small programs, jitterbugs all can be used as a communication platform. Store introduction, project introduction, store all can be put on the media, especially the circle of friends, you can often send, send some customer cases and interactive circle of friends. Also can always let customers pay attention to your dynamic.
We can also establish a customer group, specialized in sending the latest news, but also can interact with customers. In some public platforms can also write some store introduction articles, customer cases, publicize the brand story and concept, product program efficacy. Let customers help forward.
05
Old customer introduction
Through the loyal customers to get new customers, is also one of the more effective way to get customers, but the customer introduction is also more difficult, we can through the incentive mechanism to motivate customers to take the initiative to introduce new customers. Send some small gifts or enhance the level of membership card and so on.
The main thing is, or to find some of the word leaders to do publicity for you, such as baby moms, square dance leader aunt and so on, with a special discount card coupons, can also have a good effect.
When our promotional behavior is done well, we can form a topic, a talking point, a ? social currency? , it will be able to spread by word of mouth and reach a wider range of people. Of course, store diversion, rely on a single way is not enough, must be a combination of ways, multi-pronged, to achieve really fast diversion.