-Zhao Benshan's humorous charm is irresistible!
Brand: Arctic velvet thermal underwear
Wisdom index: ★★★★★☆.
Recitation index: ★★★★★★★
Market index: ★★★★★
The slogan "Everyone who is afraid of cold knows" of Arctic velvet has become the first slogan in the thermal underwear industry. Because of its wide spread, it even exceeds the brand itself. Many consumers can't tell whether this slogan refers to Arctic velvet or Antarctic people, but it doesn't prevent this classic slogan from becoming their favorite after meals and negotiations.
The popularity of this slogan is based on its profound background. Zhao Benshan, the national super comedian, is one of the biggest names. His language talent and performing arts, coupled with his frank style, completely cater to the psychology of ordinary people. "Watch the annoying advertisements on TV and see the curative effect! Everyone knows that they wear arctic velvet if they are afraid of cold. Zhao Benshan's humorous monologue, with outstanding memory points, won the hearts of many people all over the country. This kind of advertisement is unforgettable, with strong penetration rate and wide spread rate. Arctic velvet can't think of fire! Relying on the charm of Zhao Benshan that "everyone knows that you are afraid of cold", the original ordinary Arctic velvet thermal underwear has quickly become one of the leading brands in the domestic thermal underwear industry, which can be said to be an important force in this slogan.