Celebrity reality shows in recent years to seize the screen, continue to broadcast, even the absence of showbiz for many years, Brigitte Lin also for the reality show debut again. Today, reality TV has become an important position for businesses to promote their products, stars at all levels to accumulate popularity and make a lot of money "pot of gold", the major TV stations to compete for ratings of the killing magic weapon. So the question is, why do we like to watch all kinds of reality TV programs? Some people would say, because there are stars. Indeed, this is an important reason, but why the star reality show program popular in recent years?
Times are changing and so are people's emotions
Human emotions are social in nature. The sociologist of emotion, Hochschild, pointed out that "emotions are individual performances regulated by situational norms and wider cultural perceptions", which means that people's emotional expression must be presented in a socially acceptable way.
Social change has led to changes in people's social emotions. In a market-oriented society, people generally pursue high efficiency and benefits, and interpersonal emotional detachment and indifference reduce the face-to-face emotional communication between people, thus weakening the social support capacity of emotions. But the market-oriented society is also a highly materialistic society, which invariably strengthens people's dependence on things, and people choose to make up for the lack of social and emotional support through the consumption of things.
With the help of the mass media, a new form of emotional support has emerged in the form of "reality TV". People vent their feelings through watching this socially acceptable way, replacing their sadness with joy or finding their own comfort in the misfortune of others. When people watch "Run, Brothers" and see the unity and cooperation of the brothers in it, this desire for emotional support is soothed, and the short-lived joy also releases the bitterness caused by the stress of life.
Why is the star reality show so hot
Can see the person real a little bit of the moment, especially against the idol. And now the TV series is not interesting.
Why is the reality show so hot
1. Funny (good-looking)
2. Entertainment, although there is still a script, but the character setting is not so clear
For people who follow the star to see the variety show is more able to know the character of their idols, some small details, variety of fan benefits
Variety shows can bring freshness to each period, feel the different stars of the variety show
Reality show and live webcast why so hot
The development of the live broadcast industry + market demand.
Live platforms like Douyu Yingke
At the moment the anchor assistant, OBS such as live software
Ali Cloud, Le Vision Cloud cloud service providers
are with the live industry along with the rapid development
Combined with the theory of communication to analyze the reality show why is so hot
Reality TV shows are coming in all directions, although there are also such and such shortcomings. There are also such and such drawbacks, but the existence of the inevitable has its rationality.
First, the star reality TV show fire communication psychology analysis
1, from the point of view of communication media, reproduction media reflects the effect of presentation
In communication psychology, communication media can be divided into presentation media and reproduction media. Presentation-type media mainly refers to the forms in which people utilize their own organ activities (including facial expressions, movements, attire, etc.) to express social meanings, and is mainly used for face-to-face exchanges between people. And the reproduction media refers to the form of social meaning that people use craft or technical means (including books, paintings, television, telephone, Internet, etc.).
For the audience of TV programs, they are more inclined to accept the presentational media that expresses the original state. However, both the presentation and reproduction media works are not the same as the original form of the objects filmed, which will reflect the subjective assumptions of the filmmaker or producer. Therefore, when the technical conditions of the media have developed to a certain stage, it is necessary for the reproduction media to try to achieve the effect of the presentation type. As a kind of reproduction art, TV reality program still constructs a mimetic environment about the external world for the audience, but due to the quality of audio-visual, audio-visual and instantaneous facsimile of the TV medium, the illusion shown makes the audience feel that it is the original form of life. This kind of presentation effect is close to the real life, which is in line with people's understanding of the external real world and the evaluation of their own state of existence, and this kind of consistency creates a sense of spiritual satisfaction and pleasure for the audience. For example, in the program "Where's Dad", a large number of follow-up techniques, the camera is like the audience's eyes, always following the program participants, shooting stars also always have communication and interaction with the camera.
2. From the point of view of the communicator, from the "real" is the characteristics, "people" as the core, "show" as a means to grasp the psychological factors of the audience.
Yin Hong, a professor at Tsinghua University's School of Journalism and Communication, once pointed out that "real", "people" and "show" are three factors that complement each other in reality TV programs.
As the content and form of TV programs become richer, those programs that have been rehearsed and recorded over and over again are no longer so appealing, and the public is more inclined to look at the original state of being, and the "aestheticization of daily life" is a common mentality among viewers nowadays. Stars themselves as public figures, to maintain a certain public image, celebrity reality TV programs "real" is often characterized by the need to set aside the inherent image of the stars portrayed for a long time, to show another side of them not known to the public understanding. For example, in programs like "Dancing Miracle" and "Star Diving Cube", stars are allowed to try fields they are not good at, singers are allowed to dance, actors are allowed to dive, and stars are confused, at a loss, or even scared and timid in front of unfamiliar professional fields, and the camera records their real state when facing new things and new difficulties by means of documentary techniques. This is a great way to satisfy the audience's curiosity and become the biggest attraction.
Celebrity reality TV shows have greatly utilized the spirit of "people" at their core.
First of all, in the process of the program, the participants have a lot of free space to play, which is a good reflection of the subjective initiative. In addition to the basic links in the program, which were set up in advance, the behavior of the characters and their lines were improvised as the situation changed, and the emotions of the participants naturally flowed out of their personalities. The whole process is unpredictable, at any time there may be "accidents", such as Jiangsu TV's "All Star Battle" in the fourth issue, Zhang Shaohan was criticized by the judges, the same contestant Wu Ke dissatisfied with the judges Jin Wulin mean comments open rebuttal conflict. These unexpected situations outside the expected is often the highlight of the program, grasping the audience curiosity, but also let the audience feel that the program is undirected and unrepeatable.
Secondly, the interaction between the communicator and the recipient is played to the limit, and in the program, the public review or audience voting is set, and the audience tends to hold a part of or even most of the right to choose, such as Jiangsu TV is broadcasting the "All-Star Battle," which relies on the presence of the 500 audience members to vote on the scores of the celebrity contestants and stay or go. There are many competitive celebrity reality shows that also have resurrection rounds, where the eliminated contestants are resurrected through off-camera audience voting. The setting of these programs makes the audience feel that they have the right to choose and decide, and feel respected and valued, allowing the public to realize the recognition of self-worth. At the same time, it makes the audience expect that their favorite contestants will stay in the show or even be recognized by more people. This psychological expectation allows the audience to increase the emotional investment in the program participation process, invariably put themselves with a certain program ......
Why reality TV programs are so hot, analyze this cultural phenomenon
Reality TV programs meet the audience's desire to peep, to peep the perspective of the observation of the private life of the stars, so very hot
Combined with the analysis of consumer behavior, why is the reality show so hot
Because the behavior of the reality TV show is more people can feel close to the actual, and there are some things that people can go to imitate to do. people can imitate to do.
What are the hotter reality shows now
Shenzhen TV: The Fast Forward
Hubei TV: Informal Talks
Sichuan TV: Let's Cross the Line
Hunan TV: Let's Go
Zhejiang TV: The New Voice of China, The Challenger
Oriental TV: The Planet The Smiling Proud Wanderer, Flower Boys
Jiangsu TV: Let's Fight
Net series
Youku: Black and White Planet, The Rampage
Aqiyi: The God of Songs
Tencent: Are You Normal