How to become a master speaker? Presentations are actually a lot like the process of transferring information between computers. Presentation is all about output. You have to receive information and make a knowledge reserve. Then express it when necessary. Isn't this input, storage, and output? About receiving information and knowledge reserve. This is the usual basic skills. Here we are mainly talking about presentation, which is output. We won't talk about input, it's the usual accumulation. For speech, the most important knowledge is expressive knowledge, memorize some expressive knowledge with high probability of use. Mr. Jack Ma has a special assistant who is dedicated to helping him collect wonderful paragraphs on the Internet, and Mr. Luo Yonghao has a folder on his computer dedicated to stocking up on material to use when he opens a conference. Luo Zhenyu also has a notebook dedicated to recording all kinds of killer quotes, and in his 2016 New Year's Eve speech, Mr. Luo said, "The feeling of falling in love with someone is like suddenly having armor and also suddenly having a soft underbelly." How solid ah. As expected, it was brushed off after the speech. Is this his original? No. He also read it and memorized it in a small notebook. That's enough about input. Let's get back to our topic: output. Since we compare speech and expression to the output of a computer, then, like the principle of computers, the way the output information is encoded determines the efficiency of the output, you write a story in code, only programmers can understand! If you write a story in Chinese, most Chinese people with reading habits can understand it. If you make the story into a TV series, then the square-dancing moms will understand it too! How can we make our output as efficient as possible in our presentations? We need to think in six dimensions!
The first one is oral
The second one is willing to subtract
The third one is to control the speed of speech
The fourth one is to provide visual information
The fifth one is to make it more vivid
The sixth one is to make it more structured
Six of these six may be a bit too many, but they are very important. Let's talk about them slowly.
The first spoken word
In human-to-human communication, spoken words are the best way to encode. It allows the listener to understand more quickly. So what is spoken language? What is written language? Is the spoken language based on the written language with the addition of, bar, it, etc. on the line! No, it is not. Spoken language is to consider the problem from the audience's point of view, there must be an object in mind to tell, want to make your speech oral enough. Make sure you don't write a script before you give your speech, but rather speak it once and then record the spoken words in the speech, for example. iPad when it was first introduced. The new iPad uses. What chip? What battery technology? With 32GB of RAM, and we've got a very nice looking ladies case. Priced starting at $199. See how you think Apple is talking to you? How much can you remember. Not much. Let's look at it again, if we were to turn those words into a spoken expression. The new iPad. same price, double the capacity. We've also increased the battery life to 24 hours. So you can enjoy your music all day long. Plus, thanks to the latest aluminum enclosure technology. Now you have five different colors to choose from. Priced from $199. Doesn't that instantly give you a picture of using an iPad. That's the power of the spoken word.
The second rule of shedding subtractionsYour speech is certainly not efficient if it has too much information for the audience to take in. Then how to do subtraction. My advice to you is to put all the content of the speech you want to make a serious list of all the points, just two things. First, seriously delete 1/3 of the content, and then delete the rest of the content in half. If you can't afford to give up, you can think about it differently. Speaking is the art of regret. More than 87% of the master speakers after the speech. Even if the audience feels great, very enjoyable, the speaker himself or herself will still feel forget something missed something, anyway, are going to miss, it is better to take the initiative to harness it!
The third rule controls the speed of speech. How do you adjust the speed of speech? Here is a trick. Mind not to speak to the person across the room, but to shout to the person 20 meters away, then the speed of speech naturally down. The speed of speech is also the rhythm of a speaker's output. How many words a minute? What is the most appropriate interval for this rhythm? How to master the pause? These three questions we put on the back of the child to talk about.
The fourth rule is to provide visual information. Human vision accepts visualization at least six times faster than language. So if you can say it clearly with a diagram, don't say it, just put it on a PowerPoint. A picture is worth a thousand words. Of course, not what kind of ppt can help you do visualization, many speakers ppt paste full of information, holding a magnifying glass can not see clearly. Instead of increasing the audience's cognitive burden of clamor. For the speaker. ppt is the background, is a prop. About ppt there are two common sense. A screen should not exceed 20 words, not more than three lines of content. What about the use of ppt? We will talk about it later.
The fifth vivid. Specifically the use of analogies. For example, you are an entrepreneur, you explain to others what you do is a project, speak half a day, the other side can not understand. But if you tell him that I am the Tesla in the field of air purifier. Or so and so in the field of dropshipping. It is much easier to understand. To give another example, Jack Ma once used the big material. Compare it to putting the engine of a Boeing airplane on a tractor. The picture is full of sense. Not everyone understands at first glance why using the best people is a bad thing, and they wonder if companies aren't looking for the best people. So what's wrong with using the best people. But all of them can immediately understand why an airplane engine can't be mounted on a tractor. Every argument has to trigger a picture in the listener's head, and that's the only test of vividness.
The sixth rule of speech is to structure the content. You'll see that many people have a habit of speaking everything into 123, and this is a particularly useful trick. When you structure the information into a few modules, the logic between the information is generated, the other side will be more clear to receive this information, Steve Jobs made a graduation speech at Stanford University one year, used the structured this trick. Here's what he said. "It's an honor to be with you today at the graduation of one of the best universities in the world, and I've never graduated from a university. To be honest, this is by far the closest I've ever come to graduating from college. Today I want to tell you three stories from my life. It's not a big deal! Just three stories." And then Jobs centered his speech around those three stories. You see how clear the structure is. Jobs also used a more advanced structuring technique by using the number three. When a listener is confronted with a structure with two points, he is most likely to remember it. Three points are more common. With four points he'll think you're more specialized. But as many as five or six points. Then it's not a speech, it's you preparing to give a lecture or write a book.
Summary: Here we talk about the essence of the speech, is the daily accumulation of information, storage, output. And then there are the six tips for efficient output of a great speech!