The low threshold, high mobility, and lack of clear industry standards have become the most typical features of the fitness industry.
At present, there are hundreds of fitness training institutions on the market, most of which are 2-7 days to get a certificate, almost spending money to get the coaching qualification, which also creates the uneven level of coaching.
If you want to become a truly professional and reliable fitness trainer, teaching experience and your own training level will be more reliable and closer to reality than what those quick-fix training organizations give you.
For most people who want to become a coach, they shouldn't be thinking about how to become a coach.
Instead, they should be thinking about how to become a good fitness practitioner before they think about how to become a coach.
If you don't know anything about fitness yourself, isn't it a disservice to become a coach?
The current industry trend is that too many people who don't understand fitness want to come out to be coaches, which eventually leads to the fitness industry being criticized.
If you want to be a coach, you need to do the basics first!
I count half of the practitioners, in 2000 began to fitness, in 2001 began to translate some of the English materials and contact with some professional athletes and coaches, these experiences let me firmly a confidence, only to fitness as a life and income as the embellishment, try not to put all the career bets on the fitness industry.
So far 18 years, I have been practicing my original decision to have my own job (not related to the fitness industry); to turn my fitness knowledge base into a skill, to work part-time as a trainer to earn pocket money, to teach and improve my communication skills, and to participate in the operation of the gym in the form of technical equity when the time is ripe.
Now formally answer the question; now the fitness industry, the prospects are very good, the status quo is a bit mixed, compared with other industries, the fitness industry pyramid structure is more obvious, and a variety of social rules as many, the industry is not simple. The vast majority of practitioners are at the bottom, for the livelihood and sales tasks and running, there is no extra energy and income to further study, of course, can realize the further study, naturally, will be promoted up a layer.
The domestic fitness industry, from the 90s of the last century is favored, at least in the 90s the sports channel every day there are a variety of aerobics and training programs, lukewarm development of a lot of years, around 2014 the introduction of the relevant policies so that the fitness industry has successfully attracted the attention of the capital, coupled with the modern people's attention to health to enhance the situation today, the prospect of a great deal of good!
And then say mixed, do not do too much to expand, just say one thing, you elementary school, junior high school, high school, there is enough time to participate in sports activities, to run and jump crazy play ball kicking? I don't think so.
At present, the domestic fitness instructor, a large proportion of practitioners are non-class origin, fitness experience is limited, after a few months or even a few weeks of training on the job, and then a half-understanding of the trainer to guide the general public did not take part in the movement of the ordinary people to train ......
The emergence of a variety of strange and strange disorder and argument, it is not strange at all. It is not surprising at all.
After all, the status quo, how to choose or should be their own decision, everything is a thing of two sides, the so-called chaotic world out of the heroes, the industry is chaotic also means that it is easy to get ahead and more opportunities, if you have the confidence, then join the industry to promote the progress of the industry as the direction of efforts.
I'm here to give you a brief analysis.
2018 was a relatively dismal year for the fitness industry, with countless gyms and studios closing down and many more opening up, and like every industry, those who enter the industry first tend to make a lot of money, and those who come in later tend to be the ones who take over.
The next few years may not be as good as a year,
Beginning in June 2018, with the trade war between China and the United States, the domestic economy began to slow down, I do not know if you have paid attention to the housing prices around you, the first-tier cities of the decline in housing prices (mainly second-hand housing) .... By the end of 2018 there was a large-scale mass layoff of Internet companies. It looks like China's economy is afraid to go back to the old way of the 2008 economic crisis;
Of course returning to the fitness industry above, I know a few open studio trainers, the second half of the year is basically in the red, or flat, to be able to money is relatively small ....
According to this situation continues to develop then, can survive, most may only chain and have a lot of money.
The above is just a simple analysis of the current economic environment, predicting that if you can survive the next three years, the back may usher in a better development.
How should we respond?
First of all, we need to analyze the current fitness industry is relatively chaotic,
First, serious homogeneous competition, a single model .
Currently known modes are gyms, studios, Internet fitness, Internet plus offline small gym, super gorilla way of gymnastics ... do not look at the way there are several, but the general situation can go more than the first two. The latter are either rich or developed earlier
Second, the training qualification is flooded .
A variety of certificates, along with the arrival of the fitness industry boom, also showed a rapid development trend. But these qualifications, in many cases, do not have the generality, at the same time for the certification of fitness trainers to see, many are not particularly qualified.
Third, the entry barrier for fitness trainers is too low .
Practitioners in any industry are required to constantly pay a lot of things; it presupposes the ability to learn as well as the ability to stockpile knowledge. For example, let you explain which muscle is which, you are not clear, how to judge the effect of this person's exercise? The current proliferation of fitness instructors has also contributed to the indiscriminate issuance of qualifications.
There are also many, many details of the aspects, I will not say more, all can express their views, synthesize their own situation to see.
---- from the experience of fitness entrepreneurs
Welcome to leave a message of concern
Fitness, is a healthy body. From the meaning of the word, fitness is a kind of health industry. As we all know, the health industry is a sunrise industry. The special report of the 19th National Congress reiterated "Healthy China, focusing on the development of health industry", which undoubtedly raises the health industry to a national strategy, which will provide a good policy guidance and environmental soil for the entire health industry. There are many fitness industries, such as: fitness programs based on the strength of equipment, yoga programs based on cultural and artistic movement, all-round regulation of human health status, exercise programs based on various types of ball exercises, swimming, etc., including the square dance that is popular throughout the country, etc., all belong to the fitness industry. There are so many fitness programs that serve people from different classes and with different needs. No matter who you are, you want to have a healthy body and a healthy mind. They want their family and friends to be as healthy and happy as they are. Therefore, the fitness industry is a sunrise industry, but also everyone needs. The prospect of the industry is undoubtedly.
In fact, the current better yoga studio, because yoga is now emerging, and yoga is not like other sports need to spend a lot of money. There is another reason why women's money is the best to make, because yoga is really perfect for women to practice, so it is very gimmicky to go in that direction. For example, you can see:
People aging is a woman's greatest sorrow, smart women from the age of 30 to learn to make themselves beautiful
Small secret quotations: practice yoga, so that you have a good figure of the whole person is shining
People aging is really a woman's greatest sorrow, the woman always want to keep the face, thought to keep the face to keep all the beauty of the world, but no! So easy, women are afraid of aging, so you should choose to start at the appropriate age on the body, skin maintenance, in fact, smart women from the age of 30 years old have learned how to make themselves beautiful, how to retain their beauty. For example, today Xiao Mi to say that practicing yoga is one of them, fairies learn well up oh.
Look1: Yoga detoxification makes your complexion better
Whether it's staying up late or whatever will increase the accumulation of toxins in our body, through the practice of yoga to release their own, the toxins will be discharged from the body, it will make our skin smooth and shiny Oh!
The variations of the summit style can help us strengthen the lumbar spine exercise at the same time, legs straight and bent over, down straight arms open palms on the ground, keep the left leg straight and support the state of the ground, the right leg from the back to lift up the calf bent upward.
The diffraction of the wheel is able to help us exercise the back of the waist, bending over is still playing straight arm support the ground, and only let one arm to support the ground, the other arm should be upward to stick to the side of the body, so that the right leg is straight, the left leg is bent on the toes on the ground.
Headstand we practice on the yoga mat is better, and pay attention to the protection of the cervical spine, first with the help of the arm strength to do inverted movements, the whole body should be straight upward, to adapt to, let the head to support the body, the arm against the sides of the body.
Practice half-moon style change style, pay attention to the exchange of left and right movements to repeat the exercise, the first bent left leg and left arm straight to support the ground, the right leg upward bending, the left arm upward, the right hand grasps the right foot palm.
Look2: beautiful lines also need yoga help
Yoga fat loss, after losing flab, can help us to correct the shape of the body, tighten the body lines, so that our curves are beautiful and confusing.
The practice of headstand is very hard, head and handstand can be better in comparison, bending the waist and bending the legs straight arm support, the use of arms and waist strength to make the whole body up to do the inverted posture, legs can be bent and intertwined together, help to ensure that our stability.
Head and elbow inversion and head and handstand is similar to the effect, but its derivation of asana can also let our ligaments get stretched, the right leg downward pressure to ensure that straight, the left leg is bent in place, calf up.
Scorpion pose will quickly give us a good-looking waist and leg lines, arm bending small arm forward to support the ground, do inverted posture legs upward, press down on the body so that the legs from the front downward bending, the left toes in front of the head to support the ground, the right leg upward bending.
Variation of Crane Zen Pose, bend your legs, straighten your arms and support them on the ground, tilt your upper body and lift your legs upward, knees and elbows close to each other, and when you're done, take turns to straighten your legs downward, keep your feet on the ground, and keep your upper body and your legs close to each other.
Look3: Insist on yoga to improve your mental state
Poor mental health can also affect the complexion, and even physical health, practicing yoga every day can effectively ensure that we are relaxed and happy mood, and improve the quality of our daily.
The strengthening asana of the side incline board is able to improve our bearing capacity, back to the ground straighten the arms to support the ground, leg stretching feet to support the ground, after holding well, bending the legs to let the left leg from the arms through the upward straightening.
Standard wheel if you feel the abdomen tight bouncing difficult, you can raise a leg upward to keep it straight, and use the toes to support the ground, which also does not affect the effect of exercise.
Lunge movements believe that we are already familiar with, the left leg ninety degrees bent feet on the ground, the right leg straight back, to the left twist ninety degrees, the left arm back out, palm on the right leg, right palm on the left knee.
Side slant board single leg stretch, open the body, right arm right leg straight, right palm and right foot palm support the ground, left arm straight upward, and the right arm was one hundred and eighty degrees, the left leg should be upward to the extent that the left hand can catch the left foot, this asana can be completed.
Every day, they insist on practicing them, I believe that it will not take long to make you better in the existing state, but I hope that after you can still adhere to them Oh, and although there are good sports can help you exercise, but Xiao Mi still hope that you do not do harm to their physical health of things Oh!
The fitness industry contains a wide range, including commercial fitness clubs, a variety of fitness studios, mono-functional training studios, including related equipment manufacturing and sales, training schools and other organizations.
In terms of commercial investment and operation, the fitness industry mainly refers to the sports and leisure industry, we first talk about the prospects for the development of commercial fitness clubs.
First, the policy
The country is vigorously developing the fitness industry and sports strong country, the implementation of the National Fitness Five-Year Plan Outline, and various types of sports industry, sports and leisure industry to provide policy support and support.
Second, the market
At present, the fitness industry is still in the development stage, fitness demand has become the fifth type of demand after food, clothing, housing, transportation. And the proportion of fitness people in China is still very small, the market development space is immense.
Third, the development of space
With the progress of society and the gradual expansion of market demand, the market dividend has gradually appeared, the traditional commercial fitness clubs and Internet fitness is the main two business forms, each with its own advantages and disadvantages, complementary functional positioning, and will not be replaced by anyone else. In the future, the fitness industry will develop in two directions from mass, specialization, belonging to the sunrise industry, the development potential is greater.
Seven wheat data for you to answer!
With the rapid development of China's economy and the improvement of living standards, people are beginning to pay attention to their own health, and spontaneously formed to exercise awareness. From the seven wheat data, the keyword "fitness" search index in January, fitness heat from February 6 (the second day of the Chinese New Year) began to climb.
And the continued rise in the search index for "fitness" over the past month is proof that users are becoming more aware of the importance of fitness - after all, they gain three kilograms during the festive season. As the temperature rises across the country, summer is approaching, and this is a good time for many users to lose weight.
According to publicly available information online, there were 51 financing projects*** in the fitness industry in 2017, and 35 financing deals (excluding strategic investments and M&A deals) in 2018.
While the number of financing deals dropped by 31.2%, the deal value was on the rise. At the beginning of the year (January 2), the light piggy bank fitness announced the completion of 51 million A + round of financing, and at present the domestic enterprises that have completed the D round of financing are Keep, Leche sports, super gorilla. Visible investors are still very optimistic about the fitness industry.
National fitness is a national policy, the state in order to improve people's physical fitness, quality of life, can be said to spare no effort. And physical health and our quality of life are closely related, as the saying goes, "There is nothing not sick, nothing not money". We do not have money, but a healthy body can have. And with the development of society, everyone's fitness awareness is getting stronger and stronger, fitness is no longer the exclusive privilege of the upper class. Moreover, with the progress of science and technology, the increasing popularity of gyms, fitness costs will be greatly reduced. So the prospect of the fitness industry is certainly right.
The increase in the number of gyms, fitness trainers are in short supply, but the gym lack of coaches is right, but there is no shortage of amateurs, the lack of professional fitness trainers. Because the fitness coach is a technical industry, need to provide members with scientific and effective fitness program, rather than messing with seven or eight, the final training purposes did not achieve, get hurt, so the fitness trainer is not possible to survive, the members do not recognize, only a dead end.
Therefore, to participate in the professional fitness instructor training is a must.
Now people are more and more fitness consciousness. The stars are all working out. So the fitness industry will develop more and more in the future!
According to the policy fitness industry has been getting better and better, under the impetus of the policy of many places appeared saturated phenomenon, if you still want to make money in the fitness industry now, it is recommended that more investigation according to the actual situation. Some gym trainers reach more than ten people, while the need to buy class members are a minority.