The consumption of gold ranks first in the world. Why do people in China love to buy gold?

China people are famous for buying gold, especially when it comes to Chinese aunts, foreigners think of gold first, followed by square dance. In fact, not only Chinese aunts, but most people in China love to buy gold. According to relevant data, the world's largest gold consumption market is in China, and the demand for gold accounts for 26% of the global total demand. So, do you know why people in China love to buy gold?

Reason one: the preservation and appreciation of gold.

Gold has a good function of maintaining and increasing value, and it is the best safe-haven product in the global market at present. Gold will not depreciate. The cash in the bank may depreciate due to inflation, but the price of gold is rising year by year, although it occasionally fluctuates.

Reason 2: the investment value of gold.

In the past, people mainly paid attention to the consumption value of gold. With the continuous development of gold investment and the improvement of the market, more and more people turn their attention to the investment value of gold. Gold can be invested mainly through physical gold, spot gold, futures gold and gold options.

At present, only the Shanghai Gold Exchange and China Gold and Silver Exchange Society are formal gold investment and trading places in China. Physical gold and futures gold are mainly invested in Shanghai Stock Exchange, while spot gold with lower threshold is mainly invested in AA member platform of the exchange, so gold investment can realize capital appreciation faster.

It is worth noting that compared with physical gold investment, other gold investment methods have higher returns, but the risks they need to bear are correspondingly greater. Everyone should choose the right way to buy gold according to their actual situation.

Reason 3: Gold stands for good.

Gold trading has a history of thousands of years since ancient times. It is a symbol of China's wealth and status, and it also has a good meaning of making money and getting happiness. Every major festival, people in China love to buy some gold to celebrate, such as the most common gold jewelry at weddings.

Reason 4: The rarity of gold.

The rarity of gold determines its value, and the use value of gold is also very extensive. In addition to the investment and financial management value mentioned above, there are also storage value, use value and exchange value. Gold jewelry is the concrete embodiment of the use value of gold.

No matter why you buy gold, you need to have a deeper understanding of gold first, that is, you need to figure out why you buy gold before you buy it. Do you have enough money to buy it yourself? Can you take the risk of trading? The most important thing is to choose a regular platform to buy.