Want to build a century-old enterprise, there is a ladder to complete
Talking about Gree strategy: to develop steadily
China Newsweek: after the opening of your new term of office, Gree Electric in the strategic level there will be a major adjustment?
Dong Mingzhu : First, Gree Electric to steady development, can not appear any event or let the enterprise face a difficult situation, this strategy must be guarded. Secondly, the shareholders have invested for so many years, hoping to get a return, which is also very important to us. Then what way to return, is it speculation or false information? We advocate the use of the value created by the enterprise, the creation of income to them in return.
In terms of business development, there are three segments: one is from household air conditioning to electrical products full category coverage, the next step is the smart home. The enterprise must make money, but making money must not be the enterprise purpose .
We entered the field of equipment, now can do a variety of CNC machine tools, some have become high-end automobile inside the core components of the processing equipment. In the past, many household electrical products are imported many parts, now we have this ability, this is the second plate.
The third plate is to master the key components of the core technology, such as motors, drives, reducers, key core components, we can independently control . This is the most proud of us, in the past we can not help but imported. In addition, the future of new energy is also our development direction.
Talking about the successor: there is a spirit of sacrifice to do a hand
China Newsweek: some people think that Dong Mingzhu is Gree, Gree is Dong Mingzhu. Without you Gree will lose its soul. What do you think about this view?
Dong Mingzhu : I think that at every stage, the enterprise needs to have such a soul figure. The soul of the character is not a single, but also a team. I belong to the challenging type, my team should also have this challenging spirit .
The team also needs to be innovative and unafraid. For us, the epidemic is a huge challenge and difficulty, tens of thousands of dealers in the traditional model, how do we solve? There must be a soulful person to do it, and now I have a very united team, I used to be the one who played hard to get, now we are all working hard.
China Newsweek: do you have a succession plan, what kind of successor do you have in mind?
Dong Mingzhu : Often people ask me, but I still have to say. As early as 2001 when the president of the time, when someone asked me, Mr. Dong newly appointed president, to burn three fire? I said there is no fire, just one thing, training successors.
In fact, we had this realization at that time, since we want to build a hundred years of enterprise, we have to have a ladder to complete , this is the first point. The second is to have the perfect team, and the third is to have a set of operable modernized, constantly upgraded and changed system.
Now I am the chairman of the board, others as chairman, the system can be changed. I think people are the most important. Gree people must have the spirit of self-forgetfulness, for others to sacrifice their own spirit, so as to do a hand.
At present, our current team has a few people are good, I deliberately let them on a platform (competition), I believe that someone will be able to stand out, stand out of this person can take the team to go better .
Talking about Meng Yutong: not simply when the net red cultivation
China News Weekly: Geli is never short of topics, your secretary Meng Yutong in the jittery voice has nearly 2 million fans, you said that you want to cultivate her into a successor. And in the eyes of the outside world, Meng Yutong is the marketing network red you launched. What do you think?
After six months in Gree, through the contact with Yu Tong, I found that this child is a lot of plasticity, and finally through this (variety) program, she stayed in Gree, and now works as a secretary beside me.
I'm not simply taking her as a Netflix to train. For a person to become a manager, every aspect has to be experienced. Even if people think she is a netizen is not surprising, in practice, and indeed will be involved in the sales of Dongzhu store.
China Newsweek: That is to say, you are treating Meng Yutong as a manager to train.
Dong Mingzhu : Yes.
China Newsweek: What is your message to young people like Meng Yutong, and to the post-90s and post-00s?
Dong Mingzhu : In Gree, there are a lot of post-90s children, there are now tens of thousands of people. From what I was able to see face to face, I feel that they all have a kind of vigor, they are not without dreams, from the heart to say that they want to do a thing of their own, the key is that we have to create an environment, so that they each find the most accurate position, to provide them with a platform.
Young people need to let go of their egos. I personally experienced so many years, there are aggrieved, encountered difficulties, and even encountered other people do not understand, but in the face of difficulties to have a strong psychological, that is, what do I really want to do? For example, an undergraduate, you may have to start from scratch, you may have to go to the workshop as an ordinary worker, to see if you can put down, when the workers what's wrong with it? In fact, when the workers may be more room for development than those who start out in the office, understand the grassroots more clearly, know yourself what kind of person you want to be, and may know more about how to go about it in the future.
Talking about labels: favorite NPC delegate status
China Newsweek: You have a lot of labels on your body, "Netflix Ms. Dong", "Iron Lady", "Iron Lady", "Iron Lady", "Iron Lady", "Iron Lady", "Iron Lady", "Iron Lady" and "Iron Lady". ", "queen of goods" "marketing queen" "domineering female president" "air-conditioning queen ""National People's Congress"" ...... Please ask which one best represents Dong Mingzhu?
Dong Mingzhu : If you really want to choose, the most favorite NPC deputy (identity). I think it's not just a label, as a deputy to the NPC, it's fulfilling a social responsibility for the enterprise. Through such a system, the information collected will be reflected to the central and State Council level, so that the country to make better decisions.
China Newsweek: Why are you so desperate to go on variety shows and live broadcasts? People of your age are square dancing or leisure traveling.
Dong Mingzhu : This is also experience (reason) it. I started out as an ordinary salesman, and at that time, I thought it was very simple, that is, to do a good job in sales for the rest of my life, to do my job to the extreme, to be the best in sales, and to do my job as perfectly as possible.
At that time, I thought that this life is a businessman, and there is no luxury, and then encountered a collective jump event, the enterprise has no sales. Enterprises like people, the intestines do not work, no nutrient absorption, can not make money how to nourish the heart. So sales are vital to the business. Gree and gave me this platform to do so well in sales, I think people still need to have a grateful mind .
In this position, you can not let the interests of the enterprise suffered a loss, marketing and a particularly challenging work, both to do a good job of sales channel to maintain a good market, while maintaining the interests of the enterprise. At that time for me is also very contradictory, the early 90s can take more than 100 million a year, back (Gree) after taking 100,000, from the economic point of view do not want to come back. But then I thought what is the value of people, money is not finished, let you lead the team, is to give you a challenge, do you dare to go to war.
In fact, it is the process of challenging yourself. So I agreed, all the way to today. Thanks to others at the same time to be grateful to themselves, in fact, you through their own efforts to love the cause of this time, you will not be easy for a little money to abandon the platform, so at that time also did not go to other enterprises, but to stick.
Advice on personal tax starting point from 5000 to 10,000
China News Weekly: some scholars say that at present, the country to pay personal tax of about 15%, if the starting point of 10,000, the people who pay personal tax is only about 5%. You suggested that the starting point for personal tax be raised to 10,000, have you studied the pros and cons? Where are the difficulties in landing?
Dong Mingzhu : With the changing times and social needs, the starting point should naturally be adjusted. The earliest starting point was 800 yuan, then 2,000 yuan, 3,500 yuan, and then 5,000 yuan, so far five years.
The older generation has not changed much in terms of consumption and income. 90 is the mainstream consumer group, (the earliest batch) is more than 30 years old and has a family to take care of the elderly. The state has also introduced a number of subsidy policies (tax breaks), such as education, pension, calculate the cost of almost 10,000 yuan. And calculating and reviewing subsidies requires a lot of manpower, which in itself is a huge unseen cost. Why don't you simplify the complex issue and just adjust the starting point?
At present, taxes are mainly supported by the working class, in fact, there are remedies to increase the tax burden on the high-paying people, the original tax burden of 45%, can be increased to 50%, increased by 55% I think it is possible to regulate in this way, to realize the *** with the rich .
Compared to executives, front-line workers are very hard, and the two need to be balanced. To let the working class to have consumption, have consumption will pull the domestic demand, enterprises can also expand production capacity. Expanding production capacity solves the problem of employment, which is a virtuous cycle. In addition, there are many taxes that can be levied.
Talking about the relationship between politics and business: individuals should be upright
China Newsweek: you grow from a salesman to the chairman of Gree Electric, stormy more than 30 years, I think there is a deep understanding of the relationship between politics and business.
Dong Mingzhu : In fact, I think we have to be upright, from the 18th to the 19th Congress, (political and business relations) has been gradually transformed, we feel more y. Gree Electric is to rely on the market to fight out, Zhuhai government gave the greatest support, do not interfere with the market operation, give full play to the role of the enterprise, relying on technological development, relying on marketing channels to complete the entire development of Gree.
Nowadays, we have more relationships with the government and a lot of cooperation with government departments, from which we have seen a lot of changes. Now I dare not say there is no (corruption), but at least it is much better. In the past two years, from the central to the local level to help enterprises, often ministries and provinces to research, ask us what difficulties, to help us solve, in the past to meet the difficulties must look for relations, and now you reflect the problem can be resolved in a timely manner .
China NewsWeekly: On the relationship between politics and business, do you have anything to add?
Dong Mingzhu : Now from the central to local are in the support of small and medium-sized enterprises, spent a lot of effort, financial allocations, tax relief, subsidies and so on. More importantly, how to make the SMEs themselves blood, competition to have a good environment, rather than simply use money to solve .
China Newsweek: the 13th Five-Year Plan is the last meeting of the current NPC, as a deputy to the NPC, how do you score your own performance?
Dong Mingzhu : If you play 100 points, I think it is too proud, because people are in the process of growth, people are always constantly pursuing perfection, and constantly find shortcomings, so that progress can be made. During the fulfillment of my duties, I still do my best.
-- The above article is from China Newsweek , by Tong Xizhong