From the point of view of the needs of the audience of live broadcasting, people not only need live broadcasting to meet the needs of entertainment, but also need to live broadcasting to understand the information and acquire knowledge. From the type of anchor point of view, the anchor in addition to personal, there will be enterprises. The immediacy of the live broadcast, live, strong interactivity and news to the audience's attraction, and can be released with zero technical basis, the convenience of multi-terminal viewing, so that the live broadcast has become one of the most efficient channels of attracting fans and attracting traffic in the Internet era, therefore, the live broadcast has become a good tool for the publicity and marketing of the enterprise. For educational institutions, live teaching not only helps to improve the quality of teaching and teaching effect, but also can show the strength of teachers, better build the brand of the organization. Therefore, the live broadcast will show two major development directions, one is entertainment live broadcast and the other is enterprise live broadcast. Entertainment live, especially the game live will still occupy the highest attention, to attract the most traffic, but the development so far, entertainment live demand growth has slowed down, the content of the homogenization of the problem is increasingly prominent, the industry platforms and anchors are becoming saturated, so it is difficult to produce large-scale growth and qualitative changes in entertainment live.