Differences are as follows:
1, the full name is different
While "China Jordan" and "U.S. Jordan" are referred to as "Jordan", but the full name of China Jordan is "Jordan Sports", while the full name of the U.S. Jordan is "Air Jordan". "
2, different signs
Chinese Jordan is the left hand holding the ball "dribble action", while the American Jordan The American Jordan is the iconic "dunking action".
3, the price is different
Chinese Jordan is the "people's route", the price is generally low; while the U.S. Jordan is the "high-end route", the price is generally higher.
4, different business scope
Chinese Jordan covers basketball shoes, sports shoes, sportswear, etc.; while the United States Jordan only Air Jordan series sneakers.
Chinese Jordan VS American Jordan
1, brand awareness
Chinese Jordan and 361 degrees, Pico, Teppu, Hongxingerke, Anta belong to the Jinjiang system of the 6 brands, while the United States Jordan is Nike's brand.
Both before and now, Nike's brand awareness is far more than China's Jinjiang system of 6 brands. Even now Anta has a certain influence, but you have to know that even China Jordan's rank is lower than China Anta, its brand awareness can be imagined.
2, marketing methods
Mentioned earlier, China Jordan not only only sell sneakers, but also the introduction of sneakers, sportswear and other items, take the pro-people route, and can not raise the price of the product.
In addition, China Jordan's consumer groups are mainly concentrated in the second and third-tier cities, from the point of view of the salary level and the crowd's fashion aesthetics, are more popular.
The U.S. Jordan belongs to Nike, and Nike has always taken the high-end route, the international vision of its audience is much broader, even if the price is raised, but also not to reduce the pursuit of people and love.
In addition, Air Jordan basketball shoes have been out of 34 series, and will often launch "co-branded models", "limited edition", hunger marketing sales methods, greatly enhancing people's desire to buy. The "rare is expensive" is the reason.
3, popularity
Said Jordan, I believe many people first thought of the Air Jordan "American Jordan".
And "Chinese Jordan" in a sense does not seem to have much of a sense of existence, just like now when it comes to sports brands, people first think of Nike, Adidas, rather than Anta, Li Ning.
Take the Air Jordan series of sneakers as an example, its popularity can be said to be the fire to the streets, even the square dance of the grandparents have to step on the AJ, let alone follow the pace of fashion young people?
So, in terms of popularity, the aesthetic Jordan absolutely hanging China Jordan.
While, China Jordan lost to American Jordan, but Chinese brands have struggled to catch up with the world's top brands, Li Ning and Anta's progress can be seen for all to see***, and I sincerely hope that Chinese brands are getting better and better......