Real estate planning program

Planning: Guo Sen 15xxxx601

January 9: the activities of the project planning report

Reach a preliminary cooperation intention to determine the activities of the program

January 10: the activities of the project team

The formation of the activities of the project team

The activities of the project team

The activities of the project team

The activities of the project team

Determine the activities of this project all executives

Determine a variety of materials, equipment, personnel and other identified preparatory work.

January 11: the formal preparation and implementation of the project

I. Activity time

Thanksgiving Day.

Second, the location of the event

Inside the gardens.

3. Participants

Teachers in the classroom, parents in the classroom, children.

Fourth, the significance of the activities

Through the festival to enhance the children's understanding of the world's cultures and customs. Cultivate young children to treat the people and things around them with a sense of gratitude. The children will also learn about the origins and customs of Thanksgiving Day.

V. Activity Preparation

The collection of Thanksgiving Day related information, the significance of the blue ribbon, the preparation of Thanksgiving Day social class related courses, a number of blue ribbons, Thanksgiving Day music (cyclic playback in the garden), cameras, the garden LED screen (HappyThanksGivingDay), the baby task, the gratitude wall, the garden wall, the class Thanksgiving Day, the garden wall, the class Thanksgiving Day, the class Thanksgiving Day, the class Thanksgiving Day, the class Thanksgiving Day. Wall, Thanksgiving Wall in the garden, cards with blessings (in the shape of a heart or of your choice).

6. Activity Arrangement

Play Thanksgiving Day related music in the garden in the morning. In the morning reception session, the middle level or above staff in the garden receive the teachers at the entrance of the garden and give the teachers holiday blessings and deep hugs. Teachers in the classrooms send their blessings to the babies in the morning reception. xx day on the day of Thanksgiving Day social teaching program, according to the age of different children to understand the origins and significance of Thanksgiving Day. Blue Ribbon Activity in the classroom. The teachers of the school organized a small trade union activity on Thanksgiving Day during the lunch break.

VII, classroom activities

x month x teachers lead children to make writing thank you language card, in the time to leave the school for the children to distribute, and tell the parents to help the children at home to complete the blessing of writing thank you language. On the day of Thanksgiving, teachers carried out social teaching activities with the theme of "Thanksgiving" according to the time schedule in the classroom. At the end of the activity, the teacher will lead the children to decorate the Thanksgiving wall in the classroom, and the children will put their own written cards on the Thanksgiving wall. (The cards can be shared with the class in advance.) At the end of the activity, the teacher explains the significance of the blue ribbon and how to do the "Blue Ribbon Activity" in various ways.

Activity: Teachers use language to explain the meaning of the blue ribbon. (Background music) Teacher shows children the blue ribbon and explains how to tie it. Children should say "thank you" when tying blue ribbons for their peers. Teacher distributes blue ribbons to children. Encourage children to send thanks and blessings to teachers around them. Children will be giving blue ribbons to their peers in the classroom. (A toddler can tie blue ribbons for more than one peer, while a toddler can receive blue ribbons from more than one partner.)

Teachers can lead children out of the classroom to tie blue ribbons for other classroom teachers or logistics teachers as a sign of blessing and good wishes. Distribute blue ribbons to each child at departure time on Thanksgiving Day and prompt children to give the blue ribbon to the person at home for whom they are most thankful and to speak words of gratitude. (In conjunction with Baby Tasks, parents and toddlers share their feelings about Thanksgiving together). Distribute Baby Tasks for parents to share their feelings about Thanksgiving activities with their toddlers at home. Form a written document and bring it back to the classroom the next day to give to the classroom teacher. At the end of the day's activities, the teacher writes about the children's behavior and feelings on the day of the activity in the home contact book.

Eight, the garden teachers Thanksgiving Day activity process

By the garden trade union chairman to lead the teachers to take advantage of the rest of the time to carry out activities. Host for the activities of the speech, explain the meaning of Thanksgiving. Use language to set the mood. Distribute cards for teachers to write words of thanks. Teachers write the person they are most thankful for and the words they want to tell him/her. (Background music) Display the cards on the gratitude wall. (Background music) Under the guidance of the facilitator, the teachers thanked the people around them in the form of hugs and other forms, and thanked everyone who had helped and contributed to them. The host ended the union activities in a warm atmosphere.

Nine, the extension of the activities

Thanksgiving Day activities in the garden on the day of the middle or classroom teachers to take pictures. After the Thanksgiving Day activities in the garden for a small activity photo exhibition.

X. Activity requirements

All babies participate on the day of the event. According to the age characteristics of the children's teaching activities and blue ribbon activities, for the younger children teachers can assist. The day of the event, the middle of the garden to each class into the send blessings.

Activity theme: Thanksgiving Day feedback "send health free physical examination".

Type: activity marketing.

Purpose: To enhance the brand image of the company and the project through activities.

Target customer group: owners.

20xx xx month xx day 8:00-16:00 points, xx real estate company in xx branch of the intermediate contact, hire xx hospital deputy director level experts into the community, for xx owners to provide a professional "send health free physical examination" activities, for the majority of owners. Health checkups were conducted for the majority of owners. At the same time, the site to answer the owners of health questions, to provide owners with suggestions to improve the health program, etc., to obtain the owners of the unanimous praise.

xx Real Estate Company has always been to create international high-grade community as its own responsibility, in the owners of the service on the fierce efforts. This activity fully embodies the developer's caring for owners, and successfully achieves the "integration of social resources and **** enjoyment".

Strategic Analysis:

The intense pace of work in the city has made people pay more attention to the quality of residential services, reflecting the high quality of life, "livable, healthy, life" housing concepts also came into being, and by the market warmly sought after. The "Health Delivery" activity of Zhujiang Dijing further enriches the cultural life of the community of Beijing Zhujiang Dijing, creates a more favorable and healthy living atmosphere for the owners, and also establishes the market reputation of Hesheng and Zhujiang Dijing.

xx Real Estate Company - Sponsored Classic Ballet "Romeo and Juliet" Staged on the Runway

On November 25th, sponsored by xx Real Estate Company's project, "xx Real Estate Company - Neo-Classical Night" was performed by Monte Carlo Ballet of Monaco. -The "New Classical Night" ballet "Romeo and Juliet" VIP special performance was held in XX Tianqiao Theater. The event also launched a 20,000 yuan worth of tickets, i.e., every 20,000 yuan ticket purchased by the audience can be used as a "voucher" to offset the equivalent value of the house price when purchasing a designated premium model in "xx". Developers sponsor ballet such elegant art in the country for the first time.

Summary With the development of China's economy, China's real estate industry is also in the high-speed vigorous development. Under the new situation, the real estate market ups and downs, the national macro-control policies frequently introduced, the real estate market into the era of fierce competition, real estate pre-planning and real estate marketing planning means are also new, each developer in order to promote the sale of real estate products, in the planning program is also a lot of effort. Although China's real estate industry is gradually moving towards rationality and standardization, but China's real estate planning is still in the primary stage. From China's current real estate planning theory and practice, on the one hand, the developers do not pay attention to marketing planning, or although the importance of the lack of systematic theoretical methods to guide the work of practice; on the other hand, some planners do not know what is the real planning, planning behavior arbitrariness strong two scientific weakness. Overall, real estate planning there are some obvious problems, the need for real estate companies to pay enough attention to the actual starting point from the market to make planning programs, from all aspects to improve the planning ability, so as to be invincible in the market competition.

Keywords marketing planning market-oriented innovation

First, the development of real estate marketing planning

China's real estate industry started late, the marketing concept applied to the real estate industry in the last two decades is slowly generated. Review the development of China's real estate market, we can find that the concept of real estate marketing planning is also experienced a concept from the marketing planning to the whole marketing planning development process.

In the early 1990s, the real estate industry in Shenzhen to learn the development of the real estate industry in Hong Kong, but also the golden age of Shenzhen real estate developers, the supply of residential market, there will be a large market demand, there is no need for marketing, but also do not have to carry out marketing planning work. 1992, the real estate market to develop and grow up, the competition between enterprises is becoming increasingly fierce, and the good house is not necessarily able to sell successfully. Since 1997, with the reform of the housing monetization system, the market supply of various types of residential products increased into the so-called "concept of real estate" era, all kinds of concepts were created to sell houses is to sell concepts. 1999, "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing", "concept marketing". After 1999, "conceptual marketing" declined significantly and was replaced by the concepts of "refined marketing" and "total marketing".

Under the new situation, real estate marketing planning has been given a broader connotation, first of all, pre-positioning planning: positioning planning to determine the shape of the project, to determine the target consumer groups; according to the overall needs of the target consumer groups wish to set the project's architectural style, size, price range, infrastructure support, etc.; followed by the sales process of marketing and promotional planning: according to the project's distinctive Secondly, the marketing and promotion planning during the sales process: according to the unique quality of the project as a whole to develop appropriate marketing and promotion strategies; again, the project sales of the late planning: in the project sales of the final period, combined with the actual situation of the residential project, for the hard-to-sell models to create a compelling selling point.

Overall, China's real estate marketing planning theory and practice development is very rapid, first of all, thanks to the development of foreign marketing theory, the richness and development of marketing theory to our domestic real estate marketing planning theory has laid a solid foundation. Secondly, the reality of the rapid development of the domestic real estate industry, resulting in real estate developers strong competitive pressure, real estate marketing planning has become a necessary marketing tool. Thirdly, many domestic marketing planning people's efforts to practice, so that the real estate marketing theory gradually tends to improve and mature, they create many classic property marketing cases in practice, but also constantly summarize the theory, put forward creative marketing planning theory, such as the concept of planning mode, the selling point of the group planning mode, the real estate planning mode, and so on. These emerging concepts for the real estate industry marketing planning theory gives a rich connotation, at the same time, the development of the real estate industry has also played a very important role.

Second, real estate marketing planning

The content of real estate planning: through this month of real estate pre-planning courses and our own real estate planning assignments, I slightly recognize the content and process of real estate planning.

We researched the completed buildings for sale, through the investigation and study of the planning of the buildings for sale and combined with the theory of the teacher in the classroom, so that I can grasp the theoretical knowledge of the planning of a better and more intuitive understanding of real estate. For, real estate I have always thought that it is only residential buildings, the teacher in the first class pointed out my misunderstanding let me know that real estate contains a wide range of not only residential buildings, but also includes public **** building, commercial buildings and so on. Through the teacher's class let me realize that the success of the real estate construction project, depends on the project's good decision-making and subsequent organization of the implementation, therefore, good decision-making on the success or failure of the entire project plays a vital role. Undoubtedly, good project development pre-planning work for project development to provide scientific decision-making support, is an important factor in the success of project development. At the same time, also recognizes the importance of real estate pre-planning, first of all, pre-planning, can make the development enterprise in time to grasp the market situation, consumer demand, competitors, so as to predict the market trend, for enterprises to determine the direction of future development, access to potential market share to provide a reliable basis. At the same time, pre-planning can assist the development of enterprises in the pre-development of the risk and return to make an assessment, the development of accurate strategies. Secondly, pre-planning to predict the market, master the market situation, so that enterprises in the fierce market competition to achieve good business, and further enhance the competitiveness of enterprises to maximize profits.

In the first real estate class, the teacher told us that in order to be we can learn this course well, she will divide us into several groups, let us go to *** with the completion of her assignments.

We first went to the sales department of the Begonia Bay to see the Begonia Bay's community sand table, where the sales staff introduced us to the Begonia Bay's six types of house types, each type of ventilation and lighting, the size of the type, the location of the type, the price of the type, etc., gave us a very detailed account. At the same time, she also told us in detail about the surrounding facilities and transportation of Haitang Bay, so that we have a preliminary understanding of Haitang Bay. In order to be more familiar with the Begonia Bay, we also went to the Begonia Bay surrounding neighborhoods, as the competitors of Begonia Bay, their advantages and disadvantages, to analyze the competitiveness of Begonia Bay.

In the first phase of the report, we analyze the geographic environment, economic environment, human environment of Haitang Bay, from the macro, meso and micro perspectives were investigated and analyzed. At the same time, for Haitang Bay also carried out a specific SWOT analysis, to understand the advantages, disadvantages, opportunities and challenges of Haitang Bay, SWOT analysis allows planning ideas can be more clear, Haitang Bay should take advantage of its strengths and avoid weaknesses, seize the opportunity, and be ready to face challenges at any time. Finally, we research and analyze Haitang Bay's competitors, mainly focusing on their strengths and weaknesses. Facing many competitors in the market, how should Haitang Bay win? Because the land area of Haitang Bay is not large, and does not occupy an advantage in many large area development properties, therefore, Haitang Bay is not suitable for them to take the same development and sales planning mode, Haitang Bay can only maximize the use of their own advantages of convenient transportation and avoid the competitors' sharp edges, the competitors' disadvantages into their own advantages, to develop differentiated products to attract consumers.

With the first stage of the initial understanding of Haitang Bay, the second stage of our main market survey and analysis of Haitang Bay. The purpose of Lunding Group's investment and development of Begonia Bay is to make money and let more people recognize Lunding, and Begonia Bay is the knocker and pathfinder for Lunding to enter the real estate industry in Hefei. Therefore, Begonia Bay needs more consumers, and we have investigated and analyzed both the psychology and behavior of consumers. Through the investigation and analysis of consumers to find out some potential consumers, so as to plan programs to seize these consumers and enhance the competitive strength of Haitang Bay. At the same time, it provides a strong basis for the STP strategy, which determines the target market selection and market positioning of Haitang Bay.

When we do STP strategy, we analyze Haitang Bay from three aspects: market segmentation, target market selection and market positioning. We segmented the current market into five market classes: low-end market, low-middle market, middle-end market, middle-high-end market and high-end market. The target market of Haitang Bay is determined by combining the actual situation of Haitang Bay, the current consumer's view and choice trend of these five markets and the choice of markets developed by Haitang Bay's competitors. The choice of target market determines the market positioning of Haitang Bay, and finally we combine the results of the consumer questionnaire survey and the environmental advantages of Haitang Bay to determine the development of high-end markets in Haitang Bay.

For the second stage of the market positioning, the third stage we mainly on the Begonia Bay traffic, architecture, community landscape and other analyses. The market positioning of Begonia Bay in the high-end market means that the transportation of Begonia Bay should be convenient and reasonable; the architectural design should be high-end, atmospheric and classy; the greening rate of the community should be high and the environment of the community should be comfortable. We analyze the transportation of Haitang Bay into external and internal transportation, and the external transportation is analyzed from the bus, driving and other ways to reach each business circle and the time to reach each station. External transportation. Convenient can make Haitang Bay has a great attraction to some office workers, at the same time, convenient external transportation will make Haitang Bay has a great appreciation space, can attract many investors. Begonia Bay internal traffic to take the form of pedestrian and vehicular traffic, pedestrian and vehicular traffic to reduce the noise of the traffic on the residents of the community life interference, while better protection of the personal safety of the residents.

Begonia Bay adopts the most popular modern classical architectural style, the building will simplify the classical architectural style, the building facade is not too much complicated architectural decoration, so that the building is simple and generous. At the same time, the building uses orange-yellow real stone paint facade, with dark gray tone local embellishments, highlighting the royal noble model, outlining a pleasing, rhythmic outline of the city. In order to match the architectural style of the district, the landscape design of Begonia Bay adopts the English landscape style, planting a large number of begonias, a variety of plants, creating a large area of water, building a number of residents' resting squares and other green landscapes, so that the greening rate of the district reaches more than 40%, providing residents with a comfortable living environment. At the same time, this will create the advantages of Begonia Bay, Begonia Bay's can attract more consumers in pursuit of quality of life.

The first three stages mainly focus on the advantages of Begonia Bay, the market and products, the fourth stage we mainly focus on marketing planning, advertising planning and property research and analysis of Begonia Bay. For the marketing planning of Haitang Bay, it can be said that it is throughout the whole planning process of real estate planning, and marketing planning is also the core of real estate planning. Begonia Bay marketing techniques are not very innovative, more conservative and traditional, lack of creativity, at the same time, the publicity of Begonia Bay is not strong, which makes the visibility of Begonia Bay is very small, and is not conducive to the sales of Begonia Bay. Begonia Bay is mainly through the sales department sand table, and a variety of models and traditional leaflets in the form of external publicity, these methods are more traditional, no creativity, there is no way to attract more consumers. Compared with its neighboring properties with greater publicity efforts, it lacks competitiveness and is not conducive to the sales of Begonia Bay.

I. Activity time

June x to June x;

Second, the content of the activity

To new and old customers to give holiday gifts dumplings.

Third, the promotion policy

1, the 8th floor was launched on June 27th, during the period of June 27th to 28th customers who buy the 8th floor can enjoy an additional 1% discount.

2. In order to promote the sales of the 5th floor, the first 20 customers who purchase 1xx. 13? or xx0. 89? houses on the 5th floor between June 27th and 31st can enjoy a cash discount of 5,000 RMB per set.

Fourth, media support

Huashang Newspaper on June 26 released 1/3 page color ads to the market to announce the launch of the 8th floor information, while informing new and old customers to give holiday gifts.

Fifth, the sales situation analysis

1, customer visits

74 groups of customers visited during the activity, an average of xx. 8 groups per day; activities during the effective call 15 groups, an average of 3 groups per day.

2, customer transactions

Six, activity program

1, the weekend (June 27 to 28) is the peak of the transaction, **** transaction 11 sets, of which 8 # building accounted for 6 sets. 8 # building before the launch of the intention of the customer has attracted part of it, coupled with two days of the weekend there are additional concessions, so there is a concentration of The transaction.

2, this Wednesday (June 31) is the Dragon Boat Festival, is not a large holiday, the units are not scheduled for vacation, so in addition to the weekend outside the scene is not a lot of new and old customers.

3, before the launch of the 8th floor, the real estate consultant visited 20 groups of customers in advance to pay attention to the intention of the 8th floor, of which 6 groups were handed over, xx groups did not close the deal, and the customers who did not close the deal were mostly due to the high price of the 8# building, which has exceeded their purchasing power.

4, 5 floor only in June 30, 31, each sold a set, mainly because the preferential policies will soon be canceled, the customer rushed to the last period of the transaction.

Real estate planning plan Part 6

First, the organizers:

Pacific Township Party Office, the Township Women's Federation, the Township Cultural Station

Second, the time and place of the game:

September 28, 20xx at 9:00 am in the leisure plaza of Guozhuangzi Village.

Third, the object of participation:

The town's administrative villages (communities) masses.

V. Number of participants:

A minimum of 20 people per team, up to 50 people.

Sixth, the form of the competition:

The competition is not limited to the type of dance, the team can choose from a variety of dances or to be adapted, the action must be in line with the characteristics of the square fitness: self-entertainment and performances as a whole, enthusiastic and joyful performances, with the popularity of fitness for the purpose of the performance of the form of collective dance as the main.

VII. Duration of the competition:

In principle, the participation time of each team does not exceed 5 minutes.

VIII, scoring standards:

The judges based on the team's overall mental outlook, the performance and neatness of the action, the team's choreography, the choice of music and the matching of costumes and other aspects of the competition.

Specific scoring rules are as follows:

1, spiritual outlook (1 point): the participants can better show the health of bright, joyful and harmonious cultural characteristics, with a sense of the times, can express the health of feelings, can fully demonstrate the style of sports and fitness.

2, artistic performance (2 points): the participants of the music understanding is accurate, choreographed action in line with the music melody; music is clear and full, closely linked to the content of the competition, there is a good audio-visual effect. Action in place, rhythmic, optimistic and natural expression, strong expressive power, neat and consistent action, can fully demonstrate the positive spirit of sports and fitness in this competition.

3, the form of expression (2 points): the process of the competition team choreography changes in novel, smooth coordination, characteristics, levels, artistic infectivity. Clothing modeling, props in line with the content and style of the competition, consistent with the theme of the competition, play a good visual impact.

IX, awards:

The competition set up excellent performance awards, performance awards were rewarded.

Ten, registration and time schedule:

1, the team should be completed and stamped on September 10 before the registration form to the town party office, while the electronic version of the registration form sent to e-mail: tpzdb@sina.com.

2, the team leader in September 20 at 9:00 am to the township government conference room on the third floor to participate in joint meetings , draw lots to decide the order of appearance. And the music CD-ROM to the town party office, or will participate in the music file sent to e-mail: tpzdb@sina.com,

The file should be marked with the name of the participating teams, track name, track duration.

XI, funding:

Each team clothing, transportation at their own expense.

XII, unspecified matters, to be announced.

With the continuous development of China's economy, the masses of people on the spiritual and cultural needs are also increasing. Square as an important part of the urban space, the demand is also increasing. As people interact, rest, recreation, viewing and other activities position and carrier, has been integrated into the public's entire life system, the mass culture in the square has been widely embodied, the square culture has been constantly given new connotations, and become a favorite and yearning for public **** activity places and exhibition space. Square dance is formed spontaneously by the people, and it has important significance to carry out urban culture. Square dance for the city to create a square cultural brand provides a breakthrough, has become a display of the cultural life of the citizens of the city landscape. Effective breakthroughs have become a cityscape that showcases the cultural life of the citizens. Effectively carry out mass cultural activities, both modern culture can be quickly popular, but also make the traditional culture to survive, and then promote people's lives more positive, and further promote the construction of harmonious Hercynian work. The rise of square cultural activities, to a large extent, to meet the modern multi-faceted multi-level spiritual and cultural needs, to meet the people's aesthetic interests and aesthetic requirements, so that people's cultural aesthetic consciousness; the rise of square cultural activities, with a distinctive character of the times, can demonstrate the spiritual civilization of society, the social and cultural development of a huge impact.

In order to celebrate the "38" International Working Women's Day, to promote the national fitness movement in-depth, active and rich cultural life of the masses in our county, and to promote the construction of cultural Huidong, the Propaganda Department of the county party committee, the county women's federation, the county sports bureau is scheduled to 20xx "38" during the "Festival" held in Huidong. "Festival held during the Huidong County" Dancing Huidong "square dance competition activities. Specific programs are as follows:

First, the organization

Sponsor: the **** Huidong County Propaganda Department

Huidong Women's Federation

Huidong County Sports Bureau

The establishment of the square dance competition activities Organizing Committee (referred to as the "Organizing Committee"), responsible for the competition activities, organization, implementation and coordination. The organization and implementation of the competition and coordination.

Director: Xu Yi (Deputy Secretary of the county party committee)

Deputy Director: Zhuo Xiuli (County Standing Committee, Minister of Publicity)

Wang Zhengyin (Deputy County Government)

Members: Zheng Aili (Deputy Minister of Publicity Department of the county party committee, the county social sciences federation chairperson)

Shen Qing (county women's federation chairperson)

Liu Weibin (county sports bureau)

The county sports bureau is responsible for the implementation and coordination of the activities.

Huang Zhong (deputy director of the county public security bureau)

Chen Weidong (deputy director of the county health bureau)

Chen Jianhua (secretary of the party committee of the county power supply bureau)

Liao Xiangxiang (deputy director of the county radio and television station)

Huang Jichuan (deputy director of the county traffic police brigade)

Liao Junhui (instructor of the county firefighting brigade) The organizing committee set up an office, which is located in the county Women's Federation, by the county Women's Federation, Comrade Hu Qinghua as office director, office members drawn from relevant departments, responsible for the daily work of the square dance competition activities. To ensure the fairness and impartiality of the event, the organizing committee invited experts to serve as judges of the competition.

Second, the division of responsibilities

1, the county party committee propaganda department, the county women's federation, sports bureau is responsible for the organization and implementation of the competition.

2, the county public security bureau is responsible for doing a good job of security.

3, the county traffic police brigade is responsible for doing a good job at the scene and the surrounding roads to maintain traffic order.

4, the county power supply bureau is responsible for doing a good job in the performance of the venue of the power protection work.

5, the county health bureau is responsible for doing a good job on-site medical emergency work.

6, the county fire squadron is responsible for doing a good job on-site fire safety.

7, the county radio and television stations are responsible for doing a good job of publicity and reporting, recording and broadcasting.