Since the concept of meta-universe is hot in 2021, AR, AI, big data, cloud computing, games, social and other fields have become the junction to the meta-universe, and B station chose blockchain.
On December 6, the interface news learned that the B station is internal testing of meta-universe related business "high-energy chain", and has been on-line block browser tool, you can query the chain information. The company's "High Energy Chain" is a digital native community for new applications, culture, games, and digital assets, and will support community governance in the future.
As for the more specific questions "Is the underlying technology of the high-energy chain a public chain or a federated chain?
But according to Planet Tech, the screenshots released during the internal testing of B's "high-energy chain" provide a wealth of information.
First of all, the Chinese name "Gao Neng Chain" is very reminiscent of B station's classic pop-up screen "前方高能". However, the English name does not correspond to it, but is a new term, "Upowerchain", which clearly emphasizes the concept of "empowerment".
This is also reflected in the vision of Upowerchain. According to the screenshot, Upowerchain's vision is to "provide a channel for digital assets to be uplinked to the chain, welcome a variety of applications to join the ecosystem, realize cross-application circulation of digital assets, and provide users with diversified use scenarios and display stages. It becomes the 'sovereign identity authentication' + 'asset library' of organizations or individuals. "
Corresponding to the concept of meta-universe, the core logic of high-energy chain is to "empower" the residents of meta-universe technologically and provide a display platform ecologically. That is, using blockchain technology to provide future digital residents (residents of the meta-universe) with the necessary identity certification and asset accounts, similar to real-world ID cards and bank accounts. At the same time, it provides a display platform that corresponds to the "circle of friends" and "Facebook page" in the real world.
Secondly, according to the screenshot, there are three application scenarios of B Station's high-energy chain, which are "digital collection", "digital identity", and "digital world".
"Digital collectibles" is the hot "NFT", a non-homogenized digital credential that can technically prove the ownership of digital content and assets. Both Ali and Tencent's blockchains went live with the feature this year. The "digital identity" is related to the address of the blockchain, which is the prerequisite for everyone to use the blockchain, i.e., they need a proof of identity and account address to represent themselves. The digital identity created for the user through blockchain technology, identity information and other data is permanently stored in the chain, and the ownership of the data is fully owned by the user.
In terms of digital identity, the mainstream technical program of the current domestic alliance chain ecosystem is to generate a string of unique blockchain hash values based on the real-name information submitted by the user, thus representing the user's unique address, but the user himself is not in charge of the account's "private key" (the private key is the proof of ownership of the blockchain address). It is reported that the B station high-energy chain also adopts the same scheme, will replace the user centralized management of private keys.
The "digital world" is the space where users can most directly experience the charm of the "meta-universe", which is defined as a "new-generation" digital world by B-station and labeled "coming soon". "Coming soon". This also means that this "digital world" is not the virtual space in "Top Player", because the current hardware technology is not yet able to realize such sci-fi and movie scenes on a large scale.
The virtual cats and digital identities are all mature technological scenarios. It is worth noting that the demonstration of high-energy chain scene there is also a line is to support the user and idol interaction, whether it will be the game "My World" like virtual space, it is not clear.
At the moment, the B station high energy chain as a blockchain platform known technical information as above, from the B station's response can also be foreseen that we are more familiar with the NFT will be the core landing scene.
In fact, large technology platform layout blockchain is not a new thing. Since 2015, including Ali's Ant Chain, Tencent's Zhixin Chain, Jingdong's Zhizhen Chain and so on have launched their own application scenarios one after another. But among so many players at present, B station is probably one of the most noteworthy.
First of all, B station is the layout of the blockchain business from the perspective of the meta-universe, whether it is to cater to the needs of capital or media hotspots, in the current hardware technology is still unable to achieve large-scale "realistic" meta-universe scenarios, the blockchain has been the most important part of the ecological scene, such as NFT. Some of the ecological scenarios that have landed on the ground, such as NFT (non-homogenized tokens), DeFi (decentralized finance), and DAO (decentralized autonomous organization), may be the closest scenarios to the underlying concept of meta-universe at present.
And some of the characteristics of B Station determine that it is one of the most suitable technology platforms for meta-universe in China. And this is something that Chen Rui, Chairman and CEO of B Station, has a clear perception of.
In a call not long ago after B Station released its Q3 2021 earnings report, Chen Rui emphasized a point, "I think there is a very important thing within the concept of meta-universe, which is that it needs to have a self-circulating content ecosystem. I think the concept of meta-universe, it talks about this product is not something that can be done by one company, because there is no company that has this kind of content capacity that it can produce a world out of. So, inside this product system, there has to be a large group of people who are y involved in creating content and can themselves profit from the content he creates in this system." Chen Rui said.
The domestic mega-technology platforms that meet the standards of the self-circulating content ecosystem platform that Chen Rui said are only B-station, Jieyin, and WeChat are just a few.
First of all, from the point of view of the scale and composition of the B station users, according to the latest quarterly B station financial report, in the third quarter of 2021, the B station monthly active users amounted to 267 million, daily active users reached 72 million. The main members of such a huge scale of users are from the "Z generation", B station chairman and CEO Chen Rui once said, the average age of B station users in 21 years old, the average age of new users in 20 years old, on behalf of the influx of post 00.
So does such a large group of young people mean a huge potential for "spending power"? Perhaps what is more important is not the consumption potential, but the residence time, which is also known as "attention economy". No matter what kind of meta-universe form, as a new virtual space, the most common place between it and the real world is time, i.e., everyone has only 24 hours a day, and the longer we live in meta-universe means the shorter we live in real life, and time is a fixed non-renewable resource. At this point, there is a resource conflict problem between the metaverse and the real world.
"Generation Z" is probably the generation with the longest online life of all the current generations. According to the latest public data of B station, the average daily online time of B station users has reached 88 minutes, a record high. Obviously, the meta-universe concept is only valid if users are willing to invest more time.
Secondly, the content creation system of B station is one of the best landing scenarios for NFT.
According to Ekai Capital's Metaverse Report , NFT is one of the main applications of blockchain in the metaverse world, which can effectively support the economic system of the metaverse. The latest data shows that the current NFT market size has exceeded 40 billion equivalent dollars, and there are 600,000 users on OpenSea alone. Ekai Capital believes that the size of the NFT market is unlimited, and that the pan-digitalization of the real world has initially taken shape.
And at present, Tencent and Ali are one of the largest NFT distribution platforms in the country, this year, Ali's Alipay launched a small program ant chain fan particles, Tencent on-line NFT trading platform phantom core. But Ali's main business is e-commerce, Tencent's core business is social + games . And the three core elements of NFT are are creators and cultural IP, technical support and platform issuers, community dissemination and collectors.
But from the actual development point of view, Ali and Tencent are currently from the middle of the technical support side to start, relying on its community and users to provide collectors and display platform. But the most core creators and IP are with external cooperation, ant chain the first phase of NFT and Dunhuang Research Institute cooperation, Tencent first phase is with the "thirteen invitations" cooperation. Recently, when publicly introducing the development of NFT to the public, the ant chain has obviously accelerated the pace of signing creators and acquiring IP.
The most important application scenario of B station is the video content platform, and short videos can naturally be made into NFT, which is a feature that Tencent and Ali's NFT distribution platforms do not have.
Among the core elements needed for NFT, B station itself has a large number of creators and users who love culture and creativity, and also has a large number of IP images unique to the secondary yuan culture, such as B station's own virtual image characters "22" and "33". The B station community itself is the most active secondary yuan community in the country. among the three core elements of NFT, B station only lacks blockchain technical support.
In the third quarter of 2021, B station's PUGV (Professional User Generated Video) playback accounted for 93% of the platform's total playback. The average monthly number of active UP masters reached 2.7 million, and the average monthly video contribution volume exceeded 10 million in the same month. Each of these users' video submissions can theoretically be made into a NFT, and the NFT itself can bring additional economic benefits to creators, and players can unlock new consumption scenarios and participate in social communication, which coincides with Chen Rui's emphasis on incentivizing creators to produce.
Crypto art aside, the only products in China that naturally have such large-scale NFT video production resources and creator platforms are Jitterbug, Shutterbug, and B Station.
Finally, from the perspective of community economy, B Station also possesses one of the prototypes of the meta-universe. Due to China's ban on virtual currency mining and trading, most domestic blockchain blocked the blockchain technology on the "Token" economic system. However, the internal testing of the high-powered chain on the B station explicitly mentioned the words "digital assets" and "personal asset library".
When it comes to this part, many people will notice the hotspot of cryptocurrency speculation led by Bitcoin, but in fact, in the blockchain system, the "Token" is also known as "token", which is not only an economic system, but also a governance system. In an online world, after everyone's identity is digitized, how to ensure that everyone has the right to express their personal opinions from a technical point of view? "Token" is a kind of opinion expression tool, each token means the right to vote once. Users can express their own preferences, their own opinions, and participate in the construction of the meta-universe itself.
"Coins" are one of the most important virtual items on B.com, and they can be used to vote for outstanding video works, which is a kind of recognition for UP owners. And the more coins the UP owner gets, the more he or she can get B station content creator incentives, which is a direct economic benefit, and get traffic support, which partly belongs to the creative incentive. So coins have become one of the most coveted items for B station creators, and the way to get it is to make better content to attract viewers to throw in coins.
The "coins" are produced by the viewer's participation in the internal ecosystem of the B station, such as logging in every day, buying B station members, participating in community activities, etc., while the B coins can only be purchased directly, and can be used to buy paid dramas and reward favorite UP masters.
It's not hard to see that the B station's "Token" system has already taken on the shape of a meta-universe, that is, on the basis of meeting certain economic needs, and at the same time playing a role as a tool for governance, the user uses it to express his preferences, and the creator thus produces better works. The blockchain technology allows this part to be completed by the code, such as the B station "high energy chain" technology can make the B station coin community governance function maximization.
Of course, the concept of the meta-universe contains too wide a range of concepts, with what kind of approach to the concept of each platform has a different idea, Facebook halted cryptocurrency after choosing to change the name of the "Meta", Microsoft chose the "enterprise version of the meta-universe Microsoft chose the "enterprise version of Meta Universe", Disney emphasized more on creating its own offline + online super park, and B station chose to start from the blockchain. Accompanied by overheated capital speculation, whether it is the future of mankind, or will eventually be pierced "bubble", no one knows.