Women always have so many days every month is not comfortable, whether from the emotional or physical will change. According to a scientific survey, every woman has had irrational consumer behavior, women would have liked to shop, but in the physiological period of shopping also accounted for the vast majority, so you know what is the reason why women love to shop during the physiological period? Here together to understand the behavioral psychology of female physiological period love shopping it!
Behavioral psychology of women's physiological period more love shopping
Physiological period more prone to shopping impulse
The reason for this can be attributed to the women's menstrual cycle in the body of the hormonal changes are prone to cause bad mood. The urge to shop during the last 10 days of the menstrual cycle is a "reaction" to these negative emotions. During this time, women enter the "shopping physiology". Most women rush to the mall, to the boutique, to the mecca of desire fulfillment. They run out of cash, run out of shopping coupons, and max out all their credit cards. And what men need to do is, manage your wife's wallet, first calculate her shopping physiological period.
Whenever the menstrual period is more and more close
near the time, by the psychological tension of the influence, always want to go shopping. in fact, the woman focuses on just the consumption process of the happy. A wide range of different styles and colors of goods in the eyes at the same time, but also moisturize the hearts of women, and constantly "shopping, trying to, enjoying, remembering", usually by the economy, age, the environment and other factors and do not dare to buy or not willing to buy goods, at this time will be in the "mood"! I will buy the goods under the influence of "emotion". In fact, "shopping, try, enjoy, remember" itself is to release pressure, regulate the state of mind, transfer the pain, reap the benefits of the process of happiness.
Shopping is the release of emotions and emotional habits
Before, by the University of Hertfordshire, England, psychologist Karen Paine led by a team of researchers to try to link women's shopping behavior and physiology. The study looked at the shopping behavior of 443 women between the ages of 18 and 50 over the past seven days and compared it to their menstrual cycles. The researchers found that women in the luteal phase (the day between the end of ovulation and the start of menstruation in a woman's menstrual cycle, often between days 15 and 28 of the menstrual cycle) had less control over their shopping desires, overspent more, were more likely to buy unnecessary items, and were more likely to regret impulse purchases. The researchers inferred that there is a "shopping physiology" - the later in the menstrual cycle a woman is, the more likely she is to overspend. Women who enter the luteal phase are less restrained, more impulsive and more likely to overspend.
Through the article, we can see that women love to shop around the physiological period is a physiological impulse, in fact, it is still not very recommended to walk around during the physiological period, there is a chance or more rest for the better. Appropriate can go to participate in some aerobic exercise is better, such as jumping square dance lotus pond moonlight is very good.
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