In order to ensure that the event can be successfully organized, we need to develop the activity program in advance, the activity program is a comprehensive consideration of the factors related to the activity after the written plan. So have you ever understood the activity program? The following is my collection of hotel restaurant Valentine's Day activity planning program (General 5), welcome to share.
Hotel restaurant Valentine's Day activity planning program 1A hot kiss is enough
Valentine's Day, you can hold alternative activities for promotion. "On-site hot kiss 60 seconds, free to eat until full", this activity about Valentine's Day attracted a lot of people's attention.
30 couples can be stipulated to participate. There are no conditions for enrollment, whether it is a couple in love, newly married couples, or old people who have been together for many years can participate. But the condition is that when the scene of 60 seconds of passionate kissing, it must be the real thing kissing. The launch of this activity, is the hope that couples through the kiss to prove the passion of love.
Second, to the guests of a "love agreement"
can be a year in advance of the pre-sale of couples vouchers, couples only to buy, the price of one person can get two couples vouchers worth 50 yuan. However, a couple coupons are divided into boys coupons and girls coupons, lovers each save their own coupon, a year later, that is, February 14, 20xx, two coupons together to work ...... Now such a romantic and test of love agreement, in the Ma Jinlong spicy hot pot restaurant application is in the appropriate, after all, into the consumption of most of the 18-35 years old between the majority of women are mainly.
You can also bind the membership card, February 14th day, couples new membership card or renew the card stored value of up to 100 yuan can send couples coupons, if next year 20xx Valentine's Day, you and TA can still hold hands to dine, then the day you can enjoy the 2 couples coupons free of charge.
Third, the software, love detector test "love index"
In the Valentine's Day can be launched during the "love detector" activities, can be measured on the spot! "Love index". This software can read the emotional temperature of the test taker, based on the sound of the rapid judgment, the score can be seen between the degree of passionate love between couples.
All customers to the store can be measured by the love tester male to female "love index", each person is limited to 3 times, take the highest value. How many points of love index, and then on the basis of the original price, and then save the corresponding money. Full score 20 points, if the full score, the value of the cost of how much, all free! Participate in the test customers will be in the scene by the store manager for men and women issued a "love identification certificate" a!
Fourth, the lover glass bottle
Valentine's Day can be engaged in a thematic activity called "lover glass bottle": the restaurant provides colorful glass bottles, lovers to love honey language written on paper, and then stuffed into the bottle, and then tied up with ribbons, sent to each other. It is rumored that this marketing campaign is low-cost but very effective.
Five, fragrant flowers to send beauty
Rose flowers decorated with the "Flower World Theme Valentine's Night". The restaurant is decorated with more than 300 roses and other decorations to create a romantic and cozy dining environment. There will be singers at the tables to entertain the couples and sing the sweet music, and the XXX and guitar playing will also mesmerize the people. Men can pick roses, one rose only, to give to their lovers during the meal or when leaving the table. This is the mark of love that will stay in your heart forever.
Sixth, seeking a chance encounter --- who will open my heart lock
Quickly, quickly! Come to the restaurant to find the key to the heart! Open the door to her heart!
True Love believes you will find the key to unlock her heart!
Participation object: urban fashion singles
Participation purpose: love heart key happy lock
Activity introduction: true love the first edge: happy locks, looking for a good girl
Valentine's Day night to participate in the activities of the male will receive a love key, the girl will get a randomly distributed heart-shaped number of the hand plate. The activity begins with the boys trying to use their love key to open the love lock, each person has a maximum of 5 chances. Successful boys will look for the corresponding heart hand tag according to the number on the lock.
Seven, the auction --- heart flower for who blossomed
Participation object: beautiful Valentine's night want to use flowers to express the strong love of the guests
Participation purpose: heroes and heroines, vowed to take the top of the flowers
Activity props: blue siren roses, collector's edition of XXX, 5 bunches of different flowers.
Activity Description: Live auction restaurant provided by the blue siren rose bouquet and the Collector's Edition XXX, the successful bidder will be given a special love couple card, the two sides can only be taken by signature. The gift means one heart, one mind, forever, the restaurant witnesses true love. The first 5 participants who are closest to successful bidding will receive a free bouquet of flowers from the restaurant.
Eight, true love confession
Participants: all guests
Activity Purpose: In this special day to the heart of her / him to express the most sincere love, love her / him to say it out loud!
Activity Description: The restaurant in this wonderful night, to provide you with the opportunity to express your love, special days special confession, how can not move her / him? The most creative confession of love, the restaurant will give you a Valentine's Day gift to help you celebrate.
Nine, throw the dice, win romantic gifts;
"Erotic Dice" is the Valentine's Day launch of the special interactive games, where the day of February 14th into the store to consume couples, throw the dice, according to the dice each side of the cue in the store in the designated location! The game will be held at the designated location in the store to make the corresponding action, you can win exquisite gifts.
The words on each side of the dice include the following actions:
1, Kiss (Kiss 10 seconds)
2, Hug (Couple warm embrace for more than 30 seconds)
3, Love confession (confess to TA for more than a minute)
Exquisite gifts include:
1, Chocolate (symbolizing sweetness)
2, Chocolate (symbolizing sweetness)
2, Chocolate (symbolizing sweetness) )
2, couple cups (symbolizing a lifetime of love)
3, love USB flash drive (eternal witness, storage love)
4, single bowl of 5 yuan reduction in the cost of the meal
Ten, even if it is just to hold hands
Alternative marketing: on Valentine's Day, the launch of the "In the store and anyone holding hands 20% off, embrace 70% off, kiss 5.20% off" activities. At that time, if customers come to participate in the activities, as long as hand-holding, embracing or kissing, you can enjoy the corresponding discounts, for the form of kissing, there is no specific limit. It is believed that once the activity is launched, the Valentine's Day booking will be full or even a burst of the situation, and most of these consumer groups are young people. Discounts are large, whether implicit or open customers are able to participate in this event, discounts are large, both economic and fun, earn people's eyes.
Hotel restaurant Valentine's Day activity planning program 2I. Activity background
(a) Valentine's Day background
Valentine's Day, a Western holiday originating in the third century AD in the ancient Roman era, allowing lovers to express their love for each other, has now become a widely circulated holiday around the world. Valentine's Day and the corresponding consumption pattern has also become and after Christmas is another y rooted in the Western holiday more and more accepted by the majority of consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a necessary program for people with a certain economic base. The hotel carries out activities with the theme of "If you love, please love y", so that the sweet atmosphere full of love lingers in the hotel. Romantic Champs West Restaurant fountain around the entrance with roses arranged in the shape of a heart, each table on the table with a bouquet of carefully prepared roses, ordering list are carefully prepared for the guests of the Valentine's Day meal, romantic music in the West Restaurant has been lingering. We send our most sincere wishes to the couples who come to dine with us. Couple suite also put red wine, chocolate, eleven roses, to provide couples with romantic accommodation.
(B) Activity planning background
According to the hotel's experience in organizing this event, young white-collar workers and high-income people between 20-40 pay a lot of attention to the Valentine's Day 2.14. The hotel is located in a busy city, surrounded by a lot of white-collar offices, it is an excellent opportunity for the hotel to promote this event. The hotel also invested a large sum of money in this activity, and made the planning one month in advance, striving to let guests enjoy a comfortable dining and living environment. The economic interests of the growth at the same time, to maximize the good social benefits.
Second, the purpose and significance of the event
(a) the purpose of the event
The hotel will be through the Valentine's Day momentum, gathering popularity, driving popularity, tapping into the potential customers, to promote sales; so that the Chinese and Western cultures to better get to the exchange of cultural heritage, but also for the hotel's other festivals laid the organization of the experience; through the novelty of the activity Enhance the hotel's status in ##, so that customers in the comparison of my hotel greatly appreciated; every activity is a test for the hotel staff, hotel interests are the interests of employees. In cooperation to enhance the cohesion of the hotel staff and sense of collective honor.
(B) the significance of the activities
2.14 Valentine's Day is becoming more and more popular in China, and has become an essential holiday every year. Organized in a variety of ways there are family-style, friend-style, lover-style all kinds of PARTY. is a kind of friendship, affection, love party good time. As a grand festival, there is no specific place to organize, the hotel can provide a good place, rooms and restaurants can be advertised on Valentine's Day. On the one hand, the hotel can get good economic benefits, improve hotel revenue. xx Grand Hotel as xx earliest high-end hotels, it has accumulated a wealth of experience in guest services, and guests of all kinds of nitpicking services to do the best. This Valentine's Day activities hotel is also the footsteps of social development needs, the activities continue to improve and innovate, and strive to do the best. Let ## this old brand is no longer eliminated in the social progress. In 2.14 this day full of love, so that more couples to continue the love.
Third, the activity time and place
Activity time: 20xx.2.14-2.16
Activities related to the location: the first floor of the Champs Western food
8-11th floor luxury suites
Fourth, the activities carried out in the form
(a) Valentine's Day couples small activities
(b) Western-style room service department preferential giveaway activities
V. Valentine's Day activities held before the relevant preparatory work
(a) publicity billboards, brochures
1. Publicity ads, posters (Marketing Department is responsible)
(ii) Valentine's Day invitation cards
1. Management company is responsible for the specific implementation of the operating departments and the Marketing Department to distribute, mailing work.
2. Distribute, mail objects in the store consumption of large, regular customers, the hotel's greetings and blessings on their holidays and the hotel's holiday promotional activities combined together.
(C) Gift production
By the procurement department to contact the Valentine's Day gifts, decorations, to make the gift exquisite.
(D) the quality of staff training
Continuously strengthen to improve the quality of staff. Inform them of the importance of this activity, Western food to strengthen the staff etiquette normative, and increase appropriate training. Play some movies and increase the practical operation. The hotel is well prepared for this event. Rooms Department should do a good job of reception staff training, as well as floor attendants room operation training. Avoid unnecessary trouble when guests stay.
(E) promotional division of labor
The hotel department managers to make promotional arrangements, and according to the needs of the old guests to make changes in the activities and notify the marketing department. Before 2.14, the network launched the hotel group purchase meal, the hotel western food also launched Formosa Steak Supreme membership card, customers can enjoy a one-time recharge of 2788 and luxury rooms to stay three times 88 yuan to enjoy 10 times Formosa Steak to enjoy the opportunity as well as three free buffet coupons and luxury rooms to stay three times. Guests staying in the guest room will enjoy 50% discount and a complimentary KTV party for four hours and a free sauna for two hours.
(F) store decorative layout
1. The restaurant storefront paste some pictures related to the Spring Festival and the store's promotional content posters, mainly in red, highlighting the festive atmosphere. Champs restaurant entrance pool around the rose set out a large heart, attracting guests, let them know the hotel is about to hold this activity
2. by the restaurant in the weekend were set up gift booths, targeted promotional work on dining guests
3. hotel lobby music should always be romantic and cozy, to give the guests a comfortable environment
4. lobby Inside the 2.14 day, the concierge should enter the store to consume couples should be distributed roses. And send their most sincere wishes. A large double heart knot (made of bamboo and flower clay) is placed on the columns in the lobby
5. Rooms should be decorated with roses chocolates red wine for couples to enjoy. The hotel should also provide them with a no-disturbance service so that they can enjoy the quiet while resting.
Six, the activities carried out
(a) Valentine's Day wishing blessing activities
2.14 in the lobby placed in the double heart knot. Anyone who comes to the hotel in 2.14-2.16 two days can get a love wish and blessing opportunity, each couple can get a couple of glass bottles, a label on behalf of a promise, the label is divided into: red on behalf of young love, suitable for young people under 25 years old. Blue represents mature love, suitable for 25~35 years old . Lovers. Gold represents perfect love, suitable for lovers over 35 years old. Customers can write their love wishes and blessings for themselves and others on the label, and then stuff it into the couple glass bottle and hang it on the double heart knot, which will remain on display for a week.
(B) Champs West End Valentine's Day gourmet meal and lucky draw giveaway
2.14 this day Champs West End launched Valentine's Day gourmet meal. For the couples who come to dine carefully prepared set meals, and increased this link of the lottery. The day will stand at the entrance of the restaurant a greeter, in the guests into the restaurant, each person to give a number plate, and let the guests in the back of the number plate to write their names, in the 20 o'clock before the collection of the number plate, 20:30 to start the lucky draw activities. Six lucky winners will be drawn, and each of them will receive two free buffet dinner coupons from the hotel. At the same time, each woman who dines on a free gift of papaya stewed clams nourishing beauty products, men complimentary hotel-brewed fine red wine a glass.
(C) Couples room coupon giveaway
VIP Department and Green Card Department room coupons, 3,788 a set of green card, 6 hotel market price of 988 executive free room coupons, 5 buffet coupons. Membership card in the hotel's various business departments to enjoy VIP discounts. Room check-in is to send a delicate fruit plate + a snack.
(D) the hotel wedding banquet big payoff
Where in when the hotel consumption of couples, if the marriage is willing to hold a wedding banquet in the hotel. The hotel will be the largest discount to customers. And the hotel's "Silver Linings Playbook" will give the hotel's largest concessions to meet customer demand. The hotel's new wedding counseling room couples are invited to join.
VII, the activities of the budget
(a) budget
Decoration costs LED lights, colored lights, a number of 500
double heart knot bottle ribbons, etc. 500
rose tree, roses, menu 1000
publicity costs billboard 1000
Newspaper 1000
Brochure 800
The value of the coupon rooms, recreational programs 2000
On-site raffle prizes 2000
Valentine's Day gift 2000
Other miscellaneous expenses 2000
Total 12,800
(B) Analysis of the benefits of the activities
1.Social benefits
The social benefits
The social benefits of the activities are as follows p> 1. Social Benefits
Social benefits are the comprehensive benefits of business operations, and are closely related to economic benefits. Good social benefits can promote the improvement of economic benefits. So that enterprises in the fierce social competition in an invincible position. Establish the hotel social image is an important content of the hotel to realize the social benefits. It contains two aspects of visibility and reputation. And this Valentine's Day activity organized by the hotel is also an initiative to improve both visibility and reputation. As the earliest star-rated hotel in ##x, ## Grand Hotel has accumulated rich experience in guest service and has done its best to serve the guests with all kinds of criticisms. This Valentine's Day activities hotel is also the footsteps of social development needs, the activities continue to improve and innovate, and strive to do the best. Let ##x this old brand is no longer eliminated in the social progress. In 2.14 this day full of love, so that more couples to continue the love.
2. Economic benefits
Valentine's Day is a typical Western holiday, but in recent years it has become a holiday that young people in China look forward to every year, and its popularity has greatly exceeded that of China's traditional Valentine's Day. On this day, couples arrange many activities to celebrate this special holiday. This makes February 14th Valentine's Day the first consumption peak after the Spring Festival. Many businesses are proactively seizing this opportunity to organize a variety of promotional activities in order to get a sales increase at the beginning of the year. The same we are no exception, also want to seize this opportunity.
Valentine's Day during the main consumer groups are 20-25 years old unmarried young people, accounting for about 52%, followed by 25-35 years old married couples, accounting for about 43%, and more than 50 years old old consumer groups accounted for nearly 5%; consumer purchases are mainly to buy gifts (flowers, chocolate, etc.), entertainment, food and beverage. Entertainment, Dining. Hotels seize the moment, 2.14 in meeting customer demand should also greatly increase the hotel's revenue. Recently, the state strictly prohibit public money to eat and drink, in the hotel industry has caused great losses. Why not slowly change the main body of hotel consumption, so that more people are willing to go into the hotel consumption. Through different festivals to try to find out what customers need, and let the hotel to launch more attractive activities. Valentine's Day is the first holiday after the New Year. Thinking about what customers want and customers need, 20% of customers can create is 80% of the revenue.
Hotel restaurant Valentine's Day activity planning program 3First, the activity background
March 14th Valentine's Day is coming, for consumers to create a both romantic and warm holiday, is every hotel is working hard. According to our hotel's own business characteristics, according to the consumption habits of regular consumers familiar guests. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
xx Hotel Valentine's Day (heavenly good fortune, love Tianyuan)
Third, the time of the event
February 14, 20xx
Fourth, the event location
Main location: Champs Island Western Restaurant (hotel sixth floor)
Secondary location: guest rooms
V. Activity Methods
1, through the romantic scene decoration, for consumers to create a cozy, charming love temple;
2, placing "Valentine's message card" for couples to write love vows on it
3, the guest room set up "pink couple suite", cleverly arranged, and give roses, chocolates, champagne
Six, atmosphere
1, the periphery of a truss for publicity and advertising
2, the lobby electronic screen, LED screen scrolling about the content of the event
3, the first floor, the sixth floor, each put a small display
4, the sixth floor dining room, each table set up a candlestick, a rose
5, the entire dining room with white tablecloths, White chairs, plums, Shaman decorate the entire restaurant
6, the bar set a bunch of flowers (lilies, calla lilies)
7, the entrance to the Western-style restaurant to build an arch flower column
8, colorful lamps and Shaman set up the scene with pink balloons
9, the scene of the photographer (Polaroid 20 yuan / Zhang)
10, the dining table set up a champagne tower
11, specifically set up a dining table to put a large cake on the dining tableVII, advertising methods
1, leaflets: 1,000 (guest rooms, the business mouth)
2, text message release: 1,300 yuan (20,000)
3, the internal advertisement release: (electronic screen, Saming) (electronic screen, Sanming TV station subtitles scrolling frequency, including spray painting)
4, advertising text:
A, heavenly good fortune, love Tianyuan. (Ad words)
B, spring letter bloom, rose blossom, love comes, your story begins; Valentine's Day is here, in Tianyuan Hotel to prepare a cherished gift, and then tenderly carry your she or he, just in this romantic day began to meet. (SMS)
Eight, the activities of the arrangement
1, Marketing Department: March 10 before the launch of the event advertising.
2, other departments before March 10, combined with the marketing plan, to develop a good Valentine's Day activities details.
3, the restaurant rooms before March 13 to do a good job of creating the atmosphere of Valentine's Day.
4, Engineering Department: Combined with the activity plan, do a good job with light, electricity work arrangements and the production of special props.
Hotel Restaurant Valentine's Day Activity Planning Program 4 I. Activity theme: "Through the Valentine's night, meet a more beautiful you" 1. For single customers aged 20-40 years old, with the theme of "Suddenly met you, meet a more beautiful you", held a Valentine's Day The theme of the Valentine's Day party is "Suddenly meet you, meet a more beautiful you". With the gimmick of "perfect encounters, expanding the circle of friends, looking for a partner", it will satisfy the dating needs of the single group while attracting more target groups with the unique environment and creative highlights of the event, and drive the sales of the restaurant. 2. For couples aged 20-40, the Valentine's Day couples party was held under the theme of "Romantic Memories of the Year". With the wedding day commemorative and love day commemorative needs as an opportunity to attract the target group to store. II. Dissemination planning 2.10-2.14 pre-event promotional posters distributed, the region set in office buildings, shopping malls, downtown mainly target groups of 20-40 years old. 2.14 Valentine's Day NP advertising campaign to create momentum. 2.14-2.16 activities during the consumer coupons issued III. Activity time: 2.12-2.14 IV. Activity content Valentine's Day theme activities as the main line, the previous coupon benefit promotions as a supplement, held a three-day "through the Valentine's Day night, looking for more beautiful you" theme marketing activities, for the day of the 2.14, held a "Suddenly met you! The "Suddenly I met you" singles dating party and the "Romantic Year of Recollection" couples dating party were held on February 14th. 20-40 years old single group - "through the Valentine's Day night, suddenly met you" large singles dating party: All single people can participate in the city's large singles dating party held by XX Western Restaurant on 2.14, with a high level of dating object, and a high quality of dating object. Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (Specific discounts are determined by the restaurant depending on the situation) Couples aged 20-40 years old, couples group - "through the Valentine's Day night, romantic reminiscent of the year" couples theme party: As long as you have a partner next to you, you can participate in the couple's theme party held by XX Restaurant on February 14, 2012, which will be held at the same time as the Valentine's Day. XX restaurant couples theme party, where couples, couples in Valentine's Day to the Western restaurant consumption, can get food and beverage 50% discount, where 2.14 for the anniversary of the customer, as long as you dare to tell your romantic love story, you can enjoy the Western restaurant to provide free couples set meal a. The Western restaurant is the best place to get a free set of food and beverage. V. Site atmosphere to create A, the restaurant peripheral layout ①, Valentine's Day magpie bridge modeling arrangement to add cultural characteristics of the restaurant atmosphere In the entrance to the Western-style restaurant creative design of a large Valentine's Day magpie bridge doorway, borrowing the traditional Valentine's Day Xiangqiao will be the cultural customs of the Western-style restaurant to add the humanistic style and the uniqueness of the holiday. In order to attract the attention of consumers, and invited the local well-known photography organizations to join, for each store consumers to leave the most beautiful Valentine's Day figure. ②, ancient publicity columns → point out the theme of the event Abandon the traditional Chinese columns, according to the Valentine's Day marketing theme of the creative design of ancient publicity columns, and paste "through the Valentine's Day night to meet the more beautiful you," the theme of the event slogan, to play a promotional role in the activities and atmosphere. B, the hall environment atmosphere ①, Valentine's Day Chinese lanterns In the hall of the Western-style restaurant and the main aisle set Chinese lanterns, adding humanistic tone in the hall. ②, modeling promotional banner layout In accordance with the Valentine's Day marketing theme of unified design of promotional banner images and content, and creative modeling of the orderly layout, for the activities of publicity and atmosphere building. ③, photo photo pick-up desk modeling layout According to the actual site set up photo photo pick-up desk (initially set as the front desk), the theme of the event modeling layout, such as check-in boards, modeling mantle, X-racks and so on. ④, partition stage modeling layout According to the actual restaurant venue for partition planning design, stage creative modeling design, layout. ⑤, light and shadow art equipment layout According to the actual restaurant site layout of the day of the event required lighting equipment, light and shadow show equipment. 6. Valentine's Day singles area on the day of the activity arrangements and processes (singles area) Valentine's Day night beautiful photo - invited the local well-known photography organizations to join, in the Western restaurant entrance to the magpie bridge modeling doorway, photography and photo. One as a Valentine's Day activity admission can quickly gather popularity, create publicity topics; the second photo taken with the restaurant's unique information, can be used as an effective carrier of word-of-mouth publicity between the target consumer groups. Enjoying a special cultural feast--on the day of the Valentine's Day themed event, insert a cultural performance that is compatible with the restaurant's culture, and quickly increase the enthusiasm of the event participants. 14-minute romantic heartbeat - is the main part of the singles dating party in this area, under the name of "14-minute romantic heartbeat", with the dim lighting of the restaurant as a backdrop, all the customers present have 14 minutes to "find a partner time", "find a partner time", "find a partner time", "find a partner time", "find a partner time", "find a partner time". The 14-minute "partner time" is full of surprises, challenges, and fun. Valentine's Day Night Perfect Encounter - a 15-minute musical performance to set the mood for the event. 17:30-18:30 (the specific time schedule can be adjusted according to the actual situation of the local) by the Western-style restaurant welcome staff to guide customers to enter the restaurant entrance magpie bridge modeling, by professional photography agencies for each customer to take pictures, in order to quickly gather popularity.
A, the form and theme of the activity
activities in the hotel food court to take the form of meal system, highlighting the romantic, warm atmosphere of Valentine's Day
Second, the activities of the specific arrangements
1, venue Layout: xx month xx before the hotel food place to set up (between the tables and aisles with good green plants, and post the hotel POP flag, get the lighting configuration);
2, advertising: by the public relations and marketing department in the xx month xx before the production of 10 publicity posters in the than one than the supermarkets, Gui Zhai Road, the Goddess of Cannon Plaza, Xinwen Road, People's Road, Jinsha Road, Liuyanghe Road The hotel's main door, the front lobby, posted on the pedestrian street
3, Valentine's Day activities and other matters:
a, dining from 17:30 onwards
b, by the PR and Marketing Department in the afternoon of xx months xx before the purchase of 200 roses
4, the marketing method:
take the site marketing approach, guests can go directly to the bar to buy tickets to dinner, each couple to send a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose, a rose. Each couple to send a bouquet of roses.
Third, the menu
(68 yuan / per person) borscht or cream of corn soup seven butter meal package seven mandarin duck steak (black pepper sauce / tomato sauce steak) seven fruit platter 1 vegetable salad 1 red wine / coffee / tea 1
Note: Guests can also point to other dishes (including Chinese food), their own choice.