According to the results of the seventh national census, the structural challenges of China's population are becoming more and more obvious: the total fertility rate of women of childbearing age will be 1.3 in 2020, which is already at a low level; the population of people aged 60 years old and above will be 264.02 million people, accounting for 18.70% of the population, and the degree of aging will be further deepened.
Rising as a national strategyIn a press conference held by the State Council Information Office, the National Development and Reform Commission, deputy director of the National Development and Reform Commission on the old age and child-rearing aspects of the meeting, said that it is expected that the "14th Five-Year Plan" China will enter the stage of moderate aging, "14th Five-Year Plan" the "Draft Outline" will actively respond to the population of the elderly. Draft Outline" will actively respond to the aging of the population as a national strategy. It can be said that the senior care industry has become one of the key directions of the country's future!
China's pension industry is brewing a 10 trillion market blue oceanChina's pension institutions are becoming increasingly competitive, driven by policy and market dividends, with the increased demand for the sunset industry, more and more companies seize the wind and take advantage of the situation, it is expected that by 2022, the market size of the pension industry will exceed 10 trillion yuan. Compared with the market size of China's senior care industry, which reached 6.91 trillion yuan in 2019, the market size of China's senior care industry will maintain a relatively stable growth trend, driven by the demand from multiple parties.
1. Driving factors of China's senior care industry--Policy:Deepen the reform of "management and service", broaden the investment and financing channels of senior care services, expand the employment and entrepreneurship of senior care services, expand the consumption of senior care services, promote the high-quality development of senior care services, and promote the construction of senior care service infrastructure. service infrastructure construction.
(1) Define the key areas of the senior care industry;
(2) Establish horizontal and vertical links to promote the docking of production and demand;
(3) Guide the high-quality development of the senior care industry.
2. Driving factors of China's elderly care industry - society:With spiritual culture gradually becoming the main factor affecting the quality of life of the elderly in their twilight years, "cultural old-age care" has been popularized and respected by most of the elderly.
(1) Square Dance Cultural Pension
People created square dances, middle-aged and elderly people developed square dances, and the square dance culture became an important part of the happiness of the elderly in their old age.
2) Chess and Cards
Chess and Cards can expand the circle of friends of the elderly by "meeting friends with chess", and to a certain extent alleviate the loneliness and isolation of the elderly due to the absence of their children.
(3) Elderly Film and Television Culture
Film and television dramas can produce ****songs with the emotions of the elderly, constantly enriching the life of the elderly in their twilight years, and adding more colors to the dull life of the elderly.
China's aging situation is very serious, the pension industry is in urgent need of development, in the technology, the Internet, big data, 5G intelligent support, 10 trillion market blue ocean is brewing, the pension industry will usher in a new opportunity for marketing.