Case 1
Cao and Liu Zhonghai, fresh graduates of 0 14 of Qingdao Agricultural University, did not find jobs like their classmates, but planted flowers in Chengyang Flower Market hand in hand. 101October14th, the reporter came to Chengyang flower market, met Cao and Liu Zhonghai, and listened to their entrepreneurial experiences in flower breeding. Cao and Liu Zhonghai said that flower breeding has begun to take shape. The reporter learned that Cao's father also came to Chengyang and now sells flower breeding with his son.
Quit a good job and start growing flowers.
? I went to work in Beijing after graduation, but I resigned as soon as I got a call from Liu Zhonghai. ? 65438+ 10 65438+April, the reporter met Cao and Liu Zhonghai in Chengyang Flower Market. Cao said that he was able to embark on the road of flower breeding, mainly inspired and encouraged by Liu Zhonghai. ? Although I have worked in the flower market before, this is the first time for me to do it myself. ? Cao said that he never thought about making flowers, but after receiving a phone call from Liu Zhonghai in Beijing, he was immediately moved. ? I have helped others with flowers and plants before, so why can't I do it myself? ? Cao said that after making up his mind, he rushed back to Chengyang from Beijing to start flower breeding and sales.
In less than 10 days, Cao and Liu Zhonghai's flower breeding sales began. ? I didn't invest much in the early stage, but I chose a good time at that time, so the beginning was not bad. ? Cao said that spring is a very prosperous season for flower sales. After graduating in March, he and Liu Zhonghai have set up a flower stall. ? Compared with other entrepreneurial friends, my own business is relatively successful, at least now I can support myself. ? Cao said that there was a time when summer sales were off-season, but now the market sales situation is improving, and Liu Zhonghai and I are going to fight a tough battle this season.
One of the two brothers keeps one and the other sells it.
? We have a clear division of labor. I am mainly responsible for breeding, while Cao is mainly responsible for sales. ? Liu Zhonghai, who has been busy watering flowers and plants, said that he studied gardening in college and has more experience in raising flowers. ? Although I came to the flower market here to help some stalls when I was a freshman, Liu Zhonghai was really better than me in raising flowers. ? Cao said that he and Liu Zhonghai are in the same class. Because they both like flowers and plants, they can start a flower business together. ? Cao Jiang is in charge of sales. He is good at bargaining. ? Liu Zhonghai quipped.
? Our main business now is some succulent plants, that is, barren plants ? Cao said that although many plants bloom in autumn, I will stick to my own flower characteristics. ? Although these succulents need a small pot, palm-sized rain dew potted plants can be sold above 50 yuan. ? Cao said that the citizens of Chengyang now know more about flower selection, and many high-end rare plants have gradually found a market in Chengyang. ? Since you are starting a business, you must have your own brand characteristics and do a good job in sales in combination with reality. ? Cao said that he will not only turn his flower sales into a booth, but also strive to develop in a better direction.
The whole family moved to Chengyang to help their son.
? It's not easy to watch two children start their own businesses. How can they help? ? Cao's father Cao said that he was not good at taking care of flowers and plants, but he and Cao's mother came to Chengyang to help his son. ? Now he teaches me how to maintain, and he has become a boy himself. ? Cao said that now he and his mother have opened another booth on the right, which is mainly responsible for flower sales. ? It is not easy for children to do one thing, so parents should give their full support. ? When the reporter asked about Cao and Liu Zhonghai's views on entrepreneurship, Cao answered this way.
? At that time, Liu Zhonghai and I went out to do flower business, and we didn't want to tell our family and put too much pressure on our parents. ? Cao said, but when my father heard about it, he took the initiative to help, and then he came to Chengyang with his mother. ? In fact, I know my parents are a little worried about us two boys, afraid that we can't take care of ourselves. ? Cao said that when I graduated from college, my parents took care of my business, and Liu Zhonghai and I were busy graduating. During that time, the old couple were really tired. Cao and Liu Zhonghai said that with the support of their families, they believe that their future entrepreneurial road will be more practical.
Case 2
Chen Shenglin, a 29-year-old young farmer from Jintai Village, Wafangkou Town, Zhashui County, started a dream of getting rich with his diligence and wisdom, and also led people around him to get rich quickly.
Zuge flower shop venture
? Who is Chen Sheng, in his own words? I have been selling steamed buns since I was a child. ? From 65438 to 0997, Chen Shenglin, a sophomore, dropped out of school to explore the world, dig coal, burn kilns and help laborers. Chen Sheng came to the Mingdemen community in Xi City to plant trees and grass, and since then he has forged an indissoluble bond with flowers. ? At that time, I felt that the market prospect of the flower industry was quite large and the profit space was also large. And people from rural areas are familiar with this, so I want to learn more. ? Chen Shenglin told reporters that after working in Mingdemen, he consciously went to work in a flower company, hoping to learn a skill. In a flower company in Baishulin, from manual labor such as moving flowers, planting flowers and arranging flowers to ordering flowers in Guangkun, although he only earns a few hundred dollars a month, Chen Shenglin works hard.
On February 13, 2003, the day before Valentine's Day in the West, popular young men and women sent roses to express their love, and the whole city of Xi 'an was filled with festive atmosphere. Passing by the bell tower, Chen Shenglin saw the front of the bell tower? Rent? He moved his heart and contacted the shopkeeper quickly. He only rented it for February 13 and 14, and the rent was 1000 yuan. Find the boss of the flower company again? Borrow? I bought roses worth 5000 yuan and agreed to pay in two days. In this way, Chen Shenglin spent 1 1,000 yuan and made a net profit of 29,000 yuan. Chen Shenglin said that the road to success is always full of thorns? Toss? Did a lot of things: sell? Straw gasifier? , lost in a big mess; I bought a motorcycle to run and didn't want to lose it. Chen Shenglin said that these difficulties made him feel cornered, but they all helped him find the right path in life and start his own flower business. At the end of February 2003, Chen Shenglin opened a flower shop in Xi 'an. Although it is only a small square meter, it is a springboard for his success.
Building a flower base
Because people are warm and simple, the business of flower shops is booming, but the current situation that flower sources are imported from the south restricts the development of flower shops. In 2008, Chen Shenglin established Zhashui Huifeng Agriculture and Forestry Development Co., Ltd. with a self-raised fund of 800,000 yuan, and built an agricultural science and technology demonstration park based on Jintai Village, his hometown. Through the local government, he integrated the 120 mu of land of 68 farmers, won more than 200,000 yuan of national support funds for facility agriculture, built 120 greenhouses, and selected lilies, gladiolus, roses and carnations. After the completion of the flower base, in 2009 alone, after deducting various expenses, HSBC's net profit reached 6.5438+0.8 million yuan, and the net profit of facility vegetables also reached 50,000 yuan. In 20 13, Chen Shenglin led HSBC to take advantage of the situation and raised 6 million yuan to set up a poverty-alleviation modern agricultural park with flower seedling production and animal husbandry as the main construction contents in Zhashui HSBC.
Take the villagers to get rich
While running his own company well, Chen Shenglin constantly recharged himself, actively participated in floral training in Xi, Yunnan and other places, learned the art and skills of flower arrangement, and became a senior florist. Seeing that the villagers are still engaged in traditional agricultural labor and still living in poverty, Chen Shenglin turned into a science and technology correspondent to help the villagers get rich. ? It is difficult to increase income only by traditional grain growing. Only by relying on scientific and technological knowledge and developing characteristic agriculture can we solve the problem of low income and relying on the weather for food. ? Chen Shenglin said. On the one hand, absorb 1 10 rural idle labor to work in the company; On the other hand, it took the lead in carrying out scientific and technological propaganda, practical technical training, information consultation and other activities, and trained 300 practical technicians in four phases in just 20 13 years, which promoted the development of tussah flower industry. ? Jinshi Village has raised 30 Lingnan yellow sheep and established a white goat breeding base with 300 white sheep. There are 2 large pig farmers in Northwest Valley, with an average of 200 people per household; Konjac 100 mu is planted in Tian Feng village, 6,000 nests of Polyporus are planted in Jinxing village, and 300 mu of medicinal materials are planted in Dengta village? This shows the demonstration and leading role of Chen Shenglin Flower Base.
Chen Shenglin, 35, is a typical get-rich-quick farmer. He not only personally built his own flower kingdom, but also opened up new channels to increase the income of local farmers.