Jiangsu Province May Day holiday tourism consumption of more than 4 billion
Jiangsu Province May Day holiday tourism consumption of more than 4 billion, "May Day" holiday, in the epidemic prevention and control of the normalization of the background, Jiangsu to the "micro-tourism" "Micro-resort" of the local proximity tours, rural tourism heat continues to be high, Jiangsu Province May Day holiday tourism consumption of more than 4 billion.
Jiangsu Province May Day holiday tourism consumption of more than 4 billion1In the grass tent, walking children, play table games, get together to take pictures, or under the starry sky pulling up the curtain, sipping and watching the play ...... May Day holiday, in the context of epidemic prevention and control of the normalization of the province's tourism market to the "micro-tourism ""Micro-vacation" local proximity tours, rural recreation, outdoor camping, trekking and enjoying flowers have become the preferred choice of tourists to go out.
According to the Jiangsu intelligent cultural tourism platform monitoring and mobile signaling data measurement, the May Day holiday, into the monitoring of the province's scenic spots and rural tourist attractions **** reception of tourists 8,451,900 people, of which the rural tourism monitoring points to receive tourists 3,144,200 people. Nearby tourism new play drive new consumption, May Day during the province's tourism consumption totaled 4.07 billion yuan, of which 1.073 billion yuan of rural tourism consumption income.
"Home" camping upgrades, parent-child tours more and more common
"Open the circle of friends, half of the people in camping, half of the people in the camping people praise." Nanjing citizen Xiao Bai said with emotion. Can not travel far, outdoor camping tours have become the first choice of many citizens.
"Yangzhou major outdoor scenic spots in the strict implementation of epidemic prevention and control measures, under the premise of the launch of outdoor trekking, camping picnic tours, such as 'micro-vacation' products, many of which in the 'doorstep' can relax and rest, close to nature's scenic spots fire up." Yangzhou Municipal Bureau of Culture, Radio and Tourism relevant personage said, for example, is located in Yangzhou, the eastern ecological science and technology new city of running fish river park fire, this set of fish migratory culture science and ecological environmental protection education in one of the cultural theme parks, known as the netizens of Yangzhou Jiuzhaigou "
Camping, camping and picnic tours.
Camping has become a highly sought-after micro-vacation mode for young people. May Day holiday, camping groups more and more "all-age", parent-child tours, family tours are very common. Nanjing Red Mountain Forest Zoo opened a delicate campground, supporting the natural course for children, become a good place for parent-child tours;
Lianyungang City, Monkey Camp May Day study camp into the fishery bay park, open two days and one night to camping experience and woody plants as the theme of the . Research course activities. Parent Ms. Wang lamented in the WeChat circle of friends: "The child is addicted to play, the follow-up rope drop, tea picking, rock climbing, stream tracing, kayaking and other courses, each he wants to participate."
Provincial scenic spots follow the hotspot launched camping services to strengthen the supply. Before the festival, the provincial Culture and Tourism Department issued a "water rhyme Jiangsu spring tour big reward" of the "Jiangsu top ten scenic spots" "Jiangsu top ten beautiful countryside" and other lists, most of the scenic spots on the list of outdoor camping projects.
Wuxi Flower Bay, Three Kingdoms Water Margin Film and TV City, Rongchuang Paradise and other scenic spots to open up camping areas, plum garden to create the first plum garden camping conference, soft-shelled turtle islets scenic area also launched a tent camping festival. Nanjing Lishui Rose Garden launched a "one-stop" camping series mainly for flower appreciation, Tangshan Pit Park created a "net red" mine Leye exploration camp, Shiqiu Film and TV Base "Lychee Green Green Camp" launched a campfire night camp.
Changzhou China Dinosaur Park in the park in the original expansion of the camp area to launch the dinosaur theme camping products, equipped with outdoor movies, music LIVE, camp table games and other entertainment projects, so that the city camping interesting and fun.
Upgrading cultural supply, "shopping exhibition card" has a new experience
All over the province to optimize the holiday cultural tourism product supply, to carry out exciting, small and diverse cultural activities. The museum to prepare a rich "cultural" package, the public can stroll museums, "bubble" in the library, the exhibition card has more new experiences.
During the holidays, the "Millennium Ruins Adventure" was held at the Nanjing Dazhongnian Temple Ruins Scenic Spot. Visitors to the museum by doing handicrafts, participate in a series of exciting activities such as dance show, script kill, unlock the new play of the museum.
The major cultural exhibitions and activities focus on interactivity and fun. The Nanjing Folklore Museum exhibits 88 pieces (sets) of classic Nanjing clay figures. The Nanjing Museum opened the depth of the guide to explain the national treasure, simulated scene treasure hunt, answer questions to win cultural gifts and other activities. Yancheng City Museum launched the "salt" activities, the audience in the museum to complete the "treasure hunt" task, you can exchange in the cultural and creative store museum customized blind box.
Small performing arts activities are also wonderful, a number of projects "on the new". Jiangsu Park Park launched the "hundred years of stone light" immersive performance, Wuxi Film and Television Base staged a stage play "Luoshen Fu Tu", Nanjing Huachang Dragon Valley launched by the circus performances and glow-in-the-dark parade composed of "Chaoji imagination season", to create a new experience of night consumption.
Recreational activities pay more attention to the integration of online and offline, performances and broadcasting, around the launch of a series of cloud exhibitions, cloud classroom, cloud theater and other characteristics of the cultural tourism products. Yangzhou Museum of Yangzhou release to open the "'cloud' on the view of the blog" column, "set firefly reflecting snow - Yangzhou Museum of cultural relics collected exhibition "" Impression - Fushi - engraving and Fushi painting art exhibition "" Year of the Tiger Zodiac Art Exhibition ", etc. to attract the public online and offline exhibition.
The fourth Suzhou mass culture "prosperous star award" stage art category excellent works "cloud show" was held, Xuzhou launched the "bang bang opera concert + folded opera special". Online show ...... high quality performances to enrich people's holiday choices.
Consumption scenario upgrades, stimulating the "local tour" consumption potential
The May Day holiday, travel website data show that users order preferences present a short cycle, a short radius of travel, the trip days of short "The first time I saw this, it was a very good time for me to go back to the office. In this context, the province's cultural and tourism market by creating new ways to play, and constantly activate the holiday economy.
"I'm planning to camp with my girlfriends, the first time there is little experience, and do not know what ingredients to prepare, stumbled upon, many barbecue stores actually provide 'camping packages'." Nanjing citizen Ms. White surprise said. In fact, not only restaurants, many scenic spots can also directly "order", such as the Nanjing Rose Garden in Lishui, there are 2-4 people camping packages and 5-8 people camping packages for tourists to choose.
"Tide play new holiday" Wuxi Liangxi cloud shopping festival opened. "In order to attract more people like non-legacy, we online launched Huishan mudman new IP 'Lucky mud mold mold' series of blind boxes to create a cultural and creative brand." Liangxi District Culture, Sports and Tourism Bureau, said the relevant person in charge, digging deep into the holiday consumption potential of culture and tourism, we must keep up with the hot spots, and constantly meet the new needs.
A lot of shopping malls into "net red card place", neighborhoods, shopping districts become tourist destinations, "local tour" consumption potential is constantly stimulated. On the night of the May Day holiday, the bar in the central square of the Gingko Lane neighborhood in Jianye District, Nanjing City, set up an open-air stage, and the pleasant singing, cultural bazaar, people come and go.
The Xuanwu District of Nanjing organized the "Fancy May - Meet in Xuanwu" activity, focusing on promoting consumption of more than 50 activities, the holiday held for five consecutive days of the "51-high Xuanwu" live broadcast activities, to the public and tourists to issue millions of coupons.
Qinhuai District launched the "eat, live, travel, purchase and entertainment" consumption deduction activities, Mendong Street District launched a variety of food, play around the street bazaar, experience new product exhibitions, etc.; Nanjing Jiangbei New District FUN heart consumption season, Jianye District "Welcome to Yec!
"We follow the urban linkage '1 + N' way to carry out the business, culture and tourism system column activities, focusing on providing the public with a rich consumption scene, help the holiday economy recovery." Nanjing Municipal Culture and Tourism Bureau said that the May Day holiday, the city's commerce and trade main promotional activity, a strong impetus to the city's cultural and tourism consumption rebound.
Jiangsu Province May Day holiday tourism consumption of more than 4 billion2
From the Jiangsu Provincial Department of Culture and Tourism learned that the 2022 "May Day" holiday, Jiangsu into the wisdom of the cultural and tourism platform to monitor the scenic spots and rural tourist attractions*** received 8,451,900 tourists, the province's total tourism consumption of 4.07 billion yuan.
Rural leisure, outdoor camping, trekking and enjoying flowers ...... "May Day" holiday, in the context of epidemic prevention and control normalization, Jiangsu to "micro-tourism" "The first time I saw this, I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey, and I was in the middle of a long journey.
Surrounded by 220 acres of lawn, sitting under the canopy, lying in a big tent, feeling the fragrance of the soil, warm sunshine ...... In Nanjing Liuhe Fengcai Dandangcheng, tourists in the green water and green mountains to experience the leisurely and comfortable "diffuse life"; in the Suning Zhongshan International Golf Hotel, camping base. The camping base in the Suning Zhongshan International Golf Hotel, the exquisite afternoon tea attracted young people to take pictures, children's sandbox, cute pets feeding and other projects to meet the needs of walking children, pets and so on.
"May Day" holiday, Nanjing Xuanwu Lake scenic area, Changzhou Tianmu Lake Tourism Resort, Qinhu National Wetland Park, Hongze Lake Wetland Scenic Area and other activities of the space, ecological environment, outdoor scenic area has become a popular choice for tourists. Scenic spots around Jiangsu also launched camping services, strengthen the supply. "May Day" before the festival, the Jiangsu Provincial Culture and Tourism Department issued a "water rhyme Jiangsu spring tour reward" of the "Jiangsu Top Ten Scenic Spots" "Jiangsu Top Ten Beautiful Countryside
"Micro-tourism" fire "local tours" "suburb tours", stimulate consumption potential, Jiangsu "May 1 Jiangsu catering consumption gradually appeared "fireworks", local landmarks food hot, tourists have to taste food to experience the taste of the countryside, the countryside. According to the catering industry associations around Jiangsu statistics and research and analysis of typical catering enterprises, "May Day" holiday, Jiangsu catering service income of 3.73 billion yuan.
With many museums, cultural centers, libraries and other indoor venues "unlocked", in the cultural and museum places "enjoy the flowers to see the scenery," tasting "cultural feast" The "micro-tourism" has also become a way of "micro-tourism". Jiangsu focus on online and offline integration, performance and broadcasting, the launch of a number of "cloud tourism", "cloud exhibition", "cloud classroom", "cloud interactive", "cloud theater", "cloud interactive", "cloud interactive", "cloud interactive", "cloud interactive", "cloud interactive" and "cloud interactive", "cloud interactive", "cloud interactive". " "cloud theater" and other characteristics of cultural and tourism products, "cloud appreciation of thin west lake - May seek Fangfei" online tours, "bangzi opera concert + folding opera special" online performances, etc. widely acclaimed. The online show is widely praised.
Jiangsu Province May Day holiday tourism consumption of more than 4 billion3
2022 "May Day" holiday period, the majority of the public chose to "local holiday", in the premise of good epidemic prevention and control measures, the localization of the consumer momentum is strong.
Dining consumption gradually appeared "fireworks gas" camping hot! "Out of the circle"
With the landing of the measures to help enterprises to alleviate difficulties, around the consumer promotion activities organized, the province's catering industry development confidence, Jiangsu Province Catering Industry Association data show that the province's catering services revenue of 3.73 billion yuan.
Driven by the holiday, dining out crowd increased, small and medium-sized catering street stores, branded specialty catering recovery faster, the package room consumption rebound. Coupled with local tours, suburban tours of the hot, crayfish, wild vegetables and other food in season, local landmarks food has also become the main choice of consumers. In addition to this, pre-prepared dishes that are ready to eat when you open the bag, ready to eat when you heat it up, and ready to eat when you briefly cook it have also added to the vitality of the catering industry.
This year, the "May Day" holiday travel consumption presents the characteristics of proximity, depth and leisure. A travel app big data shows that the "May Day" holiday "camping" related tourism search heat rose 117%, park camping, star camping and parent-child camping has become the most popular camping theme. In order to enrich the consumer's play experience, some of the lodging launched the picking, fishing, parent-child activities and other experiential projects.
In the provincial cities, local tour consumption is more active mainly in: Nanjing, Wuxi, Taizhou, Lianyungang, etc., basically to the local epidemic situation is relatively stable city.
In addition outdoor scenic spots are still favored. By the impact of the epidemic, the demand for short-distance in-depth tours is strong, is gradually replacing cross-provincial and other long-distance tours to become the consumer's preferred choice, the user preference presents a short tour radius, the characteristics of the short days of the trip.
Provincial residents' tourism consumption is mainly based on the city's suburban tours and the province's peripheral tours, and the hot theme of cultural and tourism consumption is based on natural scenery, forest parks, parks, humanities monuments, and other outdoor-type scenic spots or reception venues. A travel app big data show that Wuxi's Yixing Free Park, Changzhou's Xinlong Eco-Forest, Suqian's Santai Mountain National Forest Park and Xuzhou's Yunlong Mountain are also popular attractions for residents' peripheral tours in Jiangsu Province.
"May Day" holiday period, travel radius is restricted, some areas of the travel is not good, but the family consumption of the heat does not decrease, the major travel platforms have launched parent-child related theme activities. Based on the family consumption of children's parent-child business is one of the important focus points of the return of the entity business, parent-child consumption is moving towards IP, scene, theme, parent-child restaurants, children's amusement parks, parent-child study tours, etc. by many parents.
In addition to theme parks, museums have become the most popular "walking children's mecca". According to a travel app data shows that Nanjing Mochou Lake is shortlisted in the top five popular scenic spots around the country, and the Nanjing Museum is shortlisted in the top five popular museums in the country.
New types of consumption account for the mainstream holiday in the province's rights claims more than 5,000
May Day holiday, Jiangsu Province, the Consumer Protection Commission *** counted to receive rights claims 5045, of which 185 pieces of advice, complaints 4860, respectively, accounting for the total number of receipts of 3.7%, 96.3%. The public opinion monitoring system*** monitored 138,646 pieces of consumer rights information, and 32,684 pieces of tweets, accounting for 23.57% of the total consumer rights information.
Consumer demand focused on the release of most areas of the consumer market rapid recovery, bulk consumption, tourism and travel consumption, food and beverage consumption, new types of consumption is still the mainstream of the holiday, consumption upgrade accelerated. Compared with previous years, the amount of complaints and disputes did not increase significantly, online shopping, cinema, live shopping, tourism travel and other aspects of the complaint hotspot, and presents a wide coverage, the field of prominence, the problem is concentrated, the demand for personalized and consulting claims climb and other characteristics.
Mainly the following aspects of the consulting complaints more: first of all, online shopping issues are more prominent, "May Day" holiday period, Jiangsu Province, and online shopping related to the "spit" information ***6890, the problem of express logistics Delays caused by refund disputes, part of the online shopping channel rights difficult, pre-sale of goods caused by disputes, etc.; Second, the live sales problem is concentrated, the holiday in the province's Consumer Protection Commission system *** received involved in the live with the goods of the complaint up to 83, with the quality of the goods is difficult to guarantee the after-sales rights difficult to publicize the situation of inaccurate and more common;
In addition to the net red punch card point "filter overweight
In this regard, the provincial Consumer Protection Commission suggested that, with the rapid development of the economy and the rapid changes in people's lifestyles, from the regulatory authorities to the main business should focus on new types of consumption, and keep pace with the times to break the rights problems. As a consumer, we should also avoid "people cloud", to do rational consumption, actively and correctly express their demands. Multi-party *** with the same force, in order to effectively protect the legitimate rights and interests of consumers, and comprehensively create a safe and secure consumer environment.