One, pay close attention to brand building, build core competitiveness Brand is the core competitiveness of business operations, but also the foundation of the enterprise development rock, along with the 2012 Ermenegildo Zegna, HugoBoss, MaxMara, TOD'S, BALLY, COACH, CORNELIANI, etc. These international first-tier brands successfully settled in. These international first-line brands have successfully settled in, Bailian Outlet Plaza has gathered 255 international and domestic first-line brands such as CERRUTI 1881, DAKS, BROOKS BROTHERS, Aquascutum, etc., which includes nearly 50 international famous brands, making the brand structure more impactful. These direct brand "factory store" in the sale of goods are famous brands of tailgate, the purchase price is lower than the season's hot genuine many. Their arrival by the Jiangcheng consumers welcome, but also achieved remarkable sales results. For example, COACH as the brand's largest factory discount stores in Hubei Province, in less than a year's time has created remarkable sales results, only in August time to achieve sales of 25 million, in addition to NIKE factory store annual sales of more than 20 million, IT, E.P sales are more than 10 million. Innovative marketing to create a special publicity model As the first project of Bailian Group in central China, Bailian Outlet Square is also facing unprecedented pressure, how to let Wuhan consumers recognize the strength of Bailian as a retail business, let Wuhan consumers be familiar with the business model of the outlets, let Bailian Outlet distinguish itself from other outlets in Wuhan, and let Jiangcheng consumers understand the outlet industry in a real sense. The most important issue facing Bailian Outlet at the beginning of its establishment is to understand the outlet business in a meaningful sense. In view of this, in the publicity and promotion of Wuhan major newspapers and television as a carrier, on the one hand, the spread of soft content to promote corporate culture as the background, and with the launch of major holiday nodes, a variety of forms, a variety of demands, penetration progressive promotion. Always adhere to the "real products, real price, real love" business philosophy, the introduction of experience marketing, entertainment marketing, fashion marketing marketing ideas, continuous brand image publicity and promotion, for the company to shape the image, expand the impact of attracting traffic, led to the growth of sales has played a role. Third, people-oriented, creating a fine service brand Adhering to the corporate spirit of "stronger in the face of stronger, integrity to the future" and the people-oriented service concept, Wuhan Bailian Outlet Plaza's services are more detailed and more humanized. It always insists on bringing the best quality goods, the most exciting price and the most sincere service to every consumer. Since the establishment of Wuhan Bailian Outlet Plaza Consumer Service Center on September 30, 2012, and the implementation of the "no-reason return and exchange" system, it has proactively communicated with consumers, consciously resolved consumer disputes, built up a bridge between enterprises and consumers, provided consumers with high-quality services, and created a good commercial shopping environment in the Plaza. On November 27, 2012, Wuhan Bailian Outlet was officially awarded "12315 Consumer Rights Protection Service Station Provincial Demonstration Point" by Hubei Administration for Industry and Commerce. It marks a new milestone in the protection of consumer rights and interests of Wuhan Bailian Outlet. Fourth, high standards, strict requirements, to create a good shopping environment
From the opening so far, Wuhan Bailian Outlets in the environmental transformation has been a high standard of strict requirements for their own, and always take the environmental "upgrading and adjustment" as the main line of business work to grasp, and make great efforts to carry out environmental upgrading and remodeling, and continue to add its modern shopping mall flavor and charm. We make great efforts to upgrade and remodel the environment, and constantly add the flavor and charm of a modern shopping mall. For example, the lighting project has been remodeled to make Wuhan Bailian Outlet Plaza a charming scene at night with the culture of light and the art of light. The installation of slides, carousels and other children's amusement facilities is welcomed by children and parents, and has become a stage for their happiness. The flower beds and landscape vignettes can be seen everywhere, which make the whole plaza more refreshing and handsome. The spacious main shopping boulevard integrates people, buildings and nature into one, and the flavorful water features, elegant music, warm and bright lights, and comfortable and leisurely benches make the customers get great physical and mental relaxation while shopping, presenting to the consumers a wonderful illusion as if they were on a vacation in a small town in Europe.