Metro AG, often referred to as "Metro Supermarkets", is Germany's largest, Europe's second and the world's third largest retail and wholesale supermarket group, which owns a number of Metro Cash & Carry malls under the Metro and Wankelong (Europe only) brands, and is a constituent of the German stock index DAX, one of the world's top 500 companies. One of the world's top 500 companies, with stores in 32 countries. Founded by Otto Beisheim and currently headquartered in Düsseldorf. In 1964, a new concept and management style in business was born in Germany: Metro. The company operates cash-and-carry (C&C) shopping malls, large department stores, mega-supermarket discount chains, and specialty stores in 32 countries around the world.
Metro came to China in 1995 and cooperated with Shanghai Jinjiang Group to establish Jinjiang Metro Cash & Carry Co. Jinjiang Metro Cash & Carry Co., Ltd. was the first joint venture to receive approval from the Chinese government to build a chain of malls in a number of major cities in China. 1996 saw the opening of Metro's first mall in Shanghai's Putuo district, which was a phenomenal success from the start, bringing a whole new concept to China and filling a void in the warehousing business in the country.
As of August 15, 2012 - Metro has 56 stores in 37 cities*** in China, located in Chengdu, Chongqing, Kunming, Wuhan, Changsha, Guangzhou, Dongguan, Shenzhen, Nanchang, Xiamen, Quanzhou, Fuzhou, Hangzhou, Jiaxing, Ningbo, Cixi, Shanghai, Qingdao, Nanjing, Wuxi Nantong, Suzhou, Kunshan, Hefei, Jiangyin, Changzhou, Shenyang, Dalian, Harbin, Tianjin, Beijing, Zhengzhou, Xi'an, Yantai, Foshan, Yinchuan, with about 9,000 full-time employees and more than 3 million professional customers. With confidence in the China market and a long-term growth strategy, Metro will continue to invest and grow in the coming years.
Metro established regional headquarters in Shanghai, Guangzhou, Wuhan and Beijing in 2002 and the Metro China Training Academy in Shanghai in 2004.
Metro China has many advantages, such as: Metro malls offer more than 20,000 kinds of products, most of which are supplied by domestic brand-name enterprises and joint ventures; targeting small and medium-sized retailers, hotels, catering industry, factories, enterprises and institutions, government and organizations and other professional customers, and is committed to become a super warehouse for professional customers; providing customers with high quality and low price products with its strong purchasing power and low-cost operation; and strict and strict control on the quality and price of products, and the quality of products. High-quality and low-priced commodities; Strictly abide by Chinese laws, pay a large amount of taxes to the local government, and provide professional training for employees to promote employment and the local economy.
At the end of 2007, it even set up MAGZILA Agricultural Information Consulting Co., Ltd. in China, in accordance with the global good agricultural practices, and China's leading enterprises in agricultural product processing to carry out consulting companies + enterprises + bases, to provide them with professional training and consulting in production, processing, packaging, logistics and market operations, and guide them to establish a quality and safety traceability system from the field to the dinner table.
"Cash-and-carry" means that professional customers choose their own products in warehouse malls, pay for them in cash and pick them up. The advantages of Cash & Carry over traditional wholesale delivery include better value for money, a wide range of food and non-food categorizations, instant access to merchandise, and longer hours of operation. The mall offers more than 17,000 food items and 30,000 non-food items. Particular focus is on the availability of fresh food, including fruits/vegetables, live fish, meat products, and dairy products. Metro Cash & Carry's target customers include the restaurant industry, hospitality industry, food and non-food trade service providers, and institutional purchasing. They can find large packages to meet specialized needs.
Today, the group has more than 2,100 stores in 33 countries and the company's 2010 turnover reached 31 billion euros.