Hotel activity planning

Second, the event time: December 8 to January 1

Third, the location of the event: the second floor of the Las Vegas Club, the third floor of the body music bar

Fourth, the content of the event:

(Note: the wine merchant to provide the cost of the activities required by the sponsor: Sponsored by the wine merchant to provide the necessary costs of the event)

A, December 18 - January 1 designated special offer beer special (during the event, the second floor hall 40 yuan / half a dozen, the third floor hall all 60 yuan / half a dozen);

B, the planning department designed Christmas cards, distributed by the Entertainment Department. Some of the more important or with the hotel has a long-term consumer agreement customers, (each Christmas card comes with a free KTV rent coupon or 200 yuan cash coupon, the specific guest list by the General Manager Luo statistics submitted to the General Office for approval by the Ministry of Business is responsible for the distribution. Attached to the New Year calendar, Christmas, New Year's activities specific content) to increase communication and exchange with guests, enhance the guests to Jiangdu desire to spend. This coupon is valid from December 18th to January 1st of the following year) (except December 24th, 25th, 26th, 31st and January 1st).

C, December 24-25 Christmas Eve charge admission (price not yet determined) yuan / person (a Christmas gift package)

D, Christmas Fortune Star Selection Activity:

Time: December 24, 12:00;

Location: the third floor of the body music bar;

Christmas Day, the second and third floor entrance set Christmas clothing sales. Christmas Day, the second and third floor door set up Christmas clothing sales point, guests are free to buy, play Santa Claus, to participate in the selection of Christmas blessing star;

Christmas Day, all guests to buy half a dozen designated beer can be awarded two votes (five-pointed star stickers) and so on, more buy more get;

Selection of the activities in the 12:00 formal, to participate in the selection of the guests around the whole field, by the guests of the site to select, if the body affixed with the most five-pointed star, the most important thing is that the guests can be selected. If the body of the most pasted five-pointed star, you can become the night of the Christmas star, can be sponsored by the beer company's Grand Prize a (specific prizes are not determined) + designated beer a dozen;

The selection of Christmas star activities can promote the guests to buy beer culmination of the proposal to set up the Grand Prize, to increase the attractiveness of the event.

E, coupon: (December 18, 20xx-20xx January 1) (except December 24, 25, 26, 31, January 1).

Where the guests in the KTV consumption of 600 yuan (including 600 yuan) above the designated beer half a dozen + Christmas gift package, a New Year's calendar;

Where the guests in the KTV consumption of 800 yuan (including 800 yuan) above the designated beer a dozen + Christmas gift package, a New Year's calendar;

Where the guests in the KTV consumption of 1,300 yuan (including 1,300 yuan) above the cash substitute. (including 1300 yuan) or more cash coupon 100 yuan a + designated beer half a dozen + Christmas gift packages, New Year's calendar two, or designated beer two dozen + Christmas gift packages, New Year's calendar two;

Where the guests in the KTV consumption of 1800 yuan (including 1800 yuan) or more to give a cash coupon 200 yuan a + designated beer a dozen + Christmas gift packages, New Year's calendar two

The above cash vouchers are valid for 15 days from the date of issue;

F, 24-25 invited Christmas guests performances, Christmas gifts distributed on-site;

G, "Joy of Christmas amusement"

Time: December 24th< /p>

Place: Beijing, China.

Location: the second floor of the beautiful bar

Christmas Eve night, the second floor of the beautiful bar by the Ministry of Administration, the Security Department to send men and women dressed in Christmas costumes, held a series of Christmas amusement activities;

(1) ring game: the ground placed beer, color spray, Christmas gift packages, Christmas dolls, etc., by the guests in the 4-meter away from the throw ring, the set of the prize;

(2) clip Glass ball game: guests in the specified time (30 seconds) clip the glass ball in the box, you can go to the gift point to collect prizes;

(3) Dice ring game: the security department to send a security guard, dressed in Christmas costumes as the ring master, placed half a dozen of beer, Christmas gifts, colorful sprays, Christmas dolls, etc. Guests can use beer, or go to the gift shop, or go to the gift shop, or go to the gift shop. Guests can use beer, or go to the gift selling point to buy Christmas gifts as the ring capital, go up to the ring with the ringmaster, the winner can be awarded the corresponding prizes, the loser that is, lose the ring capital, that is, by the latter to make up for;

H, Christmas countdown:

Christmas Day night 12:00 5 minutes before the emcee presided over the site countdown;

Countdown to 10 seconds, all the waiter Bring guests into the climax, with the master of ceremonies together with a loud countdown to 10 seconds, stirring the atmosphere;

Countdown 10 seconds, all the DJ, dancers holding Christmas dolls, Christmas gifts to the guests around the throw, quasi 12:00 to the ballroom in the middle of the spraying of the color bar

I, Christmas sweepstakes (designated beer company sponsors the prizes)

Time: the evening of December 25th 12:

Location: Las Vegas Club Hall;

The second floor of the consulting desk set up a raffle box, set up where guests buy a dozen of the designated beer can be awarded a raffle ticket (and so on);

Prizes set up: (prizes are not determined)

J, Christmas Day by the hotel to send 1-2 tall security guards playing the role of Santa Claus, Entertainment Department to send 1-2 consultants to play the role of Christmas Angels, in the hotel on the second and third floors around the distribution of Christmas gifts;

K, New Year's Day masquerade ball (the best masquerade, dance awards selection activities):

Time: December 31;

Location: the second floor of the Las Vegas Club;

On the second floor of the entrance to set up masks for sale:

In the second floor Mask selling point set up at the entrance:

On the evening of December 31, guests can freely dress up or go to the mask selling point to buy masks needed for the party, to participate in the hotel's masquerade judging activities;

Judging prizes:

(1) First Prize (Best Dance) Karaoke room free coupons + 200 yuan cash coupons + a dozen beer

(2) First Prize (Best Dance) Karaoke room free coupons + 200 yuan cash coupons + beer

(2) second prize (best make-up) karaoke room free coupons + 100 yuan cash coupons + beer half a dozen

(3) third prize (best funny) 200 yuan cash coupons + beer half a dozen

L, New Year's Day countdown:

(1) 31st night 12:00 5 minutes before the evening of the master of ceremonies presided over by the site countdown time;

(2) 10 seconds to countdown all the waiters to drive guests into the climax, with the emcee together with a loud countdown to 10 seconds, stirring the atmosphere;

(3) 10 seconds to countdown, all the DJ, dancers holding dolls, gifts to the surrounding guests to throw, quasi 12:00 to the ballroom in the middle of the spraying of the color strips;

M, the program part of the:

(1) third floor lobby Programming Christmas program and dance, drive the Christmas atmosphere;

(2) Christmas Day, the second and third floor hall background music to Christmas music;

(3) Christmas Day singers to Christmas songs to throw Christmas gifts to the guests;

(4) Christmas guests mainly to Christmas blessings, funny mainly;

V, Environmental layout

(1) the parking lot on the periphery of the tree hung full of stars, the hotel entrance to the green belt hung full of stars (before December 10th);

(2) the hotel front wall Christmas publicity spray paint two, both sides of the outer wall hanging hotel activity banners 8:

(3) the hotel front door is full of Christmas flowers on both sides of the gate, the gate above the production of Christmas POP, hanging Christmas wreaths, glass doors sprayed with Christmas snow scene;

(4) 4-meter-high Christmas tree in the middle of the lobby, surrounded by several small Christmas trees, Christmas hut, surrounded by a fence, the tree is full of Christmas gifts and starry lights;

(5) elevator entrance placed 1.8-meter-high bubble-end Santa Claus a full of Christmas flowers all around;

(6) the first floor to the second floor of the stairway with a Christmas flower to the second floor of the stairway with Christmas grass to make a Christmas arch, the stairway handrail surrounded by Christmas grass;

(7) Las Vegas entrance to the 2.5-meter Christmas tree, the tree is full of stars and Christmas gifts, surrounded by Christmas gifts, above the Christmas POP a group of Christmas decorations hung on the ceiling, hanging around the walls of the Christmas wreaths, Christmas decorations;

(8) the entrance Snack stalls to make cream Christmas pie house landscape a group (the chef is responsible for the production);

(9) Las Vegas inside the garden columns hanging Santa Claus head and Christmas wreaths, the entrance to the wall drawing Christmas snow map, the hall of each table on the 30CM small Christmas tree, hanging Christmas ornaments on the ceiling;

(10) the third floor elevator entrance to the third floor of the 3-meter Christmas tree, hanging Christmas decorations on the tree with stars and Christmas ornaments, and the Christmas tree. The tree is full of stars and Christmas gifts, surrounded by Christmas gifts, body music bar door to make a set of Christmas POP, surrounded by Christmas rattan, both sides of the columns paste bubble end three-dimensional Santa Claus head, with the end of the bubble to make a snow scene;

(11) the third floor of the bar room placed a round table, laying a white cloth, the top of the homemade bubble end of the Plum Deer a, next to the Christmas hut and the gift packages;

(12) the third floor hall hanging Christmas wreaths between the two sides of the iron columns, iron columns with Christmas flowers in the shape of a dragon surrounded by the garden columns and walls pasted Santa Claus pictures, Christmas wreaths, Christmas ornaments, each table placed on the surface of the 30CM Christmas tree lights each one;

(13) 3, 4 floor KTV rooms corridor walls pasted Christmas pictures, hanging Christmas flowers, Christmas wreaths. Corridor ceiling hanging Christmas ornaments, hanging appropriate Christmas ornaments, Christmas grass and Santa Claus head in each private room, 30CM Christmas tree lights on the countertop;

(14) 6, 7 floor elevator entrance placed 1.5 meters of golden Christmas tree each one, surrounded by Christmas gift packages, each elevator above the pasting of Christmas wreaths a room floor corridors on the walls of the appropriate paste part of Santa Claus picture;

(15) the second floor of the motorcycle placed 1.5 meters high foam end of a deer placed around the 50CM small Christmas tree 8 trees and Christmas hut, Christmas gift packages;

(16) staff recreation room 2-meter-high Christmas tree, hung with stars, under the tree piled up with Christmas gift packages, the office wall hanging Santa Claus picture.

Activity Background

Traditional folk festivals contain rich educational resources and cultural connotations, is to carry forward and cultivate the spirit of the Chinese nation an important cultural carrier, the protection and development of traditional folk festivals and culture, is an important way to revitalize traditional culture and means.

The traditional festival of food culture inherited from the Chongyang Festival was developed on the basis of ancient sacrificial rituals. Out of respect for the gods, before the arrival of the festival, people will be based on the "hobbies" of various gods, to prepare a variety of food for him, people in the sacrifice, but also to share a beautiful meal. In times of scarcity of food and clothing, festivals became the only time when people could pass on their food culture. This situation is especially obvious in the Tang, Song, Yuan, Ming and Qing dynasties, where hedonistic thinking spread. Therefore, no matter whether it is the first or the fifteenth day of the lunar month, in addition to its uninterrupted transmission of the ancient spiritual civilization, behind the extravagant rituals, it also preserves a rich material civilization for human beings. The unique festival food customs such as Chongyang cake and chrysanthemum wine, as well as the many feasts and delicacies that come with the festival, are all developed on the basis of large-scale sacrificial recipes such as Chongyang rice, sacrifices to the gods, and ancestor sacrifices. The first step is to protect the traditional festival food, is to protect the essence of the traditional food culture.

The purpose of the activity

In order to awaken people's awareness of the protection of China's traditional festivals, and to further interest customers in the profound culinary culture of our nation. Traditional festival culture is a national thing, is a national *** with the creation of *** with the enjoyment of a culture, this culture will naturally form a national cohesion in it, and then attached to its aesthetic feelings, fun, it is a huge spiritual influence. The reason why Chinese people are Chinese is because we have these things to package us. Therefore, this activity is specially planned. Enrich my hotel food culture life, for the majority of customers to provide a set of high-grade Chongyang Festival cultural and culinary feast.

Third, the theme of the event

tasting chrysanthemum cakes, drinking chrysanthemum wine, making cornelian cherry peppercorns, food master

Fourth, the food festival activities concept

(a) organization

organizer: ___ Hotel

hosted Organizer: ___ Hotel

Co-organizer: ___ Fresh Market

Special Guests: ___ Mr. X, Mr. ___

Participating Groups: All Customers

(2) Theme Activity Concept

1, Determine the positioning of the characteristics of the food festival

2, a simple but grand opening ceremony

3, the event "food messenger"

3, this is the first time that the food festival is held in the city. Activities "food messenger" selection

In order to promote the quality of our catering and hotel service personnel, during the food festival will also organize a unique "food messenger" contest. Each team participating in the festival will nominate one girl to participate in the selection of "Food Messenger". A meeting will be held on the opening day to introduce them. Canvassing among the participating teams during the festival. Perform and select at the closing ceremony of the festival.

4. During the event, `dishes' can be eaten for free by customers.

5, the closing ceremony

V. Source of funding

This activity is fully sponsored by the ___ Hotel

Six, the form of publicity

focusing on the promotion of the festival culinary culture, display of varieties of food and well-known food. In phases in the hotel major media advertisements, special reports; in the food festival site hanging flags, banners, advertising balloons, billboards, etc.; printed food festival promotional leaflets to visitors and related associations free distribution; in the venue air frame set up a large projection continuous play business promotional films.

VII, activity time, location

Activity time: ___ 20___ month ___ 8:00 - 13:00

Activity location: __x Hotel outdoor plaza

A, Activity Purpose

The Mid-Autumn Festival is our nation's second only to the Spring Festival, and this year's Mid-Autumn Festival's lunar calendar date happens to be connected with the National Day. After the Mid-Autumn Festival immediately ushered in the National Day holiday. For the hotel is a rare opportunity for promotion. The Mid-Autumn Festival and the National Day combined into a cycle of activities, so that the two activities can create momentum for each other, in addition to saving media input resources. Reduce the cost of publicity budget. More importantly, the use of activity continuity, while doing a good job in the hotel promotion at the same time to drive the tourism market. Further expand the market influence of scenic spots.

Second, the activities of the object

The restaurant's customers are mainly middle and upper class people and government workers, but there are also many of them are private consumption, which requires the restaurant to improve the grade on the basis of the need to take into account the personal interests of those private consumers. Also pay attention to the neighboring cities travel team. And have the ability to spend self-driving groups.

Third, the theme of the event

Celebrate with the country, *** Spectrum Tianlun

Fourth, pricing strategy

1, meals can basically keep the original pricing, but to consider and the Mid-Autumn Festival related to the price of some of the meals can be used in the form of discounts.

2, for the high price of meals, it is recommended to use a combination of volume and price reduction want to combine the approach.

3, the price of the Mid-Autumn Festival package should not be high, per capita consumption control in 20-30 yuan.

4, the price of other drinks and other services can be flexible according to the actual situation of the hotel, before and after the Mid-Autumn Festival to reach the lowest price.

V. Marketing strategy

1, the production of packages specifically for the Mid-Autumn Festival, according to the actual situation of affordable, medium, high three, two-person meals, three-person meals and other types of theme to reflect the reunion of the whole family, can be given moon cakes (the price does not need to be too high).

2, if a family has a person's birthday is August 15 or October 1, with valid documents (household registration and ID card), in the hotel dinner can enjoy 70% off (according to the actual decision of the restaurant) discount. It is recommended that they recommend the Mid-Autumn Festival package (the package is not discounted).

3, if the cell phone and fixed telephone number tail number is 815 or 101 (Shouxian, Fengtai, Lu'an, Hefei area within), with valid documents (household registration and ID card), in the hotel dinner can enjoy 30% discount. It is recommended to recommend the Mid-Autumn Festival package to them (the package is not discounted). It is best for the hotel to contact these people directly.

4, after the meal to give some and the Mid-Autumn Festival related small gifts (above should be printed on the name of the restaurant, phone, address, website).

Six, the way the activities

1, guest rooms

During the activities of the single standard room can enjoy 158 yuan / room / day, including breakfast concessions

During the activities of the guests staying in each room can be given a food and beverage voucher 50 yuan

During the activities of the guests staying in a free fruit plate

During the activities of the guests staying in the executive suite, the Business Suite A complimentary deluxe mooncake gift box/fruit platter

If the guest's birthday is August 15 or October 1, with a valid ID, the guest room can enjoy a discount of 4.5% off the original price of the room, including breakfast.

Each room issued by the general manager of the hotel signed a holiday card

2, dining

activities during the launch of the gold package:

1. Play Christmas theme songs

2, the opening (the host announced the theme of the event, tell the story of the origins of the Christmas story, introducing the hotel's Christmas program activity arrangements)< /p>

3, the hotel's Christmas program activity arrangements. /p>

3, the hotel manager's congratulatory speech

4, dance (national standard Latin jazz Breakin Popin) Wuhan special groups Wuhan Extreme Dance Studio Wuhan Qi Ai dance

5, the resident singer

6, dance (national standard Latin jazz Breakin Popin) Wuhan special groups Wuhan Extreme Dance Studio Wuhan Qi Ai Dance 7, lucky draw: third prize (prizes: )

8, skits

9, musical instruments (violin, saxophone)

10, band two songs (Wuhan mindex band) 11, the hotel representative sang (accompanied by the mindex band)

12, the second prize in the lucky draw (prizes:)

13, magic . (Wuhan Capricorn.)

14, auction

15, comedy

16, dance (GB Latin Jazz Breakin Popin) Wuhan Special Group Wuhan Extreme Dance Studio Wuhan Qi Ai Dance

17, Santa Claus handing out Christmas gifts and guests with a full photo

division of labor and the allocation of tasks of the various departments: Establishment of the Leader Working Group,

Leader:

Deputy Leader:

Establishment of Sales Leadership Working Group,

Leader: Specifically responsible for the overall sales of the event;

Establishment of Supervisory Execution Working Group,

Leader: Specifically responsible for supervising the implementation of various departments of the event program of the preparations for the event;

Establishment of Food and Beverage Leadership working group, head:

Specifically responsible for the activities of the catering part of the menu design and quality of production work, according to the need to mobilize the catering kitchen facilities and equipment, raw materials and personnel, etc., all departments should be given unconditional obedience and cooperation;

Establishment of the service leadership working group,

Leader:

Specifically responsible for the activities of the service work of various regions and the organization and coordination of the preparatory stage of the activities. and the preparatory stage of the activities of the organization and coordination of work, according to the need to have the right to mobilize the facilities and equipment of various departments and personnel, etc., all departments should give unconditional obedience and cooperation; set up a leading working group of decorative

Chung Yeung Festival, also known as the "Elderly Festival". After the Mid-Autumn Festival, it is another major traditional Chinese festival. In recent years, the Chongyang Festival has gradually set off a "reunion wind". Going home to talk to your parents, accompanying your parents who have worked hard all their lives to go out for a walk, shopping, has gradually become the most special gift from children to their parents in the Chung Yeung Festival. Therefore, this program is mainly from the perspective of filial piety, family fun for the planning of activities. This year's Chrysanthemum Festival on October 16, is located in the "11" Golden Week and December in the middle of the two peak seasons, restaurants and hotels to carry out themed promotions, not only can effectively avoid the impact of the peak season before and after, but also can effectively drive the sales of the off-season. At the same time, in line with the "peak season to do strong, off-season to do great" principle, can also be used to strengthen the image of the catering business to enhance.

I. Activity time

October 18-21, 20xx

III. Restaurant atmosphere

1. In order to match the atmosphere of the Chrysanthemum Festival, large chrysanthemum flower beds were placed outside the main entrance, and the theme banner of "Chrysanthemum is the most important thing, and the Chrysanthemum is the most important thing for the restaurant" was hung between the two pillars outside the entrance.

2. At the entrance of the main door, stack nine layers of large-scale "Chrysanthemum Cake", with small decorative "lamps", to take the meaning of "step by step".

3. Inside the restaurant, the theme of the Chung Yeung Festival hanging banners are posted.

4. Place different varieties of valuable chrysanthemums in prominent positions on each floor for people to enjoy.

IV.